{"id":390,"date":"2026-06-04T23:41:04","date_gmt":"2026-06-04T21:41:04","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=390"},"modified":"2026-06-05T23:45:45","modified_gmt":"2026-06-05T21:45:45","slug":"instagram-stories","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/","title":{"rendered":"Instagram Stories"},"content":{"rendered":"<p data-start=\"0\" data-end=\"278\"><strong data-start=\"0\" data-end=\"21\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Instagram Stories<\/a><\/strong> (Historias de Instagram) son publicaciones temporales que aparecen en la parte superior de la aplicaci&oacute;n de <span class=\"\" data-state=\"closed\">Instagram<\/span> y que desaparecen autom&aacute;ticamente despu&eacute;s de <strong data-start=\"213\" data-end=\"225\">24 horas<\/strong>, a menos que se guarden en las historias destacadas.<\/p>\n<p data-start=\"280\" data-end=\"359\">Permiten compartir contenido r&aacute;pido, informal e interactivo con los seguidores.<\/p>\n<h3 data-section-id=\"1c5d80s\" data-start=\"361\" data-end=\"382\">&iquest;Para qu&eacute; sirven?<\/h3>\n<ul data-start=\"383\" data-end=\"575\">\n<li data-section-id=\"nu6ajv\" data-start=\"383\" data-end=\"418\">Compartir momentos del d&iacute;a a d&iacute;a.<\/li>\n<li data-section-id=\"18d64ys\" data-start=\"419\" data-end=\"455\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"s0w3rc\" data-start=\"456\" data-end=\"483\">Informar sobre novedades.<\/li>\n<li data-section-id=\"1szewsp\" data-start=\"484\" data-end=\"523\">Generar interacci&oacute;n con la audiencia.<\/li>\n<li data-section-id=\"fq0qxg\" data-start=\"524\" data-end=\"575\">Dirigir tr&aacute;fico a sitios web o mensajes directos.<\/li>\n<\/ul>\n<h3 data-section-id=\"zmewqp\" data-start=\"577\" data-end=\"608\">Caracter&iacute;sticas principales<\/h3>\n<ul data-start=\"609\" data-end=\"785\">\n<li data-section-id=\"z6owsv\" data-start=\"609\" data-end=\"641\">Duraci&oacute;n temporal de 24 horas.<\/li>\n<li data-section-id=\"1gym95r\" data-start=\"642\" data-end=\"681\">Formato vertical (pantalla completa).<\/li>\n<li data-section-id=\"1igrstm\" data-start=\"682\" data-end=\"706\">Fotos y videos cortos.<\/li>\n<li data-section-id=\"4spy70\" data-start=\"707\" data-end=\"735\">Herramientas interactivas.<\/li>\n<li data-section-id=\"12f0j3h\" data-start=\"736\" data-end=\"785\">Posibilidad de agregar m&uacute;sica, texto y efectos.<\/li>\n<\/ul>\n<h3 data-section-id=\"1num34e\" data-start=\"787\" data-end=\"814\">&iquest;Qu&eacute; se puede publicar?<\/h3>\n<ul data-start=\"815\" data-end=\"944\">\n<li data-section-id=\"1pxalll\" data-start=\"815\" data-end=\"829\">Fotograf&iacute;as.<\/li>\n<li data-section-id=\"qtr8jo\" data-start=\"830\" data-end=\"839\">Videos.<\/li>\n<li data-section-id=\"umef2j\" data-start=\"840\" data-end=\"852\">Encuestas.<\/li>\n<li data-section-id=\"hiygyb\" data-start=\"853\" data-end=\"878\">Preguntas y respuestas.<\/li>\n<li data-section-id=\"1ddnzhx\" data-start=\"879\" data-end=\"889\">Enlaces.<\/li>\n<li data-section-id=\"1t3cr50\" data-start=\"890\" data-end=\"909\">Cuenta regresiva.<\/li>\n<li data-section-id=\"17f8yjr\" data-start=\"910\" data-end=\"924\">Ubicaciones.<\/li>\n<li data-section-id=\"1lr0bo5\" data-start=\"925\" data-end=\"936\">Hashtags.<\/li>\n<li data-section-id=\"16zam0t\" data-start=\"937\" data-end=\"944\">GIFs.