{"id":485,"date":"2026-06-09T18:08:08","date_gmt":"2026-06-09T16:08:08","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=485"},"modified":"2026-06-10T18:08:58","modified_gmt":"2026-06-10T16:08:58","slug":"newsletters","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/","title":{"rendered":"Newsletters"},"content":{"rendered":"<p data-start=\"0\" data-end=\"257\"><strong data-start=\"0\" data-end=\"14\">Newsletter<\/strong> (bolet&iacute;n informativo) es una comunicaci&oacute;n peri&oacute;dica que una empresa, marca, organizaci&oacute;n o creador de contenido env&iacute;a a sus suscriptores por correo electr&oacute;nico para compartir informaci&oacute;n, noticias, promociones, novedades o contenido de valor.<\/p>\n<p data-start=\"259\" data-end=\"324\">Es una de las herramientas m&aacute;s utilizadas en <strong data-start=\"304\" data-end=\"323\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a><\/strong>.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"326\" data-end=\"346\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"347\" data-end=\"524\">\n<li data-section-id=\"14cfi6v\" data-start=\"347\" data-end=\"388\">Mantener informados a los suscriptores.<\/li>\n<li data-section-id=\"18d64ys\" data-start=\"389\" data-end=\"425\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"1epikch\" data-start=\"426\" data-end=\"463\">Generar confianza con la audiencia.<\/li>\n<li data-section-id=\"1j6r5kf\" data-start=\"464\" data-end=\"485\">Incrementar ventas.<\/li>\n<li data-section-id=\"69wpa0\" data-start=\"486\" data-end=\"524\">Fortalecer la relaci&oacute;n con clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"526\" data-end=\"545\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Empresa\r\n    &darr;\r\nCrea un newsletter\r\n    &darr;\r\nLo env&iacute;a por correo electr&oacute;nico\r\n    &darr;\r\nSuscriptores lo reciben<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"u6rah3\" data-start=\"661\" data-end=\"702\">Ejemplo de contenido de un newsletter<\/h3>\n<p data-start=\"703\" data-end=\"736\">Un bolet&iacute;n semanal puede incluir:<\/p>\n<ul data-start=\"738\" data-end=\"851\">\n<li data-section-id=\"1p096nn\" data-start=\"738\" data-end=\"763\">Noticias de la empresa.<\/li>\n<li data-section-id=\"1oeso91\" data-start=\"764\" data-end=\"783\">Nuevos productos.<\/li>\n<li data-section-id=\"1xeoa81\" data-start=\"784\" data-end=\"805\">Art&iacute;culos del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/blog\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">blog<\/a>.<\/li>\n<li data-section-id=\"l89ch2\" data-start=\"806\" data-end=\"831\">Promociones especiales.<\/li>\n<li data-section-id=\"lgu9mv\" data-start=\"832\" data-end=\"851\">Eventos pr&oacute;ximos.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"853\" data-end=\"873\">Ejemplo pr&aacute;ctico<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Asunto:\r\n10 consejos para aumentar tus ventas este mes\r\n\r\nContenido:\r\n&#10003; Estrategias de marketing\r\n&#10003; Casos de &eacute;xito\r\n&#10003; Promoci&oacute;n exclusiva para suscriptores<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"jujuqa\" data-start=\"1038\" data-end=\"1079\">Caracter&iacute;sticas de un buen newsletter<\/h3>\n<ul data-start=\"1080\" data-end=\"1219\">\n<li data-section-id=\"1fyxz8d\" data-start=\"1080\" data-end=\"1109\">Contenido &uacute;til y relevante.<\/li>\n<li data-section-id=\"gn2khu\" data-start=\"1110\" data-end=\"1129\">Dise&ntilde;o atractivo.<\/li>\n<li data-section-id=\"qmkicl\" data-start=\"1130\" data-end=\"1148\">Env&iacute;o peri&oacute;dico.<\/li>\n<li data-section-id=\"ajgeqb\" data-start=\"1149\" data-end=\"1178\">Llamadas a la acci&oacute;n (CTA).<\/li>\n<li data-section-id=\"1433e4j\" data-start=\"1179\" data-end=\"1219\">F&aacute;cil lectura en dispositivos m&oacute;viles.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1221\" data-end=\"1235\">Beneficios<\/h3>\n<ul data-start=\"1236\" data-end=\"1403\">\n<li data-section-id=\"cl61xd\" data-start=\"1236\" data-end=\"1272\">Comunicaci&oacute;n directa con clientes.<\/li>\n<li data-section-id=\"1edzdeq\" data-start=\"1273\" data-end=\"1313\">Bajo costo comparado con otros medios.<\/li>\n<li data-section-id=\"wsb9ah\" data-start=\"1314\" data-end=\"1335\">Mayor fidelizaci&oacute;n.<\/li>\n<li data-section-id=\"6rdi9n\" data-start=\"1336\" data-end=\"1373\">Generaci&oacute;n de tr&aacute;fico al sitio web.<\/li>\n<li data-section-id=\"e8eg3r\" data-start=\"1374\" data-end=\"1403\">Incremento de conversiones.<\/li>\n<\/ul>\n<h3 data-section-id=\"n3wcxg\" data-start=\"1405\" data-end=\"1429\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a><\/h3>\n<h4 data-start=\"1431\" data-end=\"1447\">Informativo<\/h4>\n<p data-start=\"1448\" data-end=\"1495\">Comparte noticias, novedades y actualizaciones.