{"id":311,"date":"2026-06-03T22:33:06","date_gmt":"2026-06-03T20:33:06","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=311"},"modified":"2026-06-04T22:35:15","modified_gmt":"2026-06-04T20:35:15","slug":"facebook-live","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/","title":{"rendered":"Facebook Live"},"content":{"rendered":"<p data-start=\"0\" data-end=\"170\"><strong data-start=\"0\" data-end=\"17\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a><\/strong> es una funci&oacute;n de <span class=\"\" data-state=\"closed\">Facebook<\/span> que permite transmitir video en vivo a trav&eacute;s de perfiles personales, p&aacute;ginas, grupos o eventos.<\/p>\n<p data-start=\"172\" data-end=\"307\">Durante la transmisi&oacute;n, los espectadores pueden ver el video en tiempo real e interactuar mediante comentarios, reacciones y preguntas.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"309\" data-end=\"329\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"330\" data-end=\"528\">\n<li data-section-id=\"1r10lq1\" data-start=\"330\" data-end=\"369\">Comunicar informaci&oacute;n en tiempo real.<\/li>\n<li data-section-id=\"1949dl7\" data-start=\"370\" data-end=\"404\">Presentar productos o servicios.<\/li>\n<li data-section-id=\"1bodci1\" data-start=\"405\" data-end=\"440\">Realizar capacitaciones o cursos.<\/li>\n<li data-section-id=\"1jf64mx\" data-start=\"441\" data-end=\"461\">Hacer entrevistas.<\/li>\n<li data-section-id=\"erx92f\" data-start=\"462\" data-end=\"483\">Transmitir eventos.<\/li>\n<li data-section-id=\"vg7lcv\" data-start=\"484\" data-end=\"528\">Interactuar directamente con la audiencia.<\/li>\n<\/ul>\n<h3 data-section-id=\"qhfs8z\" data-start=\"530\" data-end=\"549\">&iquest;C&oacute;mo funciona?<\/h3>\n<ol data-start=\"550\" data-end=\"746\">\n<li data-section-id=\"10cvztc\" data-start=\"550\" data-end=\"595\">El usuario inicia una transmisi&oacute;n en vivo.<\/li>\n<li data-section-id=\"3ucsj1\" data-start=\"596\" data-end=\"639\">Los seguidores reciben una notificaci&oacute;n.<\/li>\n<li data-section-id=\"1loc8cp\" data-start=\"640\" data-end=\"681\">Los espectadores se conectan al video.<\/li>\n<li data-section-id=\"1a9ecxc\" data-start=\"682\" data-end=\"746\">Pueden comentar, reaccionar y hacer preguntas en tiempo real.<\/li>\n<\/ol>\n<h3 data-section-id=\"iev4a1\" data-start=\"748\" data-end=\"767\">Ejemplos de uso<\/h3>\n<ul data-start=\"768\" data-end=\"954\">\n<li data-section-id=\"1yfeqs4\" data-start=\"768\" data-end=\"797\">Lanzamiento de un producto.<\/li>\n<li data-section-id=\"gzij2d\" data-start=\"798\" data-end=\"826\">Conferencias y seminarios.<\/li>\n<li data-section-id=\"glqqzx\" data-start=\"827\" data-end=\"848\">Eventos deportivos.<\/li>\n<li data-section-id=\"1pw9c83\" data-start=\"849\" data-end=\"879\">Transmisiones de conciertos.<\/li>\n<li data-section-id=\"16sq0ri\" data-start=\"880\" data-end=\"923\">Sesiones de preguntas y respuestas (Q&amp;A).<\/li>\n<li data-section-id=\"1viojsq\" data-start=\"924\" data-end=\"954\">Demostraciones de productos.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"956\" data-end=\"970\">Beneficios<\/h3>\n<ul data-start=\"971\" data-end=\"1157\">\n<li data-section-id=\"1bantyy\" data-start=\"971\" data-end=\"1011\">Comunicaci&oacute;n directa con la audiencia.<\/li>\n<li data-section-id=\"qqfcw3\" data-start=\"1012\" data-end=\"1045\">Mayor interacci&oacute;n (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>).<\/li>\n<li data-section-id=\"1vqmmxd\" data-start=\"1046\" data-end=\"1088\">Alcance org&aacute;nico potencialmente elevado.<\/li>\n<li data-section-id=\"12s19a\" data-start=\"1089\" data-end=\"1126\">Generaci&oacute;n de confianza y cercan&iacute;a.<\/li>\n<li data-section-id=\"ait8pa\" data-start=\"1127\" data-end=\"1157\">Retroalimentaci&oacute;n inmediata.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1159\" data-end=\"1179\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1180\" data-end=\"1247\">Una tienda de suplementos deportivos realiza un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a> para:<\/p>\n<ul data-start=\"1248\" data-end=\"1385\">\n<li data-section-id=\"y4x0g1\" data-start=\"1248\" data-end=\"1275\">Mostrar nuevos productos.<\/li>\n<li data-section-id=\"134b5l7\" data-start=\"1276\" data-end=\"1298\">Explicar beneficios.