{"id":308,"date":"2026-06-03T22:30:59","date_gmt":"2026-06-03T20:30:59","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=308"},"modified":"2026-06-04T22:32:57","modified_gmt":"2026-06-04T20:32:57","slug":"facebook-ads","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/","title":{"rendered":"Facebook Ads"},"content":{"rendered":"<p data-start=\"0\" data-end=\"264\"><strong data-start=\"0\" data-end=\"16\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a><\/strong> es la plataforma de publicidad de <span class=\"\" data-state=\"closed\">Facebook Business<\/span> que permite a empresas, marcas y emprendedores crear anuncios para promocionar productos, servicios o contenido en Facebook, Instagram, Messenger y otras aplicaciones de Meta.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"266\" data-end=\"286\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"287\" data-end=\"463\">\n<li data-section-id=\"1no3mvp\" data-start=\"287\" data-end=\"304\">Generar ventas.<\/li>\n<li data-section-id=\"1e2rkor\" data-start=\"305\" data-end=\"346\">Conseguir clientes potenciales (leads).<\/li>\n<li data-section-id=\"1ra4ufl\" data-start=\"347\" data-end=\"369\">Aumentar seguidores.<\/li>\n<li data-section-id=\"1fuvx9o\" data-start=\"370\" data-end=\"398\">Promocionar publicaciones.<\/li>\n<li data-section-id=\"1q410l1\" data-start=\"399\" data-end=\"436\">Incrementar visitas a un sitio web.<\/li>\n<li data-section-id=\"1yxerxr\" data-start=\"437\" data-end=\"463\">Dar a conocer una marca.<\/li>\n<\/ul>\n<h3 data-section-id=\"1xqh9oj\" data-start=\"465\" data-end=\"498\">&iquest;D&oacute;nde aparecen los anuncios?<\/h3>\n<p data-start=\"499\" data-end=\"532\">Los anuncios pueden mostrarse en:<\/p>\n<ul data-start=\"533\" data-end=\"631\">\n<li data-section-id=\"19312m\" data-start=\"533\" data-end=\"544\">Facebook.<\/li>\n<li data-section-id=\"eoqj1a\" data-start=\"545\" data-end=\"557\">Instagram.<\/li>\n<li data-section-id=\"aiytat\" data-start=\"558\" data-end=\"570\">Messenger.<\/li>\n<li data-section-id=\"9eq3o8\" data-start=\"571\" data-end=\"631\">Audience Network (sitios y aplicaciones asociadas a Meta).<\/li>\n<\/ul>\n<h3 data-section-id=\"1n7wi9g\" data-start=\"633\" data-end=\"654\">Tipos de anuncios<\/h3>\n<ul data-start=\"655\" data-end=\"807\">\n<li data-section-id=\"79gz4\" data-start=\"655\" data-end=\"670\">Imagen &uacute;nica.<\/li>\n<li data-section-id=\"9f7v07\" data-start=\"671\" data-end=\"679\">Video.<\/li>\n<li data-section-id=\"1v188z7\" data-start=\"680\" data-end=\"721\">Carrusel (varias im&aacute;genes o productos).<\/li>\n<li data-section-id=\"154bwl3\" data-start=\"722\" data-end=\"734\">Colecci&oacute;n.<\/li>\n<li data-section-id=\"ojs6n6\" data-start=\"735\" data-end=\"757\">Historias (Stories).<\/li>\n<li data-section-id=\"fycmaz\" data-start=\"758\" data-end=\"807\">Formularios de clientes potenciales (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Lead<\/a> Ads).<\/li>\n<\/ul>\n<h3 data-section-id=\"171gatl\" data-start=\"809\" data-end=\"837\">Ventajas de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a><\/h3>\n<ul data-start=\"838\" data-end=\"1011\">\n<li data-section-id=\"fsqvpp\" data-start=\"838\" data-end=\"865\">Segmentaci&oacute;n muy precisa.<\/li>\n<li data-section-id=\"1wqnvid\" data-start=\"866\" data-end=\"892\">Control del presupuesto.<\/li>\n<li data-section-id=\"j3883v\" data-start=\"893\" data-end=\"915\">Resultados medibles.<\/li>\n<li data-section-id=\"1yapg87\" data-start=\"916\" data-end=\"949\">Alcance a millones de usuarios.<\/li>\n<li data-section-id=\"1jqu24l\" data-start=\"950\" data-end=\"1011\">Posibilidad de realizar campa&ntilde;as locales o internacionales.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1013\" data-end=\"1033\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1034\" data-end=\"1109\">Una tienda de suplementos deportivos quiere promocionar una prote&iacute;na nueva.<\/p>\n<p data-start=\"1111\" data-end=\"1164\">Con <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a> puede mostrar anuncios &uacute;nicamente a:<\/p>\n<ul data-start=\"1165\" data-end=\"1251\">\n<li data-section-id=\"8o7t7k\" data-start=\"1165\" data-end=\"1192\">Personas de 18 a 40 a&ntilde;os.<\/li>\n<li data-section-id=\"1v2fuig\" data-start=\"1193\" data-end=\"1229\">Interesadas en fitness y gimnasio.