{"id":723,"date":"2026-06-13T01:49:21","date_gmt":"2026-06-12T23:49:21","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=723"},"modified":"2026-06-13T01:49:21","modified_gmt":"2026-06-12T23:49:21","slug":"trade-marketing","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/","title":{"rendered":"Trade Marketing"},"content":{"rendered":"<h1 data-section-id=\"b386ys\" data-start=\"0\" data-end=\"17\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/h1>\n<p data-start=\"19\" data-end=\"275\"><strong data-start=\"19\" data-end=\"38\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/strong> es una estrategia de marketing enfocada en fortalecer la relaci&oacute;n entre fabricantes, distribuidores y puntos de venta con el objetivo de aumentar la demanda de productos, mejorar su exhibici&oacute;n y maximizar las ventas al consumidor final.<\/p>\n<p data-start=\"277\" data-end=\"438\">A diferencia del marketing tradicional, que se dirige directamente al consumidor, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> se centra en los canales de distribuci&oacute;n y comercializaci&oacute;n.<\/p>\n<hr data-start=\"440\" data-end=\"443\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"445\" data-end=\"464\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"466\" data-end=\"700\">\n<li data-section-id=\"wgp06o\" data-start=\"466\" data-end=\"510\">Incrementar las ventas en puntos de venta.<\/li>\n<li data-section-id=\"l2q8tn\" data-start=\"511\" data-end=\"553\">Mejorar la visibilidad de los productos.<\/li>\n<li data-section-id=\"1pf5nc5\" data-start=\"554\" data-end=\"611\">Fortalecer la relaci&oacute;n con distribuidores y minoristas.<\/li>\n<li data-section-id=\"g23iu6\" data-start=\"612\" data-end=\"647\">Impulsar promociones comerciales.<\/li>\n<li data-section-id=\"e66ssg\" data-start=\"648\" data-end=\"700\">Optimizar la experiencia de compra del consumidor.<\/li>\n<\/ul>\n<hr data-start=\"702\" data-end=\"705\">\n<h2 data-section-id=\"7g6o1s\" data-start=\"707\" data-end=\"725\">&iquest;C&oacute;mo funciona?<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Fabricante\r\n     &darr;\r\nDistribuidor\r\n     &darr;\r\nPunto de venta\r\n     &darr;\r\nConsumidor final<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"829\" data-end=\"922\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> busca optimizar cada etapa para facilitar la compra y aumentar las ventas.<\/p>\n<hr data-start=\"924\" data-end=\"927\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"929\" data-end=\"948\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"950\" data-end=\"1010\">Una empresa de bebidas lanza una promoci&oacute;n en supermercados:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Exhibidores especiales\r\n        &darr;\r\nPromoci&oacute;n 2x1\r\n        &darr;\r\nMayor visibilidad\r\n        &darr;\r\nIncremento de ventas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1143\" data-end=\"1146\">\n<h2 data-section-id=\"4tqcv1\" data-start=\"1148\" data-end=\"1190\">Principales acciones de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/h2>\n<h3 data-section-id=\"wxkje8\" data-start=\"1192\" data-end=\"1219\">Exhibici&oacute;n de productos<\/h3>\n<p data-start=\"1220\" data-end=\"1292\">Ubicar los productos en zonas estrat&eacute;gicas para aumentar su visibilidad.<\/p>\n<h3 data-section-id=\"b1uhf7\" data-start=\"1294\" data-end=\"1321\">Promociones comerciales<\/h3>\n<p data-start=\"1322\" data-end=\"1373\">Ofrecer descuentos, muestras o paquetes especiales.<\/p>\n<h3 data-section-id=\"r7c5lu\" data-start=\"1375\" data-end=\"1391\">Material POP<\/h3>\n<p data-start=\"1392\" data-end=\"1446\">Utilizar elementos publicitarios en el punto de venta.<\/p>\n<h3 data-section-id=\"1eqhfzj\" data-start=\"1448\" data-end=\"1477\">Capacitaci&oacute;n a vendedores<\/h3>\n<p data-start=\"1478\" data-end=\"1554\">Brindar informaci&oacute;n sobre los beneficios y caracter&iacute;sticas de los productos.<\/p>\n<h3 data-section-id=\"1weue9z\" data-start=\"1556\" data-end=\"1579\">Gesti&oacute;n de espacios<\/h3>\n<p data-start=\"1580\" data-end=\"1643\">Negociar mejores ubicaciones dentro de tiendas y supermercados.<\/p>\n<hr data-start=\"1645\" data-end=\"1648\">\n<h2 data-section-id=\"337j2o\" data-start=\"1650\" data-end=\"1663\">Beneficios<\/h2>\n<p data-start=\"1665\" data-end=\"1848\">&#9989; Incrementa las ventas.<br data-start=\"1689\" data-end=\"1692\">&#9989; Mejora la presencia de marca.<br data-start=\"1723\" data-end=\"1726\">&#9989; Fortalece la relaci&oacute;n con distribuidores.