{"id":426,"date":"2026-06-05T17:16:27","date_gmt":"2026-06-05T15:16:27","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=426"},"modified":"2026-06-10T17:18:05","modified_gmt":"2026-06-10T15:18:05","slug":"like","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/","title":{"rendered":"Like"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-96\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-96\" data-turn-id-container=\"request-6a1da9cf-8ed8-83e8-92e6-602d52ee618f-96\" data-testid=\"conversation-turn-240\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"9859e638-e863-4e64-b192-17f9e81d8765\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"217\"><strong data-start=\"0\" data-end=\"8\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a><\/strong> (Me gusta) es una funci&oacute;n presente en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y plataformas digitales que permite a los usuarios mostrar que les agrada, apoyan o consideran interesante una publicaci&oacute;n, fotograf&iacute;a, video o comentario.<\/p>\n<p data-start=\"219\" data-end=\"320\">Generalmente se representa con un &iacute;cono como un pulgar arriba &#128077;, un coraz&oacute;n &#10084;&#65039; o s&iacute;mbolos similares.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"322\" data-end=\"342\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"343\" data-end=\"529\">\n<li data-section-id=\"mo4p11\" data-start=\"343\" data-end=\"375\">Expresar aprobaci&oacute;n o inter&eacute;s.<\/li>\n<li data-section-id=\"18c37in\" data-start=\"376\" data-end=\"404\">Interactuar con contenido.<\/li>\n<li data-section-id=\"c90925\" data-start=\"405\" data-end=\"447\">Medir la popularidad de una publicaci&oacute;n.<\/li>\n<li data-section-id=\"j1e9eh\" data-start=\"448\" data-end=\"493\">Aumentar el alcance en algunas plataformas.<\/li>\n<li data-section-id=\"1qec7lv\" data-start=\"494\" data-end=\"529\">Generar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a> (interacci&oacute;n).<\/li>\n<\/ul>\n<h3 data-section-id=\"kx467h\" data-start=\"531\" data-end=\"577\">Ejemplos de plataformas que utilizan Likes<\/h3>\n<ul data-start=\"578\" data-end=\"777\">\n<li data-section-id=\"15a85x\" data-start=\"578\" data-end=\"617\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"618\" data-end=\"657\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"658\" data-end=\"697\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"698\" data-end=\"737\"><span class=\"\" data-state=\"closed\">YouTube<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"738\" data-end=\"777\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"779\" data-end=\"799\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"800\" data-end=\"856\">Una empresa publica una fotograf&iacute;a de un nuevo producto.<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&#128077; 500 Likes\r\n&#128172; 50 Comentarios\r\n&#128260; 20 Compartidos<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"932\" data-end=\"1011\">Los likes indican cu&aacute;ntas personas reaccionaron positivamente a la publicaci&oacute;n.<\/p>\n<h3 data-section-id=\"sqs76n\" data-start=\"1013\" data-end=\"1041\">Beneficios para empresas<\/h3>\n<ul data-start=\"1042\" data-end=\"1209\">\n<li data-section-id=\"1so5at2\" data-start=\"1042\" data-end=\"1073\">Miden el inter&eacute;s del p&uacute;blico.<\/li>\n<li data-section-id=\"e0nj4y\" data-start=\"1074\" data-end=\"1122\">Ayudan a evaluar el rendimiento del contenido.<\/li>\n<li data-section-id=\"vungbx\" data-start=\"1123\" data-end=\"1173\">Incrementan la visibilidad de las publicaciones.<\/li>\n<li data-section-id=\"1t2hbd9\" data-start=\"1174\" data-end=\"1209\">Fortalecen la presencia de marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"r3zou5\" data-start=\"1211\" data-end=\"1241\">Relaci&oacute;n con el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a><\/h3>\n<p data-start=\"1242\" data-end=\"1323\">Los likes son una de las m&eacute;tricas que forman parte del <strong data-start=\"1297\" data-end=\"1311\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a><\/strong>, junto con:<\/p>\n<ul data-start=\"1324\" data-end=\"1380\">\n<li data-section-id=\"1rellry\" data-start=\"1324\" data-end=\"1338\">Comentarios.