{"id":453,"date":"2026-06-06T17:37:43","date_gmt":"2026-06-06T15:37:43","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=453"},"modified":"2026-06-10T17:38:32","modified_gmt":"2026-06-10T15:38:32","slug":"menciones-redes-sociales","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/menciones-redes-sociales\/","title":{"rendered":"Menciones (Redes Sociales)"},"content":{"rendered":"<p data-start=\"0\" data-end=\"196\"><strong data-start=\"0\" data-end=\"30\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/menciones-redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Menciones (Redes Sociales)<\/a><\/strong> son referencias o etiquetas que una persona hace a otra cuenta, marca, empresa o usuario dentro de una publicaci&oacute;n, comentario, historia o mensaje en una red social.<\/p>\n<p data-start=\"198\" data-end=\"281\">Generalmente se realizan utilizando el s&iacute;mbolo <strong data-start=\"245\" data-end=\"250\">@<\/strong> seguido del nombre de usuario.<\/p>\n<h3 data-section-id=\"1c5d80s\" data-start=\"283\" data-end=\"304\">&iquest;Para qu&eacute; sirven?<\/h3>\n<ul data-start=\"305\" data-end=\"487\">\n<li data-section-id=\"lh0sfc\" data-start=\"305\" data-end=\"329\">Nombrar a otra cuenta.<\/li>\n<li data-section-id=\"kiwzyb\" data-start=\"330\" data-end=\"366\">Dar cr&eacute;dito a una persona o marca.<\/li>\n<li data-section-id=\"1qm3325\" data-start=\"367\" data-end=\"414\">Notificar a un usuario sobre una publicaci&oacute;n.<\/li>\n<li data-section-id=\"2fzp2n\" data-start=\"415\" data-end=\"441\">Aumentar la interacci&oacute;n.<\/li>\n<li data-section-id=\"doup0m\" data-start=\"442\" data-end=\"487\">Facilitar conversaciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"yv84ma\" data-start=\"489\" data-end=\"511\">Ejemplo de menci&oacute;n<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Excelente servicio de @MiEmpresa<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"559\" data-end=\"618\">En este caso, la cuenta mencionada recibe una notificaci&oacute;n.<\/p>\n<h3 data-section-id=\"14rshsg\" data-start=\"620\" data-end=\"643\">&iquest;D&oacute;nde se utilizan?<\/h3>\n<ul data-start=\"644\" data-end=\"843\">\n<li data-section-id=\"15a85x\" data-start=\"644\" data-end=\"683\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"684\" data-end=\"723\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"724\" data-end=\"763\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"764\" data-end=\"803\"><span class=\"\" data-state=\"closed\">X (Twitter)<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"804\" data-end=\"843\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"vz23rh\" data-start=\"845\" data-end=\"867\">Tipos de menciones<\/h3>\n<h4 data-start=\"869\" data-end=\"889\">Menci&oacute;n directa<\/h4>\n<p data-start=\"890\" data-end=\"937\">Cuando se etiqueta expl&iacute;citamente a una cuenta.<\/p>\n<p data-start=\"939\" data-end=\"951\"><strong data-start=\"939\" data-end=\"951\">Ejemplo:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Gracias @MiEmpresa por el apoyo.<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4 data-start=\"998\" data-end=\"1020\">Menci&oacute;n indirecta<\/h4>\n<p data-start=\"1021\" data-end=\"1093\">Cuando se menciona una marca o persona sin utilizar la etiqueta oficial.<\/p>\n<p data-start=\"1095\" data-end=\"1107\"><strong data-start=\"1095\" data-end=\"1107\">Ejemplo:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Compr&eacute; un producto de MiEmpresa y me gust&oacute; mucho.<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"sqs76n\" data-start=\"1171\" data-end=\"1199\">Beneficios para empresas<\/h3>\n<ul data-start=\"1200\" data-end=\"1358\">\n<li data-section-id=\"80fir3\" data-start=\"1200\" data-end=\"1229\">Incrementan la visibilidad.<\/li>\n<li data-section-id=\"3wng2z\" data-start=\"1230\" data-end=\"1269\">Facilitan el monitoreo de reputaci&oacute;n.<\/li>\n<li data-section-id=\"175kx7y\" data-start=\"1270\" data-end=\"1310\">Ayudan a medir el impacto de campa&ntilde;as.<\/li>\n<li data-section-id=\"k0i33c\" data-start=\"1311\" data-end=\"1358\">Permiten identificar comentarios de clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1360\" data-end=\"1380\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1381\" data-end=\"1454\">Un cliente publica una fotograf&iacute;a de un producto y menciona a la empresa.