{"id":554,"date":"2026-06-10T19:11:13","date_gmt":"2026-06-10T17:11:13","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=554"},"modified":"2026-06-10T19:11:13","modified_gmt":"2026-06-10T17:11:13","slug":"ppc","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"<p data-start=\"0\" data-end=\"204\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"35\">Pay Per Click<\/strong> (Pago Por Clic) y es un modelo de publicidad digital en el que el anunciante paga &uacute;nicamente cuando un usuario hace clic en su anuncio, no por las veces que se muestra.<\/p>\n<p data-start=\"206\" data-end=\"298\">Es muy utilizado en plataformas como <span class=\"\" data-state=\"closed\"><a class=\"decorated-link\" href=\"https:\/\/ads.google.com?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><\/a><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/p>\n<hr data-start=\"300\" data-end=\"303\">\n<h3 data-section-id=\"1pq745u\" data-start=\"305\" data-end=\"325\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"326\" data-end=\"523\">\n<li data-section-id=\"14hdhzk\" data-start=\"326\" data-end=\"369\">Generar tr&aacute;fico inmediato a un sitio web.<\/li>\n<li data-section-id=\"w0713d\" data-start=\"370\" data-end=\"400\">Atraer clientes potenciales.<\/li>\n<li data-section-id=\"18d64ys\" data-start=\"401\" data-end=\"437\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"19egrpl\" data-start=\"438\" data-end=\"483\">Medir resultados de campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"wlwton\" data-start=\"484\" data-end=\"523\">Optimizar la inversi&oacute;n en publicidad.<\/li>\n<\/ul>\n<hr data-start=\"525\" data-end=\"528\">\n<h3 data-section-id=\"qhfs8z\" data-start=\"530\" data-end=\"549\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Anunciante crea campa&ntilde;a\r\n          &darr;\r\nAnuncio aparece en buscador o red\r\n          &darr;\r\nUsuario hace clic\r\n          &darr;\r\nEl anunciante paga ese clic<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"716\" data-end=\"719\">\n<h3 data-section-id=\"ghdlj7\" data-start=\"721\" data-end=\"741\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"743\" data-end=\"762\">Un negocio anuncia:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&quot;CRM para empresas - Prueba gratis&quot;<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul data-start=\"825\" data-end=\"934\">\n<li data-section-id=\"1ycx1xk\" data-start=\"825\" data-end=\"882\">Si el anuncio se muestra 1,000 veces &rarr; no se paga nada.<\/li>\n<li data-section-id=\"1no8qzy\" data-start=\"883\" data-end=\"934\">Si recibe 50 clics &rarr; solo se pagan esos 50 clics.<\/li>\n<\/ul>\n<hr data-start=\"936\" data-end=\"939\">\n<h3 data-section-id=\"12faxas\" data-start=\"941\" data-end=\"970\">&iquest;D&oacute;nde se utiliza el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a>?<\/h3>\n<ul data-start=\"971\" data-end=\"1114\">\n<li data-section-id=\"5n1pz2\" data-start=\"971\" data-end=\"1011\">Resultados de b&uacute;squeda (Google, Bing).<\/li>\n<li data-section-id=\"uctfw9\" data-start=\"1012\" data-end=\"1061\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a> (Facebook, Instagram, LinkedIn).<\/li>\n<li data-section-id=\"1yohn65\" data-start=\"1062\" data-end=\"1088\">Sitios web con anuncios.<\/li>\n<li data-section-id=\"s0qaee\" data-start=\"1089\" data-end=\"1114\">Marketplaces digitales.<\/li>\n<\/ul>\n<hr data-start=\"1116\" data-end=\"1119\">\n<h3 data-section-id=\"j9r1z1\" data-start=\"1121\" data-end=\"1143\">Beneficios del <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a><\/h3>\n<ul data-start=\"1144\" data-end=\"1296\">\n<li data-section-id=\"1mmiffo\" data-start=\"1144\" data-end=\"1165\">Resultados r&aacute;pidos.<\/li>\n<li data-section-id=\"1wqnvid\" data-start=\"1166\" data-end=\"1192\">Control del presupuesto.<\/li>\n<li data-section-id=\"zzbfmc\" data-start=\"1193\" data-end=\"1229\">Segmentaci&oacute;n precisa de audiencia.<\/li>\n<li data-section-id=\"2gen0k\" data-start=\"1230\" data-end=\"1263\">Medici&oacute;n clara del rendimiento.<\/li>\n<li data-section-id=\"k0qvom\" data-start=\"1264\" data-end=\"1296\">Ideal para campa&ntilde;as de ventas.