{"id":524,"date":"2026-06-10T18:51:51","date_gmt":"2026-06-10T16:51:51","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=524"},"modified":"2026-06-25T19:42:13","modified_gmt":"2026-06-25T17:42:13","slug":"permalink","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/permalink\/","title":{"rendered":"Permalink: Significado, concepto y su uso como enlace permanente"},"content":{"rendered":"<p data-start=\"0\" data-end=\"175\"><strong data-start=\"0\" data-end=\"13\">Permalink<\/strong> (Permanent Link o Enlace Permanente) es la URL &uacute;nica y permanente que identifica una p&aacute;gina, publicaci&oacute;n, art&iacute;culo o contenido espec&iacute;fico dentro de un sitio web.<\/p>\n<p data-start=\"177\" data-end=\"317\">Su objetivo es proporcionar una direcci&oacute;n estable para que los usuarios y los motores de b&uacute;squeda puedan acceder siempre al mismo contenido.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"319\" data-end=\"339\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"340\" data-end=\"514\">\n<li data-section-id=\"190hbqy\" data-start=\"340\" data-end=\"374\">Acceder a una p&aacute;gina espec&iacute;fica.<\/li>\n<li data-section-id=\"1ojzu78\" data-start=\"375\" data-end=\"409\">Compartir contenido en internet.<\/li>\n<li data-section-id=\"rhhv66\" data-start=\"410\" data-end=\"450\">Facilitar la indexaci&oacute;n en buscadores.<\/li>\n<li data-section-id=\"mkcrga\" data-start=\"451\" data-end=\"468\">Mejorar el SEO.<\/li>\n<li data-section-id=\"1hmnbv1\" data-start=\"469\" data-end=\"514\">Mantener enlaces permanentes a largo plazo.<\/li>\n<\/ul>\n<h3 data-section-id=\"j5eomw\" data-start=\"516\" data-end=\"540\">Ejemplo de Permalink<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>https:\/\/www.ejemplo.com\/blog\/que-es-crm<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"595\" data-end=\"662\">Este enlace apunta directamente a un art&iacute;culo espec&iacute;fico sobre CRM.<\/p>\n<h3 data-section-id=\"qhfs8z\" data-start=\"664\" data-end=\"683\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Contenido publicado\r\n         &darr;\r\nSe genera un permalink\r\n         &darr;\r\nUsuarios y buscadores acceden mediante esa URL<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ye8wfc\" data-start=\"810\" data-end=\"850\">Caracter&iacute;sticas de un buen Permalink<\/h3>\n<ul data-start=\"851\" data-end=\"981\">\n<li data-section-id=\"1mdqlr8\" data-start=\"851\" data-end=\"875\">Corto y f&aacute;cil de leer.<\/li>\n<li data-section-id=\"ku2jeg\" data-start=\"876\" data-end=\"890\">Descriptivo.<\/li>\n<li data-section-id=\"2j2xyp\" data-start=\"891\" data-end=\"928\">Contiene palabras clave relevantes.<\/li>\n<li data-section-id=\"fftbgq\" data-start=\"929\" data-end=\"959\">Sin caracteres innecesarios.<\/li>\n<li data-section-id=\"sps2qz\" data-start=\"960\" data-end=\"981\">F&aacute;cil de compartir.<\/li>\n<\/ul>\n<h3 data-section-id=\"1ue7nsz\" data-start=\"983\" data-end=\"1003\">Ejemplo correcto<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>https:\/\/www.ejemplo.com\/marketing-digital<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1dwn7o2\" data-start=\"1060\" data-end=\"1089\">Ejemplo poco recomendable<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>https:\/\/www.ejemplo.com\/post?id=87456&amp;cat=12<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1149\" data-end=\"1216\">La primera URL es m&aacute;s amigable para usuarios y motores de b&uacute;squeda.<\/p>\n<h3 data-section-id=\"1dpvt9k\" data-start=\"1218\" data-end=\"1241\">Beneficios para SEO<\/h3>\n<ul data-start=\"1242\" data-end=\"1420\">\n<li data-section-id=\"3uj8x7\" data-start=\"1242\" data-end=\"1282\">Facilita la comprensi&oacute;n del contenido.<\/li>\n<li data-section-id=\"1bw2nhp\" data-start=\"1283\" data-end=\"1319\">Mejora la experiencia del usuario.<\/li>\n<li data-section-id=\"1a6rs7v\" data-start=\"1320\" data-end=\"1363\">Puede ayudar al posicionamiento org&aacute;nico.<\/li>\n<li data-section-id=\"yn3d2m\" data-start=\"1364\" data-end=\"1420\">Incrementa la tasa de clics en resultados de b&uacute;squeda.<\/li>\n<\/ul>\n<h3 data-section-id=\"8mp1xg\" data-start=\"1422\" data-end=\"1444\">Ejemplo en un blog<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>T&iacute;tulo:\r\n&iquest;Qu&eacute; es un Embudo de Ventas?