{"id":411,"date":"2026-06-05T17:08:53","date_gmt":"2026-06-05T15:08:53","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=411"},"modified":"2026-06-10T17:09:45","modified_gmt":"2026-06-10T15:09:45","slug":"landing-page","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/","title":{"rendered":"Landing Page"},"content":{"rendered":"<p data-start=\"0\" data-end=\"218\"><strong data-start=\"0\" data-end=\"16\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/strong> (P&aacute;gina de Aterrizaje) es una p&aacute;gina web dise&ntilde;ada espec&iacute;ficamente para que el visitante realice una acci&oacute;n concreta, como comprar un producto, solicitar informaci&oacute;n, registrarse o descargar un recurso.<\/p>\n<p data-start=\"220\" data-end=\"349\">A diferencia de una p&aacute;gina principal (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a>), una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> est&aacute; enfocada en un solo objetivo y minimiza las distracciones.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"351\" data-end=\"371\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"372\" data-end=\"507\">\n<li data-section-id=\"2tapww\" data-start=\"372\" data-end=\"401\">Generar prospectos (leads).<\/li>\n<li data-section-id=\"5a2j6l\" data-start=\"402\" data-end=\"433\">Vender productos o servicios.<\/li>\n<li data-section-id=\"9pex0j\" data-start=\"434\" data-end=\"453\">Captar registros.<\/li>\n<li data-section-id=\"1x9fge0\" data-start=\"454\" data-end=\"473\">Promover eventos.<\/li>\n<li data-section-id=\"1hmal2i\" data-start=\"474\" data-end=\"507\">Obtener descargas de contenido.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"509\" data-end=\"529\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"530\" data-end=\"602\">Una empresa lanza un anuncio en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> para promocionar un software.<\/p>\n<p data-start=\"604\" data-end=\"688\">Cuando el usuario hace clic en el anuncio, llega a una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> donde encuentra:<\/p>\n<ul data-start=\"689\" data-end=\"774\">\n<li data-section-id=\"16epdur\" data-start=\"689\" data-end=\"716\">Informaci&oacute;n del software.<\/li>\n<li data-section-id=\"11kcdjn\" data-start=\"717\" data-end=\"730\">Beneficios.<\/li>\n<li data-section-id=\"hsi68w\" data-start=\"731\" data-end=\"745\">Testimonios.<\/li>\n<li data-section-id=\"1w7xdk9\" data-start=\"746\" data-end=\"774\">Un formulario de contacto.<\/li>\n<\/ul>\n<h3 data-section-id=\"te8s5i\" data-start=\"776\" data-end=\"817\">Estructura b&aacute;sica de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>T&iacute;tulo atractivo\r\n&darr;\r\nDescripci&oacute;n del beneficio\r\n&darr;\r\nImagen o video\r\n&darr;\r\nCaracter&iacute;sticas principales\r\n&darr;\r\nTestimonios\r\n&darr;\r\nLlamado a la acci&oacute;n (CTA)\r\n&darr;\r\nFormulario o bot&oacute;n de compra<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"18hf2qo\" data-start=\"997\" data-end=\"1022\">Elementos principales<\/h3>\n<h4 data-start=\"1024\" data-end=\"1035\">T&iacute;tulo<\/h4>\n<p data-start=\"1036\" data-end=\"1074\">Debe captar la atenci&oacute;n del visitante.<\/p>\n<h4 data-start=\"1076\" data-end=\"1092\">Descripci&oacute;n<\/h4>\n<p data-start=\"1093\" data-end=\"1135\">Explica el producto, servicio o promoci&oacute;n.<\/p>\n<h4 data-start=\"1137\" data-end=\"1167\">Llamado a la acci&oacute;n (CTA)<\/h4>\n<p data-start=\"1168\" data-end=\"1208\">Invita al usuario a realizar una acci&oacute;n.<\/p>\n<p data-start=\"1210\" data-end=\"1223\"><strong data-start=\"1210\" data-end=\"1223\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"1224\" data-end=\"1297\">\n<li data-section-id=\"14r0sdf\" data-start=\"1224\" data-end=\"1240\">Comprar ahora.<\/li>\n<li data-section-id=\"185p0fj\" data-start=\"1241\" data-end=\"1264\">Solicitar cotizaci&oacute;n.<\/li>\n<li data-section-id=\"d79gz5\" data-start=\"1265\" data-end=\"1279\">Registrarme.<\/li>\n<li data-section-id=\"14npzta\" data-start=\"1280\" data-end=\"1297\">Descargar gu&iacute;a.<\/li>\n<\/ul>\n<h4 data-start=\"1299\" data-end=\"1314\">Formulario<\/h4>\n<p data-start=\"1315\" data-end=\"1353\">Permite recopilar datos del visitante.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1355\" data-end=\"1369\">Beneficios<\/h3>\n<ul data-start=\"1370\" data-end=\"1527\">\n<li data-section-id=\"19azqy4\" data-start=\"1370\" data-end=\"1397\">Mayor tasa de conversi&oacute;n.<\/li>\n<li data-section-id=\"7tmwpl\" data-start=\"1398\" data-end=\"1427\">Mensaje claro y espec&iacute;fico.<\/li>\n<li data-section-id=\"13z2k55\" data-start=\"1428\" data-end=\"1476\">Facilita la captaci&oacute;n de clientes potenciales.<\/li>\n<li data-section-id=\"1p7xazd\" data-start=\"1477\" data-end=\"1527\">Mejora el rendimiento de campa&ntilde;as publicitarias.<\/li>\n<\/ul>\n<h3 data-section-id=\"noweed\" data-start=\"1529\" data-end=\"1547\">Ejemplo de CTA<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&iexcl;Obt&eacute;n tu cotizaci&oacute;n gratuita!