<\/li>\n<\/ul>\n<hr data-start=\"1298\" data-end=\"1301\">\n<h3 data-section-id=\"1mjtbh0\" data-start=\"1303\" data-end=\"1327\">Ejemplo de costo <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a><\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Costo por clic: $5 MXN\r\nClics recibidos: 100\r\nCosto total: $500 MXN<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"1420\" data-end=\"1423\">\n<h3 data-section-id=\"lkgqb9\" data-start=\"1425\" data-end=\"1441\">Tipos de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a><\/h3>\n<h4 data-start=\"1443\" data-end=\"1469\">B&uacute;squeda (Search Ads)<\/h4>\n<p data-start=\"1470\" data-end=\"1532\">Anuncios que aparecen en buscadores cuando alguien busca algo.<\/p>\n<h4 data-start=\"1534\" data-end=\"1546\">Display<\/h4>\n<p data-start=\"1547\" data-end=\"1589\">Banners o anuncios gr&aacute;ficos en sitios web.<\/p>\n<h4 data-start=\"1591\" data-end=\"1606\">Social Ads<\/h4>\n<p data-start=\"1607\" data-end=\"1634\">Anuncios en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/p>\n<h4 data-start=\"1636\" data-end=\"1652\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Remarketing<\/a><\/h4>\n<p data-start=\"1653\" data-end=\"1709\">Anuncios dirigidos a personas que ya visitaron tu sitio.<\/p>\n<hr data-start=\"1711\" data-end=\"1714\">\n<h3 data-section-id=\"3kcmy9\" data-start=\"1716\" data-end=\"1746\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a> y SEO<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1748\" data-end=\"1927\">\n<thead data-start=\"1748\" data-end=\"1761\">\n<tr data-start=\"1748\" data-end=\"1761\">\n<th class=\"last:pe-10\" data-start=\"1748\" data-end=\"1754\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1754\" data-end=\"1761\" data-col-size=\"sm\">SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1776\" data-end=\"1927\">\n<tr data-start=\"1776\" data-end=\"1821\">\n<td data-start=\"1776\" data-end=\"1792\" data-col-size=\"sm\">Pago por clic<\/td>\n<td data-start=\"1792\" data-end=\"1821\" data-col-size=\"sm\">Tr&aacute;fico org&aacute;nico (gratis)<\/td>\n<\/tr>\n<tr data-start=\"1822\" data-end=\"1874\">\n<td data-start=\"1822\" data-end=\"1846\" data-col-size=\"sm\">Resultados inmediatos<\/td>\n<td data-start=\"1846\" data-end=\"1874\" data-col-size=\"sm\">Resultados a largo plazo<\/td>\n<\/tr>\n<tr data-start=\"1875\" data-end=\"1927\">\n<td data-start=\"1875\" data-end=\"1900\" data-col-size=\"sm\">Depende de presupuesto<\/td>\n<td data-start=\"1900\" data-end=\"1927\" data-col-size=\"sm\">Depende de optimizaci&oacute;n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"1929\" data-end=\"1932\">\n<h3 data-section-id=\"1looe0a\" data-start=\"1934\" data-end=\"1970\">Importancia en marketing digital<\/h3>\n<p data-start=\"1971\" data-end=\"2125\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a> es una de las formas m&aacute;s efectivas de publicidad porque permite controlar el gasto, segmentar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> y obtener resultados medibles r&aacute;pidamente.<\/p>\n<hr data-start=\"2127\" data-end=\"2130\">\n<h3 data-section-id=\"js1ou2\" data-start=\"2132\" data-end=\"2146\">En resumen<\/h3>\n<p data-start=\"2147\" data-end=\"2359\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2147\" data-end=\"2359\" data-is-last-node=\"\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PPC<\/a> (Pago Por Clic) es un modelo de publicidad digital en el que el anunciante paga &uacute;nicamente cuando un usuario hace clic en su anuncio, permitiendo generar tr&aacute;fico y resultados de forma r&aacute;pida y controlada.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">PPC<\/a> significa Pay Per Click (Pago Por Clic) y es un modelo de publicidad digital en el que el anunciante paga &uacute;nicamente cuando un usuario hace clic en su anuncio, no por las veces que se muestra. Es muy utilizado en plataformas como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>. &iquest;Para qu&eacute; sirve? Generar tr&aacute;fico inmediato a &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ppc\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">PPC<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-554","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/554\/revisions"}],"predecessor-version":[{"id":555,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/554\/revisions\/555"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}