{"id":387,"date":"2026-06-04T23:36:16","date_gmt":"2026-06-04T21:36:16","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=387"},"modified":"2026-06-05T23:40:26","modified_gmt":"2026-06-05T21:40:26","slug":"influencer","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/","title":{"rendered":"Influencer"},"content":{"rendered":"<p data-start=\"0\" data-end=\"212\"><strong data-start=\"0\" data-end=\"14\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/strong> es una persona que tiene la capacidad de influir en las decisiones, opiniones o comportamientos de una audiencia a trav&eacute;s de sus contenidos en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, blogs, videos o plataformas digitales.<\/p>\n<p data-start=\"214\" data-end=\"322\">Los influencers suelen contar con una comunidad de seguidores que conf&iacute;a en sus recomendaciones y opiniones.<\/p>\n<h3 data-section-id=\"d8boku\" data-start=\"324\" data-end=\"358\">&iquest;Para qu&eacute; sirve un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a>?<\/h3>\n<p data-start=\"359\" data-end=\"401\">Las marcas colaboran con influencers para:<\/p>\n<ul data-start=\"402\" data-end=\"553\">\n<li data-section-id=\"18d64ys\" data-start=\"402\" data-end=\"438\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"58p5o3\" data-start=\"439\" data-end=\"478\">Aumentar la visibilidad de una marca.<\/li>\n<li data-section-id=\"5hbs5z\" data-start=\"479\" data-end=\"499\">Generar confianza.<\/li>\n<li data-section-id=\"bteua7\" data-start=\"500\" data-end=\"534\">Llegar a <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a> espec&iacute;ficas.<\/li>\n<li data-section-id=\"r48s7k\" data-start=\"535\" data-end=\"553\">Impulsar ventas.<\/li>\n<\/ul>\n<h3 data-section-id=\"1ytvb8b\" data-start=\"555\" data-end=\"591\">&iquest;D&oacute;nde trabajan los influencers?<\/h3>\n<ul data-start=\"592\" data-end=\"811\">\n<li data-section-id=\"15a85x\" data-start=\"592\" data-end=\"631\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"632\" data-end=\"671\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"672\" data-end=\"711\"><span class=\"\" data-state=\"closed\">YouTube<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"712\" data-end=\"751\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"752\" data-end=\"791\"><span class=\"\" data-state=\"closed\">X (Twitter)<\/span><\/li>\n<li data-section-id=\"6phonb\" data-start=\"792\" data-end=\"811\">Blogs y podcasts.<\/li>\n<\/ul>\n<h3 data-section-id=\"947g02\" data-start=\"813\" data-end=\"837\">Tipos de influencers<\/h3>\n<h4 data-start=\"839\" data-end=\"859\">Nano <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/h4>\n<ul data-start=\"860\" data-end=\"940\">\n<li data-section-id=\"dklkzp\" data-start=\"860\" data-end=\"894\">Entre 1,000 y 10,000 seguidores.<\/li>\n<li data-section-id=\"12ucc9p\" data-start=\"895\" data-end=\"940\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audiencias<\/a> peque&ntilde;as pero muy comprometidas.<\/li>\n<\/ul>\n<h4 data-start=\"942\" data-end=\"963\">Micro <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/h4>\n<ul data-start=\"964\" data-end=\"1041\">\n<li data-section-id=\"1lt1e6d\" data-start=\"964\" data-end=\"1000\">Entre 10,000 y 100,000 seguidores.<\/li>\n<li data-section-id=\"1bjnq9n\" data-start=\"1001\" data-end=\"1041\">Alta interacci&oacute;n y nichos espec&iacute;ficos.<\/li>\n<\/ul>\n<h4 data-start=\"1043\" data-end=\"1064\">Macro <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/h4>\n<ul data-start=\"1065\" data-end=\"1122\">\n<li data-section-id=\"8iy9\" data-start=\"1065\" data-end=\"1106\">Entre 100,000 y 1 mill&oacute;n de seguidores.<\/li>\n<li data-section-id=\"1yb82fv\" data-start=\"1107\" data-end=\"1122\">Gran alcance.<\/li>\n<\/ul>\n<h4 data-start=\"1124\" data-end=\"1144\">Mega <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/h4>\n<ul data-start=\"1145\" data-end=\"1225\">\n<li data-section-id=\"1qp1rmb\" data-start=\"1145\" data-end=\"1177\">M&aacute;s de 1 mill&oacute;n de seguidores.<\/li>\n<li data-section-id=\"1jenhm0\" data-start=\"1178\" data-end=\"1225\">Generalmente celebridades o figuras p&uacute;blicas.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1227\" data-end=\"1247\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1248\" data-end=\"1335\">Una marca de suplementos deportivos puede colaborar con un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a> fitness para que:<\/p>\n<ul data-start=\"1336\" data-end=\"1446\">\n<li data-section-id=\"zxisi4\" data-start=\"1336\" data-end=\"1357\">Pruebe un producto.<\/li>\n<li data-section-id=\"155jb44\" data-start=\"1358\" data-end=\"1384\">Comparta su experiencia.<\/li>\n<li data-section-id=\"3ooja3\" data-start=\"1385\" data-end=\"1406\">Muestre resultados.