{"id":669,"date":"2026-06-12T19:20:50","date_gmt":"2026-06-12T17:20:50","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=669"},"modified":"2026-06-12T19:20:50","modified_gmt":"2026-06-12T17:20:50","slug":"social-selling","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/","title":{"rendered":"Social Selling"},"content":{"rendered":"<p data-start=\"0\" data-end=\"244\"><strong data-start=\"0\" data-end=\"18\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a><\/strong> es una estrategia de ventas que consiste en utilizar las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> para identificar, conectar, interactuar y construir relaciones con clientes potenciales, con el objetivo de generar confianza y facilitar futuras ventas.<\/p>\n<p data-start=\"246\" data-end=\"373\">A diferencia de la venta tradicional, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> se enfoca en crear relaciones y aportar valor antes de intentar vender.<\/p>\n<hr data-start=\"375\" data-end=\"378\">\n<h3 data-section-id=\"1pq745u\" data-start=\"380\" data-end=\"400\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"401\" data-end=\"609\">\n<li data-section-id=\"1x7poei\" data-start=\"401\" data-end=\"442\">Generar oportunidades de venta (leads).<\/li>\n<li data-section-id=\"1jc9hok\" data-start=\"443\" data-end=\"491\">Construir relaciones con clientes potenciales.<\/li>\n<li data-section-id=\"xzw5wq\" data-start=\"492\" data-end=\"529\">Aumentar la confianza en una marca.<\/li>\n<li data-section-id=\"zn1z92\" data-start=\"530\" data-end=\"564\">Fortalecer la presencia digital.<\/li>\n<li data-section-id=\"1v2kfmd\" data-start=\"565\" data-end=\"609\">Impulsar las ventas de manera m&aacute;s natural.<\/li>\n<\/ul>\n<hr data-start=\"611\" data-end=\"614\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"616\" data-end=\"635\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Crear contenido de valor\r\n          &darr;\r\nInteractuar con la audiencia\r\n          &darr;\r\nGenerar confianza\r\n          &darr;\r\nIdentificar oportunidades\r\n          &darr;\r\nConvertir prospectos en clientes<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"841\" data-end=\"844\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"846\" data-end=\"866\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"868\" data-end=\"934\">Un asesor comercial comparte consejos sobre marketing en LinkedIn:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Publica contenido &uacute;til\r\n          &darr;\r\nRecibe comentarios y mensajes\r\n          &darr;\r\nConecta con prospectos\r\n          &darr;\r\nGenera una oportunidad de negocio<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1107\" data-end=\"1110\">\n<h3 data-section-id=\"1pzrs51\" data-start=\"1112\" data-end=\"1142\">Plataformas m&aacute;s utilizadas<\/h3>\n<ul data-start=\"1143\" data-end=\"1342\">\n<li data-section-id=\"15a85x\" data-start=\"1143\" data-end=\"1182\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1183\" data-end=\"1222\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1223\" data-end=\"1262\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1263\" data-end=\"1302\"><span class=\"\" data-state=\"closed\">X (Twitter)<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"1303\" data-end=\"1342\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<\/ul>\n<hr data-start=\"1344\" data-end=\"1347\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1349\" data-end=\"1363\">Beneficios<\/h3>\n<p data-start=\"1364\" data-end=\"1566\">&#9989; Genera confianza y credibilidad.<br data-start=\"1398\" data-end=\"1401\">&#9989; Mejora la relaci&oacute;n con los clientes.<br data-start=\"1439\" data-end=\"1442\">&#9989; Incrementa las oportunidades de venta.<br data-start=\"1482\" data-end=\"1485\">&#9989; Reduce la resistencia comercial.<br data-start=\"1519\" data-end=\"1522\">&#9989; Fortalece la marca personal y empresarial.<\/p>\n<hr data-start=\"1568\" data-end=\"1571\">\n<h3 data-section-id=\"k9uyh\" data-start=\"1573\" data-end=\"1611\">Acciones comunes de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a><\/h3>\n<ul data-start=\"1612\" data-end=\"1802\">\n<li data-section-id=\"mipa4i\" data-start=\"1612\" data-end=\"1644\">Compartir contenido relevante.<\/li>\n<li data-section-id=\"p0r1w7\" data-start=\"1645\" data-end=\"1684\">Comentar publicaciones de prospectos.