{"id":583,"date":"2026-06-11T18:32:38","date_gmt":"2026-06-11T16:32:38","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=583"},"modified":"2026-06-11T18:32:38","modified_gmt":"2026-06-11T16:32:38","slug":"red-de-display","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/","title":{"rendered":"Red de Display"},"content":{"rendered":"<p data-start=\"0\" data-end=\"210\"><strong data-start=\"0\" data-end=\"18\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a><\/strong> es una red de sitios web, aplicaciones y plataformas donde se muestran anuncios gr&aacute;ficos, banners, im&aacute;genes o videos para promocionar productos, servicios o marcas a una audiencia espec&iacute;fica.<\/p>\n<p data-start=\"212\" data-end=\"376\">Es una de las principales opciones publicitarias de <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> y permite que los anuncios aparezcan en millones de p&aacute;ginas web asociadas.<\/p>\n<hr data-start=\"378\" data-end=\"381\">\n<h3 data-section-id=\"1pq745u\" data-start=\"383\" data-end=\"403\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"404\" data-end=\"592\">\n<li data-section-id=\"58p5o3\" data-start=\"404\" data-end=\"443\">Aumentar la visibilidad de una marca.<\/li>\n<li data-section-id=\"j683vq\" data-start=\"444\" data-end=\"473\">Llegar a nuevas <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>.<\/li>\n<li data-section-id=\"cqgv65\" data-start=\"474\" data-end=\"519\">Generar reconocimiento de marca (branding).<\/li>\n<li data-section-id=\"1rx71f7\" data-start=\"520\" data-end=\"555\">Realizar campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a>.<\/li>\n<li data-section-id=\"x9xfxu\" data-start=\"556\" data-end=\"592\">Promocionar productos y servicios.<\/li>\n<\/ul>\n<hr data-start=\"594\" data-end=\"597\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"599\" data-end=\"618\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa crea anuncio gr&aacute;fico\r\n           &darr;\r\nGoogle lo distribuye en sitios asociados\r\n           &darr;\r\nUsuarios visualizan el anuncio\r\n           &darr;\r\nPueden hacer clic o interactuar<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"817\" data-end=\"820\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"822\" data-end=\"842\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"844\" data-end=\"887\">Un usuario visita un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/blog\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">blog<\/a> sobre tecnolog&iacute;a:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/blog\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Blog<\/a> de tecnolog&iacute;a\n        &darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> publicitario de laptops\n        &darr;\nUsuario hace clic<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1002\" data-end=\"1005\">\n<h3 data-section-id=\"1o9xf8r\" data-start=\"1007\" data-end=\"1042\">Formatos de anuncios en Display<\/h3>\n<ul data-start=\"1043\" data-end=\"1143\">\n<li data-section-id=\"iumoat\" data-start=\"1043\" data-end=\"1062\">Banners gr&aacute;ficos.<\/li>\n<li data-section-id=\"1a8f99y\" data-start=\"1063\" data-end=\"1084\">Im&aacute;genes est&aacute;ticas.<\/li>\n<li data-section-id=\"12ssd0h\" data-start=\"1085\" data-end=\"1108\">Anuncios responsivos.<\/li>\n<li data-section-id=\"qtr8jo\" data-start=\"1109\" data-end=\"1118\">Videos.<\/li>\n<li data-section-id=\"thj69h\" data-start=\"1119\" data-end=\"1143\">Anuncios interactivos.<\/li>\n<\/ul>\n<hr data-start=\"1145\" data-end=\"1148\">\n<h3 data-section-id=\"sdpjpt\" data-start=\"1150\" data-end=\"1170\">&iquest;D&oacute;nde aparecen?<\/h3>\n<ul data-start=\"1171\" data-end=\"1284\">\n<li data-section-id=\"9176p7\" data-start=\"1171\" data-end=\"1203\">Sitios web asociados a Google.<\/li>\n<li data-section-id=\"1vm07rn\" data-start=\"1204\" data-end=\"1212\">Blogs.<\/li>\n<li data-section-id=\"ynad7l\" data-start=\"1213\" data-end=\"1236\">Portales de noticias.<\/li>\n<li data-section-id=\"1li24qe\" data-start=\"1237\" data-end=\"1260\">Aplicaciones m&oacute;viles.<\/li>\n<li data-section-id=\"15igvmi\" data-start=\"1261\" data-end=\"1284\">Plataformas de video.<\/li>\n<\/ul>\n<hr data-start=\"1286\" data-end=\"1289\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1291\" data-end=\"1305\">Beneficios<\/h3>\n<p data-start=\"1306\" data-end=\"1450\">&#9989; Gran alcance.<br data-start=\"1321\" data-end=\"1324\">&#9989; Segmentaci&oacute;n avanzada.<br data-start=\"1348\" data-end=\"1351\">&#9989; Ideal para reconocimiento de marca.<br data-start=\"1388\" data-end=\"1391\">&#9989; Permite <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a>.<br data-start=\"1413\" data-end=\"1416\">&#9989; Diversidad de formatos visuales.