\r\n\r\nPermalink:\r\nhttps:\/\/www.ejemplo.com\/embudo-de-ventas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"14rshsg\" data-start=\"1549\" data-end=\"1572\">&iquest;D&oacute;nde se utilizan?<\/h3>\n<ul data-start=\"1573\" data-end=\"1672\">\n<li data-section-id=\"1vm07rn\" data-start=\"1573\" data-end=\"1581\">Blogs.<\/li>\n<li data-section-id=\"10j522u\" data-start=\"1582\" data-end=\"1601\">Tiendas en l&iacute;nea.<\/li>\n<li data-section-id=\"n7ni1k\" data-start=\"1602\" data-end=\"1624\">Sitios corporativos.<\/li>\n<li data-section-id=\"rb0knn\" data-start=\"1625\" data-end=\"1648\">P&aacute;ginas de productos.<\/li>\n<li data-section-id=\"15k613r\" data-start=\"1649\" data-end=\"1672\">Art&iacute;culos y noticias.<\/li>\n<\/ul>\n<h3 data-section-id=\"19zjnez\" data-start=\"1674\" data-end=\"1710\">Diferencia entre URL y Permalink<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1712\" data-end=\"1945\">\n<thead data-start=\"1712\" data-end=\"1731\">\n<tr data-start=\"1712\" data-end=\"1731\">\n<th class=\"last:pe-10\" data-start=\"1712\" data-end=\"1718\" data-col-size=\"sm\">URL<\/th>\n<th class=\"last:pe-10\" data-start=\"1718\" data-end=\"1731\" data-col-size=\"md\">Permalink<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1753\" data-end=\"1945\">\n<tr data-start=\"1753\" data-end=\"1835\">\n<td data-start=\"1753\" data-end=\"1790\" data-col-size=\"sm\">Direcci&oacute;n de cualquier recurso web<\/td>\n<td data-start=\"1790\" data-end=\"1835\" data-col-size=\"md\">URL permanente de un contenido espec&iacute;fico<\/td>\n<\/tr>\n<tr data-start=\"1836\" data-end=\"1882\">\n<td data-start=\"1836\" data-end=\"1852\" data-col-size=\"sm\">Puede cambiar<\/td>\n<td data-start=\"1852\" data-end=\"1882\" data-col-size=\"md\">Idealmente no debe cambiar<\/td>\n<\/tr>\n<tr data-start=\"1883\" data-end=\"1945\">\n<td data-start=\"1883\" data-end=\"1904\" data-col-size=\"sm\">Puede ser temporal<\/td>\n<td data-start=\"1904\" data-end=\"1945\" data-col-size=\"md\">Est&aacute; dise&ntilde;ada para mantenerse estable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"110xjk4\" data-start=\"1947\" data-end=\"1967\">Buenas pr&aacute;cticas<\/h3>\n<p data-start=\"1968\" data-end=\"2173\">&#9989; Utilizar palabras clave.<br data-start=\"1994\" data-end=\"1997\">&#9989; Mantener la URL corta.<br data-start=\"2021\" data-end=\"2024\">&#9989; Evitar caracteres especiales.<br data-start=\"2055\" data-end=\"2058\">&#9989; Usar guiones (-) para separar palabras.<br data-start=\"2099\" data-end=\"2102\">&#9989; No modificar el permalink una vez publicado, salvo que sea necesario.<\/p>\n<h3 data-section-id=\"fnl5kv\" data-start=\"2175\" data-end=\"2190\">Importancia<\/h3>\n<p data-start=\"2191\" data-end=\"2387\">Los permalinks son fundamentales para la navegaci&oacute;n, el SEO y la compartici&oacute;n de contenido en internet, ya que permiten que una p&aacute;gina sea localizada f&aacute;cilmente por usuarios y motores de b&uacute;squeda.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2389\" data-end=\"2403\">En resumen<\/h3>\n<p data-start=\"2404\" data-end=\"2612\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2404\" data-end=\"2612\" data-is-last-node=\"\">Un Permalink es la URL permanente y &uacute;nica de una p&aacute;gina o publicaci&oacute;n web, dise&ntilde;ada para mantenerse estable en el tiempo y facilitar el acceso, la compartici&oacute;n y el posicionamiento en motores de b&uacute;squeda.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Permalink (Permanent Link o Enlace Permanente) es la URL &uacute;nica y permanente que identifica una p&aacute;gina, publicaci&oacute;n, art&iacute;culo o contenido espec&iacute;fico dentro de un sitio web. Su objetivo es proporcionar una direcci&oacute;n estable para que los usuarios y los motores de b&uacute;squeda puedan acceder siempre al mismo contenido. &iquest;Para qu&eacute; sirve? Acceder a una p&aacute;gina &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/permalink\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/permalink\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Permalink: Significado, concepto y su uso como enlace permanente<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-524","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/524\/revisions"}],"predecessor-version":[{"id":1038,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/524\/revisions\/1038"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}