<\/li>\n<li data-section-id=\"f0w9t3\" data-start=\"1685\" data-end=\"1727\">Participar en conversaciones del sector.<\/li>\n<li data-section-id=\"1kvttb7\" data-start=\"1728\" data-end=\"1758\">Responder preguntas y dudas.<\/li>\n<li data-section-id=\"1kr14cb\" data-start=\"1759\" data-end=\"1802\">Crear una red de contactos profesionales.<\/li>\n<\/ul>\n<hr data-start=\"1804\" data-end=\"1807\">\n<h3 data-section-id=\"16l7soc\" data-start=\"1809\" data-end=\"1875\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> y Publicidad en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes Sociales<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1877\" data-end=\"2192\">\n<thead data-start=\"1877\" data-end=\"1926\">\n<tr data-start=\"1877\" data-end=\"1926\">\n<th class=\"last:pe-10\" data-start=\"1877\" data-end=\"1894\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1894\" data-end=\"1926\" data-col-size=\"sm\">Publicidad en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes Sociales<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1975\" data-end=\"2192\">\n<tr data-start=\"1975\" data-end=\"2029\">\n<td data-start=\"1975\" data-end=\"1998\" data-col-size=\"sm\">Construye relaciones<\/td>\n<td data-start=\"1998\" data-end=\"2029\" data-col-size=\"sm\">Promociona anuncios pagados<\/td>\n<\/tr>\n<tr data-start=\"2030\" data-end=\"2083\">\n<td data-start=\"2030\" data-end=\"2054\" data-col-size=\"sm\">Enfoque a largo plazo<\/td>\n<td data-start=\"2054\" data-end=\"2083\" data-col-size=\"sm\">Resultados m&aacute;s inmediatos<\/td>\n<\/tr>\n<tr data-start=\"2084\" data-end=\"2150\">\n<td data-start=\"2084\" data-end=\"2106\" data-col-size=\"sm\">Interacci&oacute;n directa<\/td>\n<td data-start=\"2106\" data-end=\"2150\" data-col-size=\"sm\">Comunicaci&oacute;n principalmente publicitaria<\/td>\n<\/tr>\n<tr data-start=\"2151\" data-end=\"2192\">\n<td data-start=\"2151\" data-end=\"2170\" data-col-size=\"sm\">Genera confianza<\/td>\n<td data-start=\"2170\" data-end=\"2192\" data-col-size=\"sm\">Genera visibilidad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2194\" data-end=\"2197\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"2199\" data-end=\"2222\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa comparte casos de &eacute;xito\r\n          &darr;\r\nProspectos interact&uacute;an\r\n          &darr;\r\nSe generan conversaciones\r\n          &darr;\r\nAumentan las ventas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2386\" data-end=\"2389\">\n<h3 data-section-id=\"fnl5kv\" data-start=\"2391\" data-end=\"2406\">Importancia<\/h3>\n<p data-start=\"2407\" data-end=\"2590\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> se ha convertido en una estrategia clave porque los compradores actuales investigan y se relacionan con marcas en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> antes de tomar decisiones de compra.<\/p>\n<hr data-start=\"2592\" data-end=\"2595\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2597\" data-end=\"2611\">En resumen<\/h3>\n<p data-start=\"2612\" data-end=\"2839\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2612\" data-end=\"2839\" data-is-last-node=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> es una estrategia de ventas basada en el uso de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> para construir relaciones, generar confianza y conectar con clientes potenciales, facilitando la generaci&oacute;n de oportunidades de negocio y ventas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> es una estrategia de ventas que consiste en utilizar las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> para identificar, conectar, interactuar y construir relaciones con clientes potenciales, con el objetivo de generar confianza y facilitar futuras ventas. A diferencia de la venta tradicional, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a> se enfoca en crear relaciones y aportar valor antes de intentar vender. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/social-selling\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Social Selling<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-669","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/669\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/669\/revisions\/671"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}