{"id":447,"date":"2026-06-06T17:33:19","date_gmt":"2026-06-06T15:33:19","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=447"},"modified":"2026-06-10T17:34:18","modified_gmt":"2026-06-10T15:34:18","slug":"marketplace","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/","title":{"rendered":"Marketplace"},"content":{"rendered":"<p data-start=\"0\" data-end=\"234\"><strong data-start=\"0\" data-end=\"15\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a><\/strong> es una plataforma digital donde m&uacute;ltiples vendedores ofrecen productos o servicios a trav&eacute;s de un mismo sitio web o aplicaci&oacute;n, permitiendo que los compradores comparen y adquieran diferentes opciones en un solo lugar.<\/p>\n<p data-start=\"236\" data-end=\"303\">Funciona de manera similar a un centro comercial, pero en internet.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"305\" data-end=\"325\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"326\" data-end=\"489\">\n<li data-section-id=\"bdoxkm\" data-start=\"326\" data-end=\"370\">Comprar productos de distintos vendedores.<\/li>\n<li data-section-id=\"loln18\" data-start=\"371\" data-end=\"408\">Comparar precios y caracter&iacute;sticas.<\/li>\n<li data-section-id=\"20qag2\" data-start=\"409\" data-end=\"456\">Ampliar el alcance comercial de las empresas.<\/li>\n<li data-section-id=\"5rih58\" data-start=\"457\" data-end=\"489\">Facilitar las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ventas-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ventas en l&iacute;nea<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"491\" data-end=\"510\">&iquest;C&oacute;mo funciona?<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Vendedores\n     &darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a>\n     &darr;\nCompradores<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"586\" data-end=\"654\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">marketplace<\/a> act&uacute;a como intermediario entre vendedores y clientes.<\/p>\n<h3 data-section-id=\"1ktq2ng\" data-start=\"656\" data-end=\"684\">Ejemplos de marketplaces<\/h3>\n<ul data-start=\"685\" data-end=\"844\">\n<li data-section-id=\"15a85x\" data-start=\"685\" data-end=\"724\"><span class=\"\" data-state=\"closed\">Amazon<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"725\" data-end=\"764\"><span class=\"\" data-state=\"closed\">Mercado Libre<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"765\" data-end=\"804\"><span class=\"\" data-state=\"closed\">eBay<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"805\" data-end=\"844\"><span class=\"\" data-state=\"closed\">Etsy<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"846\" data-end=\"866\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"867\" data-end=\"909\">Un usuario entra a Mercado Libre buscando:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Prote&iacute;na Whey<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"950\" data-end=\"1036\">La plataforma muestra productos de m&uacute;ltiples vendedores para que el comprador compare:<\/p>\n<ul data-start=\"1037\" data-end=\"1096\">\n<li data-section-id=\"1o25qrb\" data-start=\"1037\" data-end=\"1047\">Precios.<\/li>\n<li data-section-id=\"x9i9hl\" data-start=\"1048\" data-end=\"1057\">Marcas.<\/li>\n<li data-section-id=\"nef6y9\" data-start=\"1058\" data-end=\"1075\">Calificaciones.<\/li>\n<li data-section-id=\"1052blm\" data-start=\"1076\" data-end=\"1096\">Opciones de env&iacute;o.<\/li>\n<\/ul>\n<h3 data-section-id=\"l6lmik\" data-start=\"1098\" data-end=\"1129\">Beneficios para compradores<\/h3>\n<ul data-start=\"1130\" data-end=\"1232\">\n<li data-section-id=\"1tiz1e\" data-start=\"1130\" data-end=\"1159\">Gran variedad de productos.<\/li>\n<li data-section-id=\"pdxz35\" data-start=\"1160\" data-end=\"1183\">Comparaci&oacute;n sencilla.<\/li>\n<li data-section-id=\"1fitf\" data-start=\"1184\" data-end=\"1213\">M&eacute;todos de pago integrados.<\/li>\n<li data-section-id=\"11f3z4c\" data-start=\"1214\" data-end=\"1232\">Mayor comodidad.<\/li>\n<\/ul>\n<h3 data-section-id=\"57fdaa\" data-start=\"1234\" data-end=\"1264\">Beneficios para vendedores<\/h3>\n<ul data-start=\"1265\" data-end=\"1395\">\n<li data-section-id=\"1gktpj4\" data-start=\"1265\" data-end=\"1300\">Acceso a millones de compradores.<\/li>\n<li data-section-id=\"1a7nh91\" data-start=\"1301\" data-end=\"1327\">Menor inversi&oacute;n inicial.<\/li>\n<li data-section-id=\"qs6w6c\" data-start=\"1328\" data-end=\"1348\">Mayor visibilidad.<\/li>\n<li data-section-id=\"1sak9ts\" data-start=\"1349\" data-end=\"1395\">Infraestructura tecnol&oacute;gica ya desarrollada.<\/li>\n<\/ul>\n<h3 data-section-id=\"148y722\" data-start=\"1397\" data-end=\"1422\">Tipos de marketplaces<\/h3>\n<h4 data-start=\"1424\" data-end=\"1455\">B2C (Business to Consumer)<\/h4>\n<p data-start=\"1456\" data-end=\"1500\">Empresas venden directamente a consumidores.