{"id":354,"date":"2026-06-04T21:03:22","date_gmt":"2026-06-04T19:03:22","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=354"},"modified":"2026-06-05T21:08:19","modified_gmt":"2026-06-05T19:08:19","slug":"google-trends","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/","title":{"rendered":"Google Trends"},"content":{"rendered":"<p data-start=\"0\" data-end=\"207\"><strong data-start=\"0\" data-end=\"17\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a><\/strong> es una herramienta gratuita de <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a><\/span> que permite analizar la popularidad de palabras clave y temas seg&uacute;n las b&uacute;squedas realizadas por los usuarios en Google.<\/p>\n<p data-start=\"209\" data-end=\"331\">Ayuda a conocer qu&eacute; temas son tendencia, cu&aacute;ndo aumentan o disminuyen las b&uacute;squedas y en qu&eacute; lugares tienen mayor inter&eacute;s.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"333\" data-end=\"353\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"354\" data-end=\"568\">\n<li data-section-id=\"1manl38\" data-start=\"354\" data-end=\"391\">Identificar tendencias de b&uacute;squeda.<\/li>\n<li data-section-id=\"1gax85w\" data-start=\"392\" data-end=\"418\">Comparar palabras clave.<\/li>\n<li data-section-id=\"16vxy94\" data-start=\"419\" data-end=\"447\">Crear contenido relevante.<\/li>\n<li data-section-id=\"z1waw8\" data-start=\"448\" data-end=\"470\">Investigar mercados.<\/li>\n<li data-section-id=\"f6o3qh\" data-start=\"471\" data-end=\"520\">Mejorar estrategias de SEO y marketing digital.<\/li>\n<li data-section-id=\"5fnp2a\" data-start=\"521\" data-end=\"568\">Detectar temas de inter&eacute;s para una audiencia.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"570\" data-end=\"589\">&iquest;C&oacute;mo funciona?<\/h3>\n<p data-start=\"590\" data-end=\"652\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> muestra el inter&eacute;s de b&uacute;squeda en una escala de:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>0 a 100<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"675\" data-end=\"681\">Donde:<\/p>\n<ul data-start=\"682\" data-end=\"804\">\n<li data-section-id=\"1m4boso\" data-start=\"682\" data-end=\"724\"><strong data-start=\"684\" data-end=\"691\">100<\/strong> = Momento de m&aacute;xima popularidad.<\/li>\n<li data-section-id=\"1fjk2fr\" data-start=\"725\" data-end=\"754\"><strong data-start=\"727\" data-end=\"733\">50<\/strong> = Popularidad media.<\/li>\n<li data-section-id=\"14mrebs\" data-start=\"755\" data-end=\"804\"><strong data-start=\"757\" data-end=\"762\">0<\/strong> = Datos insuficientes o muy poco inter&eacute;s.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"806\" data-end=\"826\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"827\" data-end=\"856\">Si comparas las b&uacute;squedas de:<\/p>\n<ul data-start=\"858\" data-end=\"883\">\n<li data-section-id=\"1h14d1y\" data-start=\"858\" data-end=\"870\">&laquo;Prote&iacute;na&raquo;<\/li>\n<li data-section-id=\"1w5xw8f\" data-start=\"871\" data-end=\"883\">&laquo;Creatina&raquo;<\/li>\n<\/ul>\n<p data-start=\"885\" data-end=\"1001\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> mostrar&aacute; cu&aacute;l de los dos t&eacute;rminos ha sido m&aacute;s buscado y c&oacute;mo ha evolucionado su inter&eacute;s con el tiempo.<\/p>\n<h3 data-section-id=\"hub8ns\" data-start=\"1003\" data-end=\"1029\">Informaci&oacute;n que ofrece<\/h3>\n<ul data-start=\"1030\" data-end=\"1169\">\n<li data-section-id=\"og0gei\" data-start=\"1030\" data-end=\"1053\">Tendencias por fecha.<\/li>\n<li data-section-id=\"1uv904n\" data-start=\"1054\" data-end=\"1085\">Tendencias por pa&iacute;s o regi&oacute;n.<\/li>\n<li data-section-id=\"ri1pwg\" data-start=\"1086\" data-end=\"1107\">Temas relacionados.<\/li>\n<li data-section-id=\"1bmpte6\" data-start=\"1108\" data-end=\"1133\">Consultas relacionadas.<\/li>\n<li data-section-id=\"1j3i6ft\" data-start=\"1134\" data-end=\"1169\">Comparaci&oacute;n entre palabras clave.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1171\" data-end=\"1185\">Beneficios<\/h3>\n<ul data-start=\"1186\" data-end=\"1359\">\n<li data-section-id=\"15l8gft\" data-start=\"1186\" data-end=\"1200\">Es gratuita.<\/li>\n<li data-section-id=\"3s6rtv\" data-start=\"1201\" data-end=\"1240\">Proporciona datos reales de b&uacute;squeda.<\/li>\n<li data-section-id=\"1tk9uca\" data-start=\"1241\" data-end=\"1285\">Ayuda a detectar oportunidades de mercado.<\/li>\n<li data-section-id=\"seji7b\" data-start=\"1286\" data-end=\"1317\">Permite anticipar tendencias.