{"id":414,"date":"2026-06-05T17:09:53","date_gmt":"2026-06-05T15:09:53","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=414"},"modified":"2026-06-10T17:10:28","modified_gmt":"2026-06-10T15:10:28","slug":"lead","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/","title":{"rendered":"Lead"},"content":{"rendered":"<p data-start=\"0\" data-end=\"154\"><strong data-start=\"0\" data-end=\"8\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a><\/strong> es una persona o empresa que ha mostrado inter&eacute;s en un producto o servicio y ha proporcionado sus datos de contacto para recibir m&aacute;s informaci&oacute;n.<\/p>\n<p data-start=\"156\" data-end=\"303\">En marketing y ventas, un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> es un <strong data-start=\"193\" data-end=\"214\">cliente potencial<\/strong> que a&uacute;n no ha realizado una compra, pero que podr&iacute;a convertirse en cliente en el futuro.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"305\" data-end=\"325\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"326\" data-end=\"472\">\n<li data-section-id=\"dieaky\" data-start=\"326\" data-end=\"361\">Identificar posibles compradores.<\/li>\n<li data-section-id=\"1wjxrx7\" data-start=\"362\" data-end=\"393\">Crear oportunidades de venta.<\/li>\n<li data-section-id=\"jb6s4d\" data-start=\"394\" data-end=\"438\">Construir una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a> de prospectos.<\/li>\n<li data-section-id=\"122yw7o\" data-start=\"439\" data-end=\"472\">Realizar seguimiento comercial.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"474\" data-end=\"494\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"495\" data-end=\"555\">Una persona entra a una p&aacute;gina web y completa un formulario:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Nombre: Juan P&eacute;rez\r\nCorreo: juan@email.com\r\nTel&eacute;fono: 5551234567<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"633\" data-end=\"700\">Al proporcionar sus datos, esa persona se convierte en un <strong data-start=\"691\" data-end=\"699\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a><\/strong>.<\/p>\n<h3 data-section-id=\"11kr6gp\" data-start=\"702\" data-end=\"733\">&iquest;C&oacute;mo se generan los leads?<\/h3>\n<ul data-start=\"734\" data-end=\"882\">\n<li data-section-id=\"1fw98o1\" data-start=\"734\" data-end=\"760\">Formularios de contacto.<\/li>\n<li data-section-id=\"9qyh7l\" data-start=\"761\" data-end=\"777\">Landing Pages.<\/li>\n<li data-section-id=\"1e0n8b2\" data-start=\"778\" data-end=\"795\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/li>\n<li data-section-id=\"14twj51\" data-start=\"796\" data-end=\"821\">Campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a>.<\/li>\n<li data-section-id=\"1jm6fvy\" data-start=\"822\" data-end=\"840\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a>.<\/li>\n<li data-section-id=\"9aspdd\" data-start=\"841\" data-end=\"852\">Webinars.<\/li>\n<li data-section-id=\"1bc6lz2\" data-start=\"853\" data-end=\"882\">Descarga de eBooks o gu&iacute;as.<\/li>\n<\/ul>\n<h3 data-section-id=\"102q725\" data-start=\"884\" data-end=\"902\">Proceso t&iacute;pico<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Visitante\n    &darr;\nDeja sus datos\n    &darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a>\n    &darr;\nSeguimiento comercial\n    &darr;\nCliente<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1bn0r8p\" data-start=\"1013\" data-end=\"1031\">Tipos de leads<\/h3>\n<h4 data-start=\"1033\" data-end=\"1047\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> fr&iacute;o<\/h4>\n<p data-start=\"1048\" data-end=\"1100\">Ha mostrado poco inter&eacute;s y apenas conoce la empresa.<\/p>\n<h4 data-start=\"1102\" data-end=\"1142\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> calificado por marketing (MQL)<\/h4>\n<p data-start=\"1143\" data-end=\"1201\">Ha interactuado con contenido y parece tener inter&eacute;s real.<\/p>\n<h4 data-start=\"1203\" data-end=\"1240\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> calificado por ventas (<a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/sql\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SQL<\/a>)<\/h4>\n<p data-start=\"1241\" data-end=\"1332\">Est&aacute; listo para ser contactado por el equipo comercial y tiene alta probabilidad de compra.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1334\" data-end=\"1348\">Beneficios<\/h3>\n<ul data-start=\"1349\" data-end=\"1499\">\n<li data-section-id=\"12jmdqp\" data-start=\"1349\" data-end=\"1382\">Facilitan el proceso de ventas.