{"id":373,"date":"2026-06-04T21:37:03","date_gmt":"2026-06-04T19:37:03","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=373"},"modified":"2026-06-05T21:39:20","modified_gmt":"2026-06-05T19:39:20","slug":"homepage","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/","title":{"rendered":"Homepage"},"content":{"rendered":"<p data-start=\"0\" data-end=\"157\"><strong data-start=\"0\" data-end=\"12\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/strong> es la <strong data-start=\"19\" data-end=\"74\">p&aacute;gina principal o p&aacute;gina de inicio de un sitio web<\/strong>. Es la primera p&aacute;gina que normalmente ven los visitantes al ingresar a un dominio.<\/p>\n<p data-start=\"159\" data-end=\"268\">Funciona como la puerta de entrada al sitio y gu&iacute;a a los usuarios hacia las diferentes secciones disponibles.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"270\" data-end=\"290\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"291\" data-end=\"527\">\n<li data-section-id=\"1ukrs9k\" data-start=\"291\" data-end=\"332\">Presentar la empresa, marca o proyecto.<\/li>\n<li data-section-id=\"1uwhsau\" data-start=\"333\" data-end=\"366\">Mostrar informaci&oacute;n importante.<\/li>\n<li data-section-id=\"j6h0kp\" data-start=\"367\" data-end=\"393\">Facilitar la navegaci&oacute;n.<\/li>\n<li data-section-id=\"1ww8tr6\" data-start=\"394\" data-end=\"471\">Dirigir a los usuarios hacia productos, servicios o contenidos espec&iacute;ficos.<\/li>\n<li data-section-id=\"1vi5frp\" data-start=\"472\" data-end=\"527\">Generar conversiones (ventas, registros o contactos).<\/li>\n<\/ul>\n<h3 data-section-id=\"swg25u\" data-start=\"529\" data-end=\"540\">Ejemplo<\/h3>\n<p data-start=\"541\" data-end=\"564\">Si una persona entra a:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/www\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>www<\/a>.miempresa.com<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"597\" data-end=\"660\">la primera p&aacute;gina que se carga generalmente es la <strong data-start=\"647\" data-end=\"659\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/strong>.<\/p>\n<h3 data-section-id=\"1hlk7zj\" data-start=\"662\" data-end=\"699\">Elementos comunes de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/h3>\n<ul data-start=\"700\" data-end=\"911\">\n<li data-section-id=\"oix058\" data-start=\"700\" data-end=\"721\">Logo de la empresa.<\/li>\n<li data-section-id=\"6jwgt2\" data-start=\"722\" data-end=\"743\">Men&uacute; de navegaci&oacute;n.<\/li>\n<li data-section-id=\"lq1dkw\" data-start=\"744\" data-end=\"763\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> principal.<\/li>\n<li data-section-id=\"v97z5\" data-start=\"764\" data-end=\"788\">Informaci&oacute;n destacada.<\/li>\n<li data-section-id=\"9krrsn\" data-start=\"789\" data-end=\"825\">Productos o servicios principales.<\/li>\n<li data-section-id=\"1jyk97h\" data-start=\"826\" data-end=\"855\">Llamados a la acci&oacute;n (CTA).<\/li>\n<li data-section-id=\"1oo5ovh\" data-start=\"856\" data-end=\"880\">Testimonios o rese&ntilde;as.<\/li>\n<li data-section-id=\"fbxft1\" data-start=\"881\" data-end=\"901\">Datos de contacto.<\/li>\n<li data-section-id=\"y5c1dv\" data-start=\"902\" data-end=\"911\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/footer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Footer<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1iup1mx\" data-start=\"913\" data-end=\"934\">Estructura b&aacute;sica<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/header\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">HEADER<\/a>\n&darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> principal\n&darr;\nProductos o servicios\n&darr;\nInformaci&oacute;n destacada\n&darr;\nTestimonios\n&darr;\nContacto\n&darr;\n<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/footer\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">FOOTER<\/a><\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1057\" data-end=\"1077\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1078\" data-end=\"1134\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">homepage<\/a> de una tienda de suplementos podr&iacute;a incluir:<\/p>\n<ul data-start=\"1135\" data-end=\"1257\">\n<li data-section-id=\"1anetl3\" data-start=\"1135\" data-end=\"1160\">Promociones destacadas.