<\/li>\n<li data-section-id=\"1tyectk\" data-start=\"1318\" data-end=\"1359\">Facilita la planificaci&oacute;n de contenido.<\/li>\n<\/ul>\n<h3 data-section-id=\"iev4a1\" data-start=\"1361\" data-end=\"1380\">Ejemplos de uso<\/h3>\n<h4 data-start=\"1382\" data-end=\"1390\">SEO<\/h4>\n<p data-start=\"1391\" data-end=\"1465\">Identificar palabras clave con mayor inter&eacute;s para posicionar un sitio web.<\/p>\n<h4 data-start=\"1467\" data-end=\"1489\">Marketing Digital<\/h4>\n<p data-start=\"1490\" data-end=\"1552\">Descubrir qu&eacute; productos o servicios est&aacute;n siendo m&aacute;s buscados.<\/p>\n<h4 data-start=\"1554\" data-end=\"1579\">Comercio electr&oacute;nico<\/h4>\n<p data-start=\"1580\" data-end=\"1616\">Detectar temporadas de alta demanda.<\/p>\n<h4 data-start=\"1618\" data-end=\"1637\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes Sociales<\/a><\/h4>\n<p data-start=\"1638\" data-end=\"1676\">Crear contenido sobre temas populares.<\/p>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1678\" data-end=\"1701\">Ejemplo empresarial<\/h3>\n<p data-start=\"1702\" data-end=\"1776\">Una tienda de suplementos puede analizar cu&aacute;ndo aumentan las b&uacute;squedas de:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>creatina<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1800\" data-end=\"1874\">y programar campa&ntilde;as publicitarias durante esos per&iacute;odos de mayor inter&eacute;s.<\/p>\n<h3 data-section-id=\"86h47b\" data-start=\"1876\" data-end=\"1929\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-analytics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Analytics<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1931\" data-end=\"2205\">\n<thead data-start=\"1931\" data-end=\"1967\">\n<tr data-start=\"1931\" data-end=\"1967\">\n<th class=\"last:pe-10\" data-start=\"1931\" data-end=\"1947\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1947\" data-end=\"1967\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-analytics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Analytics<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2004\" data-end=\"2205\">\n<tr data-start=\"2004\" data-end=\"2072\">\n<td data-start=\"2004\" data-end=\"2034\" data-col-size=\"sm\">Analiza b&uacute;squedas en Google<\/td>\n<td data-start=\"2034\" data-end=\"2072\" data-col-size=\"sm\">Analiza visitantes de tu sitio web<\/td>\n<\/tr>\n<tr data-start=\"2073\" data-end=\"2137\">\n<td data-start=\"2073\" data-end=\"2104\" data-col-size=\"sm\">Muestra tendencias generales<\/td>\n<td data-start=\"2104\" data-end=\"2137\" data-col-size=\"sm\">Muestra datos de tus usuarios<\/td>\n<\/tr>\n<tr data-start=\"2138\" data-end=\"2205\">\n<td data-start=\"2138\" data-end=\"2165\" data-col-size=\"sm\">Investigaci&oacute;n de mercado<\/td>\n<td data-start=\"2165\" data-end=\"2205\" data-col-size=\"sm\">An&aacute;lisis de tr&aacute;fico y comportamiento<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"fnl5kv\" data-start=\"2207\" data-end=\"2222\">Importancia<\/h3>\n<p data-start=\"2223\" data-end=\"2348\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> es muy &uacute;til para tomar decisiones basadas en datos reales sobre lo que las personas est&aacute;n buscando en internet.<\/p>\n<p data-start=\"2350\" data-end=\"2583\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2362\" data-end=\"2582\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> es una herramienta gratuita de Google que permite analizar la popularidad y evoluci&oacute;n de b&uacute;squedas y tendencias a lo largo del tiempo para apoyar estrategias de marketing, SEO e investigaci&oacute;n de mercado<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> es una herramienta gratuita de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a> que permite analizar la popularidad de palabras clave y temas seg&uacute;n las b&uacute;squedas realizadas por los usuarios en Google. Ayuda a conocer qu&eacute; temas son tendencia, cu&aacute;ndo aumentan o disminuyen las b&uacute;squedas y en qu&eacute; lugares tienen mayor inter&eacute;s. &iquest;Para qu&eacute; sirve? Identificar tendencias de b&uacute;squeda. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-trends\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Trends<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-354","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/354\/revisions"}],"predecessor-version":[{"id":355,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/354\/revisions\/355"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}