<\/li>\n<li data-section-id=\"hhvsax\" data-start=\"1299\" data-end=\"1328\">Resolver dudas de clientes.<\/li>\n<li data-section-id=\"22nkr2\" data-start=\"1329\" data-end=\"1385\">Ofrecer promociones exclusivas durante la transmisi&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"zmewqp\" data-start=\"1387\" data-end=\"1418\">Caracter&iacute;sticas principales<\/h3>\n<ul data-start=\"1419\" data-end=\"1606\">\n<li data-section-id=\"fmxhrg\" data-start=\"1419\" data-end=\"1442\">Video en tiempo real.<\/li>\n<li data-section-id=\"1lmj5oz\" data-start=\"1443\" data-end=\"1465\">Comentarios en vivo.<\/li>\n<li data-section-id=\"1bz5fsd\" data-start=\"1466\" data-end=\"1492\">Reacciones instant&aacute;neas.<\/li>\n<li data-section-id=\"d3pzrg\" data-start=\"1493\" data-end=\"1552\">Posibilidad de guardar la transmisi&oacute;n para verla despu&eacute;s.<\/li>\n<li data-section-id=\"1qhdnh2\" data-start=\"1553\" data-end=\"1606\">Compatible con dispositivos m&oacute;viles y computadoras.<\/li>\n<\/ul>\n<h3 data-section-id=\"1v7x4d4\" data-start=\"1608\" data-end=\"1660\">Diferencia entre una publicaci&oacute;n y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1662\" data-end=\"1920\">\n<thead data-start=\"1662\" data-end=\"1705\">\n<tr data-start=\"1662\" data-end=\"1705\">\n<th class=\"last:pe-10\" data-start=\"1662\" data-end=\"1688\" data-col-size=\"sm\">Publicaci&oacute;n tradicional<\/th>\n<th class=\"last:pe-10\" data-start=\"1688\" data-end=\"1705\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1749\" data-end=\"1920\">\n<tr data-start=\"1749\" data-end=\"1804\">\n<td data-start=\"1749\" data-end=\"1780\" data-col-size=\"sm\">Contenido grabado o est&aacute;tico<\/td>\n<td data-start=\"1780\" data-end=\"1804\" data-col-size=\"sm\">Video en tiempo real<\/td>\n<\/tr>\n<tr data-start=\"1805\" data-end=\"1854\">\n<td data-start=\"1805\" data-end=\"1829\" data-col-size=\"sm\">Interacci&oacute;n posterior<\/td>\n<td data-start=\"1829\" data-end=\"1854\" data-col-size=\"sm\">Interacci&oacute;n inmediata<\/td>\n<\/tr>\n<tr data-start=\"1855\" data-end=\"1920\">\n<td data-start=\"1855\" data-end=\"1885\" data-col-size=\"sm\">Menor sensaci&oacute;n de cercan&iacute;a<\/td>\n<td data-start=\"1885\" data-end=\"1920\" data-col-size=\"sm\">Mayor conexi&oacute;n con la audiencia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"etsq3e\" data-start=\"1922\" data-end=\"1948\">Ventajas para empresas<\/h3>\n<ul data-start=\"1949\" data-end=\"2121\">\n<li data-section-id=\"4dx60r\" data-start=\"1949\" data-end=\"1989\">Presentar productos de forma din&aacute;mica.<\/li>\n<li data-section-id=\"hqnm54\" data-start=\"1990\" data-end=\"2039\">Incrementar la participaci&oacute;n de los seguidores.<\/li>\n<li data-section-id=\"1l6z6x4\" data-start=\"2040\" data-end=\"2061\">Humanizar la marca.<\/li>\n<li data-section-id=\"1vmyaqy\" data-start=\"2062\" data-end=\"2087\">Resolver dudas en vivo.<\/li>\n<li data-section-id=\"1ee9l3o\" data-start=\"2088\" data-end=\"2121\">Generar oportunidades de venta.<\/li>\n<\/ul>\n<p data-start=\"2123\" data-end=\"2328\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2135\" data-end=\"2327\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a> es la herramienta de transmisi&oacute;n en vivo de Facebook que permite compartir video en tiempo real e interactuar directamente con una audiencia mediante comentarios y reacciones<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a> es una funci&oacute;n de Facebook que permite transmitir video en vivo a trav&eacute;s de perfiles personales, p&aacute;ginas, grupos o eventos. Durante la transmisi&oacute;n, los espectadores pueden ver el video en tiempo real e interactuar mediante comentarios, reacciones y preguntas. &iquest;Para qu&eacute; sirve? Comunicar informaci&oacute;n en tiempo real. Presentar productos o servicios. Realizar capacitaciones &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-live\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Live<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-311","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/311\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/311\/revisions\/313"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}