{"id":589,"date":"2026-06-11T18:41:54","date_gmt":"2026-06-11T16:41:54","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=589"},"modified":"2026-06-11T18:41:54","modified_gmt":"2026-06-11T16:41:54","slug":"redireccion-301","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/","title":{"rendered":"Redirecci\u00f3n 301"},"content":{"rendered":"<p data-start=\"0\" data-end=\"181\"><strong data-start=\"0\" data-end=\"19\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a><\/strong> es una instrucci&oacute;n permanente que indica a los navegadores y motores de b&uacute;squeda que una p&aacute;gina web ha sido movida de forma definitiva a una nueva direcci&oacute;n <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a>.<\/p>\n<p data-start=\"183\" data-end=\"283\">Cuando un usuario intenta acceder a la <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> antigua, es enviado autom&aacute;ticamente a la nueva ubicaci&oacute;n.<\/p>\n<hr data-start=\"285\" data-end=\"288\">\n<h3 data-section-id=\"1pq745u\" data-start=\"290\" data-end=\"310\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"311\" data-end=\"511\">\n<li data-section-id=\"1sfczj4\" data-start=\"311\" data-end=\"364\">Cambiar la <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> de una p&aacute;gina sin perder visitantes.<\/li>\n<li data-section-id=\"17e9u6f\" data-start=\"365\" data-end=\"399\">Mantener el posicionamiento SEO.<\/li>\n<li data-section-id=\"jo36jj\" data-start=\"400\" data-end=\"447\">Evitar errores de p&aacute;gina no encontrada (404).<\/li>\n<li data-section-id=\"1aa5sxl\" data-start=\"448\" data-end=\"479\">Unificar contenido duplicado.<\/li>\n<li data-section-id=\"1m1ybhw\" data-start=\"480\" data-end=\"511\">Migrar sitios web o dominios.<\/li>\n<\/ul>\n<hr data-start=\"513\" data-end=\"516\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"518\" data-end=\"537\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> antigua\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/www\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>www<\/a>.ejemplo.com\/producto\n            &darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a>\n            &darr;\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> nueva\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/www\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>www<\/a>.ejemplo.com\/productos\/producto<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"690\" data-end=\"746\">El usuario es enviado autom&aacute;ticamente a la nueva p&aacute;gina.<\/p>\n<hr data-start=\"748\" data-end=\"751\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"753\" data-end=\"773\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"775\" data-end=\"781\">Antes:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>https:\/\/<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/www\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>www<\/a>.ejemplo.com\/blog1<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"838\" data-end=\"846\">Despu&eacute;s:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>https:\/\/<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/www\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>www<\/a>.ejemplo.com\/marketing-digital<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"915\" data-end=\"1015\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redirecci&oacute;n 301<\/a> permite que quienes visiten la <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> antigua lleguen a la nueva sin inconvenientes.<\/p>\n<hr data-start=\"1017\" data-end=\"1020\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1022\" data-end=\"1036\">Beneficios<\/h3>\n<p data-start=\"1037\" data-end=\"1218\">&#9989; Conserva gran parte de la autoridad SEO.<br data-start=\"1079\" data-end=\"1082\">&#9989; Mejora la experiencia del usuario.<br data-start=\"1118\" data-end=\"1121\">&#9989; Evita enlaces rotos.<br data-start=\"1143\" data-end=\"1146\">&#9989; Facilita migraciones de sitios web.<br data-start=\"1183\" data-end=\"1186\">&#9989; Mantiene el tr&aacute;fico existente.<\/p>\n<hr data-start=\"1220\" data-end=\"1223\">\n<h3 data-section-id=\"dugtis\" data-start=\"1225\" data-end=\"1248\">&iquest;Cu&aacute;ndo se utiliza?<\/h3>\n<h4 data-start=\"1250\" data-end=\"1268\">Cambio de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a><\/h4>\n<p data-start=\"1269\" data-end=\"1315\">Cuando se modifica la direcci&oacute;n de una p&aacute;gina.<\/p>\n<h4 data-start=\"1317\" data-end=\"1339\">Cambio de dominio<\/h4>\n<p data-start=\"1340\" data-end=\"1378\">Al migrar un sitio a un nuevo dominio.