{"id":511,"date":"2026-06-10T18:24:20","date_gmt":"2026-06-10T16:24:20","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=511"},"modified":"2026-06-10T18:24:44","modified_gmt":"2026-06-10T16:24:44","slug":"palabras-negativas","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/","title":{"rendered":"Palabras Negativas"},"content":{"rendered":"<p data-start=\"0\" data-end=\"225\"><strong data-start=\"0\" data-end=\"22\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Palabras Negativas<\/a><\/strong> (Negative Keywords) son t&eacute;rminos o frases que se agregan a una campa&ntilde;a publicitaria para evitar que los anuncios se muestren cuando los usuarios realizan b&uacute;squedas que no son relevantes para el negocio.<\/p>\n<p data-start=\"227\" data-end=\"388\">Se utilizan principalmente en plataformas como <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> para mejorar la calidad del tr&aacute;fico y optimizar el presupuesto publicitario.<\/p>\n<h3 data-section-id=\"1c5d80s\" data-start=\"390\" data-end=\"411\">&iquest;Para qu&eacute; sirven?<\/h3>\n<ul data-start=\"412\" data-end=\"588\">\n<li data-section-id=\"mxcjci\" data-start=\"412\" data-end=\"440\">Evitar clics innecesarios.<\/li>\n<li data-section-id=\"17fbopz\" data-start=\"441\" data-end=\"472\">Reducir gastos en publicidad.<\/li>\n<li data-section-id=\"qzrnug\" data-start=\"473\" data-end=\"513\">Mejorar la relevancia de los anuncios.<\/li>\n<li data-section-id=\"ftqwak\" data-start=\"514\" data-end=\"547\">Aumentar la tasa de conversi&oacute;n.<\/li>\n<li data-section-id=\"ftpgmd\" data-start=\"548\" data-end=\"588\">Llegar a una audiencia m&aacute;s calificada.<\/li>\n<\/ul>\n<h3 data-section-id=\"lm47al\" data-start=\"590\" data-end=\"610\">&iquest;C&oacute;mo funcionan?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Palabra clave:\r\nCRM empresarial<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"656\" data-end=\"689\">Si agregas como palabra negativa:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>gratis<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"711\" data-end=\"753\">Tu anuncio no aparecer&aacute; en b&uacute;squedas como:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>CRM empresarial gratis<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"791\" data-end=\"811\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"813\" data-end=\"889\">Una tienda que vende productos nuevos puede agregar como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">palabras negativas<\/a>:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>usado\r\nsegunda mano\r\ngratis\r\nreparaci&oacute;n<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"941\" data-end=\"999\">De esta forma evita aparecer en b&uacute;squedas poco relevantes.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1001\" data-end=\"1015\">Beneficios<\/h3>\n<ul data-start=\"1016\" data-end=\"1179\">\n<li data-section-id=\"1x7bb9c\" data-start=\"1016\" data-end=\"1045\">Menor costo por clic (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a>).<\/li>\n<li data-section-id=\"s9kpdf\" data-start=\"1046\" data-end=\"1081\">Mejor retorno de inversi&oacute;n (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a>).<\/li>\n<li data-section-id=\"13qa23g\" data-start=\"1082\" data-end=\"1107\">Tr&aacute;fico m&aacute;s calificado.<\/li>\n<li data-section-id=\"pv0kca\" data-start=\"1108\" data-end=\"1145\">Mejor <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/nivel-de-calidad-del-anuncio\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Nivel de Calidad del anuncio<\/a>.<\/li>\n<li data-section-id=\"1rwm8r0\" data-start=\"1146\" data-end=\"1179\">Mayor eficiencia de la campa&ntilde;a.<\/li>\n<\/ul>\n<h3 data-section-id=\"rkxefw\" data-start=\"1181\" data-end=\"1212\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">palabras negativas<\/a><\/h3>\n<h4 data-start=\"1214\" data-end=\"1247\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-amplia\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia amplia<\/a> negativa<\/h4>\n<p data-start=\"1248\" data-end=\"1309\">Bloquea b&uacute;squedas que contengan todos los t&eacute;rminos negativos.<\/p>\n<h4 data-start=\"1311\" data-end=\"1346\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-de-frase\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia de frase<\/a> negativa<\/h4>\n<p data-start=\"1347\" data-end=\"1399\">Bloquea b&uacute;squedas que incluyan una frase espec&iacute;fica.<\/p>\n<h4 data-start=\"1401\" data-end=\"1434\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia exacta<\/a> negativa<\/h4>\n<p data-start=\"1435\" data-end=\"1474\">Bloquea &uacute;nicamente una b&uacute;squeda exacta.