{"id":450,"date":"2026-06-06T17:35:42","date_gmt":"2026-06-06T15:35:42","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=450"},"modified":"2026-06-10T17:36:42","modified_gmt":"2026-06-10T15:36:42","slug":"meme","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/","title":{"rendered":"Meme"},"content":{"rendered":"<p data-start=\"0\" data-end=\"148\"><strong data-start=\"0\" data-end=\"8\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meme<\/a><\/strong> es un contenido digital, generalmente una imagen, video, <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/gif\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>GIF<\/a> o texto humor&iacute;stico, que se comparte masivamente en internet y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/p>\n<p data-start=\"150\" data-end=\"320\">Los memes suelen utilizar situaciones cotidianas, referencias culturales o eventos populares para transmitir ideas, opiniones o humor de forma r&aacute;pida y f&aacute;cil de entender.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"322\" data-end=\"342\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"343\" data-end=\"494\">\n<li data-section-id=\"5ij6sm\" data-start=\"343\" data-end=\"356\">Entretener.<\/li>\n<li data-section-id=\"14mnrml\" data-start=\"357\" data-end=\"394\">Comunicar ideas de forma divertida.<\/li>\n<li data-section-id=\"1rcftek\" data-start=\"395\" data-end=\"435\">Generar interacci&oacute;n en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<li data-section-id=\"1dqx6r3\" data-start=\"436\" data-end=\"469\">Expresar opiniones o emociones.<\/li>\n<li data-section-id=\"bt9v8e\" data-start=\"470\" data-end=\"494\">Crear <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/contenido-viral\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">contenido viral<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1bm85z9\" data-start=\"496\" data-end=\"514\">Tipos de memes<\/h3>\n<ul data-start=\"515\" data-end=\"621\">\n<li data-section-id=\"zmm215\" data-start=\"515\" data-end=\"536\">Im&aacute;genes con texto.<\/li>\n<li data-section-id=\"193m7n6\" data-start=\"537\" data-end=\"553\">Videos cortos.<\/li>\n<li data-section-id=\"1oh6lin\" data-start=\"554\" data-end=\"570\">GIFs animados.<\/li>\n<li data-section-id=\"epekhh\" data-start=\"571\" data-end=\"588\">Audios virales.<\/li>\n<li data-section-id=\"643vv8\" data-start=\"589\" data-end=\"621\">Capturas de pantalla editadas.<\/li>\n<\/ul>\n<h3 data-section-id=\"swg25u\" data-start=\"623\" data-end=\"634\">Ejemplo<\/h3>\n<p data-start=\"635\" data-end=\"800\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">meme<\/a> puede mostrar una fotograf&iacute;a acompa&ntilde;ada de un texto humor&iacute;stico relacionado con una situaci&oacute;n com&uacute;n, como llegar tarde al trabajo o esperar el fin de semana.<\/p>\n<h3 data-section-id=\"4d2af3\" data-start=\"802\" data-end=\"832\">Caracter&iacute;sticas de un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">meme<\/a><\/h3>\n<ul data-start=\"833\" data-end=\"967\">\n<li data-section-id=\"1c8918h\" data-start=\"833\" data-end=\"853\">F&aacute;cil de entender.<\/li>\n<li data-section-id=\"n4otkr\" data-start=\"854\" data-end=\"872\">Breve y directo.<\/li>\n<li data-section-id=\"nuvki\" data-start=\"873\" data-end=\"887\">Compartible.<\/li>\n<li data-section-id=\"16seewn\" data-start=\"888\" data-end=\"913\">Humor&iacute;stico o sat&iacute;rico.<\/li>\n<li data-section-id=\"zr8du4\" data-start=\"914\" data-end=\"967\">Relacionado con tendencias o situaciones populares.<\/li>\n<\/ul>\n<h3 data-section-id=\"10hfzud\" data-start=\"969\" data-end=\"993\">&iquest;D&oacute;nde se comparten?