{"id":344,"date":"2026-06-04T20:47:14","date_gmt":"2026-06-04T18:47:14","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=344"},"modified":"2026-06-05T20:50:03","modified_gmt":"2026-06-05T18:50:03","slug":"google-ads","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<p data-start=\"0\" data-end=\"265\"><strong data-start=\"0\" data-end=\"14\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/strong> es la plataforma de publicidad en l&iacute;nea de <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> que permite a empresas y emprendedores crear anuncios para promocionar productos, servicios o marcas en los resultados de b&uacute;squeda de Google y en otros sitios asociados.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"267\" data-end=\"287\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"288\" data-end=\"462\">\n<li data-section-id=\"1no3mvp\" data-start=\"288\" data-end=\"305\">Generar ventas.<\/li>\n<li data-section-id=\"1e2rkor\" data-start=\"306\" data-end=\"347\">Conseguir clientes potenciales (leads).<\/li>\n<li data-section-id=\"s95pgy\" data-start=\"348\" data-end=\"382\">Aumentar visitas a un sitio web.<\/li>\n<li data-section-id=\"18d64ys\" data-start=\"383\" data-end=\"419\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"g4h74k\" data-start=\"420\" data-end=\"462\">Incrementar la visibilidad de una marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"1xqh9oj\" data-start=\"464\" data-end=\"497\">&iquest;D&oacute;nde aparecen los anuncios?<\/h3>\n<p data-start=\"498\" data-end=\"531\">Los anuncios pueden mostrarse en:<\/p>\n<ul data-start=\"532\" data-end=\"741\">\n<li data-section-id=\"jp7zno\" data-start=\"532\" data-end=\"597\"><span class=\"\" data-state=\"closed\">Google Search<\/span> (resultados de b&uacute;squeda).<\/li>\n<li data-section-id=\"a726fv\" data-start=\"598\" data-end=\"638\"><span class=\"\" data-state=\"closed\">YouTube<\/span>.<\/li>\n<li data-section-id=\"5ni8e7\" data-start=\"639\" data-end=\"702\"><span class=\"\" data-state=\"closed\">Google Display Network<\/span> (sitios web asociados).<\/li>\n<li data-section-id=\"1li24qe\" data-start=\"703\" data-end=\"726\">Aplicaciones m&oacute;viles.<\/li>\n<li data-section-id=\"1apfw68\" data-start=\"727\" data-end=\"741\">Google Maps.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"743\" data-end=\"762\">&iquest;C&oacute;mo funciona?<\/h3>\n<p data-start=\"763\" data-end=\"834\">Los anunciantes seleccionan palabras clave relacionadas con su negocio.<\/p>\n<p data-start=\"836\" data-end=\"848\">Por ejemplo:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>prote&iacute;na para gimnasio<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"886\" data-end=\"952\">Cuando alguien busca ese t&eacute;rmino, Google puede mostrar el anuncio.<\/p>\n<h3 data-section-id=\"ays54b\" data-start=\"954\" data-end=\"975\">Tipos de campa&ntilde;as<\/h3>\n<h4 data-start=\"977\" data-end=\"999\">B&uacute;squeda (Search)<\/h4>\n<p data-start=\"1000\" data-end=\"1081\">Anuncios de texto que aparecen en Google cuando una persona realiza una b&uacute;squeda.<\/p>\n<h4 data-start=\"1083\" data-end=\"1095\">Display<\/h4>\n<p data-start=\"1096\" data-end=\"1151\">Anuncios gr&aacute;ficos que aparecen en sitios web asociados.<\/p>\n<h4 data-start=\"1153\" data-end=\"1163\">Video<\/h4>\n<p data-start=\"1164\" data-end=\"1200\">Anuncios que se muestran en YouTube.<\/p>\n<h4 data-start=\"1202\" data-end=\"1215\">Shopping<\/h4>\n<p data-start=\"1216\" data-end=\"1271\">Anuncios de productos con imagen, precio y descripci&oacute;n.<\/p>\n<h4 data-start=\"1273\" data-end=\"1293\">Performance Max<\/h4>\n<p data-start=\"1294\" data-end=\"1370\">Campa&ntilde;as automatizadas que muestran anuncios en m&uacute;ltiples canales de Google.<\/p>\n<h3 data-section-id=\"14bt9b2\" data-start=\"1372\" data-end=\"1390\">Modelo de pago<\/h3>\n<p data-start=\"1391\" data-end=\"1436\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> suele funcionar bajo modelos como:<\/p>\n<ul data-start=\"1437\" data-end=\"1538\">\n<li data-section-id=\"o8eou3\" data-start=\"1437\" data-end=\"1464\"><strong data-start=\"1439\" data-end=\"1446\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a><\/strong> (Costo por Clic).<\/li>\n<li data-section-id=\"14pp7au\" data-start=\"1465\" data-end=\"1503\"><strong data-start=\"1467\" data-end=\"1474\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a><\/strong> (Costo por Mil Impresiones).<\/li>\n<li data-section-id=\"33vnax\" data-start=\"1504\" data-end=\"1538\"><strong data-start=\"1506\" data-end=\"1513\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/strong> (Costo por Adquisici&oacute;n).<\/li>\n<\/ul>\n<h3 data-section-id=\"1nz1i5o\" data-start=\"1540\" data-end=\"1564\">M&eacute;tricas importantes<\/h3>\n<ul data-start=\"1565\" data-end=\"1626\">\n<li data-section-id=\"1qjetc8\" data-start=\"1565\" data-end=\"1579\">Impresiones.