{"id":417,"date":"2026-06-05T17:12:49","date_gmt":"2026-06-05T15:12:49","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=417"},"modified":"2026-06-10T17:14:02","modified_gmt":"2026-06-10T15:14:02","slug":"lead-nurturing","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/","title":{"rendered":"Lead Nurturing"},"content":{"rendered":"<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">El <span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/span> (nutrici&oacute;n de leads) es una estrategia de marketing y ventas que consiste en <span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">dar seguimiento y mantener una relaci&oacute;n con los leads<\/span> (clientes potenciales) mediante contenido, mensajes y acciones personalizadas, con el objetivo de guiarlos hasta que est&eacute;n listos para comprar.<\/p>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-variant=\"native-unordered\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Educar a los prospectos sobre un producto o servicio.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Generar confianza y credibilidad.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Mantener el inter&eacute;s del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> a lo largo del tiempo.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Incrementar las probabilidades de conversi&oacute;n.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Acortar el ciclo de ventas.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">&iquest;C&oacute;mo funciona?<\/h3>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">El proceso acompa&ntilde;a al <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> desde el primer contacto hasta la compra.<\/p>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"sm\">Proceso b&aacute;sico<\/h3>\n<ol class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-connector=\"solid\" data-w-variant=\"rich-with-marker-column\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">Captaci&oacute;n del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a><\/span><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">El usuario deja sus datos en un formulario, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">landing page<\/a> o campa&ntilde;a.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">Segmentaci&oacute;n<\/span><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Se clasifica al <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> seg&uacute;n su inter&eacute;s, comportamiento o perfil.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">Env&iacute;o de contenido de valor<\/span><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Se le env&iacute;an correos, gu&iacute;as, videos, casos de &eacute;xito o promociones relevantes.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">Seguimiento automatizado<\/span><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Las herramientas de automatizaci&oacute;n env&iacute;an mensajes en momentos espec&iacute;ficos.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\">Conversi&oacute;n<\/span><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Cuando el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> muestra intenci&oacute;n de compra, se env&iacute;a al equipo de ventas o se le presenta una oferta directa.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Ejemplo pr&aacute;ctico<\/h3>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Una empresa de CRM ofrece una gu&iacute;a gratuita sobre gesti&oacute;n de clientes.<\/p>\n<ol class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-connector=\"solid\" data-w-variant=\"rich-with-marker-column\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Un usuario descarga la gu&iacute;a y se convierte en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Recibe un correo de bienvenida.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Dos d&iacute;as despu&eacute;s recibe un video explicando los beneficios del CRM.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Una semana despu&eacute;s recibe un caso de &eacute;xito de otra empresa.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\" data-w-connector=\"solid\" data-w-marker-layout=\"list\" data-w-variant=\"decimal\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Finalmente recibe una invitaci&oacute;n para una demostraci&oacute;n gratuita.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Ese proceso es <span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/span>.<\/p>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Canales utilizados<\/h3>\n<ul class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-variant=\"native-unordered\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a><\/span> (el m&aacute;s com&uacute;n).<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">WhatsApp o mensajer&iacute;a instant&aacute;nea.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/sms\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SMS<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Webinars y eventos.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/automatizacion-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Automatizaci&oacute;n de marketing<\/a>.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Beneficios del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/h3>\n<ul class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-variant=\"native-unordered\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Mejora la relaci&oacute;n con los prospectos.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Aumenta la tasa de conversi&oacute;n.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Genera ventas m&aacute;s calificadas.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Reduce el abandono de leads.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Optimiza el trabajo del equipo de ventas.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Tipos de contenido para nutrir leads<\/h3>\n<ul class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-variant=\"native-unordered\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Art&iacute;culos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/blog\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">blog<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">eBooks y gu&iacute;as.