{"id":551,"date":"2026-06-10T19:09:33","date_gmt":"2026-06-10T17:09:33","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=551"},"modified":"2026-06-10T19:09:33","modified_gmt":"2026-06-10T17:09:33","slug":"post-patrocinado","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/","title":{"rendered":"Post Patrocinado"},"content":{"rendered":"<p data-start=\"0\" data-end=\"180\"><strong data-start=\"0\" data-end=\"20\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a><\/strong> (Sponsored <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a>) es una publicaci&oacute;n promocionada mediante pago para que llegue a una audiencia m&aacute;s amplia o espec&iacute;fica que la que alcanzar&iacute;a de forma org&aacute;nica.<\/p>\n<p data-start=\"182\" data-end=\"308\">Se utiliza principalmente en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y blogs para aumentar la visibilidad de una marca, producto, servicio o contenido.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"310\" data-end=\"330\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"331\" data-end=\"516\">\n<li data-section-id=\"11xec41\" data-start=\"331\" data-end=\"372\">Aumentar el alcance de una publicaci&oacute;n.<\/li>\n<li data-section-id=\"m0ch8o\" data-start=\"373\" data-end=\"405\">Llegar a clientes potenciales.<\/li>\n<li data-section-id=\"i4990g\" data-start=\"406\" data-end=\"441\">Generar m&aacute;s tr&aacute;fico al sitio web.<\/li>\n<li data-section-id=\"1sg44su\" data-start=\"442\" data-end=\"478\">Incrementar ventas o conversiones.<\/li>\n<li data-section-id=\"17tovu\" data-start=\"479\" data-end=\"516\">Mejorar el reconocimiento de marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"518\" data-end=\"537\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa crea una publicaci&oacute;n\n            &darr;\nInvierte dinero en promoci&oacute;n\n            &darr;\nLa plataforma muestra el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">post<\/a>\na una audiencia segmentada\n            &darr;\nM&aacute;s personas lo ven e interact&uacute;an<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"743\" data-end=\"763\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"765\" data-end=\"799\">Una tienda de suplementos publica:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&#128293; 20% de descuento en prote&iacute;nas\r\nSolo por esta semana.<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"869\" data-end=\"965\">Al convertirlo en un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">post patrocinado<\/a>, la publicaci&oacute;n puede mostrarse a personas interesadas en:<\/p>\n<ul data-start=\"966\" data-end=\"1030\">\n<li data-section-id=\"1nw9i52\" data-start=\"966\" data-end=\"976\">Fitness.<\/li>\n<li data-section-id=\"1qsl2pv\" data-start=\"977\" data-end=\"999\">Nutrici&oacute;n deportiva.<\/li>\n<li data-section-id=\"1401a3w\" data-start=\"1000\" data-end=\"1012\">Gimnasios.<\/li>\n<li data-section-id=\"jllum5\" data-start=\"1013\" data-end=\"1030\">Suplementaci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"14rshsg\" data-start=\"1032\" data-end=\"1055\">&iquest;D&oacute;nde se utilizan?<\/h3>\n<ul data-start=\"1056\" data-end=\"1228\">\n<li data-section-id=\"15a85x\" data-start=\"1056\" data-end=\"1095\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a><\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1096\" data-end=\"1135\"><span class=\"\" data-state=\"closed\">Instagram Ads<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1136\" data-end=\"1175\"><span class=\"\" data-state=\"closed\">LinkedIn Ads<\/span><\/li>\n<li data-section-id=\"v7vlye\" data-start=\"1176\" data-end=\"1199\">Blogs de influencers.<\/li>\n<li data-section-id=\"1ssye77\" data-start=\"1200\" data-end=\"1228\">Sitios web especializados.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1230\" data-end=\"1244\">Beneficios<\/h3>\n<p data-start=\"1245\" data-end=\"1363\">&#9989; Mayor alcance.<br data-start=\"1261\" data-end=\"1264\">&#9989; Segmentaci&oacute;n espec&iacute;fica.<br data-start=\"1290\" data-end=\"1293\">&#9989; M&aacute;s interacci&oacute;n.<br data-start=\"1311\" data-end=\"1314\">&#9989; Incremento de tr&aacute;fico.<br data-start=\"1338\" data-end=\"1341\">&#9989; Resultados medibles.<\/p>\n<h3 data-section-id=\"myiwbh\" data-start=\"1365\" data-end=\"1389\">Segmentaci&oacute;n posible<\/h3>\n<p data-start=\"1390\" data-end=\"1432\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">post patrocinado<\/a> puede mostrarse seg&uacute;n:<\/p>\n<ul data-start=\"1433\" data-end=\"1508\">\n<li data-section-id=\"171ikki\" data-start=\"1433\" data-end=\"1440\">Edad.<\/li>\n<li data-section-id=\"1bze1xp\" data-start=\"1441\" data-end=\"1453\">Ubicaci&oacute;n.