{"id":704,"date":"2026-06-12T22:48:25","date_gmt":"2026-06-12T20:48:25","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=704"},"modified":"2026-06-12T22:48:25","modified_gmt":"2026-06-12T20:48:25","slug":"tasa-de-clics","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/","title":{"rendered":"Tasa de Clics"},"content":{"rendered":"<h1 data-section-id=\"1ivse42\" data-start=\"0\" data-end=\"21\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a> (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>)<\/h1>\n<p data-start=\"23\" data-end=\"296\"><strong data-start=\"23\" data-end=\"43\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a><\/strong>, tambi&eacute;n conocida como <strong data-start=\"67\" data-end=\"95\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> (Click Through Rate)<\/strong>, es una m&eacute;trica de marketing digital que mide el porcentaje de personas que hicieron clic en un enlace, anuncio, correo electr&oacute;nico o publicaci&oacute;n respecto al n&uacute;mero total de veces que fue visualizado.<\/p>\n<p data-start=\"298\" data-end=\"428\">Es uno de los indicadores m&aacute;s importantes para evaluar la efectividad de campa&ntilde;as publicitarias y estrategias de marketing online.<\/p>\n<hr data-start=\"430\" data-end=\"433\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"435\" data-end=\"454\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"456\" data-end=\"671\">\n<li data-section-id=\"14c1yde\" data-start=\"456\" data-end=\"491\">Medir el inter&eacute;s de los usuarios.<\/li>\n<li data-section-id=\"o7hcds\" data-start=\"492\" data-end=\"540\">Evaluar el rendimiento de anuncios y campa&ntilde;as.<\/li>\n<li data-section-id=\"1mxkklx\" data-start=\"541\" data-end=\"597\">Analizar la efectividad de llamados a la acci&oacute;n (CTA).<\/li>\n<li data-section-id=\"1u3phnu\" data-start=\"598\" data-end=\"643\">Optimizar estrategias de marketing digital.<\/li>\n<li data-section-id=\"vmns2i\" data-start=\"644\" data-end=\"671\">Mejorar las conversiones.<\/li>\n<\/ul>\n<hr data-start=\"673\" data-end=\"676\">\n<h2 data-section-id=\"1798qxg\" data-start=\"678\" data-end=\"698\">&iquest;C&oacute;mo se calcula?<\/h2>\n<p data-start=\"700\" data-end=\"737\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>=ClicsImpresiones&times;100CTR=\\frac{Clics}{Impresiones}\\times100<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">I<\/span><span class=\"mord mathnormal mtight\">m<\/span><span class=\"mord mathnormal mtight\">p<\/span><span class=\"mord mathnormal mtight\">res<\/span><span class=\"mord mathnormal mtight\">i<\/span><span class=\"mord mathnormal mtight\">o<\/span><span class=\"mord mathnormal mtight\">n<\/span><span class=\"mord mathnormal mtight\">es<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">Cl<\/span><span class=\"mord mathnormal mtight\">i<\/span><span class=\"mord mathnormal mtight\">cs<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><\/span><\/span><\/span><\/span><\/p>\n<p data-start=\"739\" data-end=\"779\">El resultado se expresa como porcentaje.<\/p>\n<hr data-start=\"781\" data-end=\"784\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"786\" data-end=\"805\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"807\" data-end=\"840\">Una campa&ntilde;a publicitaria obtiene:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>10,000 impresiones<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"874\" data-end=\"883\">Y recibe:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>500 clics<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"908\" data-end=\"925\">El c&aacute;lculo ser&iacute;a:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> = 5%<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"949\" data-end=\"1033\">Esto significa que 5 de cada 100 personas que vieron el anuncio hicieron clic en &eacute;l.<\/p>\n<hr data-start=\"1035\" data-end=\"1038\">\n<h2 data-section-id=\"fsaj25\" data-start=\"1040\" data-end=\"1061\">&iquest;D&oacute;nde se utiliza?<\/h2>\n<ul data-start=\"1063\" data-end=\"1210\">\n<li data-section-id=\"48npyl\" data-start=\"1063\" data-end=\"1090\">Publicidad en buscadores.<\/li>\n<li data-section-id=\"1e0n8b2\" data-start=\"1091\" data-end=\"1108\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/li>\n<li data-section-id=\"1jiczbi\" data-start=\"1109\" data-end=\"1127\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email marketing<\/a>.<\/li>\n<li data-section-id=\"1laaxkr\" data-start=\"1128\" data-end=\"1152\">Banners publicitarios.<\/li>\n<li data-section-id=\"13l3gbt\" data-start=\"1153\" data-end=\"1179\">Campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a>.<\/li>\n<li data-section-id=\"y1j619\" data-start=\"1180\" data-end=\"1210\">Resultados org&aacute;nicos de SEO.<\/li>\n<\/ul>\n<hr data-start=\"1212\" data-end=\"1215\">\n<h2 data-section-id=\"1epp362\" data-start=\"1217\" data-end=\"1246\">Beneficios de medir el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a><\/h2>\n<p data-start=\"1248\" data-end=\"1467\">&#9989; Permite evaluar el rendimiento de campa&ntilde;as.<br data-start=\"1293\" data-end=\"1296\">&#9989; Ayuda a identificar anuncios atractivos.<br data-start=\"1338\" data-end=\"1341\">&#9989; Facilita la optimizaci&oacute;n de contenido.