<\/p>\n<hr data-start=\"1452\" data-end=\"1455\">\n<h3 data-section-id=\"2md0cj\" data-start=\"1457\" data-end=\"1482\">Tipos de segmentaci&oacute;n<\/h3>\n<h4 data-start=\"1484\" data-end=\"1502\">Por intereses<\/h4>\n<p data-start=\"1503\" data-end=\"1545\">Usuarios interesados en temas espec&iacute;ficos.<\/p>\n<h4 data-start=\"1547\" data-end=\"1565\">Por ubicaci&oacute;n<\/h4>\n<p data-start=\"1566\" data-end=\"1616\">Personas de una ciudad, estado o pa&iacute;s determinado.<\/p>\n<h4 data-start=\"1618\" data-end=\"1641\">Por comportamiento<\/h4>\n<p data-start=\"1642\" data-end=\"1691\">Usuarios con determinadas acciones de navegaci&oacute;n.<\/p>\n<h4 data-start=\"1693\" data-end=\"1709\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a><\/h4>\n<p data-start=\"1710\" data-end=\"1749\">Personas que ya visitaron un sitio web.<\/p>\n<hr data-start=\"1751\" data-end=\"1754\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1756\" data-end=\"1779\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario visita una tienda online\r\n          &darr;\r\nNo realiza compra\r\n          &darr;\r\nVe anuncios de la misma tienda en otros sitios\r\n          &darr;\r\nRegresa y compra<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1957\" data-end=\"1960\">\n<h3 data-section-id=\"1fkdozi\" data-start=\"1962\" data-end=\"2015\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-busqueda\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de B&uacute;squeda<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2017\" data-end=\"2346\">\n<thead data-start=\"2017\" data-end=\"2053\">\n<tr data-start=\"2017\" data-end=\"2053\">\n<th class=\"last:pe-10\" data-start=\"2017\" data-end=\"2034\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"2034\" data-end=\"2053\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-busqueda\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de B&uacute;squeda<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2091\" data-end=\"2346\">\n<tr data-start=\"2091\" data-end=\"2151\">\n<td data-start=\"2091\" data-end=\"2122\" data-col-size=\"sm\">Anuncios gr&aacute;ficos y visuales<\/td>\n<td data-start=\"2122\" data-end=\"2151\" data-col-size=\"sm\">Anuncios basados en texto<\/td>\n<\/tr>\n<tr data-start=\"2152\" data-end=\"2210\">\n<td data-start=\"2152\" data-end=\"2184\" data-col-size=\"sm\">Aparecen en sitios web y apps<\/td>\n<td data-start=\"2184\" data-end=\"2210\" data-col-size=\"sm\">Aparecen en buscadores<\/td>\n<\/tr>\n<tr data-start=\"2211\" data-end=\"2281\">\n<td data-start=\"2211\" data-end=\"2244\" data-col-size=\"sm\">Orientada a branding y alcance<\/td>\n<td data-start=\"2244\" data-end=\"2281\" data-col-size=\"sm\">Orientada a intenci&oacute;n de b&uacute;squeda<\/td>\n<\/tr>\n<tr data-start=\"2282\" data-end=\"2346\">\n<td data-start=\"2282\" data-end=\"2307\" data-col-size=\"sm\">Ideal para <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a><\/td>\n<td data-start=\"2307\" data-end=\"2346\" data-col-size=\"sm\">Ideal para captar demanda existente<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2348\" data-end=\"2351\">\n<h3 data-section-id=\"1looe0a\" data-start=\"2353\" data-end=\"2389\">Importancia en marketing digital<\/h3>\n<p data-start=\"2390\" data-end=\"2588\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a> ayuda a las empresas a aumentar su presencia en internet y mantenerse visibles ante potenciales clientes, incluso cuando estos no est&aacute;n buscando activamente un producto o servicio.<\/p>\n<hr data-start=\"2590\" data-end=\"2593\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2595\" data-end=\"2609\">En resumen<\/h3>\n<p data-start=\"2610\" data-end=\"2828\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2610\" data-end=\"2828\" data-is-last-node=\"\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a> es una red de sitios web, aplicaciones y plataformas donde se muestran anuncios gr&aacute;ficos o visuales para aumentar la visibilidad de una marca, atraer <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> y generar oportunidades de negocio.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a> es una red de sitios web, aplicaciones y plataformas donde se muestran anuncios gr&aacute;ficos, banners, im&aacute;genes o videos para promocionar productos, servicios o marcas a una audiencia espec&iacute;fica. Es una de las principales opciones publicitarias de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> y permite que los anuncios aparezcan en millones de p&aacute;ginas web asociadas. &iquest;Para qu&eacute; &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/red-de-display\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Red de Display<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-583","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/583\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/583\/revisions\/585"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}