<\/p>\n<h3 data-section-id=\"swg25u\" data-start=\"1476\" data-end=\"1487\">Ejemplo<\/h3>\n<p data-start=\"1489\" data-end=\"1520\">Si vendes software CRM premium:<\/p>\n<p data-start=\"1522\" data-end=\"1541\"><strong data-start=\"1522\" data-end=\"1541\">Palabras clave:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>CRM\r\nsoftware CRM\r\nCRM para empresas<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1591\" data-end=\"1614\"><strong data-start=\"1591\" data-end=\"1614\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Palabras negativas<\/a>:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>gratis\r\ncrack\r\npirata\r\ndescarga<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1658\" data-end=\"1720\">As&iacute; evitas usuarios que buscan versiones gratuitas o ilegales.<\/p>\n<h3 data-section-id=\"1bno9qp\" data-start=\"1722\" data-end=\"1775\">Diferencia entre Palabra Clave y Palabra Negativa<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1777\" data-end=\"1997\">\n<thead data-start=\"1777\" data-end=\"1813\">\n<tr data-start=\"1777\" data-end=\"1813\">\n<th class=\"last:pe-10\" data-start=\"1777\" data-end=\"1793\" data-col-size=\"sm\">Palabra Clave<\/th>\n<th class=\"last:pe-10\" data-start=\"1793\" data-end=\"1813\" data-col-size=\"sm\">Palabra Negativa<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1850\" data-end=\"1997\">\n<tr data-start=\"1850\" data-end=\"1918\">\n<td data-start=\"1850\" data-end=\"1884\" data-col-size=\"sm\">Activa la aparici&oacute;n del anuncio<\/td>\n<td data-start=\"1884\" data-end=\"1918\" data-col-size=\"sm\">Evita la aparici&oacute;n del anuncio<\/td>\n<\/tr>\n<tr data-start=\"1919\" data-end=\"1953\">\n<td data-start=\"1919\" data-end=\"1935\" data-col-size=\"sm\">Atrae tr&aacute;fico<\/td>\n<td data-start=\"1935\" data-end=\"1953\" data-col-size=\"sm\">Filtra tr&aacute;fico<\/td>\n<\/tr>\n<tr data-start=\"1954\" data-end=\"1997\">\n<td data-start=\"1954\" data-end=\"1974\" data-col-size=\"sm\">Ampl&iacute;a el alcance<\/td>\n<td data-start=\"1974\" data-end=\"1997\" data-col-size=\"sm\">Lo hace m&aacute;s preciso<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1999\" data-end=\"2022\">Ejemplo empresarial<\/h3>\n<p data-start=\"2024\" data-end=\"2075\">Una empresa que vende cursos de pago puede agregar:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>gratis\n<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pdf\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pdf<\/a>\ndescargar<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"2111\" data-end=\"2200\">como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">palabras negativas<\/a> para evitar clics de personas que no tienen intenci&oacute;n de comprar.<\/p>\n<h3 data-section-id=\"fnl5kv\" data-start=\"2202\" data-end=\"2217\">Importancia<\/h3>\n<p data-start=\"2218\" data-end=\"2372\">Las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">palabras negativas<\/a> son fundamentales para optimizar campa&ntilde;as publicitarias, ya que ayudan a evitar desperdiciar presupuesto en b&uacute;squedas irrelevantes.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2374\" data-end=\"2388\">En resumen<\/h3>\n<p data-start=\"2389\" data-end=\"2619\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2389\" data-end=\"2619\" data-is-last-node=\"\">Las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Palabras Negativas<\/a> son t&eacute;rminos que se agregan a una campa&ntilde;a publicitaria para impedir que los anuncios aparezcan en b&uacute;squedas no relevantes, mejorando la calidad del tr&aacute;fico y la rentabilidad de la inversi&oacute;n publicitaria.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Palabras Negativas<\/a> (Negative Keywords) son t&eacute;rminos o frases que se agregan a una campa&ntilde;a publicitaria para evitar que los anuncios se muestren cuando los usuarios realizan b&uacute;squedas que no son relevantes para el negocio. Se utilizan principalmente en plataformas como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> para mejorar la calidad del tr&aacute;fico y optimizar el presupuesto publicitario. &iquest;Para qu&eacute; &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/palabras-negativas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Palabras Negativas<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-511","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/511\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/511\/revisions\/514"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}