<\/li>\n<li data-section-id=\"193p4z8\" data-start=\"1407\" data-end=\"1446\">Recomiende la marca a sus seguidores.<\/li>\n<\/ul>\n<h3 data-section-id=\"9wf75b\" data-start=\"1448\" data-end=\"1491\">Beneficios del marketing de influencers<\/h3>\n<ul data-start=\"1492\" data-end=\"1635\">\n<li data-section-id=\"1x3fibc\" data-start=\"1492\" data-end=\"1513\">Mayor credibilidad.<\/li>\n<li data-section-id=\"1jt16qw\" data-start=\"1514\" data-end=\"1535\">Alcance segmentado.<\/li>\n<li data-section-id=\"ievqz4\" data-start=\"1536\" data-end=\"1576\">Incremento de reconocimiento de marca.<\/li>\n<li data-section-id=\"146652p\" data-start=\"1577\" data-end=\"1600\">Generaci&oacute;n de ventas.<\/li>\n<li data-section-id=\"nqdk0c\" data-start=\"1601\" data-end=\"1635\">Creaci&oacute;n de contenido aut&eacute;ntico.<\/li>\n<\/ul>\n<h3 data-section-id=\"h52xgk\" data-start=\"1637\" data-end=\"1678\">Caracter&iacute;sticas de un buen <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a><\/h3>\n<ul data-start=\"1679\" data-end=\"1789\">\n<li data-section-id=\"1ysu2ls\" data-start=\"1679\" data-end=\"1694\">Credibilidad.<\/li>\n<li data-section-id=\"121cgit\" data-start=\"1695\" data-end=\"1719\">Conocimiento del tema.<\/li>\n<li data-section-id=\"1d8p071\" data-start=\"1720\" data-end=\"1741\">Buena comunicaci&oacute;n.<\/li>\n<li data-section-id=\"1olxaho\" data-start=\"1742\" data-end=\"1761\">Comunidad activa.<\/li>\n<li data-section-id=\"euj4l0\" data-start=\"1762\" data-end=\"1789\">Alto nivel de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1gnfbyz\" data-start=\"1791\" data-end=\"1835\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a> y celebridad<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1837\" data-end=\"2127\">\n<thead data-start=\"1837\" data-end=\"1864\">\n<tr data-start=\"1837\" data-end=\"1864\">\n<th class=\"last:pe-10\" data-start=\"1837\" data-end=\"1850\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1850\" data-end=\"1864\" data-col-size=\"md\">Celebridad<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1893\" data-end=\"2127\">\n<tr data-start=\"1893\" data-end=\"1993\">\n<td data-start=\"1893\" data-end=\"1937\" data-col-size=\"md\">Creci&oacute; principalmente en medios digitales<\/td>\n<td data-start=\"1937\" data-end=\"1993\" data-col-size=\"md\">Generalmente proviene de TV, cine, m&uacute;sica o deportes<\/td>\n<\/tr>\n<tr data-start=\"1994\" data-end=\"2065\">\n<td data-start=\"1994\" data-end=\"2031\" data-col-size=\"md\">Suele tener una audiencia de nicho<\/td>\n<td data-start=\"2031\" data-end=\"2065\" data-col-size=\"md\">Tiene una audiencia m&aacute;s amplia<\/td>\n<\/tr>\n<tr data-start=\"2066\" data-end=\"2127\">\n<td data-start=\"2066\" data-end=\"2098\" data-col-size=\"md\">Mayor cercan&iacute;a con seguidores<\/td>\n<td data-start=\"2098\" data-end=\"2127\" data-col-size=\"md\">Menor interacci&oacute;n directa<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"swg25u\" data-start=\"2129\" data-end=\"2140\">Ejemplo<\/h3>\n<p data-start=\"2141\" data-end=\"2311\">Un creador de contenido especializado en nutrici&oacute;n deportiva puede influir en las decisiones de compra de su audiencia al recomendar una prote&iacute;na o suplemento espec&iacute;fico.<\/p>\n<h3 data-section-id=\"1hwbdpp\" data-start=\"2313\" data-end=\"2346\">Importancia para las empresas<\/h3>\n<p data-start=\"2347\" data-end=\"2498\">El marketing de influencers se ha convertido en una estrategia clave porque permite conectar con potenciales clientes de forma m&aacute;s cercana y aut&eacute;ntica.<\/p>\n<p data-start=\"2500\" data-end=\"2711\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2512\" data-end=\"2710\">un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a> es una persona con capacidad de influir en las decisiones y opiniones de una audiencia digital, gracias a la confianza y alcance que ha desarrollado en sus plataformas de contenido<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a> es una persona que tiene la capacidad de influir en las decisiones, opiniones o comportamientos de una audiencia a trav&eacute;s de sus contenidos en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>, blogs, videos o plataformas digitales. Los influencers suelen contar con una comunidad de seguidores que conf&iacute;a en sus recomendaciones y opiniones. &iquest;Para qu&eacute; sirve un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">influencer<\/a>? Las marcas &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/influencer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-387","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/387\/revisions"}],"predecessor-version":[{"id":389,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/387\/revisions\/389"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}