{"id":592,"date":"2026-06-11T19:02:58","date_gmt":"2026-06-11T17:02:58","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=592"},"modified":"2026-06-11T19:02:58","modified_gmt":"2026-06-11T17:02:58","slug":"remarketing","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p data-start=\"0\" data-end=\"254\"><strong data-start=\"0\" data-end=\"15\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a><\/strong> es una estrategia de marketing digital que consiste en mostrar anuncios a personas que ya han interactuado previamente con un sitio web, aplicaci&oacute;n o contenido digital, pero que no realizaron la acci&oacute;n deseada, como una compra o registro.<\/p>\n<p data-start=\"256\" data-end=\"359\">Su objetivo es volver a captar la atenci&oacute;n de esos usuarios y aumentar las posibilidades de conversi&oacute;n.<\/p>\n<hr data-start=\"361\" data-end=\"364\">\n<h3 data-section-id=\"1pq745u\" data-start=\"366\" data-end=\"386\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"387\" data-end=\"598\">\n<li data-section-id=\"16jbim6\" data-start=\"387\" data-end=\"427\">Recuperar visitantes que no compraron.<\/li>\n<li data-section-id=\"9ue9yb\" data-start=\"428\" data-end=\"456\">Aumentar las conversiones.<\/li>\n<li data-section-id=\"tcm9ge\" data-start=\"457\" data-end=\"511\">Mantener una marca presente en la mente del usuario.<\/li>\n<li data-section-id=\"1q7yezx\" data-start=\"512\" data-end=\"557\">Promocionar productos vistos anteriormente.<\/li>\n<li data-section-id=\"136lqyx\" data-start=\"558\" data-end=\"598\">Mejorar el retorno de inversi&oacute;n (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a>).<\/li>\n<\/ul>\n<hr data-start=\"600\" data-end=\"603\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"605\" data-end=\"624\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario visita un sitio web\n            &darr;\nNo realiza ninguna compra\n            &darr;\nSe registra la visita mediante un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pixel\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pixel<\/a> o cookie\n            &darr;\nEl usuario ve anuncios relacionados\n            &darr;\nRegresa al sitio y convierte<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"875\" data-end=\"878\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"880\" data-end=\"900\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"902\" data-end=\"974\">Una persona visita una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> y consulta unos tenis deportivos:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Visita producto\n       &darr;\nAbandona el sitio\n       &darr;\nVe anuncios de esos mismos tenis\nen otras p&aacute;ginas o <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a><\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1120\" data-end=\"1123\">\n<h3 data-section-id=\"1cl7xge\" data-start=\"1125\" data-end=\"1147\">&iquest;D&oacute;nde se utiliza?<\/h3>\n<ul data-start=\"1148\" data-end=\"1315\">\n<li data-section-id=\"15a85x\" data-start=\"1148\" data-end=\"1187\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1188\" data-end=\"1227\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a> (Meta)<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1228\" data-end=\"1267\"><span class=\"\" data-state=\"closed\">Instagram Ads<\/span><\/li>\n<li data-section-id=\"1li24qe\" data-start=\"1268\" data-end=\"1291\">Aplicaciones m&oacute;viles.<\/li>\n<li data-section-id=\"1mpktnn\" data-start=\"1292\" data-end=\"1315\">Sitios web asociados.<\/li>\n<\/ul>\n<hr data-start=\"1317\" data-end=\"1320\">\n<h3 data-section-id=\"ura6at\" data-start=\"1322\" data-end=\"1346\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a><\/h3>\n<h4 data-start=\"1348\" data-end=\"1373\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> est&aacute;ndar<\/h4>\n<p data-start=\"1374\" data-end=\"1415\">Muestra anuncios a visitantes anteriores.<\/p>\n<h4 data-start=\"1417\" data-end=\"1442\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> din&aacute;mico<\/h4>\n<p data-start=\"1443\" data-end=\"1497\">Muestra productos espec&iacute;ficos que el usuario consult&oacute;.<\/p>\n<h4 data-start=\"1499\" data-end=\"1533\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> para aplicaciones<\/h4>\n<p data-start=\"1534\" data-end=\"1570\">Dirigido a usuarios de apps m&oacute;viles.