<\/li>\n<li data-section-id=\"mct8ww\" data-start=\"1383\" data-end=\"1415\">Permiten segmentar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>.<\/li>\n<li data-section-id=\"1ey0a6\" data-start=\"1416\" data-end=\"1455\">Ayudan a medir campa&ntilde;as de marketing.<\/li>\n<li data-section-id=\"15fv5j6\" data-start=\"1456\" data-end=\"1499\">Incrementan las oportunidades de negocio.<\/li>\n<\/ul>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1501\" data-end=\"1524\">Ejemplo empresarial<\/h3>\n<p data-start=\"1525\" data-end=\"1582\">Una empresa de software ofrece una demostraci&oacute;n gratuita.<\/p>\n<p data-start=\"1584\" data-end=\"1625\">Las personas que solicitan la demo dejan:<\/p>\n<ul data-start=\"1626\" data-end=\"1669\">\n<li data-section-id=\"ff0jy7\" data-start=\"1626\" data-end=\"1635\">Nombre.<\/li>\n<li data-section-id=\"158t5u9\" data-start=\"1636\" data-end=\"1657\">Correo electr&oacute;nico.<\/li>\n<li data-section-id=\"19n0fui\" data-start=\"1658\" data-end=\"1669\">Tel&eacute;fono.<\/li>\n<\/ul>\n<p data-start=\"1671\" data-end=\"1749\">Cada registro se convierte en un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> que el equipo de ventas puede contactar.<\/p>\n<h3 data-section-id=\"1eo0bej\" data-start=\"1751\" data-end=\"1786\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> y Cliente<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1788\" data-end=\"2005\">\n<thead data-start=\"1788\" data-end=\"1806\">\n<tr data-start=\"1788\" data-end=\"1806\">\n<th class=\"last:pe-10\" data-start=\"1788\" data-end=\"1795\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1795\" data-end=\"1806\" data-col-size=\"sm\">Cliente<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1828\" data-end=\"2005\">\n<tr data-start=\"1828\" data-end=\"1875\">\n<td data-start=\"1828\" data-end=\"1850\" data-col-size=\"sm\">Ha mostrado inter&eacute;s<\/td>\n<td data-start=\"1850\" data-end=\"1875\" data-col-size=\"sm\">Ya realiz&oacute; una compra<\/td>\n<\/tr>\n<tr data-start=\"1876\" data-end=\"1945\">\n<td data-start=\"1876\" data-end=\"1908\" data-col-size=\"sm\">Est&aacute; en proceso de evaluaci&oacute;n<\/td>\n<td data-start=\"1908\" data-end=\"1945\" data-col-size=\"sm\">Ya utiliza el producto o servicio<\/td>\n<\/tr>\n<tr data-start=\"1946\" data-end=\"2005\">\n<td data-start=\"1946\" data-end=\"1969\" data-col-size=\"sm\">Requiere seguimiento<\/td>\n<td data-start=\"1969\" data-end=\"2005\" data-col-size=\"sm\">Requiere atenci&oacute;n y fidelizaci&oacute;n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1pi756d\" data-start=\"2007\" data-end=\"2027\">Relaci&oacute;n con CRM<\/h3>\n<p data-start=\"2028\" data-end=\"2112\">Los sistemas CRM almacenan y organizan los leads para que el equipo comercial pueda:<\/p>\n<ul data-start=\"2113\" data-end=\"2236\">\n<li data-section-id=\"d8f4yw\" data-start=\"2113\" data-end=\"2131\">Dar seguimiento.<\/li>\n<li data-section-id=\"hfqmma\" data-start=\"2132\" data-end=\"2158\">Registrar interacciones.<\/li>\n<li data-section-id=\"m6ej88\" data-start=\"2159\" data-end=\"2196\">Identificar oportunidades de venta.<\/li>\n<li data-section-id=\"1c80b9t\" data-start=\"2197\" data-end=\"2236\">Convertir m&aacute;s prospectos en clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"fnl5kv\" data-start=\"2238\" data-end=\"2253\">Importancia<\/h3>\n<p data-start=\"2254\" data-end=\"2395\">Los leads son el punto de partida de muchas estrategias de marketing y ventas, ya que representan posibles ingresos futuros para una empresa.<\/p>\n<p data-start=\"2397\" data-end=\"2584\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2409\" data-end=\"2583\">un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> es un cliente potencial que ha mostrado inter&eacute;s en una empresa, producto o servicio y ha proporcionado informaci&oacute;n de contacto para continuar el proceso comercial<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> es una persona o empresa que ha mostrado inter&eacute;s en un producto o servicio y ha proporcionado sus datos de contacto para recibir m&aacute;s informaci&oacute;n. En marketing y ventas, un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a> es un cliente potencial que a&uacute;n no ha realizado una compra, pero que podr&iacute;a convertirse en cliente en el futuro. &iquest;Para qu&eacute; sirve? &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-414","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/414\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/414\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}