{"id":659,"date":"2026-06-12T19:13:48","date_gmt":"2026-06-12T17:13:48","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=659"},"modified":"2026-06-12T19:13:48","modified_gmt":"2026-06-12T17:13:48","slug":"single-opt-in","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/","title":{"rendered":"Single Opt-in"},"content":{"rendered":"<p data-start=\"0\" data-end=\"287\"><strong data-start=\"0\" data-end=\"17\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a><\/strong> es un m&eacute;todo de suscripci&oacute;n en el que un usuario queda registrado en una lista de correos electr&oacute;nicos, bolet&iacute;n informativo (newsletter) o servicio digital inmediatamente despu&eacute;s de completar un formulario, sin necesidad de confirmar su direcci&oacute;n de correo electr&oacute;nico.<\/p>\n<p data-start=\"289\" data-end=\"349\">Es uno de los procesos m&aacute;s simples para captar suscriptores.<\/p>\n<hr data-start=\"351\" data-end=\"354\">\n<h3 data-section-id=\"1pq745u\" data-start=\"356\" data-end=\"376\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"377\" data-end=\"566\">\n<li data-section-id=\"1mhky6\" data-start=\"377\" data-end=\"414\">Crear listas de correo r&aacute;pidamente.<\/li>\n<li data-section-id=\"okwfce\" data-start=\"415\" data-end=\"441\">Captar m&aacute;s suscriptores.<\/li>\n<li data-section-id=\"1rwcsh3\" data-start=\"442\" data-end=\"479\">Simplificar el proceso de registro.<\/li>\n<li data-section-id=\"yocdjx\" data-start=\"480\" data-end=\"520\">Facilitar campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<\/li>\n<li data-section-id=\"agyznx\" data-start=\"521\" data-end=\"566\">Reducir el abandono durante la suscripci&oacute;n.<\/li>\n<\/ul>\n<hr data-start=\"568\" data-end=\"571\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"573\" data-end=\"592\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario completa formulario\n          &darr;\nHace clic en &quot;<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Suscribirse<\/a>&quot;\n          &darr;\nQueda registrado autom&aacute;ticamente<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"731\" data-end=\"771\">No se requiere ninguna acci&oacute;n adicional.<\/p>\n<hr data-start=\"773\" data-end=\"776\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"778\" data-end=\"798\">Ejemplo pr&aacute;ctico<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Nombre: Juan P&eacute;rez\nCorreo: juan@email.com\n[<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Suscribirse<\/a>]<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"881\" data-end=\"913\">Despu&eacute;s de enviar el formulario:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario agregado a la lista\r\nde correo autom&aacute;ticamente<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"994\" data-end=\"997\">\n<h3 data-section-id=\"g5yl83\" data-start=\"999\" data-end=\"1013\">Beneficios<\/h3>\n<p data-start=\"1014\" data-end=\"1150\">&#9989; Proceso r&aacute;pido y sencillo.<br data-start=\"1042\" data-end=\"1045\">&#9989; Mayor cantidad de registros.<br data-start=\"1075\" data-end=\"1078\">&#9989; Menor fricci&oacute;n para el usuario.<br data-start=\"1111\" data-end=\"1114\">&#9989; Incrementa la tasa de suscripci&oacute;n.<\/p>\n<hr data-start=\"1152\" data-end=\"1155\">\n<h3 data-section-id=\"nmzjms\" data-start=\"1157\" data-end=\"1172\">Desventajas<\/h3>\n<p data-start=\"1173\" data-end=\"1329\">&#10060; Mayor riesgo de correos incorrectos.<br data-start=\"1211\" data-end=\"1214\">&#10060; Posibilidad de registros falsos.<br data-start=\"1248\" data-end=\"1251\">&#10060; Menor calidad de la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a>.<br data-start=\"1287\" data-end=\"1290\">&#10060; Mayor probabilidad de rebotes y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/spam\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">spam<\/a>.