{"id":562,"date":"2026-06-10T19:15:25","date_gmt":"2026-06-10T17:15:25","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=562"},"modified":"2026-06-10T19:15:25","modified_gmt":"2026-06-10T17:15:25","slug":"pruebas-a-b","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/","title":{"rendered":"Pruebas A\/B"},"content":{"rendered":"<p data-start=\"0\" data-end=\"225\"><strong data-start=\"0\" data-end=\"15\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Pruebas A\/B<\/a><\/strong> (A\/B Testing) es un m&eacute;todo de experimentaci&oacute;n en marketing digital y desarrollo web que consiste en comparar dos versiones de un mismo elemento para determinar cu&aacute;l funciona mejor seg&uacute;n un objetivo espec&iacute;fico.<\/p>\n<p data-start=\"227\" data-end=\"338\">En este proceso se divide a los usuarios en dos grupos: <strong data-start=\"283\" data-end=\"288\">A<\/strong> y <strong data-start=\"291\" data-end=\"296\">B<\/strong>, donde cada uno ve una versi&oacute;n diferente.<\/p>\n<hr data-start=\"340\" data-end=\"343\">\n<h3 data-section-id=\"1pq745u\" data-start=\"345\" data-end=\"365\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"366\" data-end=\"560\">\n<li data-section-id=\"1a6t0ap\" data-start=\"366\" data-end=\"406\">Mejorar la conversi&oacute;n de un sitio web.<\/li>\n<li data-section-id=\"6qh629\" data-start=\"407\" data-end=\"442\">Optimizar anuncios publicitarios.<\/li>\n<li data-section-id=\"3p7x0w\" data-start=\"443\" data-end=\"476\">Incrementar ventas o registros.<\/li>\n<li data-section-id=\"kk1ebu\" data-start=\"477\" data-end=\"523\">Evaluar qu&eacute; dise&ntilde;o o mensaje funciona mejor.<\/li>\n<li data-section-id=\"a2xy3o\" data-start=\"524\" data-end=\"560\">Tomar decisiones basadas en datos.<\/li>\n<\/ul>\n<hr data-start=\"562\" data-end=\"565\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"567\" data-end=\"586\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Versi&oacute;n A (original)     Versi&oacute;n B (modificada)\r\n          &darr;                       &darr;\r\n     Usuarios A              Usuarios B\r\n          &darr;                       &darr;\r\n   Se miden resultados (clics, ventas, registros)\r\n          &darr;\r\n     Se elige la mejor versi&oacute;n<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"866\" data-end=\"869\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"871\" data-end=\"891\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"893\" data-end=\"951\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> quiere saber qu&eacute; bot&oacute;n funciona mejor:<\/p>\n<ul data-start=\"953\" data-end=\"1006\">\n<li data-section-id=\"1ynd9gx\" data-start=\"953\" data-end=\"981\">Versi&oacute;n A: &ldquo;Comprar ahora&rdquo;<\/li>\n<li data-section-id=\"1xezqo1\" data-start=\"982\" data-end=\"1006\">Versi&oacute;n B: &ldquo;Lo quiero&rdquo;<\/li>\n<\/ul>\n<p data-start=\"1008\" data-end=\"1065\">Despu&eacute;s de mostrar ambas versiones a diferentes usuarios:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Versi&oacute;n A &rarr; 5% de clics\r\nVersi&oacute;n B &rarr; 8% de clics<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1140\" data-end=\"1171\">&#128073; La versi&oacute;n B es la ganadora.<\/p>\n<hr data-start=\"1173\" data-end=\"1176\">\n<h3 data-section-id=\"1qe0x1c\" data-start=\"1178\" data-end=\"1203\">&iquest;Qu&eacute; se puede probar?<\/h3>\n<ul data-start=\"1204\" data-end=\"1343\">\n<li data-section-id=\"5lzzzg\" data-start=\"1204\" data-end=\"1225\">T&iacute;tulos de p&aacute;ginas.<\/li>\n<li data-section-id=\"f5dtoa\" data-start=\"1226\" data-end=\"1255\">Botones (colores y textos).<\/li>\n<li data-section-id=\"gyx3fd\" data-start=\"1256\" data-end=\"1267\">Im&aacute;genes.<\/li>\n<li data-section-id=\"1ifakta\" data-start=\"1268\" data-end=\"1293\">Anuncios publicitarios.<\/li>\n<li data-section-id=\"yrbmvl\" data-start=\"1294\" data-end=\"1317\">Correos electr&oacute;nicos.<\/li>\n<li data-section-id=\"jp4vr6\" data-start=\"1318\" data-end=\"1343\">Dise&ntilde;os de p&aacute;ginas web.