<\/h3>\n<ul data-start=\"994\" data-end=\"1225\">\n<li data-section-id=\"15a85x\" data-start=\"994\" data-end=\"1033\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1034\" data-end=\"1073\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1074\" data-end=\"1113\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1114\" data-end=\"1153\"><span class=\"\" data-state=\"closed\">X (Twitter)<\/span><\/li>\n<li data-section-id=\"w2wc2c\" data-start=\"1154\" data-end=\"1225\">Aplicaciones de mensajer&iacute;a como <span class=\"\" data-state=\"closed\">WhatsApp<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"1ao3f0q\" data-start=\"1227\" data-end=\"1252\">Ejemplo visual t&iacute;pico<\/h3>\n<div class=\"no-scrollbar flex min-h-36 flex-nowrap gap-0.5 overflow-auto sm:gap-1 sm:overflow-hidden xl:min-h-44 mt-1 mb-5 not-first:mt-4\">\n<div class=\"border-token-border-default relative w-32 shrink-0 overflow-hidden rounded-xl border-[0.5px] md:shrink max-h-64 sm:w-[calc((100%-0.5rem)\/3)] rounded-s-xl\">\n<div class=\"group\/search-image @container\/search-image relative rounded-[inherit] h-full w-full\">\n<div><img decoding=\"async\" class=\"bg-token-main-surface-tertiary m-0 h-full w-full object-cover\" src=\"https:\/\/images.openai.com\/static-rsc-4\/h8eHj2gauTNquaF0ujLibWdZEf2CieOxkTJCpRr7M8Y_ybATuK_Bh9YHy1BclLhyX-Xj9cYHEBAJrRtckDRtdhF7v-KRrVFPO1sq3J77C4HpUJWpcM24fS0v-iry37Pv19497YWwtKqRvTq5Cokfw4QUyd28MlCXyAUxzQqv90Y?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/n1INgumhyQ1jfpbtp4RgdZZMaKPEU_m8GOhScmRWR0Du7HUQQv67TZMtKZ33YxGqFDVAUmQcRncPsCSIhh2sp13eV0OeyvJ7SLWPYoUiGZmBJJQHG9gBtEXKcbryujSXbMmIImxcogKY8-nYXMQY8kcNWQMyd-kcbv6aNQaoz1_NsqcbidiXP_FA2N71ax4S?purpose=fullsize\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"border-token-border-default relative w-32 shrink-0 overflow-hidden rounded-xl border-[0.5px] md:shrink max-h-64 sm:w-[calc((100%-0.5rem)\/3)]\">\n<div class=\"group\/search-image @container\/search-image relative rounded-[inherit] h-full w-full\">\n<div><img decoding=\"async\" class=\"bg-token-main-surface-tertiary m-0 h-full w-full object-cover\" src=\"https:\/\/images.openai.com\/static-rsc-4\/SGwCgd9ul7UtxIUHAx6Ixnk_dEogwIBohns1tDLCzRMF71ULg1r3yH848w7ueFY1aYtY740LTceAi8xrlGcx_oDchDO81jDbnRBozE2B2puhSHq8VUNWSv_y4yDR_GJ1n-FBMDaagpAJEHpGbuzbD6lkB_ShlILBi3ZPCj-LVt8?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/Wkv-1vcMVgQCFQhNf91gIIyVi_Hyr9BYA_6avQFoaE6Zmh4lVyv3JwgQj5YdarF9f73Ze5kSbv0J-2Ekaod47XcaeYNZ2-CjLA8QKzVIOYjTKCBinwIeUd0yJVkjyXxpgn0P-FZVlE-nRM0FNoXuaJF3COuUNFsd3spi3WdZiwUGx1SlI8Olx0DU9Md9O0iA?purpose=fullsize\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"border-token-border-default relative w-32 shrink-0 overflow-hidden rounded-xl border-[0.5px] md:shrink max-h-64 sm:w-[calc((100%-0.5rem)\/3)] rounded-e-xl\">\n<div class=\"group\/search-image @container\/search-image relative rounded-[inherit] h-full w-full\">\n<div><img decoding=\"async\" class=\"bg-token-main-surface-tertiary m-0 h-full w-full object-cover\" src=\"https:\/\/images.openai.com\/static-rsc-4\/wZwRR6AldOBVD98FBdRA1TlqPEsBuubLorxID88NmIY-kZxGwB9SfUhFSME5xH_QJ-knuGEKTqn40-dnzhZexWu4IyQVXVAFaPWZxfEAVghZJScPsfaJWJHSvNF6o4verQNepYfliNSXiEeM02Ow951U2yc39vMcNFSXjd3wEaI?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/jy7wqI4epxgTepjS2NXwplV8ed5JHnDaEn7zgVyFkmd8-ZVFtjexjB8vGM-VHhGK573jWfcVjtYfUmSg95gdu8poRwP6Ic1BK7gqNMTZrMxtecXnV7FDfjrQM2R-VlbD76aGRUEU6BImGbLn7v3LVc03aTtA80ZkbrI1YxMvUvpogTNOCujOCU1hufwU69Dn?purpose=fullsize\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1npp5uu\" data-start=\"1295\" data-end=\"1330\">Beneficios en marketing digital<\/h3>\n<p data-start=\"1331\" data-end=\"1362\">Las marcas utilizan memes para:<\/p>\n<ul data-start=\"1363\" data-end=\"1487\">\n<li data-section-id=\"81ic31\" data-start=\"1363\" data-end=\"1394\">Aumentar el alcance org&aacute;nico.<\/li>\n<li data-section-id=\"189rsft\" data-start=\"1395\" data-end=\"1423\">Humanizar su comunicaci&oacute;n.<\/li>\n<li data-section-id=\"isv18f\" data-start=\"1424\" data-end=\"1458\">Conectar con <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> j&oacute;venes.