<\/li>\n<li data-section-id=\"66r5hi\" data-start=\"1161\" data-end=\"1186\">Productos m&aacute;s vendidos.<\/li>\n<li data-section-id=\"rt7e1v\" data-start=\"1187\" data-end=\"1212\">Beneficios de la marca.<\/li>\n<li data-section-id=\"17zx5c1\" data-start=\"1213\" data-end=\"1231\">Bot&oacute;n de compra.<\/li>\n<li data-section-id=\"19r633m\" data-start=\"1232\" data-end=\"1257\">Formulario de contacto.<\/li>\n<\/ul>\n<h3 data-section-id=\"1d8w02x\" data-start=\"1259\" data-end=\"1295\">Beneficios de una buena <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/h3>\n<ul data-start=\"1296\" data-end=\"1456\">\n<li data-section-id=\"1bw2nhp\" data-start=\"1296\" data-end=\"1332\">Mejora la experiencia del usuario.<\/li>\n<li data-section-id=\"7zyf1i\" data-start=\"1333\" data-end=\"1368\">Aumenta el tiempo de permanencia.<\/li>\n<li data-section-id=\"1otabgb\" data-start=\"1369\" data-end=\"1394\">Facilita la navegaci&oacute;n.<\/li>\n<li data-section-id=\"ekn2ty\" data-start=\"1395\" data-end=\"1425\">Incrementa las conversiones.<\/li>\n<li data-section-id=\"a6i5av\" data-start=\"1426\" data-end=\"1456\">Refuerza la imagen de marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"1qmvtwj\" data-start=\"1458\" data-end=\"1502\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1504\" data-end=\"1778\">\n<thead data-start=\"1504\" data-end=\"1531\">\n<tr data-start=\"1504\" data-end=\"1531\">\n<th class=\"last:pe-10\" data-start=\"1504\" data-end=\"1515\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1515\" data-end=\"1531\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1560\" data-end=\"1778\">\n<tr data-start=\"1560\" data-end=\"1634\">\n<td data-start=\"1560\" data-end=\"1589\" data-col-size=\"sm\">P&aacute;gina principal del sitio<\/td>\n<td data-start=\"1589\" data-end=\"1634\" data-col-size=\"md\">P&aacute;gina creada para una campa&ntilde;a espec&iacute;fica<\/td>\n<\/tr>\n<tr data-start=\"1635\" data-end=\"1709\">\n<td data-start=\"1635\" data-end=\"1673\" data-col-size=\"sm\">Tiene m&uacute;ltiples enlaces y secciones<\/td>\n<td data-start=\"1673\" data-end=\"1709\" data-col-size=\"md\">Est&aacute; enfocada en una sola acci&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"1710\" data-end=\"1778\">\n<td data-start=\"1710\" data-end=\"1745\" data-col-size=\"sm\">Presenta toda la empresa o marca<\/td>\n<td data-start=\"1745\" data-end=\"1778\" data-col-size=\"md\">Busca una conversi&oacute;n concreta<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1looe0a\" data-start=\"1780\" data-end=\"1816\">Importancia en marketing digital<\/h3>\n<p data-start=\"1817\" data-end=\"2008\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">homepage<\/a> suele ser una de las p&aacute;ginas m&aacute;s visitadas de un sitio web, por lo que es clave para generar una buena primera impresi&oacute;n y orientar a los usuarios hacia los objetivos del negocio.<\/p>\n<h3 data-section-id=\"1pi7ids\" data-start=\"2010\" data-end=\"2030\">Relaci&oacute;n con SEO<\/h3>\n<p data-start=\"2031\" data-end=\"2174\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">homepage<\/a> bien optimizada puede ayudar a mejorar la visibilidad del sitio en buscadores y distribuir autoridad hacia otras p&aacute;ginas internas.<\/p>\n<p data-start=\"2176\" data-end=\"2389\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2188\" data-end=\"2388\">la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a> es la p&aacute;gina principal de un sitio web, dise&ntilde;ada para presentar la marca, facilitar la navegaci&oacute;n y dirigir a los visitantes hacia la informaci&oacute;n, productos o servicios m&aacute;s importantes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a> es la p&aacute;gina principal o p&aacute;gina de inicio de un sitio web. Es la primera p&aacute;gina que normalmente ven los visitantes al ingresar a un dominio. Funciona como la puerta de entrada al sitio y gu&iacute;a a los usuarios hacia las diferentes secciones disponibles. &iquest;Para qu&eacute; sirve? Presentar la empresa, marca o proyecto. Mostrar &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/homepage\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-373","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/373\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/373\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}