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"946\" data-end=\"966\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"967\" data-end=\"1027\">Una tienda de suplementos puede publicar una Story que diga:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>&#128293; Promoci&oacute;n de Creatina\r\nSolo hoy 20% de descuento<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1093\" data-end=\"1126\">y agregar un enlace para comprar.<\/p>\n<h3 data-section-id=\"i92mn0\" data-start=\"1128\" data-end=\"1157\">Herramientas interactivas<\/h3>\n<p data-start=\"1158\" data-end=\"1192\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Instagram Stories<\/a> permite incluir:<\/p>\n<ul data-start=\"1193\" data-end=\"1292\">\n<li data-section-id=\"umef2j\" data-start=\"1193\" data-end=\"1205\">Encuestas.<\/li>\n<li data-section-id=\"1f0v6zg\" data-start=\"1206\" data-end=\"1222\">Cuestionarios.<\/li>\n<li data-section-id=\"1o9gsl7\" data-start=\"1223\" data-end=\"1235\">Preguntas.<\/li>\n<li data-section-id=\"jgpe94\" data-start=\"1236\" data-end=\"1262\">Deslizadores de opini&oacute;n.<\/li>\n<li data-section-id=\"1uj4wgr\" data-start=\"1263\" data-end=\"1292\">Menciones a otros perfiles.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1294\" data-end=\"1308\">Beneficios<\/h3>\n<ul data-start=\"1309\" data-end=\"1474\">\n<li data-section-id=\"13ts1nw\" data-start=\"1309\" data-end=\"1343\">Mayor cercan&iacute;a con la audiencia.<\/li>\n<li data-section-id=\"1t8v16z\" data-start=\"1344\" data-end=\"1374\">Contenido r&aacute;pido y din&aacute;mico.<\/li>\n<li data-section-id=\"11dazug\" data-start=\"1375\" data-end=\"1403\">Alto nivel de interacci&oacute;n.<\/li>\n<li data-section-id=\"1n0qqj1\" data-start=\"1404\" data-end=\"1445\">Excelente herramienta para promociones.<\/li>\n<li data-section-id=\"1x8fsyg\" data-start=\"1446\" data-end=\"1474\">Incremento del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1km391\" data-start=\"1476\" data-end=\"1500\">Historias destacadas<\/h3>\n<p data-start=\"1501\" data-end=\"1621\">Las Stories pueden guardarse como <strong data-start=\"1535\" data-end=\"1549\">Destacadas<\/strong>, permitiendo que permanezcan visibles en el perfil de forma permanente.<\/p>\n<p data-start=\"1623\" data-end=\"1646\">Ejemplos de destacadas:<\/p>\n<ul data-start=\"1647\" data-end=\"1724\">\n<li data-section-id=\"16pv8vl\" data-start=\"1647\" data-end=\"1659\">Productos.<\/li>\n<li data-section-id=\"hsi68w\" data-start=\"1660\" data-end=\"1674\">Testimonios.<\/li>\n<li data-section-id=\"152s1w4\" data-start=\"1675\" data-end=\"1689\">Promociones.<\/li>\n<li data-section-id=\"1t9vx1\" data-start=\"1690\" data-end=\"1713\">Preguntas frecuentes.<\/li>\n<li data-section-id=\"1iybwhi\" data-start=\"1714\" data-end=\"1724\">Eventos.<\/li>\n<\/ul>\n<h3 data-section-id=\"1x49seo\" data-start=\"1726\" data-end=\"1759\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a> y Story<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1761\" data-end=\"2054\">\n<thead data-start=\"1761\" data-end=\"1791\">\n<tr data-start=\"1761\" data-end=\"1791\">\n<th class=\"last:pe-10\" data-start=\"1761\" data-end=\"1782\" data-col-size=\"sm\">Publicaci&oacute;n (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/post\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Post<\/a>)<\/th>\n<th class=\"last:pe-10\" data-start=\"1782\" data-end=\"1791\" data-col-size=\"sm\">Story<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1823\" data-end=\"2054\">\n<tr