<br data-start=\"1381\" data-end=\"1384\">&#9989; Mejora la inversi&oacute;n publicitaria.<br data-start=\"1419\" data-end=\"1422\">&#9989; Incrementa las oportunidades de conversi&oacute;n.<\/p>\n<hr data-start=\"1469\" data-end=\"1472\">\n<h2 data-section-id=\"3jhprm\" data-start=\"1474\" data-end=\"1508\">Factores que influyen en el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a><\/h2>\n<ul data-start=\"1510\" data-end=\"1663\">\n<li data-section-id=\"1llzt8c\" data-start=\"1510\" data-end=\"1532\">Calidad del anuncio.<\/li>\n<li data-section-id=\"yxyxxz\" data-start=\"1533\" data-end=\"1549\">Dise&ntilde;o visual.<\/li>\n<li data-section-id=\"17yd4h4\" data-start=\"1550\" data-end=\"1570\">Texto del anuncio.<\/li>\n<li data-section-id=\"14rr0c6\" data-start=\"1571\" data-end=\"1606\">Relevancia de las palabras clave.<\/li>\n<li data-section-id=\"yp3zd2\" data-start=\"1607\" data-end=\"1638\">Segmentaci&oacute;n de la audiencia.<\/li>\n<li data-section-id=\"pmynpt\" data-start=\"1639\" data-end=\"1663\">Ubicaci&oacute;n del anuncio.<\/li>\n<\/ul>\n<hr data-start=\"1665\" data-end=\"1668\">\n<h2 data-section-id=\"a9o2s\" data-start=\"1670\" data-end=\"1701\">Ejemplo en marketing digital<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Anuncio publicado\n         &darr;\nUsuarios lo visualizan\n         &darr;\nAlgunos hacen clic\n         &darr;\nSe calcula el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a><\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1827\" data-end=\"1830\">\n<h2 data-section-id=\"1iqf7pr\" data-start=\"1832\" data-end=\"1876\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> y Tasa de Conversi&oacute;n<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1878\" data-end=\"2118\">\n<thead data-start=\"1878\" data-end=\"1906\">\n<tr data-start=\"1878\" data-end=\"1906\">\n<th class=\"last:pe-10\" data-start=\"1878\" data-end=\"1884\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1884\" data-end=\"1906\" data-col-size=\"sm\">Tasa de Conversi&oacute;n<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1936\" data-end=\"2118\">\n<tr data-start=\"1936\" data-end=\"1996\">\n<td data-start=\"1936\" data-end=\"1963\" data-col-size=\"sm\">Mide los clics obtenidos<\/td>\n<td data-start=\"1963\" data-end=\"1996\" data-col-size=\"sm\">Mide las acciones completadas<\/td>\n<\/tr>\n<tr data-start=\"1997\" data-end=\"2058\">\n<td data-start=\"1997\" data-end=\"2025\" data-col-size=\"sm\">Eval&uacute;a el inter&eacute;s inicial<\/td>\n<td data-start=\"2025\" data-end=\"2058\" data-col-size=\"sm\">Eval&uacute;a los resultados finales<\/td>\n<\/tr>\n<tr data-start=\"2059\" data-end=\"2118\">\n<td data-start=\"2059\" data-end=\"2091\" data-col-size=\"sm\">Ocurre antes de la conversi&oacute;n<\/td>\n<td data-start=\"2091\" data-end=\"2118\" data-col-size=\"sm\">Ocurre despu&eacute;s del clic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2120\" data-end=\"2123\">\n<h2 data-section-id=\"10e3zqu\" data-start=\"2125\" data-end=\"2158\">&iquest;Qu&eacute; se considera un buen <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>?<\/h2>\n<p data-start=\"2160\" data-end=\"2242\">El porcentaje puede variar seg&uacute;n la plataforma y el sector, pero de forma general:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Menos de 1%   &rarr; Bajo\r\n1% a 3%       &rarr; Aceptable\r\n3% a 5%       &rarr; Bueno\r\nM&aacute;s de 5%     &rarr; Muy bueno<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2352\" data-end=\"2355\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"2357\" data-end=\"2371\">Importancia<\/h2>\n<p data-start=\"2373\" data-end=\"2544\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> es una m&eacute;trica clave porque permite saber si un anuncio, correo electr&oacute;nico o contenido est&aacute; logrando captar la atenci&oacute;n de los usuarios y motivarlos a interactuar.<\/p>\n<hr data-start=\"2546\" data-end=\"2549\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"2551\" data-end=\"2564\">En resumen<\/h2>\n<p data-start=\"2566\" data-end=\"2791\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2566\" data-end=\"2791\" data-is-last-node=\"\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a> (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>) es el porcentaje de usuarios que hacen clic en un enlace, anuncio o contenido respecto al total de veces que fue visualizado, y se utiliza para medir la efectividad de campa&ntilde;as de marketing digital.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a> (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CTR<\/a>) La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a>, tambi&eacute;n conocida como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CTR<\/a> (Click Through Rate), es una m&eacute;trica de marketing digital que mide el porcentaje de personas que hicieron clic en un enlace, anuncio, correo electr&oacute;nico o publicaci&oacute;n respecto al n&uacute;mero total de veces que fue visualizado. Es uno de los indicadores m&aacute;s importantes para &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-704","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/704\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/704\/revisions\/706"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}