{"id":420,"date":"2026-06-05T17:14:15","date_gmt":"2026-06-05T15:14:15","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=420"},"modified":"2026-06-10T17:14:58","modified_gmt":"2026-06-10T15:14:58","slug":"lead-scoring","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/","title":{"rendered":"Lead Scoring"},"content":{"rendered":"<p data-start=\"25\" data-end=\"211\"><strong data-start=\"25\" data-end=\"41\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a><\/strong> es una metodolog&iacute;a utilizada en marketing y ventas para <strong data-start=\"98\" data-end=\"159\">asignar una puntuaci&oacute;n a los leads (clientes potenciales)<\/strong> seg&uacute;n su nivel de inter&eacute;s y probabilidad de compra.<\/p>\n<p data-start=\"213\" data-end=\"345\">Esta puntuaci&oacute;n ayuda a identificar cu&aacute;les prospectos est&aacute;n m&aacute;s cerca de convertirse en clientes y cu&aacute;les necesitan m&aacute;s seguimiento.<\/p>\n<hr data-start=\"347\" data-end=\"350\">\n<h2 data-section-id=\"1dnv12p\" data-start=\"352\" data-end=\"371\">&iquest;Para qu&eacute; sirve?<\/h2>\n<ul data-start=\"373\" data-end=\"566\">\n<li data-section-id=\"p9cm40\" data-start=\"373\" data-end=\"396\">Priorizar prospectos.<\/li>\n<li data-section-id=\"m6ej88\" data-start=\"397\" data-end=\"434\">Identificar oportunidades de venta.<\/li>\n<li data-section-id=\"yo1vio\" data-start=\"435\" data-end=\"483\">Mejorar la productividad del equipo comercial.<\/li>\n<li data-section-id=\"ic0d24\" data-start=\"484\" data-end=\"519\">Aumentar las tasas de conversi&oacute;n.<\/li>\n<li data-section-id=\"wl7v8p\" data-start=\"520\" data-end=\"566\">Enfocar esfuerzos en los leads m&aacute;s valiosos.<\/li>\n<\/ul>\n<hr data-start=\"568\" data-end=\"571\">\n<h2 data-section-id=\"7g6o1s\" data-start=\"573\" data-end=\"591\">&iquest;C&oacute;mo funciona?<\/h2>\n<p data-start=\"593\" data-end=\"653\">A cada <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> se le asignan puntos seg&uacute;n diferentes criterios.<\/p>\n<h3 data-section-id=\"hj2o1b\" data-start=\"655\" data-end=\"680\">Ejemplo de puntuaci&oacute;n<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"682\" data-end=\"912\">\n<thead data-start=\"682\" data-end=\"710\">\n<tr data-start=\"682\" data-end=\"710\">\n<th class=\"last:pe-10\" data-start=\"682\" data-end=\"700\" data-col-size=\"sm\">Acci&oacute;n del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"700\" data-end=\"710\" data-col-size=\"sm\">Puntos<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"739\" data-end=\"912\">\n<tr data-start=\"739\" data-end=\"767\">\n<td data-start=\"739\" data-end=\"761\" data-col-size=\"sm\">Visita el sitio web<\/td>\n<td data-start=\"761\" data-end=\"767\" data-col-size=\"sm\">+5<\/td>\n<\/tr>\n<tr data-start=\"768\" data-end=\"795\">\n<td data-start=\"768\" data-end=\"788\" data-col-size=\"sm\">Descarga un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a><\/td>\n<td data-start=\"788\" data-end=\"795\" data-col-size=\"sm\">+10<\/td>\n<\/tr>\n<tr data-start=\"796\" data-end=\"831\">\n<td data-start=\"796\" data-end=\"825\" data-col-size=\"sm\">Abre un correo electr&oacute;nico<\/td>\n<td data-start=\"825\" data-end=\"831\" data-col-size=\"sm\">+5<\/td>\n<\/tr>\n<tr data-start=\"832\" data-end=\"867\">\n<td data-start=\"832\" data-end=\"860\" data-col-size=\"sm\">Solicita una demostraci&oacute;n<\/td>\n<td data-start=\"860\" data-end=\"867\" data-col-size=\"sm\">+25<\/td>\n<\/tr>\n<tr data-start=\"868\" data-end=\"912\">\n<td data-start=\"868\" data-end=\"905\" data-col-size=\"sm\">Completa un formulario de contacto<\/td>\n<td data-start=\"905\" data-end=\"912\" data-col-size=\"sm\">+20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"914\" data-end=\"1012\">Al sumar los puntos, la empresa puede determinar qu&eacute; tan preparado est&aacute; el prospecto para comprar.