{"id":543,"date":"2026-06-10T19:04:19","date_gmt":"2026-06-10T17:04:19","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=543"},"modified":"2026-06-10T19:04:19","modified_gmt":"2026-06-10T17:04:19","slug":"portada","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/","title":{"rendered":"Portada"},"content":{"rendered":"<p data-start=\"0\" data-end=\"226\"><strong data-start=\"0\" data-end=\"11\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a><\/strong> es la imagen principal o de presentaci&oacute;n que aparece al inicio de un perfil, p&aacute;gina, documento, libro, revista, sitio web o red social. Su funci&oacute;n es representar visualmente una marca, persona, empresa o contenido.<\/p>\n<p data-start=\"228\" data-end=\"354\">En marketing digital y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> suele ser una imagen de gran tama&ntilde;o ubicada en la parte superior del perfil.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"356\" data-end=\"376\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"377\" data-end=\"556\">\n<li data-section-id=\"kudh6l\" data-start=\"377\" data-end=\"415\">Generar una buena primera impresi&oacute;n.<\/li>\n<li data-section-id=\"1qbc5xi\" data-start=\"416\" data-end=\"450\">Representar una marca o negocio.<\/li>\n<li data-section-id=\"ls37uk\" data-start=\"451\" data-end=\"484\">Destacar promociones o eventos.<\/li>\n<li data-section-id=\"1iry200\" data-start=\"485\" data-end=\"516\">Reforzar la identidad visual.<\/li>\n<li data-section-id=\"14a30pq\" data-start=\"517\" data-end=\"556\">Atraer la atenci&oacute;n de los visitantes.<\/li>\n<\/ul>\n<h3 data-section-id=\"hf8yxd\" data-start=\"558\" data-end=\"587\">Ejemplo en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a><\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Perfil de empresa\n        &darr;\nFoto de perfil\n        &darr;\nImagen de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a><\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"673\" data-end=\"766\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> suele ser m&aacute;s grande que la foto de perfil y ocupa la parte superior de la p&aacute;gina.<\/p>\n<h3 data-section-id=\"1cl7xge\" data-start=\"768\" data-end=\"790\">&iquest;D&oacute;nde se utiliza?<\/h3>\n<ul data-start=\"791\" data-end=\"946\">\n<li data-section-id=\"15a85x\" data-start=\"791\" data-end=\"830\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"831\" data-end=\"870\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<li data-section-id=\"ty0i0d\" data-start=\"871\" data-end=\"884\">Sitios web.<\/li>\n<li data-section-id=\"1vm07rn\" data-start=\"885\" data-end=\"893\">Blogs.<\/li>\n<li data-section-id=\"1mo1x07\" data-start=\"894\" data-end=\"915\">Revistas digitales.<\/li>\n<li data-section-id=\"1xy6f0b\" data-start=\"916\" data-end=\"946\">Documentos y presentaciones.<\/li>\n<\/ul>\n<h3 data-section-id=\"ebttta\" data-start=\"948\" data-end=\"984\">Elementos comunes de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a><\/h3>\n<ul data-start=\"985\" data-end=\"1081\">\n<li data-section-id=\"1e7ljfz\" data-start=\"985\" data-end=\"996\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/logotipo\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Logotipo<\/a>.<\/li>\n<li data-section-id=\"1j8t70v\" data-start=\"997\" data-end=\"1018\">Nombre de la marca.<\/li>\n<li data-section-id=\"1hpm3x4\" data-start=\"1019\" data-end=\"1043\">Imagen representativa.<\/li>\n<li data-section-id=\"cy0x5n\" data-start=\"1044\" data-end=\"1054\">Eslogan.<\/li>\n<li data-section-id=\"1f20mx4\" data-start=\"1055\" data-end=\"1081\">Informaci&oacute;n promocional.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1083\" data-end=\"1103\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1104\" data-end=\"1158\">Una tienda de suplementos puede tener una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> con:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Logo de la empresa\r\n+\r\nImagen de productos\r\n+\r\nPromoci&oacute;n vigente\r\n+\r\nInformaci&oacute;n de contacto<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"g5yl83\" data-start=\"1260\" data-end=\"1274\">Beneficios<\/h3>\n<ul data-start=\"1275\" data-end=\"1422\">\n<li data-section-id=\"1mf249w\" data-start=\"1275\" data-end=\"1306\">Mejora la imagen profesional.