{"id":689,"date":"2026-06-12T21:13:06","date_gmt":"2026-06-12T19:13:06","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=689"},"modified":"2026-06-12T21:13:06","modified_gmt":"2026-06-12T19:13:06","slug":"storytelling","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<h1 data-section-id=\"8csrv8\" data-start=\"0\" data-end=\"14\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a><\/h1>\n<p data-start=\"16\" data-end=\"258\"><strong data-start=\"16\" data-end=\"32\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a><\/strong> es una t&eacute;cnica de comunicaci&oacute;n y marketing que consiste en contar historias de manera estrat&eacute;gica para transmitir un mensaje, conectar emocionalmente con una audiencia y hacer que una marca, producto o idea sea m&aacute;s memorable.<\/p>\n<p data-start=\"260\" data-end=\"394\">En lugar de presentar &uacute;nicamente datos o caracter&iacute;sticas, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">storytelling<\/a> utiliza narrativas que generan inter&eacute;s, empat&iacute;a y confianza.<\/p>\n<hr data-start=\"396\" data-end=\"399\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"401\" data-end=\"420\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"422\" data-end=\"631\">\n<li data-section-id=\"ucwqqt\" data-start=\"422\" data-end=\"465\">Conectar emocionalmente con la audiencia.<\/li>\n<li data-section-id=\"10x98m7\" data-start=\"466\" data-end=\"501\">Fortalecer la identidad de marca.<\/li>\n<li data-section-id=\"ykmno6\" data-start=\"502\" data-end=\"535\">Hacer m&aacute;s memorable un mensaje.<\/li>\n<li data-section-id=\"1voj0ps\" data-start=\"536\" data-end=\"588\">Incrementar el inter&eacute;s por un producto o servicio.<\/li>\n<li data-section-id=\"npy7os\" data-start=\"589\" data-end=\"631\">Mejorar la comunicaci&oacute;n y el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/li>\n<\/ul>\n<hr data-start=\"633\" data-end=\"636\">\n<h2 data-section-id=\"7g6o1s\" data-start=\"638\" data-end=\"656\">&iquest;C&oacute;mo funciona?<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Historia atractiva\r\n         &darr;\r\nGenera emociones\r\n         &darr;\r\nCapta la atenci&oacute;n\r\n         &darr;\r\nTransmite un mensaje\r\n         &darr;\r\nLa audiencia lo recuerda<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"827\" data-end=\"830\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"832\" data-end=\"851\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"853\" data-end=\"871\">En lugar de decir:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&quot;Vendemos software de gesti&oacute;n empresarial.&quot;<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"942\" data-end=\"967\">Una empresa puede contar:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&quot;Una peque&ntilde;a empresa ten&iacute;a problemas para controlar sus ventas. \nDespu&eacute;s de implementar nuestro software, logr&oacute; organizar sus procesos \ny aumentar su productividad.&quot;<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1160\" data-end=\"1212\">La historia resulta m&aacute;s cercana y f&aacute;cil de recordar.<\/p>\n<hr data-start=\"1214\" data-end=\"1217\">\n<h2 data-section-id=\"vqr260\" data-start=\"1219\" data-end=\"1248\">Elementos del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a><\/h2>\n<h3 data-section-id=\"ww6zz1\" data-start=\"1250\" data-end=\"1263\">Personaje<\/h3>\n<p data-start=\"1264\" data-end=\"1305\">La persona o protagonista de la historia.<\/p>\n<h3 data-section-id=\"1x8jox8\" data-start=\"1307\" data-end=\"1319\">Problema<\/h3>\n<p data-start=\"1320\" data-end=\"1362\">El desaf&iacute;o o situaci&oacute;n que debe enfrentar.<\/p>\n<h3 data-section-id=\"1ekhbv8\" data-start=\"1364\" data-end=\"1376\">Soluci&oacute;n<\/h3>\n<p data-start=\"1377\" data-end=\"1417\">La forma en que se resuelve el problema.<\/p>\n<h3 data-section-id=\"1j6bog5\" data-start=\"1419\" data-end=\"1432\">Resultado<\/h3>\n<p data-start=\"1433\" data-end=\"1469\">El beneficio o aprendizaje obtenido.<\/p>\n<hr data-start=\"1471\" data-end=\"1474\">\n<h2 data-section-id=\"fsaj25\" data-start=\"1476\" data-end=\"1497\">&iquest;D&oacute;nde se utiliza?<\/h2>\n<ul data-start=\"1499\" data-end=\"1622\">\n<li data-section-id=\"i3meew\" data-start=\"1499\" data-end=\"1519\">Marketing digital.<\/li>\n<li data-section-id=\"5z7b8v\" data-start=\"1520\" data-end=\"1533\">Publicidad.<\/li>\n<li data-section-id=\"1e0n8b2\" data-start=\"1534\" data-end=\"1551\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/li>\n<li data-section-id=\"1vm07rn\" data-start=\"1552\" data-end=\"1560\">Blogs.