<\/li>\n<li data-section-id=\"bqqmf4\" data-start=\"1459\" data-end=\"1487\">Incrementar el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1r8ev5u\" data-start=\"1489\" data-end=\"1527\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meme<\/a> y Publicidad<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1529\" data-end=\"1705\">\n<thead data-start=\"1529\" data-end=\"1550\">\n<tr data-start=\"1529\" data-end=\"1550\">\n<th class=\"last:pe-10\" data-start=\"1529\" data-end=\"1536\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meme<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1536\" data-end=\"1550\" data-col-size=\"sm\">Publicidad<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1574\" data-end=\"1705\">\n<tr data-start=\"1574\" data-end=\"1614\">\n<td data-start=\"1574\" data-end=\"1593\" data-col-size=\"sm\">Busca entretener<\/td>\n<td data-start=\"1593\" data-end=\"1614\" data-col-size=\"sm\">Busca promocionar<\/td>\n<\/tr>\n<tr data-start=\"1615\" data-end=\"1661\">\n<td data-start=\"1615\" data-end=\"1635\" data-col-size=\"sm\">Lenguaje informal<\/td>\n<td data-start=\"1635\" data-end=\"1661\" data-col-size=\"sm\">Lenguaje m&aacute;s comercial<\/td>\n<\/tr>\n<tr data-start=\"1662\" data-end=\"1705\">\n<td data-start=\"1662\" data-end=\"1679\" data-col-size=\"sm\">Alta viralidad<\/td>\n<td data-start=\"1679\" data-end=\"1705\" data-col-size=\"sm\">Objetivo de conversi&oacute;n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1xg64q8\" data-start=\"1707\" data-end=\"1718\">Riesgos<\/h3>\n<ul data-start=\"1719\" data-end=\"1850\">\n<li data-section-id=\"19c0cym\" data-start=\"1719\" data-end=\"1747\">Puede ser malinterpretado.<\/li>\n<li data-section-id=\"139he2f\" data-start=\"1748\" data-end=\"1792\">Algunas referencias envejecen r&aacute;pidamente.<\/li>\n<li data-section-id=\"ny3o17\" data-start=\"1793\" data-end=\"1850\">Un uso inadecuado puede afectar la imagen de una marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"fnl5kv\" data-start=\"1852\" data-end=\"1867\">Importancia<\/h3>\n<p data-start=\"1868\" data-end=\"2021\">Los memes se han convertido en una forma de comunicaci&oacute;n digital muy popular porque transmiten mensajes complejos de manera sencilla, r&aacute;pida y divertida.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2023\" data-end=\"2037\">En resumen<\/h3>\n<p data-start=\"2038\" data-end=\"2246\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2038\" data-end=\"2246\" data-is-last-node=\"\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">meme<\/a> es un contenido digital humor&iacute;stico o creativo que se comparte ampliamente en internet y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> para entretener, expresar ideas o comentar situaciones de forma viral y f&aacute;cil de comprender.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meme<\/a> es un contenido digital, generalmente una imagen, video, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/gif\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">GIF<\/a> o texto humor&iacute;stico, que se comparte masivamente en internet y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>. Los memes suelen utilizar situaciones cotidianas, referencias culturales o eventos populares para transmitir ideas, opiniones o humor de forma r&aacute;pida y f&aacute;cil de entender. &iquest;Para qu&eacute; sirve? Entretener. Comunicar ideas de forma divertida. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/meme\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meme<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-450","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/450\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/450\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}