<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Me encant&oacute; mi compra de @MiEmpresa<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1504\" data-end=\"1578\">La empresa recibe una notificaci&oacute;n y puede interactuar con la publicaci&oacute;n.<\/p>\n<h3 data-section-id=\"ei2396\" data-start=\"1580\" data-end=\"1618\">Diferencia entre Menci&oacute;n y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/hashtag\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Hashtag<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1620\" data-end=\"1833\">\n<thead data-start=\"1620\" data-end=\"1641\">\n<tr data-start=\"1620\" data-end=\"1641\">\n<th class=\"last:pe-10\" data-start=\"1620\" data-end=\"1630\" data-col-size=\"sm\">Menci&oacute;n<\/th>\n<th class=\"last:pe-10\" data-start=\"1630\" data-end=\"1641\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/hashtag\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Hashtag<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1666\" data-end=\"1833\">\n<tr data-start=\"1666\" data-end=\"1691\">\n<td data-start=\"1666\" data-end=\"1678\" data-col-size=\"sm\">Utiliza @<\/td>\n<td data-start=\"1678\" data-end=\"1691\" data-col-size=\"sm\">Utiliza #<\/td>\n<\/tr>\n<tr data-start=\"1692\" data-end=\"1763\">\n<td data-start=\"1692\" data-end=\"1734\" data-col-size=\"sm\">Hace referencia a una cuenta espec&iacute;fica<\/td>\n<td data-start=\"1734\" data-end=\"1763\" data-col-size=\"sm\">Agrupa contenido por tema<\/td>\n<\/tr>\n<tr data-start=\"1764\" data-end=\"1833\">\n<td data-start=\"1764\" data-end=\"1790\" data-col-size=\"sm\">Genera una notificaci&oacute;n<\/td>\n<td data-start=\"1790\" data-end=\"1833\" data-col-size=\"sm\">No necesariamente notifica a un usuario<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"vcq4oq\" data-start=\"1835\" data-end=\"1861\">Monitoreo de menciones<\/h3>\n<p data-start=\"1862\" data-end=\"1938\">Las empresas suelen utilizar herramientas para rastrear menciones y conocer:<\/p>\n<ul data-start=\"1939\" data-end=\"2069\">\n<li data-section-id=\"ix7tvy\" data-start=\"1939\" data-end=\"1963\">Opiniones de clientes.<\/li>\n<li data-section-id=\"c5pwb3\" data-start=\"1964\" data-end=\"2000\">Comentarios positivos y negativos.<\/li>\n<li data-section-id=\"1l05ypi\" data-start=\"2001\" data-end=\"2029\">Tendencias sobre la marca.<\/li>\n<li data-section-id=\"1ww27l8\" data-start=\"2030\" data-end=\"2069\">Oportunidades de atenci&oacute;n al cliente.<\/li>\n<\/ul>\n<h3 data-section-id=\"1looe0a\" data-start=\"2071\" data-end=\"2107\">Importancia en marketing digital<\/h3>\n<p data-start=\"2108\" data-end=\"2249\">Las menciones ayudan a construir comunidad, mejorar la interacci&oacute;n con los usuarios y fortalecer la presencia de una marca en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2251\" data-end=\"2265\">En resumen<\/h3>\n<p data-start=\"2266\" data-end=\"2475\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2266\" data-end=\"2475\" data-is-last-node=\"\">Las menciones en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> son referencias o etiquetas realizadas mediante el s&iacute;mbolo @ para identificar y notificar a una cuenta espec&iacute;fica dentro de publicaciones, comentarios, historias o mensajes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/menciones-redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Menciones (Redes Sociales)<\/a> son referencias o etiquetas que una persona hace a otra cuenta, marca, empresa o usuario dentro de una publicaci&oacute;n, comentario, historia o mensaje en una red social. Generalmente se realizan utilizando el s&iacute;mbolo @ seguido del nombre de usuario. &iquest;Para qu&eacute; sirven? Nombrar a otra cuenta. Dar cr&eacute;dito a una persona o &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/menciones-redes-sociales\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/menciones-redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Menciones (Redes Sociales)<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-453","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/453\/revisions"}],"predecessor-version":[{"id":455,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/453\/revisions\/455"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}