<\/p>\n<hr data-start=\"1014\" data-end=\"1017\">\n<h2 data-section-id=\"yfvsrk\" data-start=\"1019\" data-end=\"1038\">Ejemplo pr&aacute;ctico<\/h2>\n<p data-start=\"1040\" data-end=\"1051\">Un usuario:<\/p>\n<ul data-start=\"1053\" data-end=\"1178\">\n<li data-section-id=\"177vm8o\" data-start=\"1053\" data-end=\"1080\">Visita el sitio web (+5).<\/li>\n<li data-section-id=\"53bytg\" data-start=\"1081\" data-end=\"1116\">Descarga una gu&iacute;a gratuita (+10).<\/li>\n<li data-section-id=\"tiqm9l\" data-start=\"1117\" data-end=\"1143\">Abre tres correos (+15).<\/li>\n<li data-section-id=\"3m3g3b\" data-start=\"1144\" data-end=\"1178\">Solicita una demostraci&oacute;n (+25).<\/li>\n<\/ul>\n<p data-start=\"1180\" data-end=\"1201\"><strong data-start=\"1180\" data-end=\"1201\">Total: 55 puntos.<\/strong><\/p>\n<p data-start=\"1203\" data-end=\"1320\">La empresa podr&iacute;a considerar que un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> con m&aacute;s de 50 puntos est&aacute; listo para ser contactado por el equipo de ventas.<\/p>\n<hr data-start=\"1322\" data-end=\"1325\">\n<h2 data-section-id=\"wte4sa\" data-start=\"1327\" data-end=\"1365\">Factores utilizados en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a><\/h2>\n<h3 data-section-id=\"y8l5yk\" data-start=\"1367\" data-end=\"1389\">Datos demogr&aacute;ficos<\/h3>\n<ul data-start=\"1390\" data-end=\"1456\">\n<li data-section-id=\"1uyd2ce\" data-start=\"1390\" data-end=\"1398\">Cargo.<\/li>\n<li data-section-id=\"171ikki\" data-start=\"1399\" data-end=\"1406\">Edad.<\/li>\n<li data-section-id=\"1rgoagd\" data-start=\"1407\" data-end=\"1419\">Industria.<\/li>\n<li data-section-id=\"2pzfkg\" data-start=\"1420\" data-end=\"1443\">Tama&ntilde;o de la empresa.<\/li>\n<li data-section-id=\"1bze1xp\" data-start=\"1444\" data-end=\"1456\">Ubicaci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"rf3c0b\" data-start=\"1458\" data-end=\"1476\">Comportamiento<\/h3>\n<ul data-start=\"1477\" data-end=\"1601\">\n<li data-section-id=\"1vjbs1c\" data-start=\"1477\" data-end=\"1500\">Visitas al sitio web.<\/li>\n<li data-section-id=\"fch35b\" data-start=\"1501\" data-end=\"1526\">Descargas de contenido.<\/li>\n<li data-section-id=\"1o2835h\" data-start=\"1527\" data-end=\"1550\">Aperturas de correos.<\/li>\n<li data-section-id=\"l3pcti\" data-start=\"1551\" data-end=\"1571\">Clics en campa&ntilde;as.<\/li>\n<li data-section-id=\"168sow\" data-start=\"1572\" data-end=\"1601\">Solicitudes de informaci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"1gs4gsm\" data-start=\"1603\" data-end=\"1628\">Interacci&oacute;n comercial<\/h3>\n<ul data-start=\"1629\" data-end=\"1739\">\n<li data-section-id=\"1twvn43\" data-start=\"1629\" data-end=\"1652\">Respuestas a correos.<\/li>\n<li data-section-id=\"mpmep4\" data-start=\"1653\" data-end=\"1681\">Participaci&oacute;n en webinars.<\/li>\n<li data-section-id=\"1jv629m\" data-start=\"1682\" data-end=\"1710\">Solicitudes de cotizaci&oacute;n.<\/li>\n<li data-section-id=\"lkob49\" data-start=\"1711\" data-end=\"1739\">Agendamiento de reuniones.<\/li>\n<\/ul>\n<hr data-start=\"1741\" data-end=\"1744\">\n<h2 data-section-id=\"17x4kg9\" data-start=\"1746\" data-end=\"1768\">Tipos de puntuaci&oacute;n<\/h2>\n<h3 data-section-id=\"17pub12\" data-start=\"1770\" data-end=\"1791\">Scoring expl&iacute;cito<\/h3>\n<p data-start=\"1792\" data-end=\"1844\">Se basa en informaci&oacute;n proporcionada por el usuario.