{"id":565,"date":"2026-06-10T19:17:14","date_gmt":"2026-06-10T17:17:14","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=565"},"modified":"2026-06-10T19:17:14","modified_gmt":"2026-06-10T17:17:14","slug":"publicidad-en-internet","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/","title":{"rendered":"Publicidad en Internet"},"content":{"rendered":"<p data-start=\"0\" data-end=\"185\"><strong data-start=\"0\" data-end=\"26\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Publicidad en Internet<\/a><\/strong> es el conjunto de estrategias y anuncios que las empresas utilizan en plataformas digitales para promocionar productos, servicios o marcas a trav&eacute;s de la web.<\/p>\n<p data-start=\"187\" data-end=\"312\">Su objetivo principal es <strong data-start=\"212\" data-end=\"311\">llegar a usuarios en l&iacute;nea, atraer clientes potenciales y generar ventas o acciones espec&iacute;ficas<\/strong>.<\/p>\n<hr data-start=\"314\" data-end=\"317\">\n<h3 data-section-id=\"1pq745u\" data-start=\"319\" data-end=\"339\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"340\" data-end=\"510\">\n<li data-section-id=\"1b4y3l0\" data-start=\"340\" data-end=\"377\">Dar a conocer una marca o producto.<\/li>\n<li data-section-id=\"1xauk1j\" data-start=\"378\" data-end=\"408\">Aumentar ventas o registros.<\/li>\n<li data-section-id=\"2vvxvs\" data-start=\"409\" data-end=\"442\">Generar tr&aacute;fico a un sitio web.<\/li>\n<li data-section-id=\"fof509\" data-start=\"443\" data-end=\"475\">Llegar a p&uacute;blicos espec&iacute;ficos.<\/li>\n<li data-section-id=\"cmg3q2\" data-start=\"476\" data-end=\"510\">Medir resultados en tiempo real.<\/li>\n<\/ul>\n<hr data-start=\"512\" data-end=\"515\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"517\" data-end=\"536\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa crea anuncio\r\n          &darr;\r\nSe publica en internet\r\n          &darr;\r\nUsuarios lo ven o hacen clic\r\n          &darr;\r\nSe genera interacci&oacute;n o conversi&oacute;n<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"707\" data-end=\"710\">\n<h3 data-section-id=\"bj6d4f\" data-start=\"712\" data-end=\"747\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">publicidad en Internet<\/a><\/h3>\n<h4 data-start=\"749\" data-end=\"784\">Publicidad en buscadores (SEM)<\/h4>\n<p data-start=\"785\" data-end=\"845\">Anuncios que aparecen en Google u otros motores de b&uacute;squeda.<\/p>\n<p data-start=\"847\" data-end=\"895\">Ejemplo en <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span><\/p>\n<hr data-start=\"897\" data-end=\"900\">\n<h4 data-start=\"902\" data-end=\"935\">Publicidad en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a><\/h4>\n<p data-start=\"936\" data-end=\"965\">Anuncios en plataformas como:<\/p>\n<ul data-start=\"966\" data-end=\"1091\">\n<li data-section-id=\"17wgcs5\" data-start=\"966\" data-end=\"1007\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"1gcjogl\" data-start=\"1008\" data-end=\"1049\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"cgv1px\" data-start=\"1050\" data-end=\"1091\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<\/ul>\n<hr data-start=\"1093\" data-end=\"1096\">\n<h4 data-start=\"1098\" data-end=\"1121\">Publicidad display<\/h4>\n<p data-start=\"1122\" data-end=\"1168\">Banners o im&aacute;genes que aparecen en sitios web.<\/p>\n<hr data-start=\"1170\" data-end=\"1173\">\n<h4 data-start=\"1175\" data-end=\"1199\">Publicidad en video<\/h4>\n<p data-start=\"1200\" data-end=\"1237\">Anuncios en plataformas como YouTube.<\/p>\n<hr data-start=\"1239\" data-end=\"1242\">\n<h4 data-start=\"1244\" data-end=\"1264\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email marketing<\/a><\/h4>\n<p data-start=\"1265\" data-end=\"1320\">Correos electr&oacute;nicos promocionales enviados a usuarios.<\/p>\n<hr data-start=\"1322\" data-end=\"1325\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"1327\" data-end=\"1347\">Ejemplo pr&aacute;ctico<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario busca &quot;zapatos deportivos&quot;\n        &darr;\nAparece anuncio de tienda online\n        &darr;\nUsuario hace clic\n        &darr;\nVisita el sitio y compra<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1515\" data-end=\"1518\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1520\" data-end=\"1534\">Beneficios<\/h3>\n<ul data-start=\"1535\" data-end=\"1648\">\n<li data-section-id=\"1mvurxm\" data-start=\"1535\" data-end=\"1552\">Alcance global.<\/li>\n<li data-section-id=\"1bgkxcc\" data-start=\"1553\" data-end=\"1576\">Segmentaci&oacute;n precisa.