<\/li>\n<li data-section-id=\"l672mk\" data-start=\"1561\" data-end=\"1592\">Presentaciones empresariales.<\/li>\n<li data-section-id=\"1x84jj1\" data-start=\"1593\" data-end=\"1622\">Videos y campa&ntilde;as de marca.<\/li>\n<\/ul>\n<hr data-start=\"1624\" data-end=\"1627\">\n<h2 data-section-id=\"337j2o\" data-start=\"1629\" data-end=\"1642\">Beneficios<\/h2>\n<p data-start=\"1644\" data-end=\"1844\">&#9989; Genera conexi&oacute;n emocional.<br data-start=\"1672\" data-end=\"1675\">&#9989; Mejora la recordaci&oacute;n de marca.<br data-start=\"1708\" data-end=\"1711\">&#9989; Aumenta la confianza del p&uacute;blico.<br data-start=\"1746\" data-end=\"1749\">&#9989; Facilita la comprensi&oacute;n de mensajes complejos.<br data-start=\"1797\" data-end=\"1800\">&#9989; Incrementa la interacci&oacute;n y el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/p>\n<hr data-start=\"1846\" data-end=\"1849\">\n<h2 data-section-id=\"14ggiou\" data-start=\"1851\" data-end=\"1874\">Ejemplo en marketing<\/h2>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Cliente enfrenta un problema\r\n          &darr;\r\nDescubre una soluci&oacute;n\r\n          &darr;\r\nObtiene resultados positivos\r\n          &darr;\r\nLa marca forma parte de la historia<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2053\" data-end=\"2056\">\n<h2 data-section-id=\"1ybo2yn\" data-start=\"2058\" data-end=\"2115\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a> y Publicidad Tradicional<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2117\" data-end=\"2390\">\n<thead data-start=\"2117\" data-end=\"2158\">\n<tr data-start=\"2117\" data-end=\"2158\">\n<th class=\"last:pe-10\" data-start=\"2117\" data-end=\"2132\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"2132\" data-end=\"2158\" data-col-size=\"md\">Publicidad Tradicional<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2199\" data-end=\"2390\">\n<tr data-start=\"2199\" data-end=\"2257\">\n<td data-start=\"2199\" data-end=\"2221\" data-col-size=\"sm\">Cuenta una historia<\/td>\n<td data-start=\"2221\" data-end=\"2257\" data-col-size=\"md\">Presenta directamente una oferta<\/td>\n<\/tr>\n<tr data-start=\"2258\" data-end=\"2322\">\n<td data-start=\"2258\" data-end=\"2277\" data-col-size=\"sm\">Genera emociones<\/td>\n<td data-start=\"2277\" data-end=\"2322\" data-col-size=\"md\">Se enfoca en caracter&iacute;sticas y beneficios<\/td>\n<\/tr>\n<tr data-start=\"2323\" data-end=\"2390\">\n<td data-start=\"2323\" data-end=\"2357\" data-col-size=\"sm\">Busca conexi&oacute;n con la audiencia<\/td>\n<td data-start=\"2357\" data-end=\"2390\" data-col-size=\"md\">Busca una respuesta inmediata<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2392\" data-end=\"2395\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"2397\" data-end=\"2411\">Importancia<\/h2>\n<p data-start=\"2413\" data-end=\"2632\">Las personas suelen recordar mejor las historias que los datos aislados. Por eso, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">storytelling<\/a> se ha convertido en una de las estrategias m&aacute;s efectivas para comunicar mensajes y construir relaciones con los clientes.<\/p>\n<hr data-start=\"2634\" data-end=\"2637\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"2639\" data-end=\"2652\">En resumen<\/h2>\n<p data-start=\"2654\" data-end=\"2891\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2654\" data-end=\"2891\" data-is-last-node=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a> es la t&eacute;cnica de contar historias con un prop&oacute;sito de comunicaci&oacute;n o marketing, utilizando narrativas que generan emociones, transmiten mensajes de forma memorable y fortalecen la conexi&oacute;n entre una marca y su audiencia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a> <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a> es una t&eacute;cnica de comunicaci&oacute;n y marketing que consiste en contar historias de manera estrat&eacute;gica para transmitir un mensaje, conectar emocionalmente con una audiencia y hacer que una marca, producto o idea sea m&aacute;s memorable. En lugar de presentar &uacute;nicamente datos o caracter&iacute;sticas, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">storytelling<\/a> utiliza narrativas que generan inter&eacute;s, empat&iacute;a y confianza. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/storytelling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Storytelling<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-689","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/689\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/689\/revisions\/691"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}