{"id":607,"date":"2026-06-11T19:13:58","date_gmt":"2026-06-11T17:13:58","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=607"},"modified":"2026-06-11T19:13:58","modified_gmt":"2026-06-11T17:13:58","slug":"roi","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"<p data-start=\"0\" data-end=\"211\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"42\">Return on Investment<\/strong> (Retorno de la Inversi&oacute;n) y es una m&eacute;trica utilizada para medir la rentabilidad de una inversi&oacute;n. Indica cu&aacute;nto beneficio se obtuvo en relaci&oacute;n con el dinero invertido.<\/p>\n<p data-start=\"213\" data-end=\"357\">Es uno de los indicadores m&aacute;s importantes en marketing, publicidad y negocios porque ayuda a evaluar si una estrategia est&aacute; generando ganancias.<\/p>\n<hr data-start=\"359\" data-end=\"362\">\n<h3 data-section-id=\"1pq745u\" data-start=\"364\" data-end=\"384\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"385\" data-end=\"562\">\n<li data-section-id=\"g7ahd1\" data-start=\"385\" data-end=\"426\">Medir la rentabilidad de una inversi&oacute;n.<\/li>\n<li data-section-id=\"u8c0au\" data-start=\"427\" data-end=\"459\">Evaluar campa&ntilde;as de marketing.<\/li>\n<li data-section-id=\"jexj5q\" data-start=\"460\" data-end=\"494\">Comparar diferentes estrategias.<\/li>\n<li data-section-id=\"1htn9x5\" data-start=\"495\" data-end=\"536\">Tomar decisiones basadas en resultados.<\/li>\n<li data-section-id=\"n26egj\" data-start=\"537\" data-end=\"562\">Optimizar presupuestos.<\/li>\n<\/ul>\n<hr data-start=\"564\" data-end=\"567\">\n<h3 data-section-id=\"1bjjemv\" data-start=\"569\" data-end=\"590\">&iquest;C&oacute;mo se calcula?<\/h3>\n<p data-start=\"592\" data-end=\"629\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a>=Ganancia&nbsp;NetaInversio&#714;n&times;100ROI=\\frac{Ganancia\\ Neta}{Inversi\\acute{o}n}\\times100<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">RO<\/span><span class=\"mord mathnormal\">I<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">I<\/span><span class=\"mord mathnormal mtight\">n<\/span><span class=\"mord mathnormal mtight\">v<\/span><span class=\"mord mathnormal mtight\">ers<\/span><span class=\"mord mathnormal mtight\">i<\/span><span class=\"mord accent mtight\"><span class=\"vlist-t\"><span class=\"mord mathnormal mtight\">o<\/span><span class=\"accent-body\">&#714;<\/span><\/span><\/span><span class=\"mord mathnormal mtight\">n<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord mathnormal mtight\">G<\/span><span class=\"mord mathnormal mtight\">anan<\/span><span class=\"mord mathnormal mtight\">c<\/span><span class=\"mord mathnormal mtight\">ia<\/span><span class=\"mspace mtight\"><span class=\"mtight\">&nbsp;<\/span><\/span><span class=\"mord mathnormal mtight\">N<\/span><span class=\"mord mathnormal mtight\">e<\/span><span class=\"mord mathnormal mtight\">t<\/span><span class=\"mord mathnormal mtight\">a<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><\/span><\/span><\/span><\/span><\/p>\n<p data-start=\"631\" data-end=\"674\">El resultado se expresa como un porcentaje.<\/p>\n<hr data-start=\"676\" data-end=\"679\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"681\" data-end=\"701\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"703\" data-end=\"724\">Una empresa invierte:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>$10,000 MXN<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"763\" data-end=\"794\">Y obtiene una ganancia neta de:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>$5,000 MXN<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"832\" data-end=\"841\">Entonces:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> = (5,000 &divide; 10,000) &times; 100\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> = 50%<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"907\" data-end=\"965\">Esto significa que la inversi&oacute;n gener&oacute; un retorno del 50%.<\/p>\n<hr data-start=\"967\" data-end=\"970\">\n<h3 data-section-id=\"fd4z5q\" data-start=\"972\" data-end=\"998\">Interpretaci&oacute;n del <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1000\" data-end=\"1154\">\n<thead data-start=\"1000\" data-end=\"1027\">\n<tr data-start=\"1000\" data-end=\"1027\">\n<th class=\"last:pe-10\" data-start=\"1000\" data-end=\"1012\" data-col-size=\"sm\">Resultado<\/th>\n<th class=\"last:pe-10\" data-start=\"1012\" data-end=\"1027\" data-col-size=\"sm\">Significado<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1056\" data-end=\"1154\">\n<tr data-start=\"1056\" data-end=\"1084\">\n<td data-start=\"1056\" data-end=\"1067\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> &gt; 0%<\/td>\n<td data-start=\"1067\" data-end=\"1084\" data-col-size=\"sm\">Hay ganancias<\/td>\n<\/tr>\n<tr data-start=\"1085\" data-end=\"1126\">\n<td data-start=\"1085\" data-end=\"1096\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> = 0%<\/td>\n<td data-start=\"1096\" data-end=\"1126\" data-col-size=\"sm\">No hay ganancia ni p&eacute;rdida<\/td>\n<\/tr>\n<tr data-start=\"1127\" data-end=\"1154\">\n<td data-start=\"1127\" data-end=\"1138\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> &lt; 0%<\/td>\n<td data-start=\"1138\" data-end=\"1154\" data-col-size=\"sm\">Hay p&eacute;rdidas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"1156\" data-end=\"1159\">\n<h3 data-section-id=\"c701on\" data-start=\"1161\" data-end=\"1193\">Ejemplo en marketing digital<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Inversi&oacute;n en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a>: $2,000 MXN\nVentas generadas: $8,000 MXN\nGanancia neta: $6,000 MXN<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1311\" data-end=\"1375\">La campa&ntilde;a tuvo un <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> positivo, lo que indica que fue rentable.