{"id":79,"date":"2026-05-26T19:09:25","date_gmt":"2026-05-26T17:09:25","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=79"},"modified":"2026-05-29T21:47:33","modified_gmt":"2026-05-29T19:47:33","slug":"audiencias","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/","title":{"rendered":"Audiencias"},"content":{"rendered":"<p data-start=\"0\" data-end=\"119\">Las <strong data-start=\"4\" data-end=\"18\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a><\/strong> son los grupos de personas a los que va dirigido un contenido, anuncio, campa&ntilde;a, producto o mensaje.<\/p>\n<p data-start=\"121\" data-end=\"242\">En marketing y publicidad digital, una audiencia representa el p&uacute;blico que tiene caracter&iacute;sticas o intereses espec&iacute;ficos.<\/p>\n<hr data-start=\"244\" data-end=\"247\">\n<h2 data-section-id=\"q57uss\" data-start=\"249\" data-end=\"268\">Ejemplo sencillo<\/h2>\n<p data-start=\"270\" data-end=\"339\">Si una empresa vende suplementos deportivos, su audiencia podr&iacute;a ser:<\/p>\n<ul data-start=\"340\" data-end=\"448\">\n<li data-section-id=\"1omx1a0\" data-start=\"340\" data-end=\"370\">Personas que hacen ejercicio<\/li>\n<li data-section-id=\"mqo4h9\" data-start=\"371\" data-end=\"406\">Hombres y mujeres de 18 a 35 a&ntilde;os<\/li>\n<li data-section-id=\"1cngy4b\" data-start=\"407\" data-end=\"448\">Usuarios interesados en fitness y salud<\/li>\n<\/ul>\n<hr data-start=\"450\" data-end=\"453\">\n<h2 data-section-id=\"cz9dqj\" data-start=\"455\" data-end=\"490\">&iquest;Para qu&eacute; sirven las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>?<\/h2>\n<p data-start=\"492\" data-end=\"501\">Ayudan a:<\/p>\n<ul data-start=\"502\" data-end=\"642\">\n<li data-section-id=\"ntae90\" data-start=\"502\" data-end=\"541\">Mostrar anuncios a personas correctas<\/li>\n<li data-section-id=\"ciy3of\" data-start=\"542\" data-end=\"558\">Mejorar ventas<\/li>\n<li data-section-id=\"1n6uqxw\" data-start=\"559\" data-end=\"589\">Ahorrar dinero en publicidad<\/li>\n<li data-section-id=\"sqp2st\" data-start=\"590\" data-end=\"613\">Personalizar campa&ntilde;as<\/li>\n<li data-section-id=\"1s0sil5\" data-start=\"614\" data-end=\"642\">Generar mejores resultados<\/li>\n<\/ul>\n<hr data-start=\"644\" data-end=\"647\">\n<h2 data-section-id=\"1mxq9r\" data-start=\"649\" data-end=\"671\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a><\/h2>\n<h3 data-section-id=\"j99f4m\" data-start=\"673\" data-end=\"697\">1. Audiencia general<\/h3>\n<p data-start=\"698\" data-end=\"738\">Personas amplias sin mucha segmentaci&oacute;n.<\/p>\n<p data-start=\"740\" data-end=\"748\">Ejemplo:<\/p>\n<blockquote data-start=\"749\" data-end=\"786\">\n<p data-start=\"751\" data-end=\"786\">Usuarios de 18 a 50 a&ntilde;os en M&eacute;xico.<\/p>\n<\/blockquote>\n<hr data-start=\"788\" data-end=\"791\">\n<h2 data-section-id=\"1c17axz\" data-start=\"793\" data-end=\"819\">2. Audiencia segmentada<\/h2>\n<p data-start=\"820\" data-end=\"847\">Grupo m&aacute;s espec&iacute;fico seg&uacute;n:<\/p>\n<ul data-start=\"848\" data-end=\"901\">\n<li data-section-id=\"1j45te4\" data-start=\"848\" data-end=\"854\">Edad<\/li>\n<li data-section-id=\"1usqc3a\" data-start=\"855\" data-end=\"863\">Ciudad<\/li>\n<li data-section-id=\"1b1bdl8\" data-start=\"864\" data-end=\"875\">Intereses<\/li>\n<li data-section-id=\"1uva7qo\" data-start=\"876\" data-end=\"884\">G&eacute;nero<\/li>\n<li data-section-id=\"8uz5t1\" data-start=\"885\" data-end=\"901\">Comportamiento<\/li>\n<\/ul>\n<p data-start=\"903\" data-end=\"911\">Ejemplo:<\/p>\n<blockquote data-start=\"912\" data-end=\"963\">\n<p data-start=\"914\" data-end=\"963\">Mujeres de Guadalajara interesadas en maquillaje.<\/p>\n<\/blockquote>\n<hr data-start=\"965\" data-end=\"968\">\n<h2 data-section-id=\"1bq405q\" data-start=\"970\" data-end=\"999\">3. Audiencia personalizada<\/h2>\n<p data-start=\"1000\" data-end=\"1049\">Personas que ya tuvieron contacto con tu negocio.