<\/li>\n<li data-section-id=\"1v05lrk\" data-start=\"1580\" data-end=\"1588\">Clics.<\/li>\n<li data-section-id=\"1j40z8j\" data-start=\"1589\" data-end=\"1595\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>.<\/li>\n<li data-section-id=\"1j40w7q\" data-start=\"1596\" data-end=\"1602\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a>.<\/li>\n<li data-section-id=\"awhnk8\" data-start=\"1603\" data-end=\"1618\">Conversiones.<\/li>\n<li data-section-id=\"179yurt\" data-start=\"1619\" data-end=\"1626\">ROAS.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1628\" data-end=\"1648\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1649\" data-end=\"1719\">Una tienda de suplementos deportivos crea una campa&ntilde;a para la palabra:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>creatina monohidratada<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1757\" data-end=\"1865\">Cuando un usuario busca ese t&eacute;rmino en Google, puede ver el anuncio de la tienda en los primeros resultados.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1867\" data-end=\"1881\">Beneficios<\/h3>\n<ul data-start=\"1882\" data-end=\"2010\">\n<li data-section-id=\"1mmiffo\" data-start=\"1882\" data-end=\"1903\">Resultados r&aacute;pidos.<\/li>\n<li data-section-id=\"1bgkxcc\" data-start=\"1904\" data-end=\"1927\">Segmentaci&oacute;n precisa.<\/li>\n<li data-section-id=\"1wqnvid\" data-start=\"1928\" data-end=\"1954\">Control del presupuesto.<\/li>\n<li data-section-id=\"fomc0e\" data-start=\"1955\" data-end=\"1972\">Alcance masivo.<\/li>\n<li data-section-id=\"18fgzop\" data-start=\"1973\" data-end=\"2010\">Medici&oacute;n detallada del rendimiento.<\/li>\n<\/ul>\n<h3 data-section-id=\"o4i7vx\" data-start=\"2012\" data-end=\"2049\">Diferencia entre SEO y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2051\" data-end=\"2249\">\n<thead data-start=\"2051\" data-end=\"2071\">\n<tr data-start=\"2051\" data-end=\"2071\">\n<th class=\"last:pe-10\" data-start=\"2051\" data-end=\"2057\" data-col-size=\"sm\">SEO<\/th>\n<th class=\"last:pe-10\" data-start=\"2057\" data-end=\"2071\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2088\" data-end=\"2249\">\n<tr data-start=\"2088\" data-end=\"2133\">\n<td data-start=\"2088\" data-end=\"2111\" data-col-size=\"sm\">Resultados org&aacute;nicos<\/td>\n<td data-start=\"2111\" data-end=\"2133\" data-col-size=\"sm\">Resultados de pago<\/td>\n<\/tr>\n<tr data-start=\"2134\" data-end=\"2193\">\n<td data-start=\"2134\" data-end=\"2168\" data-col-size=\"sm\">Requiere tiempo para posicionar<\/td>\n<td data-start=\"2168\" data-end=\"2193\" data-col-size=\"sm\">Visibilidad inmediata<\/td>\n<\/tr>\n<tr data-start=\"2194\" data-end=\"2249\">\n<td data-start=\"2194\" data-end=\"2216\" data-col-size=\"sm\">No se paga por clic<\/td>\n<td data-start=\"2216\" data-end=\"2249\" data-col-size=\"sm\">Generalmente se paga por clic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1x3zdyd\" data-start=\"2251\" data-end=\"2281\">&iquest;Qui&eacute;n utiliza <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a>?<\/h3>\n<ul data-start=\"2282\" data-end=\"2412\">\n<li data-section-id=\"10j522u\" data-start=\"2282\" data-end=\"2301\">Tiendas en l&iacute;nea.<\/li>\n<li data-section-id=\"11g0lj8\" data-start=\"2302\" data-end=\"2326\">Empresas de servicios.<\/li>\n<li data-section-id=\"xb3ha5\" data-start=\"2327\" data-end=\"2342\">Restaurantes.<\/li>\n<li data-section-id=\"1b8re5t\" data-start=\"2343\" data-end=\"2374\">Profesionales independientes.<\/li>\n<li data-section-id=\"hidupg\" data-start=\"2375\" data-end=\"2412\">Grandes marcas y peque&ntilde;os negocios.<\/li>\n<\/ul>\n<p data-start=\"2414\" data-end=\"2662\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2426\" data-end=\"2661\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> es la plataforma publicitaria de Google que permite crear anuncios pagados para aparecer en b&uacute;squedas, sitios web, YouTube y otras propiedades de Google con el objetivo de atraer clientes y generar resultados comerciales<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> es la plataforma de publicidad en l&iacute;nea de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> que permite a empresas y emprendedores crear anuncios para promocionar productos, servicios o marcas en los resultados de b&uacute;squeda de Google y en otros sitios asociados. &iquest;Para qu&eacute; sirve? Generar ventas. Conseguir clientes potenciales (leads). Aumentar visitas a un sitio web. Promocionar productos &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-344","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/344\/revisions"}],"predecessor-version":[{"id":345,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/344\/revisions\/345"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}