<\/li>\n<li data-section-id=\"112t1ge\" data-start=\"1307\" data-end=\"1345\">Refuerza el reconocimiento de marca.<\/li>\n<li data-section-id=\"1mp2nsf\" data-start=\"1346\" data-end=\"1378\">Comunica mensajes importantes.<\/li>\n<li data-section-id=\"2ujanp\" data-start=\"1379\" data-end=\"1422\">Hace m&aacute;s atractivo el perfil o documento.<\/li>\n<\/ul>\n<h3 data-section-id=\"jfp02p\" data-start=\"1424\" data-end=\"1469\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a> y Foto de Perfil<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1471\" data-end=\"1706\">\n<thead data-start=\"1471\" data-end=\"1499\">\n<tr data-start=\"1471\" data-end=\"1499\">\n<th class=\"last:pe-10\" data-start=\"1471\" data-end=\"1481\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1481\" data-end=\"1499\" data-col-size=\"sm\">Foto de Perfil<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1529\" data-end=\"1706\">\n<tr data-start=\"1529\" data-end=\"1592\">\n<td data-start=\"1529\" data-end=\"1557\" data-col-size=\"sm\">Imagen principal de fondo<\/td>\n<td data-start=\"1557\" data-end=\"1592\" data-col-size=\"sm\">Imagen que identifica la cuenta<\/td>\n<\/tr>\n<tr data-start=\"1593\" data-end=\"1624\">\n<td data-start=\"1593\" data-end=\"1608\" data-col-size=\"sm\">Mayor tama&ntilde;o<\/td>\n<td data-start=\"1608\" data-end=\"1624\" data-col-size=\"sm\">Menor tama&ntilde;o<\/td>\n<\/tr>\n<tr data-start=\"1625\" data-end=\"1706\">\n<td data-start=\"1625\" data-end=\"1664\" data-col-size=\"sm\">Puede incluir promociones o mensajes<\/td>\n<td data-start=\"1664\" data-end=\"1706\" data-col-size=\"sm\">Generalmente muestra logo o fotograf&iacute;a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1looe0a\" data-start=\"1708\" data-end=\"1744\">Importancia en marketing digital<\/h3>\n<p data-start=\"1745\" data-end=\"1931\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> es uno de los primeros elementos que ven los visitantes, por lo que puede influir en la percepci&oacute;n de la marca y en el inter&eacute;s por conocer m&aacute;s sobre sus productos o servicios.<\/p>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1933\" data-end=\"1956\">Ejemplo empresarial<\/h3>\n<p data-start=\"1957\" data-end=\"2011\">Una empresa puede actualizar su <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> para anunciar:<\/p>\n<ul data-start=\"2012\" data-end=\"2109\">\n<li data-section-id=\"1oeso91\" data-start=\"2012\" data-end=\"2031\">Nuevos productos.<\/li>\n<li data-section-id=\"l89ch2\" data-start=\"2032\" data-end=\"2057\">Promociones especiales.<\/li>\n<li data-section-id=\"1iybwhi\" data-start=\"2058\" data-end=\"2068\">Eventos.<\/li>\n<li data-section-id=\"4w7np5\" data-start=\"2069\" data-end=\"2084\">Lanzamientos.<\/li>\n<li data-section-id=\"v6429b\" data-start=\"2085\" data-end=\"2109\">Campa&ntilde;as de temporada.<\/li>\n<\/ul>\n<h3 data-section-id=\"js1ou2\" data-start=\"2111\" data-end=\"2125\">En resumen<\/h3>\n<p data-start=\"2126\" data-end=\"2332\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2126\" data-end=\"2332\" data-is-last-node=\"\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> es la imagen principal de presentaci&oacute;n de un perfil, p&aacute;gina, documento o sitio web, utilizada para representar visualmente una marca, persona o contenido y captar la atenci&oacute;n de los usuarios.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a> es la imagen principal o de presentaci&oacute;n que aparece al inicio de un perfil, p&aacute;gina, documento, libro, revista, sitio web o red social. Su funci&oacute;n es representar visualmente una marca, persona, empresa o contenido. En marketing digital y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">portada<\/a> suele ser una imagen de gran tama&ntilde;o ubicada en la parte superior &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-543","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/543\/revisions"}],"predecessor-version":[{"id":545,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/543\/revisions\/545"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}