{"id":739,"date":"2026-06-13T20:35:06","date_gmt":"2026-06-13T18:35:06","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=739"},"modified":"2026-06-13T20:35:06","modified_gmt":"2026-06-13T18:35:06","slug":"ugc-user-generated-content","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ugc-user-generated-content\/","title":{"rendered":"UGC \u2013 User Generated Content"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-0\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-0\" data-turn-id-container=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-0\" data-testid=\"conversation-turn-460\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"21cbdda3-dd40-45dc-8ed4-73e52e9a28ab\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<h1 data-section-id=\"q3rhlt\" data-start=\"0\" data-end=\"30\">UGC (User Generated Content)<\/h1>\n<p data-start=\"32\" data-end=\"260\"><strong data-start=\"32\" data-end=\"64\">UGC (User Generated Content)<\/strong> o <strong data-start=\"67\" data-end=\"104\">Contenido Generado por el Usuario<\/strong> es cualquier tipo de contenido creado y compartido por clientes, seguidores o usuarios de una marca, en lugar de ser producido directamente por la empresa.<\/p>\n<p data-start=\"262\" data-end=\"442\">Este contenido puede incluir fotograf&iacute;as, videos, rese&ntilde;as, comentarios, publicaciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, testimonios y experiencias relacionadas con una marca, producto o servicio.<\/p>\n<hr data-start=\"444\" data-end=\"447\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"449\" data-end=\"468\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"470\" data-end=\"673\">\n<li data-section-id=\"23hy54\" data-start=\"470\" data-end=\"505\">Generar confianza y credibilidad.<\/li>\n<li data-section-id=\"blseux\" data-start=\"506\" data-end=\"549\">Aumentar la interacci&oacute;n con la audiencia.<\/li>\n<li data-section-id=\"sxrtjl\" data-start=\"550\" data-end=\"585\">Fortalecer la presencia de marca.<\/li>\n<li data-section-id=\"5nshze\" data-start=\"586\" data-end=\"616\">Obtener contenido aut&eacute;ntico.<\/li>\n<li data-section-id=\"1ggewvo\" data-start=\"617\" data-end=\"673\">Influir en las decisiones de compra de otros usuarios.<\/li>\n<\/ul>\n<hr data-start=\"675\" data-end=\"678\">\n<h2 data-section-id=\"7g6o1s\" data-start=\"680\" data-end=\"698\">&iquest;C&oacute;mo funciona?<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario utiliza un producto\n            &darr;\nComparte su experiencia\n            &darr;\nPublica contenido en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>\n            &darr;\nOtros usuarios lo visualizan<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"884\" data-end=\"887\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"889\" data-end=\"908\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"910\" data-end=\"982\">Un cliente compra unos tenis y publica una fotograf&iacute;a en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&quot;Me encantaron mis nuevos tenis.\n#MiMarcaFavorita&quot;<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1060\" data-end=\"1098\">Esta publicaci&oacute;n es un ejemplo de UGC.<\/p>\n<hr data-start=\"1100\" data-end=\"1103\">\n<h2 data-section-id=\"1suk3fo\" data-start=\"1105\" data-end=\"1120\">Tipos de UGC<\/h2>\n<h3 data-section-id=\"txq7dn\" data-start=\"1122\" data-end=\"1145\">Rese&ntilde;as y Opiniones<\/h3>\n<p data-start=\"1146\" data-end=\"1186\">Comentarios sobre productos o servicios.<\/p>\n<h3 data-section-id=\"1908su1\" data-start=\"1188\" data-end=\"1203\">Fotograf&iacute;as<\/h3>\n<p data-start=\"1204\" data-end=\"1261\">Im&aacute;genes compartidas por clientes utilizando un producto.<\/p>\n<h3 data-section-id=\"n737es\" data-start=\"1263\" data-end=\"1273\">Videos<\/h3>\n<p data-start=\"1274\" data-end=\"1337\">Experiencias, tutoriales o demostraciones creadas por usuarios.<\/p>\n<h3 data-section-id=\"97im3c\" data-start=\"1339\" data-end=\"1374\">Publicaciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes Sociales<\/a><\/h3>\n<p data-start=\"1375\" data-end=\"1421\">Contenido relacionado con una marca o empresa.<\/p>\n<h3 data-section-id=\"wk10rk\" data-start=\"1423\" data-end=\"1438\">Testimonios<\/h3>\n<p data-start=\"1439\" data-end=\"1491\">Historias o recomendaciones de clientes satisfechos.<\/p>\n<hr data-start=\"1493\" data-end=\"1496\">\n<h2 data-section-id=\"1mt66jn\" data-start=\"1498\" data-end=\"1527\">Beneficios para las marcas<\/h2>\n<p data-start=\"1529\" data-end=\"1707\">&#9989; Mayor credibilidad.<br data-start=\"1550\" data-end=\"1553\">&#9989; Contenido aut&eacute;ntico y natural.