{"id":314,"date":"2026-06-03T22:35:27","date_gmt":"2026-06-03T20:35:27","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=314"},"modified":"2026-06-04T22:37:12","modified_gmt":"2026-06-04T20:37:12","slug":"fan-page","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/","title":{"rendered":"Fan Page"},"content":{"rendered":"<p data-start=\"0\" data-end=\"193\"><strong data-start=\"0\" data-end=\"12\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a><\/strong> es una p&aacute;gina empresarial o p&uacute;blica dentro de <span class=\"\" data-state=\"closed\">Facebook<\/span> creada para representar a una empresa, marca, negocio, organizaci&oacute;n, figura p&uacute;blica o comunidad.<\/p>\n<p data-start=\"195\" data-end=\"334\">A diferencia de un perfil personal, una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> est&aacute; dise&ntilde;ada para promocionar actividades, compartir contenido y conectar con seguidores.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"336\" data-end=\"356\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"357\" data-end=\"541\">\n<li data-section-id=\"18d64ys\" data-start=\"357\" data-end=\"393\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"1hkdjnm\" data-start=\"394\" data-end=\"442\">Compartir contenido con clientes y seguidores.<\/li>\n<li data-section-id=\"1ipk6tk\" data-start=\"443\" data-end=\"474\">Crear campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"18ok8xp\" data-start=\"475\" data-end=\"506\">Recibir mensajes y consultas.<\/li>\n<li data-section-id=\"1ef7dcn\" data-start=\"507\" data-end=\"541\">Generar reconocimiento de marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"18cdnms\" data-start=\"543\" data-end=\"578\">Caracter&iacute;sticas de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a><\/h3>\n<ul data-start=\"579\" data-end=\"791\">\n<li data-section-id=\"1wclt7s\" data-start=\"579\" data-end=\"615\">Puede tener seguidores ilimitados.<\/li>\n<li data-section-id=\"1ioye00\" data-start=\"616\" data-end=\"659\">Permite publicar fotos, videos y eventos.<\/li>\n<li data-section-id=\"1afg10q\" data-start=\"660\" data-end=\"697\">Ofrece estad&iacute;sticas de rendimiento.<\/li>\n<li data-section-id=\"1d3a76c\" data-start=\"698\" data-end=\"745\">Permite crear anuncios mediante <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a>.<\/li>\n<li data-section-id=\"r1klwg\" data-start=\"746\" data-end=\"791\">Puede ser administrada por varias personas.<\/li>\n<\/ul>\n<h3 data-section-id=\"novjwa\" data-start=\"793\" data-end=\"811\">Ejemplo de uso<\/h3>\n<p data-start=\"812\" data-end=\"872\">Una tienda de suplementos deportivos crea una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> para:<\/p>\n<ul data-start=\"873\" data-end=\"992\">\n<li data-section-id=\"110eiqu\" data-start=\"873\" data-end=\"896\">Publicar promociones.<\/li>\n<li data-section-id=\"y4x0g1\" data-start=\"897\" data-end=\"924\">Mostrar nuevos productos.<\/li>\n<li data-section-id=\"7ffgvf\" data-start=\"925\" data-end=\"959\">Compartir consejos de nutrici&oacute;n.<\/li>\n<li data-section-id=\"lembqj\" data-start=\"960\" data-end=\"992\">Atender consultas de clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"18hf2qo\" data-start=\"994\" data-end=\"1019\">Elementos principales<\/h3>\n<ul data-start=\"1020\" data-end=\"1142\">\n<li data-section-id=\"zwpf9t\" data-start=\"1020\" data-end=\"1037\">Foto de perfil.<\/li>\n<li data-section-id=\"1vd2463\" data-start=\"1038\" data-end=\"1048\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/portada\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portada<\/a>.<\/li>\n<li data-section-id=\"1nddze\" data-start=\"1049\" data-end=\"1075\">Informaci&oacute;n del negocio.<\/li>\n<li data-section-id=\"1ywm1kc\" data-start=\"1076\" data-end=\"1096\">Bot&oacute;n de contacto.<\/li>\n<li data-section-id=\"17yj04b\" data-start=\"1097\" data-end=\"1113\">Publicaciones.<\/li>\n<li data-section-id=\"7b9sjc\" data-start=\"1114\" data-end=\"1142\">Rese&ntilde;as y recomendaciones.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1144\" data-end=\"1158\">Beneficios<\/h3>\n<ul data-start=\"1159\" data-end=\"1336\">\n<li data-section-id=\"6uqnkw\" data-start=\"1159\" data-end=\"1185\">Mayor presencia digital.<\/li>\n<li data-section-id=\"cl61xd\" data-start=\"1186\" data-end=\"1222\">Comunicaci&oacute;n directa con clientes.<\/li>\n<li data-section-id=\"wz656h\" data-start=\"1223\" data-end=\"1271\">Posibilidad de realizar publicidad segmentada.<\/li>\n<li data-section-id=\"dy9fsh\" data-start=\"1272\" data-end=\"1307\">Acceso a estad&iacute;sticas y an&aacute;lisis.