<\/p>\n<hr data-start=\"1377\" data-end=\"1380\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1382\" data-end=\"1396\">Beneficios<\/h3>\n<p data-start=\"1397\" data-end=\"1553\">&#9989; Mide la efectividad de una inversi&oacute;n.<br data-start=\"1436\" data-end=\"1439\">&#9989; Facilita la toma de decisiones.<br data-start=\"1472\" data-end=\"1475\">&#9989; Ayuda a optimizar campa&ntilde;as.<br data-start=\"1504\" data-end=\"1507\">&#9989; Permite comparar resultados entre proyectos.<\/p>\n<hr data-start=\"1555\" data-end=\"1558\">\n<h3 data-section-id=\"1cl7xge\" data-start=\"1560\" data-end=\"1582\">&iquest;D&oacute;nde se utiliza?<\/h3>\n<ul data-start=\"1583\" data-end=\"1697\">\n<li data-section-id=\"i3meew\" data-start=\"1583\" data-end=\"1603\">Marketing digital.<\/li>\n<li data-section-id=\"weo3og\" data-start=\"1604\" data-end=\"1624\">Publicidad online.<\/li>\n<li data-section-id=\"1v5fav8\" data-start=\"1625\" data-end=\"1648\">Comercio electr&oacute;nico.<\/li>\n<li data-section-id=\"174dphc\" data-start=\"1649\" data-end=\"1660\">Finanzas.<\/li>\n<li data-section-id=\"ta9o3h\" data-start=\"1661\" data-end=\"1670\">Ventas.<\/li>\n<li data-section-id=\"105qtvl\" data-start=\"1671\" data-end=\"1697\">Proyectos empresariales.<\/li>\n<\/ul>\n<hr data-start=\"1699\" data-end=\"1702\">\n<h3 data-section-id=\"1hpj9o0\" data-start=\"1704\" data-end=\"1735\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> y ROAS<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1737\" data-end=\"1967\">\n<thead data-start=\"1737\" data-end=\"1751\">\n<tr data-start=\"1737\" data-end=\"1751\">\n<th class=\"last:pe-10\" data-start=\"1737\" data-end=\"1743\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1743\" data-end=\"1751\" data-col-size=\"md\">ROAS<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1768\" data-end=\"1967\">\n<tr data-start=\"1768\" data-end=\"1845\">\n<td data-start=\"1768\" data-end=\"1797\" data-col-size=\"sm\">Mide la rentabilidad total<\/td>\n<td data-start=\"1797\" data-end=\"1845\" data-col-size=\"md\">Mide el retorno de la inversi&oacute;n publicitaria<\/td>\n<\/tr>\n<tr data-start=\"1846\" data-end=\"1919\">\n<td data-start=\"1846\" data-end=\"1874\" data-col-size=\"sm\">Considera ganancias netas<\/td>\n<td data-start=\"1874\" data-end=\"1919\" data-col-size=\"md\">Considera ingresos generados por anuncios<\/td>\n<\/tr>\n<tr data-start=\"1920\" data-end=\"1967\">\n<td data-start=\"1920\" data-end=\"1933\" data-col-size=\"sm\">M&aacute;s amplio<\/td>\n<td data-start=\"1933\" data-end=\"1967\" data-col-size=\"md\">M&aacute;s espec&iacute;fico para publicidad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"1969\" data-end=\"1972\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1974\" data-end=\"1997\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Campa&ntilde;a publicitaria\n        &darr;\nInversi&oacute;n: $5,000 MXN\nGanancia neta: $2,500 MXN\n        &darr;\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> = 50%<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2123\" data-end=\"2126\">\n<h3 data-section-id=\"fnl5kv\" data-start=\"2128\" data-end=\"2143\">Importancia<\/h3>\n<p data-start=\"2144\" data-end=\"2302\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> permite saber si una inversi&oacute;n realmente est&aacute; generando beneficios y es una de las m&eacute;tricas m&aacute;s utilizadas para medir el &eacute;xito de campa&ntilde;as y proyectos.<\/p>\n<hr data-start=\"2304\" data-end=\"2307\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2309\" data-end=\"2323\">En resumen<\/h3>\n<p data-start=\"2324\" data-end=\"2487\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2324\" data-end=\"2487\" data-is-last-node=\"\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> (Return on Investment) es una m&eacute;trica que mide la rentabilidad de una inversi&oacute;n, mostrando cu&aacute;nto beneficio se obtiene en relaci&oacute;n con el dinero invertido.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ROI<\/a> significa Return on Investment (Retorno de la Inversi&oacute;n) y es una m&eacute;trica utilizada para medir la rentabilidad de una inversi&oacute;n. Indica cu&aacute;nto beneficio se obtuvo en relaci&oacute;n con el dinero invertido. Es uno de los indicadores m&aacute;s importantes en marketing, publicidad y negocios porque ayuda a evaluar si una estrategia est&aacute; generando ganancias. &iquest;Para &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ROI<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-607","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/607\/revisions"}],"predecessor-version":[{"id":609,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/607\/revisions\/609"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}