<\/li>\n<li data-section-id=\"1ng7vxa\" data-start=\"1230\" data-end=\"1251\">Ubicadas en M&eacute;xico.<\/li>\n<\/ul>\n<h3 data-section-id=\"1nz1i5o\" data-start=\"1253\" data-end=\"1277\">M&eacute;tricas importantes<\/h3>\n<ul data-start=\"1278\" data-end=\"1517\">\n<li data-section-id=\"4dl5e4\" data-start=\"1278\" data-end=\"1324\"><strong data-start=\"1280\" data-end=\"1292\">Alcance:<\/strong> personas que vieron el anuncio.<\/li>\n<li data-section-id=\"c2f62v\" data-start=\"1325\" data-end=\"1374\"><strong data-start=\"1327\" data-end=\"1343\">Impresiones:<\/strong> n&uacute;mero de veces que se mostr&oacute;.<\/li>\n<li data-section-id=\"1r4zfo1\" data-start=\"1375\" data-end=\"1406\"><strong data-start=\"1377\" data-end=\"1385\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a>:<\/strong> porcentaje de clics.<\/li>\n<li data-section-id=\"tnl7c0\" data-start=\"1407\" data-end=\"1433\"><strong data-start=\"1409\" data-end=\"1417\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a>:<\/strong> costo por clic.<\/li>\n<li data-section-id=\"1m5cr4y\" data-start=\"1434\" data-end=\"1467\"><strong data-start=\"1436\" data-end=\"1444\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a>:<\/strong> costo por adquisici&oacute;n.<\/li>\n<li data-section-id=\"5ipnvq\" data-start=\"1468\" data-end=\"1517\"><strong data-start=\"1470\" data-end=\"1479\">ROAS:<\/strong> retorno de la inversi&oacute;n publicitaria.<\/li>\n<\/ul>\n<h3 data-section-id=\"1bjqvyc\" data-start=\"1519\" data-end=\"1537\">Proceso b&aacute;sico<\/h3>\n<ol data-start=\"1538\" data-end=\"1697\">\n<li data-section-id=\"hcsy1z\" data-start=\"1538\" data-end=\"1559\">Crear una campa&ntilde;a.<\/li>\n<li data-section-id=\"a2uigh\" data-start=\"1560\" data-end=\"1583\">Definir un objetivo.<\/li>\n<li data-section-id=\"db1406\" data-start=\"1584\" data-end=\"1612\">Seleccionar la audiencia.<\/li>\n<li data-section-id=\"urtahw\" data-start=\"1613\" data-end=\"1639\">Establecer presupuesto.<\/li>\n<li data-section-id=\"114us1d\" data-start=\"1640\" data-end=\"1662\">Dise&ntilde;ar el anuncio.<\/li>\n<li data-section-id=\"187q6ju\" data-start=\"1663\" data-end=\"1697\">Publicar y analizar resultados.<\/li>\n<\/ol>\n<h3 data-section-id=\"1mx79qc\" data-start=\"1699\" data-end=\"1727\">Beneficios para negocios<\/h3>\n<ul data-start=\"1728\" data-end=\"1873\">\n<li data-section-id=\"qs6w6c\" data-start=\"1728\" data-end=\"1748\">Mayor visibilidad.<\/li>\n<li data-section-id=\"n3eop6\" data-start=\"1749\" data-end=\"1776\">Generaci&oacute;n de prospectos.<\/li>\n<li data-section-id=\"1yuqvhu\" data-start=\"1777\" data-end=\"1800\">Incremento de ventas.<\/li>\n<li data-section-id=\"5emc1d\" data-start=\"1801\" data-end=\"1824\">Crecimiento de marca.<\/li>\n<li data-section-id=\"1ylidnu\" data-start=\"1825\" data-end=\"1873\">Segmentaci&oacute;n avanzada de clientes potenciales.<\/li>\n<\/ul>\n<h3 data-section-id=\"novjwa\" data-start=\"1875\" data-end=\"1893\">Ejemplo de uso<\/h3>\n<p data-start=\"1894\" data-end=\"2060\">Una empresa puede invertir $200 MXN diarios para mostrar anuncios a personas interesadas en sus productos y dirigirlas a una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> o formulario de contacto.<\/p>\n<p data-start=\"2062\" data-end=\"2269\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2074\" data-end=\"2268\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a> es la plataforma publicitaria de Meta que permite crear campa&ntilde;as segmentadas para promocionar productos, servicios o marcas en Facebook, Instagram y otras aplicaciones asociadas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a> es la plataforma de publicidad de Facebook Business que permite a empresas, marcas y emprendedores crear anuncios para promocionar productos, servicios o contenido en Facebook, Instagram, Messenger y otras aplicaciones de Meta. &iquest;Para qu&eacute; sirve? Generar ventas. Conseguir clientes potenciales (leads). Aumentar seguidores. Promocionar publicaciones. Incrementar visitas a un sitio web. Dar a &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/facebook-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Facebook Ads<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-308","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/308\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/308\/revisions\/310"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}