<\/li>\n<li data-section-id=\"1ukajoj\" data-start=\"1308\" data-end=\"1336\">Construcci&oacute;n de comunidad.<\/li>\n<\/ul>\n<h3 data-section-id=\"1tzdr9p\" data-start=\"1338\" data-end=\"1385\">Diferencia entre Perfil Personal y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1387\" data-end=\"1683\">\n<thead data-start=\"1387\" data-end=\"1417\">\n<tr data-start=\"1387\" data-end=\"1417\">\n<th class=\"last:pe-10\" data-start=\"1387\" data-end=\"1405\" data-col-size=\"sm\">Perfil Personal<\/th>\n<th class=\"last:pe-10\" data-start=\"1405\" data-end=\"1417\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1448\" data-end=\"1683\">\n<tr data-start=\"1448\" data-end=\"1494\">\n<td data-start=\"1448\" data-end=\"1465\" data-col-size=\"sm\">Uso individual<\/td>\n<td data-start=\"1465\" data-end=\"1494\" data-col-size=\"md\">Uso empresarial o p&uacute;blico<\/td>\n<\/tr>\n<tr data-start=\"1495\" data-end=\"1539\">\n<td data-start=\"1495\" data-end=\"1514\" data-col-size=\"sm\">L&iacute;mite de amigos<\/td>\n<td data-start=\"1514\" data-end=\"1539\" data-col-size=\"md\">Seguidores ilimitados<\/td>\n<\/tr>\n<tr data-start=\"1540\" data-end=\"1604\">\n<td data-start=\"1540\" data-end=\"1568\" data-col-size=\"sm\">No dise&ntilde;ada para negocios<\/td>\n<td data-start=\"1568\" data-end=\"1604\" data-col-size=\"md\">Dise&ntilde;ada para marketing y ventas<\/td>\n<\/tr>\n<tr data-start=\"1605\" data-end=\"1683\">\n<td data-start=\"1605\" data-end=\"1638\" data-col-size=\"sm\">Menos herramientas comerciales<\/td>\n<td data-start=\"1638\" data-end=\"1683\" data-col-size=\"md\">Herramientas publicitarias y estad&iacute;sticas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1l2tza5\" data-start=\"1685\" data-end=\"1713\">Herramientas disponibles<\/h3>\n<p data-start=\"1714\" data-end=\"1744\">Las Fan Pages pueden utilizar:<\/p>\n<ul data-start=\"1745\" data-end=\"1872\">\n<li data-section-id=\"1n9rziw\" data-start=\"1745\" data-end=\"1760\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a>.<\/li>\n<li data-section-id=\"127zt14\" data-start=\"1761\" data-end=\"1777\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a>.<\/li>\n<li data-section-id=\"1npor4b\" data-start=\"1778\" data-end=\"1810\">Mensajer&iacute;a mediante Messenger.<\/li>\n<li data-section-id=\"1l2nta0\" data-start=\"1811\" data-end=\"1843\">Programaci&oacute;n de publicaciones.<\/li>\n<li data-section-id=\"1ld4ai3\" data-start=\"1844\" data-end=\"1872\">Estad&iacute;sticas de audiencia.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1874\" data-end=\"1894\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1895\" data-end=\"1938\">Un restaurante puede usar su <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> para:<\/p>\n<ul data-start=\"1939\" data-end=\"2055\">\n<li data-section-id=\"wr5ovl\" data-start=\"1939\" data-end=\"1959\">Compartir su men&uacute;.<\/li>\n<li data-section-id=\"110eiqu\" data-start=\"1960\" data-end=\"1983\">Publicar promociones.<\/li>\n<li data-section-id=\"t9tibk\" data-start=\"1984\" data-end=\"2019\">Mostrar fotograf&iacute;as de platillos.<\/li>\n<li data-section-id=\"1ltf2x6\" data-start=\"2020\" data-end=\"2055\">Recibir reservaciones y mensajes.<\/li>\n<\/ul>\n<p data-start=\"2057\" data-end=\"2277\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2069\" data-end=\"2276\">una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> es una p&aacute;gina de Facebook creada para representar una marca, empresa, organizaci&oacute;n o figura p&uacute;blica, permitiendo interactuar con seguidores y realizar actividades de marketing y comunicaci&oacute;n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> es una p&aacute;gina empresarial o p&uacute;blica dentro de Facebook creada para representar a una empresa, marca, negocio, organizaci&oacute;n, figura p&uacute;blica o comunidad. A diferencia de un perfil personal, una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a> est&aacute; dise&ntilde;ada para promocionar actividades, compartir contenido y conectar con seguidores. &iquest;Para qu&eacute; sirve? Promocionar productos o servicios. Compartir contenido con clientes &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/fan-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Fan Page<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-314","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/314\/revisions"}],"predecessor-version":[{"id":315,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/314\/revisions\/315"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}