<br data-start=\"1585\" data-end=\"1588\">&#9989; Incremento del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<br data-start=\"1616\" data-end=\"1619\">&#9989; Influencia positiva en las ventas.<br data-start=\"1655\" data-end=\"1658\">&#9989; Reducci&oacute;n de costos de producci&oacute;n de contenido.<\/p>\n<hr data-start=\"1709\" data-end=\"1712\">\n<h2 data-section-id=\"17fn787\" data-start=\"1714\" data-end=\"1745\">Beneficios para los usuarios<\/h2>\n<p data-start=\"1747\" data-end=\"1883\">&#9989; Compartir experiencias.<br data-start=\"1772\" data-end=\"1775\">&#9989; Participar en comunidades.<br data-start=\"1803\" data-end=\"1806\">&#9989; Interactuar con marcas.<br data-start=\"1831\" data-end=\"1834\">&#9989; Obtener reconocimiento dentro de una audiencia.<\/p>\n<hr data-start=\"1885\" data-end=\"1888\">\n<h2 data-section-id=\"a9o2s\" data-start=\"1890\" data-end=\"1921\">Ejemplo en marketing digital<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Cliente publica contenido\r\n            &darr;\r\nLa marca lo comparte\r\n            &darr;\r\nM&aacute;s personas lo ven\r\n            &darr;\r\nAumenta la confianza y las ventas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2091\" data-end=\"2094\">\n<h2 data-section-id=\"16f3lvf\" data-start=\"2096\" data-end=\"2140\">Diferencia entre UGC y Contenido de Marca<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2142\" data-end=\"2376\">\n<thead data-start=\"2142\" data-end=\"2170\">\n<tr data-start=\"2142\" data-end=\"2170\">\n<th class=\"last:pe-10\" data-start=\"2142\" data-end=\"2148\" data-col-size=\"sm\">UGC<\/th>\n<th class=\"last:pe-10\" data-start=\"2148\" data-end=\"2170\" data-col-size=\"sm\">Contenido de Marca<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2199\" data-end=\"2376\">\n<tr data-start=\"2199\" data-end=\"2246\">\n<td data-start=\"2199\" data-end=\"2221\" data-col-size=\"sm\">Creado por usuarios<\/td>\n<td data-start=\"2221\" data-end=\"2246\" data-col-size=\"sm\">Creado por la empresa<\/td>\n<\/tr>\n<tr data-start=\"2247\" data-end=\"2308\">\n<td data-start=\"2247\" data-end=\"2276\" data-col-size=\"sm\">M&aacute;s espont&aacute;neo y aut&eacute;ntico<\/td>\n<td data-start=\"2276\" data-end=\"2308\" data-col-size=\"sm\">M&aacute;s controlado y estrat&eacute;gico<\/td>\n<\/tr>\n<tr data-start=\"2309\" data-end=\"2376\">\n<td data-start=\"2309\" data-end=\"2341\" data-col-size=\"sm\">Basado en experiencias reales<\/td>\n<td data-start=\"2341\" data-end=\"2376\" data-col-size=\"sm\">Basado en objetivos comerciales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2378\" data-end=\"2381\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"2383\" data-end=\"2397\">Importancia<\/h2>\n<p data-start=\"2399\" data-end=\"2642\">Actualmente, muchos consumidores conf&iacute;an m&aacute;s en las recomendaciones y experiencias de otros usuarios que en la publicidad tradicional, por lo que el UGC se ha convertido en una herramienta muy valiosa para las estrategias de marketing digital.<\/p>\n<hr data-start=\"2644\" data-end=\"2647\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"2649\" data-end=\"2662\">En resumen<\/h2>\n<p data-start=\"2664\" data-end=\"2909\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2664\" data-end=\"2909\" data-is-last-node=\"\">UGC (User Generated Content) es el contenido generado por usuarios o clientes, como rese&ntilde;as, fotos, videos y publicaciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, que comparten sus experiencias con una marca, producto o servicio de manera aut&eacute;ntica y voluntaria.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>UGC (User Generated Content) UGC (User Generated Content) o Contenido Generado por el Usuario es cualquier tipo de contenido creado y compartido por clientes, seguidores o usuarios de una marca, en lugar de ser producido directamente por la empresa. Este contenido puede incluir fotograf&iacute;as, videos, rese&ntilde;as, comentarios, publicaciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, testimonios y experiencias relacionadas &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ugc-user-generated-content\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ugc-user-generated-content\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">UGC &ndash; User Generated Content<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-739","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/739\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/739\/revisions\/741"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}