{"id":407,"date":"2026-06-04T00:19:26","date_gmt":"2026-06-03T22:19:26","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=407"},"modified":"2026-06-06T00:42:28","modified_gmt":"2026-06-05T22:42:28","slug":"keyword","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/","title":{"rendered":"Keyword"},"content":{"rendered":"<p data-start=\"0\" data-end=\"217\"><strong data-start=\"0\" data-end=\"11\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a><\/strong> (o <strong data-start=\"15\" data-end=\"32\">palabra clave<\/strong>) es un t&eacute;rmino o frase que los usuarios escriben en buscadores como <span class=\"\" data-state=\"closed\">Google<\/span> para encontrar informaci&oacute;n, productos, servicios o respuestas a sus preguntas.<\/p>\n<p data-start=\"219\" data-end=\"312\">Las keywords son fundamentales en estrategias de <strong data-start=\"268\" data-end=\"275\">SEO<\/strong>, <strong data-start=\"277\" data-end=\"291\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/strong> y marketing digital.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"314\" data-end=\"334\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"335\" data-end=\"504\">\n<li data-section-id=\"1bib006\" data-start=\"335\" data-end=\"372\">Posicionar contenido en buscadores.<\/li>\n<li data-section-id=\"1siwevl\" data-start=\"373\" data-end=\"405\">Atraer tr&aacute;fico a un sitio web.<\/li>\n<li data-section-id=\"1ipk6tk\" data-start=\"406\" data-end=\"437\">Crear campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"bhhkf2\" data-start=\"438\" data-end=\"472\">Entender qu&eacute; busca la audiencia.<\/li>\n<li data-section-id=\"1d619hs\" data-start=\"473\" data-end=\"504\">Generar clientes potenciales.<\/li>\n<\/ul>\n<h3 data-section-id=\"hqkbuy\" data-start=\"506\" data-end=\"530\">Ejemplos de keywords<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>prote&iacute;na whey\r\ncrm para empresas\r\nzapatos deportivos\r\nmarketing digital\r\nfacturaci&oacute;n electr&oacute;nica<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"638\" data-end=\"728\">Cada una de estas frases representa una b&uacute;squeda que un usuario podr&iacute;a realizar en Google.<\/p>\n<h3 data-section-id=\"6c2gv0\" data-start=\"730\" data-end=\"751\">Tipos de keywords<\/h3>\n<h4 data-start=\"753\" data-end=\"784\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a> corta (Short Tail)<\/h4>\n<p data-start=\"785\" data-end=\"821\">Son palabras o frases muy generales.<\/p>\n<p data-start=\"823\" data-end=\"835\"><strong data-start=\"823\" data-end=\"835\">Ejemplo:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>prote&iacute;na<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"858\" data-end=\"933\"><strong data-start=\"858\" data-end=\"870\">Ventaja:<\/strong> alto volumen de b&uacute;squeda.<br data-start=\"896\" data-end=\"899\"><strong data-start=\"899\" data-end=\"914\">Desventaja:<\/strong> mucha competencia.<\/p>\n<h4 data-start=\"935\" data-end=\"965\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a> larga (Long Tail)<\/h4>\n<p data-start=\"966\" data-end=\"993\">Son frases m&aacute;s espec&iacute;ficas.<\/p>\n<p data-start=\"995\" data-end=\"1007\"><strong data-start=\"995\" data-end=\"1007\">Ejemplo:<\/strong><\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>prote&iacute;na whey para ganar masa muscular<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1060\" data-end=\"1119\"><strong data-start=\"1060\" data-end=\"1072\">Ventaja:<\/strong> menor competencia y mayor intenci&oacute;n de compra.<\/p>\n<h3 data-section-id=\"73cp2y\" data-start=\"1121\" data-end=\"1143\">&iquest;C&oacute;mo se utilizan?<\/h3>\n<h4 data-start=\"1145\" data-end=\"1156\">En SEO<\/h4>\n<p data-start=\"1157\" data-end=\"1189\">Se incluyen estrat&eacute;gicamente en:<\/p>\n<ul data-start=\"1190\" data-end=\"1258\">\n<li data-section-id=\"lxgcry\" data-start=\"1190\" data-end=\"1200\">T&iacute;tulos.<\/li>\n<li data-section-id=\"987rt\" data-start=\"1201\" data-end=\"1213\">Contenido.<\/li>\n<li data-section-id=\"1t7vgkr\" data-start=\"1214\" data-end=\"1228\">Encabezados.<\/li>\n<li data-section-id=\"h0lot8\" data-start=\"1229\" data-end=\"1250\">Meta descripciones.<\/li>\n<li data-section-id=\"17bvyn2\" data-start=\"1251\" data-end=\"1258\">URLs.<\/li>\n<\/ul>\n<h4 data-start=\"1260\" data-end=\"1278\">En <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/h4>\n<p data-start=\"1279\" data-end=\"1393\">Se seleccionan palabras clave para que los anuncios aparezcan cuando los usuarios realicen b&uacute;squedas relacionadas.<\/p>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1395\" data-end=\"1415\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1416\" data-end=\"1472\">Si una tienda vende creatina, puede trabajar la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">keyword<\/a>:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>creatina monohidratada<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1510\" data-end=\"1613\">Cuando una persona busque ese t&eacute;rmino, el sitio tendr&aacute; m&aacute;s posibilidades de aparecer en los resultados.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1615\" data-end=\"1629\">Beneficios<\/h3>\n<ul data-start=\"1630\" data-end=\"1783\">\n<li data-section-id=\"myvu2j\" data-start=\"1630\" data-end=\"1659\">Atraen tr&aacute;fico cualificado.<\/li>\n<li data-section-id=\"18jtqpg\" data-start=\"1660\" data-end=\"1693\">Mejoran el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/posicionamiento-web\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">posicionamiento web<\/a>.<\/li>\n<li data-section-id=\"19zclg6\" data-start=\"1694\" data-end=\"1741\">Ayudan a comprender la intenci&oacute;n de b&uacute;squeda.<\/li>\n<li data-section-id=\"1gcptho\" data-start=\"1742\" data-end=\"1783\">Incrementan las oportunidades de venta.<\/li>\n<\/ul>\n<h3 data-section-id=\"175ckx1\" data-start=\"1785\" data-end=\"1826\">Herramientas para investigar keywords<\/h3>\n<ul data-start=\"1827\" data-end=\"1949\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-section-id=\"lyf7sl\" data-start=\"1827\" data-end=\"1866\"><span class=\"\" data-state=\"closed\">Google <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a> Planner<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1867\" data-end=\"1906\"><span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a><\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1907\" data-end=\"1946\"><span class=\"\" data-state=\"closed\">Semrush<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a> (o palabra clave) es un t&eacute;rmino o frase que los usuarios escriben en buscadores como Google para encontrar informaci&oacute;n, productos, servicios o respuestas a sus preguntas. Las keywords son fundamentales en estrategias de SEO, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> y marketing digital. &iquest;Para qu&eacute; sirve? Posicionar contenido en buscadores. Atraer tr&aacute;fico a un sitio web. Crear campa&ntilde;as &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/keyword\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-407","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/407\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/407\/revisions\/409"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}