<\/p>\n<h4 data-start=\"1380\" data-end=\"1419\">Eliminaci&oacute;n de contenido duplicado<\/h4>\n<p data-start=\"1420\" data-end=\"1473\">Para dirigir varias URLs a una sola p&aacute;gina principal.<\/p>\n<h4 data-start=\"1475\" data-end=\"1506\">Reestructuraci&oacute;n del sitio<\/h4>\n<p data-start=\"1507\" data-end=\"1549\">Cuando cambian las categor&iacute;as o secciones.<\/p>\n<hr data-start=\"1551\" data-end=\"1554\">\n<h3 data-section-id=\"er9qyu\" data-start=\"1556\" data-end=\"1574\">Ejemplo visual<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>P&aacute;gina antigua\n       &darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a>\n       &darr;\nP&aacute;gina nueva<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1663\" data-end=\"1666\">\n<h3 data-section-id=\"qc4zrl\" data-start=\"1668\" data-end=\"1710\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a> y 302<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1712\" data-end=\"1985\">\n<thead data-start=\"1712\" data-end=\"1749\">\n<tr data-start=\"1712\" data-end=\"1749\">\n<th class=\"last:pe-10\" data-start=\"1712\" data-end=\"1730\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1730\" data-end=\"1749\" data-col-size=\"md\">Redirecci&oacute;n 302<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1788\" data-end=\"1985\">\n<tr data-start=\"1788\" data-end=\"1827\">\n<td data-start=\"1788\" data-end=\"1808\" data-col-size=\"sm\">Cambio permanente<\/td>\n<td data-start=\"1808\" data-end=\"1827\" data-col-size=\"md\">Cambio temporal<\/td>\n<\/tr>\n<tr data-start=\"1828\" data-end=\"1902\">\n<td data-start=\"1828\" data-end=\"1855\" data-col-size=\"sm\">Transfiere autoridad SEO<\/td>\n<td data-start=\"1855\" data-end=\"1902\" data-col-size=\"md\">Generalmente no la transfiere completamente<\/td>\n<\/tr>\n<tr data-start=\"1903\" data-end=\"1985\">\n<td data-start=\"1903\" data-end=\"1946\" data-col-size=\"sm\">Recomendada para migraciones definitivas<\/td>\n<td data-start=\"1946\" data-end=\"1985\" data-col-size=\"md\">Recomendada para cambios temporales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"1987\" data-end=\"1990\">\n<h3 data-section-id=\"6kohyc\" data-start=\"1992\" data-end=\"2016\">Importancia para SEO<\/h3>\n<p data-start=\"2017\" data-end=\"2201\">Las redirecciones 301 ayudan a conservar el valor de los enlaces y el posicionamiento acumulado por una p&aacute;gina, evitando p&eacute;rdidas de tr&aacute;fico cuando se realizan cambios en un sitio web.<\/p>\n<hr data-start=\"2203\" data-end=\"2206\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"2208\" data-end=\"2231\">Ejemplo empresarial<\/h3>\n<p data-start=\"2232\" data-end=\"2444\">Una empresa cambia el nombre de una secci&oacute;n de su sitio y modifica las URLs. Mediante redirecciones 301, los usuarios y buscadores siguen encontrando el contenido sin afectar la experiencia ni el posicionamiento.<\/p>\n<hr data-start=\"2446\" data-end=\"2449\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2451\" data-end=\"2465\">En resumen<\/h3>\n<p data-start=\"2466\" data-end=\"2696\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2466\" data-end=\"2696\" data-is-last-node=\"\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a> es una instrucci&oacute;n permanente que env&iacute;a autom&aacute;ticamente a los usuarios y motores de b&uacute;squeda desde una <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>URL<\/a> antigua hacia una nueva, ayudando a mantener el tr&aacute;fico y el posicionamiento SEO de una p&aacute;gina web.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a> es una instrucci&oacute;n permanente que indica a los navegadores y motores de b&uacute;squeda que una p&aacute;gina web ha sido movida de forma definitiva a una nueva direcci&oacute;n <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/a>. Cuando un usuario intenta acceder a la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/a> antigua, es enviado autom&aacute;ticamente a la nueva ubicaci&oacute;n. &iquest;Para qu&eacute; sirve? Cambiar la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/a> de una p&aacute;gina &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redireccion-301\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirecci&oacute;n 301<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-589","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/589\/revisions"}],"predecessor-version":[{"id":591,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/589\/revisions\/591"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}