<\/li>\n<li data-section-id=\"j3883v\" data-start=\"1577\" data-end=\"1599\">Resultados medibles.<\/li>\n<li data-section-id=\"1wqnvid\" data-start=\"1600\" data-end=\"1626\">Control del presupuesto.<\/li>\n<li data-section-id=\"1mmiffo\" data-start=\"1627\" data-end=\"1648\">Resultados r&aacute;pidos.<\/li>\n<\/ul>\n<hr data-start=\"1650\" data-end=\"1653\">\n<h3 data-section-id=\"l5i546\" data-start=\"1655\" data-end=\"1682\">Ejemplo de segmentaci&oacute;n<\/h3>\n<p data-start=\"1684\" data-end=\"1726\">Una empresa puede mostrar anuncios solo a:<\/p>\n<ul data-start=\"1727\" data-end=\"1841\">\n<li data-section-id=\"1bugsle\" data-start=\"1727\" data-end=\"1754\">Personas de 18 a 35 a&ntilde;os.<\/li>\n<li data-section-id=\"1ng7vxa\" data-start=\"1755\" data-end=\"1776\">Ubicadas en M&eacute;xico.<\/li>\n<li data-section-id=\"1rvwlzp\" data-start=\"1777\" data-end=\"1802\">Interesadas en deporte.<\/li>\n<li data-section-id=\"308in9\" data-start=\"1803\" data-end=\"1841\">Con comportamiento de compra online.<\/li>\n<\/ul>\n<hr data-start=\"1843\" data-end=\"1846\">\n<h3 data-section-id=\"9j08wn\" data-start=\"1848\" data-end=\"1916\">Diferencia entre publicidad tradicional y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">publicidad en Internet<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1918\" data-end=\"2211\">\n<thead data-start=\"1918\" data-end=\"1969\">\n<tr data-start=\"1918\" data-end=\"1969\">\n<th class=\"last:pe-10\" data-start=\"1918\" data-end=\"1943\" data-col-size=\"sm\">Publicidad Tradicional<\/th>\n<th class=\"last:pe-10\" data-start=\"1943\" data-end=\"1969\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Publicidad en Internet<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2020\" data-end=\"2211\">\n<tr data-start=\"2020\" data-end=\"2071\">\n<td data-start=\"2020\" data-end=\"2040\" data-col-size=\"sm\">TV, radio, prensa<\/td>\n<td data-start=\"2040\" data-end=\"2071\" data-col-size=\"sm\">Sitios web y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a><\/td>\n<\/tr>\n<tr data-start=\"2072\" data-end=\"2120\">\n<td data-start=\"2072\" data-end=\"2091\" data-col-size=\"sm\">Dif&iacute;cil de medir<\/td>\n<td data-start=\"2091\" data-end=\"2120\" data-col-size=\"sm\">Resultados en tiempo real<\/td>\n<\/tr>\n<tr data-start=\"2121\" data-end=\"2163\">\n<td data-start=\"2121\" data-end=\"2139\" data-col-size=\"sm\">Alcance general<\/td>\n<td data-start=\"2139\" data-end=\"2163\" data-col-size=\"sm\">Segmentaci&oacute;n precisa<\/td>\n<\/tr>\n<tr data-start=\"2164\" data-end=\"2211\">\n<td data-start=\"2164\" data-end=\"2183\" data-col-size=\"sm\">Costos m&aacute;s altos<\/td>\n<td data-start=\"2183\" data-end=\"2211\" data-col-size=\"sm\">M&aacute;s flexible y econ&oacute;mico<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2213\" data-end=\"2216\">\n<h3 data-section-id=\"fnl5kv\" data-start=\"2218\" data-end=\"2233\">Importancia<\/h3>\n<p data-start=\"2234\" data-end=\"2403\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">publicidad en Internet<\/a> es clave en el marketing moderno porque permite llegar a las personas correctas en el momento adecuado, con mensajes personalizados y medibles.<\/p>\n<hr data-start=\"2405\" data-end=\"2408\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2410\" data-end=\"2424\">En resumen<\/h3>\n<p data-start=\"2425\" data-end=\"2649\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2425\" data-end=\"2649\" data-is-last-node=\"\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Publicidad en Internet<\/a> es el conjunto de anuncios y estrategias digitales utilizadas en plataformas online para promocionar productos o servicios, atraer usuarios y generar resultados medibles como ventas o registros.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Publicidad en Internet<\/a> es el conjunto de estrategias y anuncios que las empresas utilizan en plataformas digitales para promocionar productos, servicios o marcas a trav&eacute;s de la web. Su objetivo principal es llegar a usuarios en l&iacute;nea, atraer clientes potenciales y generar ventas o acciones espec&iacute;ficas. &iquest;Para qu&eacute; sirve? Dar a conocer una marca o &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/publicidad-en-internet\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Publicidad en Internet<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-565","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/565\/revisions"}],"predecessor-version":[{"id":567,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/565\/revisions\/567"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}