<\/li>\n<li data-section-id=\"4pve72\" data-start=\"1454\" data-end=\"1463\">G&eacute;nero.<\/li>\n<li data-section-id=\"1ok2azm\" data-start=\"1464\" data-end=\"1476\">Intereses.<\/li>\n<li data-section-id=\"1nvf80o\" data-start=\"1477\" data-end=\"1495\">Comportamientos.<\/li>\n<li data-section-id=\"g1c12n\" data-start=\"1496\" data-end=\"1508\">Profesi&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"n6x84t\" data-start=\"1510\" data-end=\"1563\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a> Org&aacute;nico y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1565\" data-end=\"1856\">\n<thead data-start=\"1565\" data-end=\"1601\">\n<tr data-start=\"1565\" data-end=\"1601\">\n<th class=\"last:pe-10\" data-start=\"1565\" data-end=\"1581\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a> Org&aacute;nico<\/th>\n<th class=\"last:pe-10\" data-start=\"1581\" data-end=\"1601\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1638\" data-end=\"1856\">\n<tr data-start=\"1638\" data-end=\"1686\">\n<td data-start=\"1638\" data-end=\"1662\" data-col-size=\"sm\">No requiere inversi&oacute;n<\/td>\n<td data-start=\"1662\" data-end=\"1686\" data-col-size=\"sm\">Requiere presupuesto<\/td>\n<\/tr>\n<tr data-start=\"1687\" data-end=\"1726\">\n<td data-start=\"1687\" data-end=\"1706\" data-col-size=\"sm\">Alcance limitado<\/td>\n<td data-start=\"1706\" data-end=\"1726\" data-col-size=\"sm\">Alcance ampliado<\/td>\n<\/tr>\n<tr data-start=\"1727\" data-end=\"1805\">\n<td data-start=\"1727\" data-end=\"1768\" data-col-size=\"sm\">Se muestra principalmente a seguidores<\/td>\n<td data-start=\"1768\" data-end=\"1805\" data-col-size=\"sm\">Puede mostrarse a nuevos usuarios<\/td>\n<\/tr>\n<tr data-start=\"1806\" data-end=\"1856\">\n<td data-start=\"1806\" data-end=\"1830\" data-col-size=\"sm\">Crecimiento m&aacute;s lento<\/td>\n<td data-start=\"1830\" data-end=\"1856\" data-col-size=\"sm\">Resultados m&aacute;s r&aacute;pidos<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1858\" data-end=\"1881\">Ejemplo empresarial<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a> normal:\nAlcance: 500 personas\n\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post patrocinado<\/a>:\nAlcance: 15,000 personas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1975\" data-end=\"2063\"><em data-start=\"1975\" data-end=\"2063\">(Ejemplo ilustrativo; los resultados reales var&iacute;an seg&uacute;n la inversi&oacute;n y segmentaci&oacute;n.)<\/em><\/p>\n<h3 data-section-id=\"4gfdi1\" data-start=\"2065\" data-end=\"2088\">Uso con influencers<\/h3>\n<p data-start=\"2089\" data-end=\"2229\">Tambi&eacute;n se considera <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">post patrocinado<\/a> cuando una marca paga a un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a> para publicar contenido promocionando sus productos o servicios.<\/p>\n<h3 data-section-id=\"1looe0a\" data-start=\"2231\" data-end=\"2267\">Importancia en marketing digital<\/h3>\n<p data-start=\"2268\" data-end=\"2443\">Los posts patrocinados son una de las herramientas m&aacute;s utilizadas para aumentar la visibilidad de una marca y llegar a <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> espec&iacute;ficas con alta probabilidad de inter&eacute;s.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2445\" data-end=\"2459\">En resumen<\/h3>\n<p data-start=\"2460\" data-end=\"2663\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2460\" data-end=\"2663\" data-is-last-node=\"\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a> es una publicaci&oacute;n promocionada mediante pago para aumentar su alcance, visibilidad e impacto, permitiendo llegar a una audiencia espec&iacute;fica m&aacute;s all&aacute; de los seguidores habituales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a> (Sponsored <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a>) es una publicaci&oacute;n promocionada mediante pago para que llegue a una audiencia m&aacute;s amplia o espec&iacute;fica que la que alcanzar&iacute;a de forma org&aacute;nica. Se utiliza principalmente en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y blogs para aumentar la visibilidad de una marca, producto, servicio o contenido. &iquest;Para qu&eacute; sirve? Aumentar el alcance de una publicaci&oacute;n. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post-patrocinado\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post Patrocinado<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-551","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/551\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/551\/revisions\/553"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}