<\/p>\n<h4 data-start=\"1502\" data-end=\"1533\">C2C (Consumer to Consumer)<\/h4>\n<p data-start=\"1534\" data-end=\"1567\">Personas venden a otras personas.<\/p>\n<h4 data-start=\"1569\" data-end=\"1600\">B2B (Business to Business)<\/h4>\n<p data-start=\"1601\" data-end=\"1656\">Empresas venden productos o servicios a otras empresas.<\/p>\n<h3 data-section-id=\"1pvz8kn\" data-start=\"1658\" data-end=\"1708\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tienda en L&iacute;nea<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1710\" data-end=\"1982\">\n<thead data-start=\"1710\" data-end=\"1743\">\n<tr data-start=\"1710\" data-end=\"1743\">\n<th class=\"last:pe-10\" data-start=\"1710\" data-end=\"1724\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1724\" data-end=\"1743\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tienda en L&iacute;nea<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1777\" data-end=\"1982\">\n<tr data-start=\"1777\" data-end=\"1817\">\n<td data-start=\"1777\" data-end=\"1797\" data-col-size=\"sm\">Varios vendedores<\/td>\n<td data-start=\"1797\" data-end=\"1817\" data-col-size=\"sm\">Un solo vendedor<\/td>\n<\/tr>\n<tr data-start=\"1818\" data-end=\"1873\">\n<td data-start=\"1818\" data-end=\"1842\" data-col-size=\"sm\">Plataforma compartida<\/td>\n<td data-start=\"1842\" data-end=\"1873\" data-col-size=\"sm\">Sitio propio de una empresa<\/td>\n<\/tr>\n<tr data-start=\"1874\" data-end=\"1923\">\n<td data-start=\"1874\" data-end=\"1904\" data-col-size=\"sm\">Mayor variedad de productos<\/td>\n<td data-start=\"1904\" data-end=\"1923\" data-col-size=\"sm\">Cat&aacute;logo propio<\/td>\n<\/tr>\n<tr data-start=\"1924\" data-end=\"1982\">\n<td data-start=\"1924\" data-end=\"1942\" data-col-size=\"sm\">Ejemplo: Amazon<\/td>\n<td data-start=\"1942\" data-end=\"1982\" data-col-size=\"sm\">Ejemplo: tienda oficial de una marca<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1ga10si\" data-start=\"1984\" data-end=\"2021\">&iquest;C&oacute;mo gana dinero un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">marketplace<\/a>?<\/h3>\n<p data-start=\"2022\" data-end=\"2044\">Generalmente mediante:<\/p>\n<ul data-start=\"2045\" data-end=\"2145\">\n<li data-section-id=\"1hwspvq\" data-start=\"2045\" data-end=\"2068\">Comisiones por venta.<\/li>\n<li data-section-id=\"5z7b8v\" data-start=\"2069\" data-end=\"2082\">Publicidad.<\/li>\n<li data-section-id=\"1uqrrj5\" data-start=\"2083\" data-end=\"2119\">Servicios premium para vendedores.<\/li>\n<li data-section-id=\"9nk2dm\" data-start=\"2120\" data-end=\"2145\">Tarifas de publicaci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"deykfz\" data-start=\"2147\" data-end=\"2189\">Importancia en el comercio electr&oacute;nico<\/h3>\n<p data-start=\"2190\" data-end=\"2310\">Los marketplaces han transformado las compras en l&iacute;nea al reunir miles de productos y vendedores en una sola plataforma.<\/p>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"2312\" data-end=\"2335\">Ejemplo empresarial<\/h3>\n<p data-start=\"2336\" data-end=\"2500\">Una empresa que vende suplementos puede publicar sus productos en un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">marketplace<\/a> para llegar a m&aacute;s clientes sin necesidad de desarrollar una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> propia.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2502\" data-end=\"2516\">En resumen<\/h3>\n<p data-start=\"2517\" data-end=\"2704\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2517\" data-end=\"2704\" data-is-last-node=\"\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">marketplace<\/a> es una plataforma digital que re&uacute;ne a m&uacute;ltiples vendedores y compradores en un mismo lugar, facilitando la compra y venta de productos o servicios a trav&eacute;s de internet.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a> es una plataforma digital donde m&uacute;ltiples vendedores ofrecen productos o servicios a trav&eacute;s de un mismo sitio web o aplicaci&oacute;n, permitiendo que los compradores comparen y adquieran diferentes opciones en un solo lugar. Funciona de manera similar a un centro comercial, pero en internet. &iquest;Para qu&eacute; sirve? Comprar productos de distintos vendedores. Comparar precios &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/marketplace\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Marketplace<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-447","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/447\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/447\/revisions\/449"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}