<br data-start=\"1769\" data-end=\"1772\">&#9989; Aumenta la rotaci&oacute;n de productos.<br data-start=\"1807\" data-end=\"1810\">&#9989; Optimiza la experiencia del cliente.<\/p>\n<hr data-start=\"1850\" data-end=\"1853\">\n<h2 data-section-id=\"tq7eql\" data-start=\"1855\" data-end=\"1875\">&iquest;D&oacute;nde se aplica?<\/h2>\n<ul data-start=\"1877\" data-end=\"2013\">\n<li data-section-id=\"49eow7\" data-start=\"1877\" data-end=\"1893\">Supermercados.<\/li>\n<li data-section-id=\"1cai93l\" data-start=\"1894\" data-end=\"1920\">Tiendas de conveniencia.<\/li>\n<li data-section-id=\"csb3jb\" data-start=\"1921\" data-end=\"1933\">Farmacias.<\/li>\n<li data-section-id=\"1ophqwo\" data-start=\"1934\" data-end=\"1960\">Tiendas departamentales.<\/li>\n<li data-section-id=\"9deifm\" data-start=\"1961\" data-end=\"1989\">Distribuidores mayoristas.<\/li>\n<li data-section-id=\"1v5fav8\" data-start=\"1990\" data-end=\"2013\">Comercio electr&oacute;nico.<\/li>\n<\/ul>\n<hr data-start=\"2015\" data-end=\"2018\">\n<h2 data-section-id=\"fa2efi\" data-start=\"2020\" data-end=\"2067\">Diferencia entre Marketing y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2069\" data-end=\"2357\">\n<thead data-start=\"2069\" data-end=\"2100\">\n<tr data-start=\"2069\" data-end=\"2100\">\n<th class=\"last:pe-10\" data-start=\"2069\" data-end=\"2081\" data-col-size=\"sm\">Marketing<\/th>\n<th class=\"last:pe-10\" data-start=\"2081\" data-end=\"2100\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2133\" data-end=\"2357\">\n<tr data-start=\"2133\" data-end=\"2212\">\n<td data-start=\"2133\" data-end=\"2168\" data-col-size=\"sm\">Se enfoca en el consumidor final<\/td>\n<td data-start=\"2168\" data-end=\"2212\" data-col-size=\"md\">Se enfoca en los canales de distribuci&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"2213\" data-end=\"2265\">\n<td data-start=\"2213\" data-end=\"2237\" data-col-size=\"sm\">Busca generar demanda<\/td>\n<td data-start=\"2237\" data-end=\"2265\" data-col-size=\"md\">Busca facilitar la venta<\/td>\n<\/tr>\n<tr data-start=\"2266\" data-end=\"2357\">\n<td data-start=\"2266\" data-end=\"2302\" data-col-size=\"sm\">Utiliza publicidad y comunicaci&oacute;n<\/td>\n<td data-start=\"2302\" data-end=\"2357\" data-col-size=\"md\">Utiliza promociones y exhibici&oacute;n en puntos de venta<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2359\" data-end=\"2362\">\n<h2 data-section-id=\"e9imze\" data-start=\"2364\" data-end=\"2386\">Ejemplo empresarial<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa lanza producto\r\n          &darr;\r\nNegocia espacios en tiendas\r\n          &darr;\r\nImplementa promociones\r\n          &darr;\r\nAumentan las ventas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2543\" data-end=\"2546\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"2548\" data-end=\"2562\">Importancia<\/h2>\n<p data-start=\"2564\" data-end=\"2762\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> es fundamental para garantizar que los productos est&eacute;n disponibles, visibles y atractivos en los puntos de venta, aumentando las probabilidades de compra por parte del consumidor.<\/p>\n<hr data-start=\"2764\" data-end=\"2767\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"2769\" data-end=\"2782\">En resumen<\/h2>\n<p data-start=\"2784\" data-end=\"3053\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2784\" data-end=\"3053\" data-is-last-node=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> es una estrategia orientada a mejorar la comercializaci&oacute;n de productos en los canales de distribuci&oacute;n y puntos de venta, fortaleciendo la relaci&oacute;n entre fabricantes, distribuidores y comercios para impulsar las ventas y la visibilidad de las marcas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> es una estrategia de marketing enfocada en fortalecer la relaci&oacute;n entre fabricantes, distribuidores y puntos de venta con el objetivo de aumentar la demanda de productos, mejorar su exhibici&oacute;n y maximizar las ventas al consumidor final. A diferencia del marketing tradicional, que se dirige directamente al consumidor, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a> se &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/trade-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trade Marketing<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-723","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/723\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/723\/revisions\/725"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}