<\/p>\n<p data-start=\"1846\" data-end=\"1858\"><strong data-start=\"1846\" data-end=\"1858\">Ejemplo:<\/strong><\/p>\n<ul data-start=\"1859\" data-end=\"1915\">\n<li data-section-id=\"1224l5j\" data-start=\"1859\" data-end=\"1891\">Director General = +20 puntos.<\/li>\n<li data-section-id=\"168ipul\" data-start=\"1892\" data-end=\"1915\">Gerente = +15 puntos.<\/li>\n<\/ul>\n<h3 data-section-id=\"48do4v\" data-start=\"1917\" data-end=\"1938\">Scoring impl&iacute;cito<\/h3>\n<p data-start=\"1939\" data-end=\"1978\">Se basa en el comportamiento observado.<\/p>\n<p data-start=\"1980\" data-end=\"1992\"><strong data-start=\"1980\" data-end=\"1992\">Ejemplo:<\/strong><\/p>\n<ul data-start=\"1993\" data-end=\"2075\">\n<li data-section-id=\"14kljco\" data-start=\"1993\" data-end=\"2037\">Visitar la p&aacute;gina de precios = +15 puntos.<\/li>\n<li data-section-id=\"iynwmb\" data-start=\"2038\" data-end=\"2075\">Descargar un cat&aacute;logo = +10 puntos.<\/li>\n<\/ul>\n<hr data-start=\"2077\" data-end=\"2080\">\n<h2 data-section-id=\"337j2o\" data-start=\"2082\" data-end=\"2095\">Beneficios<\/h2>\n<ul data-start=\"2097\" data-end=\"2335\">\n<li data-section-id=\"1h3vp9e\" data-start=\"2097\" data-end=\"2135\">Mejora la calidad de los prospectos.<\/li>\n<li data-section-id=\"1ok8ghk\" data-start=\"2136\" data-end=\"2179\">Reduce tiempo de seguimiento innecesario.<\/li>\n<li data-section-id=\"iiaak1\" data-start=\"2180\" data-end=\"2217\">Incrementa la eficiencia de ventas.<\/li>\n<li data-section-id=\"1r4vvzh\" data-start=\"2218\" data-end=\"2261\">Facilita la automatizaci&oacute;n del marketing.<\/li>\n<li data-section-id=\"r328k3\" data-start=\"2262\" data-end=\"2335\">Ayuda a identificar clientes potenciales con mayor intenci&oacute;n de compra.<\/li>\n<\/ul>\n<hr data-start=\"2337\" data-end=\"2340\">\n<h2 data-section-id=\"1kl1rj0\" data-start=\"2342\" data-end=\"2372\">Relaci&oacute;n con <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2374\" data-end=\"2644\">\n<thead data-start=\"2374\" data-end=\"2407\">\n<tr data-start=\"2374\" data-end=\"2407\">\n<th class=\"last:pe-10\" data-start=\"2374\" data-end=\"2389\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"2389\" data-end=\"2407\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2440\" data-end=\"2644\">\n<tr data-start=\"2440\" data-end=\"2497\">\n<td data-start=\"2440\" data-end=\"2463\" data-col-size=\"sm\">Califica a los leads<\/td>\n<td data-start=\"2463\" data-end=\"2497\" data-col-size=\"sm\">Educa y desarrolla a los leads<\/td>\n<\/tr>\n<tr data-start=\"2498\" data-end=\"2541\">\n<td data-start=\"2498\" data-end=\"2520\" data-col-size=\"sm\">Asigna puntuaciones<\/td>\n<td data-start=\"2520\" data-end=\"2541\" data-col-size=\"sm\">Genera relaciones<\/td>\n<\/tr>\n<tr data-start=\"2542\" data-end=\"2585\">\n<td data-start=\"2542\" data-end=\"2564\" data-col-size=\"sm\">Prioriza prospectos<\/td>\n<td data-start=\"2564\" data-end=\"2585\" data-col-size=\"sm\">Madura prospectos<\/td>\n<\/tr>\n<tr data-start=\"2586\" data-end=\"2644\">\n<td data-start=\"2586\" data-end=\"2619\" data-col-size=\"sm\">Identifica intenci&oacute;n de compra<\/td>\n<td data-start=\"2619\" data-end=\"2644\" data-col-size=\"sm\">Incrementa el inter&eacute;s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"2646\" data-end=\"2649\">\n<h2 data-section-id=\"q4cr4r\" data-start=\"2651\" data-end=\"2664\">Uso en CRM<\/h2>\n<p data-start=\"2666\" data-end=\"2803\">Los sistemas CRM suelen calcular autom&aacute;ticamente la puntuaci&oacute;n de cada <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> y actualizarla conforme el usuario interact&uacute;a con la empresa.