<\/p>\n<h4 data-start=\"1572\" data-end=\"1611\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> por correo electr&oacute;nico<\/h4>\n<p data-start=\"1612\" data-end=\"1674\">Se enfoca en usuarios que interactuaron con campa&ntilde;as de email.<\/p>\n<hr data-start=\"1676\" data-end=\"1679\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1681\" data-end=\"1695\">Beneficios<\/h3>\n<p data-start=\"1696\" data-end=\"1874\">&#9989; Incrementa las ventas.<br data-start=\"1720\" data-end=\"1723\">&#9989; Mejora la tasa de conversi&oacute;n.<br data-start=\"1754\" data-end=\"1757\">&#9989; Refuerza el reconocimiento de marca.<br data-start=\"1795\" data-end=\"1798\">&#9989; Llega a usuarios ya interesados.<br data-start=\"1832\" data-end=\"1835\">&#9989; Optimiza el presupuesto publicitario.<\/p>\n<hr data-start=\"1876\" data-end=\"1879\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1881\" data-end=\"1904\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Tienda online\n      &darr;\n100 personas visitan un producto\n      &darr;\n80 abandonan el sitio\n      &darr;\nCampa&ntilde;a de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a>\n      &darr;\n20 regresan y compran<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2077\" data-end=\"2080\">\n<h3 data-section-id=\"gh1s8t\" data-start=\"2082\" data-end=\"2139\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> y Publicidad Tradicional<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2141\" data-end=\"2414\">\n<thead data-start=\"2141\" data-end=\"2181\">\n<tr data-start=\"2141\" data-end=\"2181\">\n<th class=\"last:pe-10\" data-start=\"2141\" data-end=\"2155\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"2155\" data-end=\"2181\" data-col-size=\"sm\">Publicidad Tradicional<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2220\" data-end=\"2414\">\n<tr data-start=\"2220\" data-end=\"2304\">\n<td data-start=\"2220\" data-end=\"2268\" data-col-size=\"md\">Se dirige a usuarios que ya mostraron inter&eacute;s<\/td>\n<td data-start=\"2268\" data-end=\"2304\" data-col-size=\"sm\">Se dirige a <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> generales<\/td>\n<\/tr>\n<tr data-start=\"2305\" data-end=\"2359\">\n<td data-start=\"2305\" data-end=\"2340\" data-col-size=\"md\">Mayor probabilidad de conversi&oacute;n<\/td>\n<td data-start=\"2340\" data-end=\"2359\" data-col-size=\"sm\">Menor precisi&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"2360\" data-end=\"2414\">\n<td data-start=\"2360\" data-end=\"2387\" data-col-size=\"md\">Personalizaci&oacute;n avanzada<\/td>\n<td data-start=\"2387\" data-end=\"2414\" data-col-size=\"sm\">Segmentaci&oacute;n m&aacute;s amplia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2416\" data-end=\"2419\">\n<h3 data-section-id=\"1looe0a\" data-start=\"2421\" data-end=\"2457\">Importancia en marketing digital<\/h3>\n<p data-start=\"2458\" data-end=\"2616\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a> es una de las estrategias m&aacute;s efectivas para recuperar oportunidades de venta perdidas y aumentar el rendimiento de las campa&ntilde;as publicitarias.<\/p>\n<hr data-start=\"2618\" data-end=\"2621\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2623\" data-end=\"2637\">En resumen<\/h3>\n<p data-start=\"2638\" data-end=\"2873\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2638\" data-end=\"2873\" data-is-last-node=\"\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> es una estrategia de publicidad digital que muestra anuncios a usuarios que ya visitaron un sitio web o interactuaron con una marca, con el objetivo de atraerlos nuevamente y aumentar las posibilidades de conversi&oacute;n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a> es una estrategia de marketing digital que consiste en mostrar anuncios a personas que ya han interactuado previamente con un sitio web, aplicaci&oacute;n o contenido digital, pero que no realizaron la acci&oacute;n deseada, como una compra o registro. Su objetivo es volver a captar la atenci&oacute;n de esos usuarios y aumentar las posibilidades de &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-592","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/592\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/592\/revisions\/594"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}