\r\n[Solicitar Ahora]<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1qmvtwj\" data-start=\"1611\" data-end=\"1655\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1657\" data-end=\"1956\">\n<thead data-start=\"1657\" data-end=\"1684\">\n<tr data-start=\"1657\" data-end=\"1684\">\n<th class=\"last:pe-10\" data-start=\"1657\" data-end=\"1668\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1668\" data-end=\"1684\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1713\" data-end=\"1956\">\n<tr data-start=\"1713\" data-end=\"1780\">\n<td data-start=\"1713\" data-end=\"1742\" data-col-size=\"sm\">P&aacute;gina principal del sitio<\/td>\n<td data-start=\"1742\" data-end=\"1780\" data-col-size=\"sm\">P&aacute;gina enfocada en una sola acci&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"1781\" data-end=\"1848\">\n<td data-start=\"1781\" data-end=\"1819\" data-col-size=\"sm\">Tiene m&uacute;ltiples enlaces y secciones<\/td>\n<td data-start=\"1819\" data-end=\"1848\" data-col-size=\"sm\">Tiene pocas distracciones<\/td>\n<\/tr>\n<tr data-start=\"1849\" data-end=\"1910\">\n<td data-start=\"1849\" data-end=\"1876\" data-col-size=\"sm\">Presenta toda la empresa<\/td>\n<td data-start=\"1876\" data-end=\"1910\" data-col-size=\"sm\">Presenta una oferta espec&iacute;fica<\/td>\n<\/tr>\n<tr data-start=\"1911\" data-end=\"1956\">\n<td data-start=\"1911\" data-end=\"1931\" data-col-size=\"sm\">Navegaci&oacute;n amplia<\/td>\n<td data-start=\"1931\" data-end=\"1956\" data-col-size=\"sm\">Conversi&oacute;n espec&iacute;fica<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"11evbum\" data-start=\"1958\" data-end=\"1994\">&iquest;De d&oacute;nde llegan los visitantes?<\/h3>\n<p data-start=\"1995\" data-end=\"2014\">Generalmente desde:<\/p>\n<ul data-start=\"2015\" data-end=\"2142\">\n<li data-section-id=\"15a85x\" data-start=\"2015\" data-end=\"2054\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span><\/li>\n<li data-section-id=\"1e0n8b2\" data-start=\"2055\" data-end=\"2072\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/li>\n<li data-section-id=\"1jm6fvy\" data-start=\"2073\" data-end=\"2091\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a>.<\/li>\n<li data-section-id=\"i05hyn\" data-start=\"2092\" data-end=\"2117\">Campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"1kdsgbu\" data-start=\"2118\" data-end=\"2142\">Enlaces promocionales.<\/li>\n<\/ul>\n<h3 data-section-id=\"1mlbauy\" data-start=\"2144\" data-end=\"2172\">Uso en marketing digital<\/h3>\n<p data-start=\"2173\" data-end=\"2226\">Las Landing Pages son fundamentales para campa&ntilde;as de:<\/p>\n<ul data-start=\"2227\" data-end=\"2346\">\n<li data-section-id=\"stq7md\" data-start=\"2227\" data-end=\"2249\">Generaci&oacute;n de leads.<\/li>\n<li data-section-id=\"n51ijc\" data-start=\"2250\" data-end=\"2271\">Venta de productos.<\/li>\n<li data-section-id=\"1vibndg\" data-start=\"2272\" data-end=\"2293\">Registro a eventos.<\/li>\n<li data-section-id=\"xen5x8\" data-start=\"2294\" data-end=\"2315\">Descarga de eBooks.<\/li>\n<li data-section-id=\"1r65fnf\" data-start=\"2316\" data-end=\"2346\">Solicitud de demostraciones.<\/li>\n<\/ul>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"2348\" data-end=\"2371\">Ejemplo empresarial<\/h3>\n<p data-start=\"2372\" data-end=\"2417\">Una empresa de CRM crea una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> con:<\/p>\n<ul data-start=\"2418\" data-end=\"2514\">\n<li data-section-id=\"uj69sa\" data-start=\"2418\" data-end=\"2443\">Beneficios del sistema.<\/li>\n<li data-section-id=\"hbathg\" data-start=\"2444\" data-end=\"2465\">Video demostrativo.<\/li>\n<li data-section-id=\"178u9e0\" data-start=\"2466\" data-end=\"2514\">Formulario para solicitar una prueba gratuita.<\/li>\n<\/ul>\n<p data-start=\"2516\" data-end=\"2575\">El objetivo es que el visitante deje sus datos de contacto.<\/p>\n<h3 data-section-id=\"fnl5kv\" data-start=\"2577\" data-end=\"2592\">Importancia<\/h3>\n<p data-start=\"2593\" data-end=\"2750\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> bien dise&ntilde;ada puede aumentar significativamente la cantidad de clientes potenciales y ventas obtenidas a partir de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a>.<\/p>\n<p data-start=\"2752\" data-end=\"2963\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2764\" data-end=\"2962\">una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> es una p&aacute;gina web creada con el objetivo de lograr una acci&oacute;n espec&iacute;fica del usuario, como registrarse, solicitar informaci&oacute;n o realizar una compra, maximizando las conversiones<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> (P&aacute;gina de Aterrizaje) es una p&aacute;gina web dise&ntilde;ada espec&iacute;ficamente para que el visitante realice una acci&oacute;n concreta, como comprar un producto, solicitar informaci&oacute;n, registrarse o descargar un recurso. A diferencia de una p&aacute;gina principal (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a>), una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> est&aacute; enfocada en un solo objetivo y minimiza las distracciones. &iquest;Para qu&eacute; sirve? Generar prospectos &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-411","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/411\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/411\/revisions\/413"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}