<\/p>\n<p data-start=\"2805\" data-end=\"2895\">Esto permite que los vendedores sepan exactamente cu&aacute;les prospectos deben atender primero.<\/p>\n<hr data-start=\"2897\" data-end=\"2900\">\n<h2 data-section-id=\"9xu9q\" data-start=\"2902\" data-end=\"2929\">Ejemplo de clasificaci&oacute;n<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2931\" data-end=\"3100\">\n<thead data-start=\"2931\" data-end=\"2954\">\n<tr data-start=\"2931\" data-end=\"2954\">\n<th class=\"last:pe-10\" data-start=\"2931\" data-end=\"2944\" data-col-size=\"sm\">Puntuaci&oacute;n<\/th>\n<th class=\"last:pe-10\" data-start=\"2944\" data-end=\"2954\" data-col-size=\"sm\">Estado<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2979\" data-end=\"3100\">\n<tr data-start=\"2979\" data-end=\"3001\">\n<td data-start=\"2979\" data-end=\"2988\" data-col-size=\"sm\">0 &ndash; 20<\/td>\n<td data-start=\"2988\" data-end=\"3001\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> fr&iacute;o<\/td>\n<\/tr>\n<tr data-start=\"3002\" data-end=\"3031\">\n<td data-start=\"3002\" data-end=\"3012\" data-col-size=\"sm\">21 &ndash; 50<\/td>\n<td data-start=\"3012\" data-end=\"3031\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> interesado<\/td>\n<\/tr>\n<tr data-start=\"3032\" data-end=\"3061\">\n<td data-start=\"3032\" data-end=\"3042\" data-col-size=\"sm\">51 &ndash; 80<\/td>\n<td data-start=\"3042\" data-end=\"3061\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> calificado<\/td>\n<\/tr>\n<tr data-start=\"3062\" data-end=\"3100\">\n<td data-start=\"3062\" data-end=\"3074\" data-col-size=\"sm\">M&aacute;s de 80<\/td>\n<td data-start=\"3074\" data-end=\"3100\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> listo para ventas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"3102\" data-end=\"3105\">\n<h2 data-section-id=\"1nxxxj0\" data-start=\"3107\" data-end=\"3121\">Importancia<\/h2>\n<p data-start=\"3123\" data-end=\"3294\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a> evita que los equipos de ventas pierdan tiempo con prospectos poco interesados y les permite enfocarse en quienes tienen mayores probabilidades de comprar.<\/p>\n<hr data-start=\"3296\" data-end=\"3299\">\n<h2 data-section-id=\"1b77ryx\" data-start=\"3301\" data-end=\"3314\">En resumen<\/h2>\n<p data-start=\"3316\" data-end=\"3552\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"3316\" data-end=\"3552\" data-is-last-node=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a> es un sistema de puntuaci&oacute;n que eval&uacute;a y clasifica a los clientes potenciales seg&uacute;n sus caracter&iacute;sticas e interacciones con una empresa, permitiendo priorizar los leads con mayor probabilidad de convertirse en clientes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a> es una metodolog&iacute;a utilizada en marketing y ventas para asignar una puntuaci&oacute;n a los leads (clientes potenciales) seg&uacute;n su nivel de inter&eacute;s y probabilidad de compra. Esta puntuaci&oacute;n ayuda a identificar cu&aacute;les prospectos est&aacute;n m&aacute;s cerca de convertirse en clientes y cu&aacute;les necesitan m&aacute;s seguimiento. &iquest;Para qu&eacute; sirve? Priorizar prospectos. Identificar oportunidades de &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-scoring\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Scoring<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-420","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/420\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/420\/revisions\/422"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}