<\/p>\n<h4 data-start=\"1497\" data-end=\"1511\">Comercial<\/h4>\n<p data-start=\"1512\" data-end=\"1554\">Promociona productos, servicios y ofertas.<\/p>\n<h4 data-start=\"1556\" data-end=\"1570\">Educativo<\/h4>\n<p data-start=\"1571\" data-end=\"1615\">Ofrece consejos, gu&iacute;as y contenido de valor.<\/p>\n<h4 data-start=\"1617\" data-end=\"1627\">Mixto<\/h4>\n<p data-start=\"1628\" data-end=\"1662\">Combina informaci&oacute;n y promociones.<\/p>\n<h3 data-section-id=\"exm6n3\" data-start=\"1664\" data-end=\"1715\">Diferencia entre Newsletter y Email Promocional<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1717\" data-end=\"1938\">\n<thead data-start=\"1717\" data-end=\"1751\">\n<tr data-start=\"1717\" data-end=\"1751\">\n<th class=\"last:pe-10\" data-start=\"1717\" data-end=\"1730\" data-col-size=\"sm\">Newsletter<\/th>\n<th class=\"last:pe-10\" data-start=\"1730\" data-end=\"1751\" data-col-size=\"sm\">Email Promocional<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1786\" data-end=\"1938\">\n<tr data-start=\"1786\" data-end=\"1851\">\n<td data-start=\"1786\" data-end=\"1822\" data-col-size=\"sm\">Busca informar y generar relaci&oacute;n<\/td>\n<td data-start=\"1822\" data-end=\"1851\" data-col-size=\"sm\">Busca vender directamente<\/td>\n<\/tr>\n<tr data-start=\"1852\" data-end=\"1894\">\n<td data-start=\"1852\" data-end=\"1870\" data-col-size=\"sm\">Env&iacute;o peri&oacute;dico<\/td>\n<td data-start=\"1870\" data-end=\"1894\" data-col-size=\"sm\">Env&iacute;o seg&uacute;n campa&ntilde;as<\/td>\n<\/tr>\n<tr data-start=\"1895\" data-end=\"1938\">\n<td data-start=\"1895\" data-end=\"1915\" data-col-size=\"sm\">Contenido variado<\/td>\n<td data-start=\"1915\" data-end=\"1938\" data-col-size=\"sm\">Contenido comercial<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"j3qumc\" data-start=\"1940\" data-end=\"1979\">Herramientas para crear <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a><\/h3>\n<ul data-start=\"1980\" data-end=\"2139\">\n<li data-section-id=\"15a85x\" data-start=\"1980\" data-end=\"2019\"><span class=\"\" data-state=\"closed\">Mailchimp<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"2020\" data-end=\"2059\"><span class=\"\" data-state=\"closed\">Brevo<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"2060\" data-end=\"2099\"><span class=\"\" data-state=\"closed\">MailerLite<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"2100\" data-end=\"2139\"><span class=\"\" data-state=\"closed\">Constant Contact<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"1looe0a\" data-start=\"2141\" data-end=\"2177\">Importancia en marketing digital<\/h3>\n<p data-start=\"2178\" data-end=\"2320\">Los <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a> ayudan a mantener una comunicaci&oacute;n constante con clientes y prospectos, aumentando el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a> y las oportunidades de venta.<\/p>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"2322\" data-end=\"2345\">Ejemplo empresarial<\/h3>\n<p data-start=\"2346\" data-end=\"2415\">Una tienda de suplementos puede enviar cada semana un newsletter con:<\/p>\n<ul data-start=\"2416\" data-end=\"2513\">\n<li data-section-id=\"1oeso91\" data-start=\"2416\" data-end=\"2435\">Nuevos productos.<\/li>\n<li data-section-id=\"16m96km\" data-start=\"2436\" data-end=\"2460\">Consejos de nutrici&oacute;n.<\/li>\n<li data-section-id=\"1tihmi5\" data-start=\"2461\" data-end=\"2486\">Promociones exclusivas.<\/li>\n<li data-section-id=\"1aa8ypa\" data-start=\"2487\" data-end=\"2513\">Testimonios de clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"js1ou2\" data-start=\"2515\" data-end=\"2529\">En resumen<\/h3>\n<p data-start=\"2530\" data-end=\"2775\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2530\" data-end=\"2775\" data-is-last-node=\"\">Un Newsletter es un bolet&iacute;n informativo enviado peri&oacute;dicamente por correo electr&oacute;nico a una lista de suscriptores para compartir noticias, contenido de valor, promociones y novedades, fortaleciendo la relaci&oacute;n entre una marca y su audiencia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter (bolet&iacute;n informativo) es una comunicaci&oacute;n peri&oacute;dica que una empresa, marca, organizaci&oacute;n o creador de contenido env&iacute;a a sus suscriptores por correo electr&oacute;nico para compartir informaci&oacute;n, noticias, promociones, novedades o contenido de valor. Es una de las herramientas m&aacute;s utilizadas en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a>. &iquest;Para qu&eacute; sirve? Mantener informados a los suscriptores. Promocionar productos o servicios. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Newsletters<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-485","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/485\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/485\/revisions\/487"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}