<\/li>\n<li data-section-id=\"nqept\" data-start=\"1339\" data-end=\"1353\">Compartidos.<\/li>\n<li data-section-id=\"rf4la2\" data-start=\"1354\" data-end=\"1366\">Guardados.<\/li>\n<li data-section-id=\"2pbusu\" data-start=\"1367\" data-end=\"1380\">Reacciones.<\/li>\n<\/ul>\n<h3 data-section-id=\"x99rvv\" data-start=\"1382\" data-end=\"1420\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a> y Comentario<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1422\" data-end=\"1620\">\n<thead data-start=\"1422\" data-end=\"1443\">\n<tr data-start=\"1422\" data-end=\"1443\">\n<th class=\"last:pe-10\" data-start=\"1422\" data-end=\"1429\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1429\" data-end=\"1443\" data-col-size=\"sm\">Comentario<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1467\" data-end=\"1620\">\n<tr data-start=\"1467\" data-end=\"1516\">\n<td data-start=\"1467\" data-end=\"1488\" data-col-size=\"sm\">Interacci&oacute;n r&aacute;pida<\/td>\n<td data-start=\"1488\" data-end=\"1516\" data-col-size=\"sm\">Interacci&oacute;n m&aacute;s profunda<\/td>\n<\/tr>\n<tr data-start=\"1517\" data-end=\"1568\">\n<td data-start=\"1517\" data-end=\"1536\" data-col-size=\"sm\">Requiere un clic<\/td>\n<td data-start=\"1536\" data-end=\"1568\" data-col-size=\"sm\">Requiere escribir un mensaje<\/td>\n<\/tr>\n<tr data-start=\"1569\" data-end=\"1620\">\n<td data-start=\"1569\" data-end=\"1590\" data-col-size=\"sm\">Muestra aprobaci&oacute;n<\/td>\n<td data-start=\"1590\" data-end=\"1620\" data-col-size=\"sm\">Permite expresar opiniones<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1looe0a\" data-start=\"1622\" data-end=\"1658\">Importancia en marketing digital<\/h3>\n<p data-start=\"1659\" data-end=\"1785\">Las empresas suelen analizar la cantidad de likes para entender qu&eacute; tipo de contenido genera m&aacute;s inter&eacute;s entre sus seguidores.<\/p>\n<h3 data-section-id=\"novjwa\" data-start=\"1787\" data-end=\"1805\">Ejemplo de uso<\/h3>\n<p data-start=\"1806\" data-end=\"1864\">Si una publicaci&oacute;n recibe muchos likes, puede indicar que:<\/p>\n<ul data-start=\"1865\" data-end=\"1968\">\n<li data-section-id=\"11zpt7r\" data-start=\"1865\" data-end=\"1893\">El contenido es atractivo.<\/li>\n<li data-section-id=\"h2032s\" data-start=\"1894\" data-end=\"1928\">El tema interesa a la audiencia.<\/li>\n<li data-section-id=\"1hh41po\" data-start=\"1929\" data-end=\"1968\">La publicaci&oacute;n tuvo buena aceptaci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"1tjvcdr\" data-start=\"1970\" data-end=\"1986\">Limitaciones<\/h3>\n<p data-start=\"1987\" data-end=\"2127\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">like<\/a> no siempre significa intenci&oacute;n de compra o fidelidad hacia una marca; simplemente refleja una interacci&oacute;n positiva con el contenido.<\/p>\n<h3 data-section-id=\"js1ou2\" data-start=\"2129\" data-end=\"2143\">En resumen<\/h3>\n<p data-start=\"2144\" data-end=\"2352\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2144\" data-end=\"2152\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a><\/strong> es una interacci&oacute;n digital que permite a los usuarios mostrar aprobaci&oacute;n, inter&eacute;s o apoyo hacia una publicaci&oacute;n, y es una de las m&eacute;tricas m&aacute;s utilizadas para medir la participaci&oacute;n en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a> (Me gusta) es una funci&oacute;n presente en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y plataformas digitales que permite a los usuarios mostrar que les agrada, apoyan o consideran interesante una publicaci&oacute;n, fotograf&iacute;a, video o comentario. Generalmente se representa con un &iacute;cono como un pulgar arriba &#128077;, un coraz&oacute;n &#10084;&#65039; o s&iacute;mbolos similares. &iquest;Para qu&eacute; sirve? Expresar aprobaci&oacute;n o &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/like\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Like<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-426","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/426\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/426\/revisions\/428"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}