<\/p>\n<hr data-start=\"1331\" data-end=\"1334\">\n<h3 data-section-id=\"s3dwk\" data-start=\"1336\" data-end=\"1386\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-in<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1388\" data-end=\"1681\">\n<thead data-start=\"1388\" data-end=\"1421\">\n<tr data-start=\"1388\" data-end=\"1421\">\n<th class=\"last:pe-10\" data-start=\"1388\" data-end=\"1404\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1404\" data-end=\"1421\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-in<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1455\" data-end=\"1681\">\n<tr data-start=\"1455\" data-end=\"1512\">\n<td data-start=\"1455\" data-end=\"1476\" data-col-size=\"sm\">Registro inmediato<\/td>\n<td data-start=\"1476\" data-end=\"1512\" data-col-size=\"sm\">Requiere confirmaci&oacute;n por correo<\/td>\n<\/tr>\n<tr data-start=\"1513\" data-end=\"1565\">\n<td data-start=\"1513\" data-end=\"1532\" data-col-size=\"sm\">M&aacute;s suscriptores<\/td>\n<td data-start=\"1532\" data-end=\"1565\" data-col-size=\"sm\">Mayor calidad de suscriptores<\/td>\n<\/tr>\n<tr data-start=\"1566\" data-end=\"1610\">\n<td data-start=\"1566\" data-end=\"1580\" data-col-size=\"sm\">Menos pasos<\/td>\n<td data-start=\"1580\" data-end=\"1610\" data-col-size=\"sm\">M&aacute;s seguridad y validaci&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"1611\" data-end=\"1681\">\n<td data-start=\"1611\" data-end=\"1645\" data-col-size=\"sm\">M&aacute;s riesgo de correos inv&aacute;lidos<\/td>\n<td data-start=\"1645\" data-end=\"1681\" data-col-size=\"sm\">Menor riesgo de registros falsos<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"1683\" data-end=\"1686\">\n<h3 data-section-id=\"er9qyu\" data-start=\"1688\" data-end=\"1706\">Ejemplo visual<\/h3>\n<h4 data-start=\"1708\" data-end=\"1726\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a><\/h4>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Formulario\r\n     &darr;\r\nSuscripci&oacute;n completada<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4 data-start=\"1794\" data-end=\"1812\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-in<\/a><\/h4>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Formulario\r\n     &darr;\r\nCorreo de confirmaci&oacute;n\r\n     &darr;\r\nUsuario confirma\r\n     &darr;\r\nSuscripci&oacute;n completada<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1934\" data-end=\"1937\">\n<h3 data-section-id=\"1mlbauy\" data-start=\"1939\" data-end=\"1967\">Uso en marketing digital<\/h3>\n<p data-start=\"1968\" data-end=\"2175\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a> es utilizado por empresas que buscan maximizar el n&uacute;mero de registros y simplificar el proceso de suscripci&oacute;n, aunque requiere una buena gesti&oacute;n para mantener la calidad de la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a>.<\/p>\n<hr data-start=\"2177\" data-end=\"2180\">\n<h3 data-section-id=\"fnl5kv\" data-start=\"2182\" data-end=\"2197\">Importancia<\/h3>\n<p data-start=\"2198\" data-end=\"2368\">Elegir entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-in<\/a> depende de los objetivos de la estrategia de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> y del equilibrio deseado entre cantidad y calidad de suscriptores.<\/p>\n<hr data-start=\"2370\" data-end=\"2373\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2375\" data-end=\"2389\">En resumen<\/h3>\n<p data-start=\"2390\" data-end=\"2625\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2390\" data-end=\"2625\" data-is-last-node=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a> es un m&eacute;todo de suscripci&oacute;n en el que un usuario se registra autom&aacute;ticamente en una lista de correo o servicio digital.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a> es un m&eacute;todo de suscripci&oacute;n en el que un usuario queda registrado en una lista de correos electr&oacute;nicos, bolet&iacute;n informativo (newsletter) o servicio digital inmediatamente despu&eacute;s de completar un formulario, sin necesidad de confirmar su direcci&oacute;n de correo electr&oacute;nico. Es uno de los procesos m&aacute;s simples para captar suscriptores. &iquest;Para qu&eacute; sirve? Crear &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/single-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Single Opt-in<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-659","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/659\/revisions"}],"predecessor-version":[{"id":660,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/659\/revisions\/660"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}