{"id":701,"date":"2026-06-12T22:45:26","date_gmt":"2026-06-12T20:45:26","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=701"},"modified":"2026-06-12T22:45:26","modified_gmt":"2026-06-12T20:45:26","slug":"tasa-de-apertura-de-emails","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/","title":{"rendered":"Tasa de apertura de Emails"},"content":{"rendered":"<h1 data-section-id=\"1wv5tii\" data-start=\"0\" data-end=\"28\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Apertura de Emails<\/a><\/h1>\n<p data-start=\"30\" data-end=\"243\"><strong data-start=\"30\" data-end=\"63\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Apertura de Emails<\/a><\/strong> (Open Rate) es una m&eacute;trica de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> que indica el porcentaje de destinatarios que abrieron un correo electr&oacute;nico en relaci&oacute;n con la cantidad total de correos entregados.<\/p>\n<p data-start=\"245\" data-end=\"386\">Esta m&eacute;trica ayuda a evaluar qu&eacute; tan atractivo y efectivo es el asunto (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/subject\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Subject<\/a>) de un correo y el inter&eacute;s que genera entre los suscriptores.<\/p>\n<hr data-start=\"388\" data-end=\"391\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"393\" data-end=\"412\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"414\" data-end=\"648\">\n<li data-section-id=\"1b12clh\" data-start=\"414\" data-end=\"454\">Medir el inter&eacute;s de los destinatarios.<\/li>\n<li data-section-id=\"3x45dt\" data-start=\"455\" data-end=\"502\">Evaluar la efectividad del asunto del correo.<\/li>\n<li data-section-id=\"1eeqvy0\" data-start=\"503\" data-end=\"560\">Analizar el rendimiento de campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<\/li>\n<li data-section-id=\"1flyx06\" data-start=\"561\" data-end=\"607\">Comparar resultados entre diferentes env&iacute;os.<\/li>\n<li data-section-id=\"1aheyz6\" data-start=\"608\" data-end=\"648\">Optimizar estrategias de comunicaci&oacute;n.<\/li>\n<\/ul>\n<hr data-start=\"650\" data-end=\"653\">\n<h2 data-section-id=\"1798qxg\" data-start=\"655\" data-end=\"675\">&iquest;C&oacute;mo se calcula?<\/h2>\n<p data-start=\"677\" data-end=\"714\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\">Tasa&nbsp;de&nbsp;Apertura=Correos&nbsp;AbiertosCorreos&nbsp;Entregados&times;100Tasa\\ de\\ Apertura=\\frac{Correos\\ Abiertos}{Correos\\ Entregados}\\times100<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">T<\/span><span class=\"mord mathnormal\">a<\/span><span class=\"mord mathnormal\">s<\/span><span class=\"mord mathnormal\">a<\/span><span class=\"mspace\">&nbsp;<\/span><span class=\"mord mathnormal\">d<\/span><span class=\"mord mathnormal\">e<\/span><span class=\"mspace\">&nbsp;<\/span><span class=\"mord mathnormal\">A<\/span><span class=\"mord mathnormal\">p<\/span><span class=\"mord mathnormal\">er<\/span><span class=\"mord mathnormal\">t<\/span><span class=\"mord mathnormal\">u<\/span><span class=\"mord mathnormal\">r<\/span><span class=\"mord mathnormal\">a<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">C<\/span><span class=\"mord mathnormal mtight\">orreos<\/span><span class=\"mspace mtight\"><span class=\"mtight\">&nbsp;<\/span><\/span><span class=\"mord mathnormal mtight\">E<\/span><span class=\"mord mathnormal mtight\">n<\/span><span class=\"mord mathnormal mtight\">t<\/span><span class=\"mord mathnormal mtight\">re<\/span><span class=\"mord mathnormal mtight\">g<\/span><span class=\"mord mathnormal mtight\">a<\/span><span class=\"mord mathnormal mtight\">d<\/span><span class=\"mord mathnormal mtight\">os<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">C<\/span><span class=\"mord mathnormal mtight\">orreos<\/span><span class=\"mspace mtight\"><span class=\"mtight\">&nbsp;<\/span><\/span><span class=\"mord mathnormal mtight\">A<\/span><span class=\"mord mathnormal mtight\">bi<\/span><span class=\"mord mathnormal mtight\">er<\/span><span class=\"mord mathnormal mtight\">t<\/span><span class=\"mord mathnormal mtight\">os<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><\/span><\/span><\/span><\/span><\/p>\n<p data-start=\"716\" data-end=\"756\">El resultado se expresa como porcentaje.<\/p>\n<hr data-start=\"758\" data-end=\"761\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"763\" data-end=\"782\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"784\" data-end=\"802\">Una empresa env&iacute;a:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>1,000 correos electr&oacute;nicos<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"844\" data-end=\"853\">De ellos:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>300 fueron abiertos<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"888\" data-end=\"897\">Entonces:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Tasa de Apertura = 30%<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"935\" data-end=\"1000\">Esto significa que 3 de cada 10 destinatarios abrieron el correo.<\/p>\n<hr data-start=\"1002\" data-end=\"1005\">\n<h2 data-section-id=\"1vyi3vl\" data-start=\"1007\" data-end=\"1054\">Factores que influyen en la tasa de apertura<\/h2>\n<ul data-start=\"1056\" data-end=\"1216\">\n<li data-section-id=\"kzydya\" data-start=\"1056\" data-end=\"1087\">Calidad del asunto (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/subject\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Subject<\/a>).<\/li>\n<li data-section-id=\"88lilu\" data-start=\"1088\" data-end=\"1119\">Reconocimiento del remitente.