data-start=\"1823\" data-end=\"1874\">\n<td data-start=\"1823\" data-end=\"1848\" data-col-size=\"sm\">Permanece en el perfil<\/td>\n<td data-start=\"1848\" data-end=\"1874\" data-col-size=\"sm\">Desaparece en 24 horas<\/td>\n<\/tr>\n<tr data-start=\"1875\" data-end=\"1934\">\n<td data-start=\"1875\" data-end=\"1896\" data-col-size=\"sm\">Aparece en el feed<\/td>\n<td data-start=\"1896\" data-end=\"1934\" data-col-size=\"sm\">Aparece en la secci&oacute;n de historias<\/td>\n<\/tr>\n<tr data-start=\"1935\" data-end=\"1986\">\n<td data-start=\"1935\" data-end=\"1961\" data-col-size=\"sm\">Suele ser m&aacute;s elaborada<\/td>\n<td data-start=\"1961\" data-end=\"1986\" data-col-size=\"sm\">M&aacute;s r&aacute;pida e informal<\/td>\n<\/tr>\n<tr data-start=\"1987\" data-end=\"2054\">\n<td data-start=\"1987\" data-end=\"2022\" data-col-size=\"sm\">Genera interacci&oacute;n a largo plazo<\/td>\n<td data-start=\"2022\" data-end=\"2054\" data-col-size=\"sm\">Genera interacci&oacute;n inmediata<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"19e7lab\" data-start=\"2056\" data-end=\"2077\">Uso para empresas<\/h3>\n<p data-start=\"2078\" data-end=\"2113\">Las empresas utilizan Stories para:<\/p>\n<ul data-start=\"2114\" data-end=\"2246\">\n<li data-section-id=\"1996i2d\" data-start=\"2114\" data-end=\"2134\">Mostrar productos.<\/li>\n<li data-section-id=\"1efhmex\" data-start=\"2135\" data-end=\"2159\">Compartir promociones.<\/li>\n<li data-section-id=\"36efta\" data-start=\"2160\" data-end=\"2189\">Publicar detr&aacute;s de c&aacute;maras.<\/li>\n<li data-section-id=\"ueyzf5\" data-start=\"2190\" data-end=\"2211\">Realizar encuestas.<\/li>\n<li data-section-id=\"12vfr3n\" data-start=\"2212\" data-end=\"2246\">Responder preguntas de clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"1looe0a\" data-start=\"2248\" data-end=\"2284\">Importancia en marketing digital<\/h3>\n<p data-start=\"2285\" data-end=\"2449\">Las Stories son una de las funciones m&aacute;s utilizadas de Instagram porque ofrecen gran visibilidad y permiten una comunicaci&oacute;n directa y frecuente con los seguidores.<\/p>\n<p data-start=\"2451\" data-end=\"2680\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2463\" data-end=\"2679\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Instagram Stories<\/a> es una funci&oacute;n de Instagram que permite publicar fotos, videos y contenido interactivo de forma temporal durante 24 horas para conectar y comunicarse con la audiencia de manera r&aacute;pida y din&aacute;mica<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Instagram Stories<\/a> (Historias de Instagram) son publicaciones temporales que aparecen en la parte superior de la aplicaci&oacute;n de Instagram y que desaparecen autom&aacute;ticamente despu&eacute;s de 24 horas, a menos que se guarden en las historias destacadas. Permiten compartir contenido r&aacute;pido, informal e interactivo con los seguidores. &iquest;Para qu&eacute; sirven? Compartir momentos del d&iacute;a a d&iacute;a. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/instagram-stories\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Instagram Stories<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-390","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/390\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/390\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}