<\/p>\n<p data-start=\"1051\" data-end=\"1059\">Ejemplo:<\/p>\n<ul data-start=\"1060\" data-end=\"1151\">\n<li data-section-id=\"18gzm89\" data-start=\"1060\" data-end=\"1081\">Clientes anteriores<\/li>\n<li data-section-id=\"8ukeac\" data-start=\"1082\" data-end=\"1119\">Personas que visitaron tu sitio web<\/li>\n<li data-section-id=\"1mwmekh\" data-start=\"1120\" data-end=\"1151\">Usuarios que enviaron mensaje<\/li>\n<\/ul>\n<hr data-start=\"1153\" data-end=\"1156\">\n<h2 data-section-id=\"18d8lkb\" data-start=\"1158\" data-end=\"1193\">4. Audiencia similar (Lookalike)<\/h2>\n<p data-start=\"1194\" data-end=\"1256\">Plataformas buscan personas parecidas a tus clientes actuales.<\/p>\n<p data-start=\"1258\" data-end=\"1271\">Muy usado en:<\/p>\n<ul data-start=\"1272\" data-end=\"1351\">\n<li data-section-id=\"15a85x\" data-start=\"1272\" data-end=\"1311\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a><\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1312\" data-end=\"1351\"><span class=\"\" data-state=\"closed\">TikTok Ads<\/span><\/li>\n<\/ul>\n<hr data-start=\"1353\" data-end=\"1356\">\n<h2 data-section-id=\"oy4106\" data-start=\"1358\" data-end=\"1391\">&iquest;D&oacute;nde se usan las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>?<\/h2>\n<p data-start=\"1393\" data-end=\"1413\">En plataformas como:<\/p>\n<ul data-start=\"1414\" data-end=\"1533\">\n<li data-section-id=\"wlg39x\" data-start=\"1414\" data-end=\"1453\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1454\" data-end=\"1493\"><span class=\"\" data-state=\"closed\">Meta Ads Manager<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"1494\" data-end=\"1533\"><span class=\"\" data-state=\"closed\">LinkedIn Ads<\/span><\/li>\n<\/ul>\n<hr data-start=\"1535\" data-end=\"1538\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"1540\" data-end=\"1559\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"1561\" data-end=\"1608\">Una tienda de tenis deportivos crea un anuncio.<\/p>\n<p data-start=\"1610\" data-end=\"1637\">Puede elegir una audiencia:<\/p>\n<ul data-start=\"1638\" data-end=\"1705\">\n<li data-section-id=\"9dz4ov\" data-start=\"1638\" data-end=\"1658\">Hombres 20&ndash;35 a&ntilde;os<\/li>\n<li data-section-id=\"m7xupb\" data-start=\"1659\" data-end=\"1683\">Interesados en running<\/li>\n<li data-section-id=\"rmz4s9\" data-start=\"1684\" data-end=\"1705\">Que viven en M&eacute;xico<\/li>\n<\/ul>\n<p data-start=\"1707\" data-end=\"1771\">As&iacute; el anuncio llega a personas con m&aacute;s probabilidad de comprar.<\/p>\n<hr data-start=\"1773\" data-end=\"1776\">\n<h2 data-section-id=\"5ehdqf\" data-start=\"1778\" data-end=\"1806\">&iquest;Por qu&eacute; son importantes?<\/h2>\n<p data-start=\"1808\" data-end=\"1824\">Porque permiten:<\/p>\n<ul data-start=\"1825\" data-end=\"1951\">\n<li data-section-id=\"u3y0g2\" data-start=\"1825\" data-end=\"1845\">Mejor segmentaci&oacute;n<\/li>\n<li data-section-id=\"1961f5l\" data-start=\"1846\" data-end=\"1864\">M&aacute;s conversiones<\/li>\n<li data-section-id=\"ccffmc\" data-start=\"1865\" data-end=\"1891\">Menor gasto publicitario<\/li>\n<li data-section-id=\"19wdgkx\" data-start=\"1892\" data-end=\"1917\">Publicidad m&aacute;s efectiva<\/li>\n<li data-section-id=\"1sqa8ws\" data-start=\"1918\" data-end=\"1951\">Mejor comunicaci&oacute;n con clientes<\/li>\n<\/ul>\n<p data-start=\"1953\" data-end=\"2076\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, una audiencia es el grupo de personas al que deseas dirigir tus anuncios, contenido o estrategias de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> son los grupos de personas a los que va dirigido un contenido, anuncio, campa&ntilde;a, producto o mensaje. En marketing y publicidad digital, una audiencia representa el p&uacute;blico que tiene caracter&iacute;sticas o intereses espec&iacute;ficos. Ejemplo sencillo Si una empresa vende suplementos deportivos, su audiencia podr&iacute;a ser: Personas que hacen ejercicio Hombres y mujeres de &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audiencias<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-79","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/79\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/79\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}