<\/li>\n<\/ul>\n<hr data-start=\"1345\" data-end=\"1348\">\n<h3 data-section-id=\"28czma\" data-start=\"1350\" data-end=\"1381\">Ejemplo en publicidad (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a>)<\/h3>\n<p data-start=\"1383\" data-end=\"1453\">En campa&ntilde;as de <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> se pueden probar:<\/p>\n<ul data-start=\"1455\" data-end=\"1541\">\n<li data-section-id=\"ch7m95\" data-start=\"1455\" data-end=\"1481\">Dos anuncios diferentes.<\/li>\n<li data-section-id=\"clh36n\" data-start=\"1482\" data-end=\"1506\">Dos mensajes de venta.<\/li>\n<li data-section-id=\"sl8rj\" data-start=\"1507\" data-end=\"1541\">Diferentes llamados a la acci&oacute;n.<\/li>\n<\/ul>\n<hr data-start=\"1543\" data-end=\"1546\">\n<h3 data-section-id=\"g5yl83\" data-start=\"1548\" data-end=\"1562\">Beneficios<\/h3>\n<ul data-start=\"1563\" data-end=\"1726\">\n<li data-section-id=\"yq36bx\" data-start=\"1563\" data-end=\"1600\">Decisiones basadas en datos reales.<\/li>\n<li data-section-id=\"1jxnr9l\" data-start=\"1601\" data-end=\"1638\">Mejora del rendimiento de campa&ntilde;as.<\/li>\n<li data-section-id=\"d23hm2\" data-start=\"1639\" data-end=\"1658\">Mayor conversi&oacute;n.<\/li>\n<li data-section-id=\"ho5p7z\" data-start=\"1659\" data-end=\"1701\">Reducci&oacute;n de riesgos al cambiar dise&ntilde;os.<\/li>\n<li data-section-id=\"1bto45l\" data-start=\"1702\" data-end=\"1726\">Optimizaci&oacute;n continua.<\/li>\n<\/ul>\n<hr data-start=\"1728\" data-end=\"1731\">\n<h3 data-section-id=\"tzfqok\" data-start=\"1733\" data-end=\"1753\">Tipos de pruebas<\/h3>\n<h4 data-start=\"1755\" data-end=\"1770\">A\/B simple<\/h4>\n<p data-start=\"1771\" data-end=\"1806\">Se comparan dos versiones (A vs B).<\/p>\n<h4 data-start=\"1808\" data-end=\"1818\">A\/B\/n<\/h4>\n<p data-start=\"1819\" data-end=\"1864\">Se comparan varias versiones (A, B, C, etc.).<\/p>\n<hr data-start=\"1866\" data-end=\"1869\">\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1871\" data-end=\"1894\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa de cursos online:\r\n\r\nA: &ldquo;Aprende marketing desde cero&rdquo;\r\nB: &ldquo;Convi&eacute;rtete en experto en marketing&rdquo;\r\n\r\nResultado:\r\nB genera m&aacute;s registros<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2058\" data-end=\"2061\">\n<h3 data-section-id=\"1looe0a\" data-start=\"2063\" data-end=\"2099\">Importancia en marketing digital<\/h3>\n<p data-start=\"2100\" data-end=\"2261\">Las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pruebas A\/B<\/a> permiten mejorar continuamente p&aacute;ginas web, anuncios y estrategias, bas&aacute;ndose en el comportamiento real de los usuarios en lugar de suposiciones.<\/p>\n<hr data-start=\"2263\" data-end=\"2266\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2268\" data-end=\"2282\">En resumen<\/h3>\n<p data-start=\"2283\" data-end=\"2480\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2283\" data-end=\"2480\" data-is-last-node=\"\">Las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Pruebas A\/B<\/a> son un m&eacute;todo de comparaci&oacute;n entre dos versiones de un elemento digital para determinar cu&aacute;l genera mejores resultados, ayudando a optimizar campa&ntilde;as, sitios web y conversiones.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Pruebas A\/B<\/a> (A\/B Testing) es un m&eacute;todo de experimentaci&oacute;n en marketing digital y desarrollo web que consiste en comparar dos versiones de un mismo elemento para determinar cu&aacute;l funciona mejor seg&uacute;n un objetivo espec&iacute;fico. En este proceso se divide a los usuarios en dos grupos: A y B, donde cada uno ve una versi&oacute;n diferente. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Pruebas A\/B<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-562","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/562\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/562\/revisions\/564"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}