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Videos tutoriales.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Casos de &eacute;xito.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Comparativas de productos.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Promociones y ofertas especiales.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Invitaciones a demos o webinars.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a> vs. <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> Generation<\/h3>\n<table class=\"oVf2pG_Table\" data-w-column-sizing=\"equal\" data-w-component=\"table\">\n<thead>\n<tr class=\"oVf2pG_Row\" data-w-component=\"table-row\">\n<th class=\"oVf2pG_Cell\" scope=\"col\" data-w-component=\"table-cell\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> Generation<\/span><\/th>\n<th class=\"oVf2pG_Cell\" scope=\"col\" data-w-component=\"table-cell\"><span class=\"zlAe0W_TextBase zlAe0W_Text rFU14q_Emphasis\" data-w-component=\"bold\" data-w-weight=\"semibold\" data-w-inline=\"\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"oVf2pG_Row\" data-w-component=\"table-row\">\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Genera nuevos leads.<\/p>\n<\/td>\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Desarrolla y madura esos leads.<\/p>\n<\/td>\n<\/tr>\n<tr class=\"oVf2pG_Row\" data-w-component=\"table-row\">\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Se enfoca en captar contactos.<\/p>\n<\/td>\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Se enfoca en convertir contactos en clientes.<\/p>\n<\/td>\n<\/tr>\n<tr class=\"oVf2pG_Row\" data-w-component=\"table-row\">\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Inicio del proceso.<\/p>\n<\/td>\n<td class=\"oVf2pG_Cell\" data-w-component=\"table-cell\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Seguimiento durante el proceso de compra.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Relaci&oacute;n con CRM y automatizaci&oacute;n<\/h3>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a> suele gestionarse con herramientas como:<\/p>\n<ul class=\"Ck6QPa_List\" data-w-component=\"list\" data-w-variant=\"native-unordered\">\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">CRM (Customer Relationship Management).<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Plataformas de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/automatizacion-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">automatizaci&oacute;n de marketing<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"v9V1QG_Item\" data-w-component=\"list-item\">\n<div class=\"ac5DTa_Box v9V1QG_Content\" data-w-direction=\"col\" data-w-auto-spacing=\"\" data-w-list-content=\"\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a>.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">Estas herramientas permiten enviar mensajes autom&aacute;ticos seg&uacute;n el comportamiento del usuario (por ejemplo, si abri&oacute; un correo o visit&oacute; una p&aacute;gina espec&iacute;fica).<\/p>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Ejemplo sencillo del flujo<\/h3>\n<div class=\"ac5DTa_Box\" data-w-direction=\"col\" data-w-component=\"col\">\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-weight=\"bold\">Flujo de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Usuario descarga <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a><\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">&darr;<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Correo de bienvenida<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">&darr;<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Env&iacute;o de contenido educativo<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">&darr;<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Caso de &eacute;xito \/ testimonio<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">&darr;<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Oferta o demostraci&oacute;n<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">&darr;<\/p>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-size=\"sm\">Conversi&oacute;n a cliente<\/p>\n<\/div>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">Importancia<\/h3>\n<p class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\">No todos los leads est&aacute;n listos para comprar de inmediato. El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a> ayuda a mantener el contacto y acompa&ntilde;ar al prospecto hasta que tome la decisi&oacute;n de compra.<\/p>\n<div class=\"duPRdW_Divider\" data-w-component=\"divider\"><\/div>\n<h3 class=\"XYd-Qa_Headline\" data-w-component=\"title\" data-w-weight=\"semibold\" data-w-size=\"lg\">En resumen<\/h3>\n<p><span class=\"rFU14q_Emphasis rFU14q_Highlight\" data-w-component=\"highlight\" data-w-highlight-color=\"blue\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a> es la estrategia de dar seguimiento y nutrir a los clientes potenciales mediante contenido y comunicaci&oacute;n personalizada para guiarlos desde el inter&eacute;s inicial hasta la compra y aumentar las conversiones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a> (nutrici&oacute;n de leads) es una estrategia de marketing y ventas que consiste en dar seguimiento y mantener una relaci&oacute;n con los leads (clientes potenciales) mediante contenido, mensajes y acciones personalizadas, con el objetivo de guiarlos hasta que est&eacute;n listos para comprar. &iquest;Para qu&eacute; sirve? Educar a los prospectos sobre un producto o &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead-nurturing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead Nurturing<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-417","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/417\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/417\/revisions\/419"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}