<\/li>\n<li data-section-id=\"yp3zd2\" data-start=\"1120\" data-end=\"1151\">Segmentaci&oacute;n de la audiencia.<\/li>\n<li data-section-id=\"1d3bqnf\" data-start=\"1152\" data-end=\"1172\">Momento del env&iacute;o.<\/li>\n<li data-section-id=\"m6ztx1\" data-start=\"1173\" data-end=\"1216\">Relevancia del contenido para el usuario.<\/li>\n<\/ul>\n<hr data-start=\"1218\" data-end=\"1221\">\n<h2 data-section-id=\"135fju4\" data-start=\"1223\" data-end=\"1258\">Beneficios de medir esta m&eacute;trica<\/h2>\n<p data-start=\"1260\" data-end=\"1494\">&#9989; Permite evaluar campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<br data-start=\"1306\" data-end=\"1309\">&#9989; Ayuda a mejorar los asuntos de los correos.<br data-start=\"1354\" data-end=\"1357\">&#9989; Facilita la optimizaci&oacute;n de estrategias.<br data-start=\"1399\" data-end=\"1402\">&#9989; Mide el inter&eacute;s de la audiencia.<br data-start=\"1436\" data-end=\"1439\">&#9989; Ayuda a aumentar la interacci&oacute;n con los suscriptores.<\/p>\n<hr data-start=\"1496\" data-end=\"1499\">\n<h2 data-section-id=\"a9o2s\" data-start=\"1501\" data-end=\"1532\">Ejemplo en marketing digital<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Campa&ntilde;a enviada\r\n         &darr;\r\nUsuarios reciben el correo\r\n         &darr;\r\nAlgunos lo abren\r\n         &darr;\r\nSe calcula la tasa de apertura<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1671\" data-end=\"1674\">\n<h2 data-section-id=\"rvyclm\" data-start=\"1676\" data-end=\"1728\">Diferencia entre Tasa de Apertura y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a><\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1730\" data-end=\"2016\">\n<thead data-start=\"1730\" data-end=\"1772\">\n<tr data-start=\"1730\" data-end=\"1772\">\n<th class=\"last:pe-10\" data-start=\"1730\" data-end=\"1749\" data-col-size=\"sm\">Tasa de Apertura<\/th>\n<th class=\"last:pe-10\" data-start=\"1749\" data-end=\"1772\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Clics<\/a> (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>)<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1816\" data-end=\"2016\">\n<tr data-start=\"1816\" data-end=\"1882\">\n<td data-start=\"1816\" data-end=\"1845\" data-col-size=\"sm\">Mide qui&eacute;n abri&oacute; el correo<\/td>\n<td data-start=\"1845\" data-end=\"1882\" data-col-size=\"sm\">Mide qui&eacute;n hizo clic en un enlace<\/td>\n<\/tr>\n<tr data-start=\"1883\" data-end=\"1945\">\n<td data-start=\"1883\" data-end=\"1912\" data-col-size=\"sm\">Eval&uacute;a el asunto del email<\/td>\n<td data-start=\"1912\" data-end=\"1945\" data-col-size=\"sm\">Eval&uacute;a el contenido del email<\/td>\n<\/tr>\n<tr data-start=\"1946\" data-end=\"2016\">\n<td data-start=\"1946\" data-end=\"1979\" data-col-size=\"sm\">Ocurre antes de la interacci&oacute;n<\/td>\n<td data-start=\"1979\" data-end=\"2016\" data-col-size=\"sm\">Ocurre despu&eacute;s de abrir el correo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2018\" data-end=\"2021\">\n<h2 data-section-id=\"ax3zk1\" data-start=\"2023\" data-end=\"2071\">&iquest;Qu&eacute; se considera una buena tasa de apertura?<\/h2>\n<p data-start=\"2073\" data-end=\"2131\">La tasa ideal var&iacute;a seg&uacute;n la industria, pero generalmente:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Menos de 15%  &rarr; Baja\r\n15% a 25%     &rarr; Aceptable\r\n25% a 40%     &rarr; Buena\r\nM&aacute;s de 40%    &rarr; Excelente<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2241\" data-end=\"2244\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"2246\" data-end=\"2260\">Importancia<\/h2>\n<p data-start=\"2262\" data-end=\"2458\">La tasa de apertura es uno de los indicadores m&aacute;s importantes del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> porque muestra el nivel de inter&eacute;s que generan los correos enviados y ayuda a identificar oportunidades de mejora.<\/p>\n<hr data-start=\"2460\" data-end=\"2463\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"2465\" data-end=\"2478\">En resumen<\/h2>\n<p data-start=\"2480\" data-end=\"2723\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2480\" data-end=\"2723\" data-is-last-node=\"\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Apertura de Emails<\/a> es el porcentaje de correos electr&oacute;nicos abiertos por los destinatarios respecto al total de correos entregados, y se utiliza para medir la efectividad y el inter&eacute;s generado por una campa&ntilde;a de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Apertura de Emails<\/a> La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de Apertura de Emails<\/a> (Open Rate) es una m&eacute;trica de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> que indica el porcentaje de destinatarios que abrieron un correo electr&oacute;nico en relaci&oacute;n con la cantidad total de correos entregados. Esta m&eacute;trica ayuda a evaluar qu&eacute; tan atractivo y efectivo es el asunto (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/subject\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Subject<\/a>) de un &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-apertura-de-emails\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tasa de apertura de Emails<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-701","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/701\/revisions"}],"predecessor-version":[{"id":703,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/701\/revisions\/703"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}