{"id":296,"date":"2026-06-03T20:22:43","date_gmt":"2026-06-03T18:22:43","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=296"},"modified":"2026-06-04T20:23:38","modified_gmt":"2026-06-04T18:23:38","slug":"esp","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/","title":{"rendered":"ESP"},"content":{"rendered":"<p data-start=\"0\" data-end=\"96\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"44\">Email Service Provider<\/strong> o <strong data-start=\"47\" data-end=\"95\">Proveedor de Servicios de Correo Electr&oacute;nico<\/strong>.<\/p>\n<p data-start=\"98\" data-end=\"194\">Es una plataforma que permite crear, enviar, automatizar y analizar campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"196\" data-end=\"216\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"217\" data-end=\"389\">\n<li data-section-id=\"1p8nh54\" data-start=\"217\" data-end=\"242\">Enviar correos masivos.<\/li>\n<li data-section-id=\"16jd75h\" data-start=\"243\" data-end=\"275\">Gestionar listas de contactos.<\/li>\n<li data-section-id=\"s5brc3\" data-start=\"276\" data-end=\"296\">Crear <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a>.<\/li>\n<li data-section-id=\"1l7la7q\" data-start=\"297\" data-end=\"333\">Automatizar secuencias de correos.<\/li>\n<li data-section-id=\"jtlrb1\" data-start=\"334\" data-end=\"365\">Medir resultados de campa&ntilde;as.<\/li>\n<li data-section-id=\"x5ytwc\" data-start=\"366\" data-end=\"389\">Segmentar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1on3n8i\" data-start=\"391\" data-end=\"416\">Funciones principales<\/h3>\n<ul data-start=\"417\" data-end=\"609\">\n<li data-section-id=\"188i6q8\" data-start=\"417\" data-end=\"457\">Dise&ntilde;o de correos mediante plantillas.<\/li>\n<li data-section-id=\"rayqnd\" data-start=\"458\" data-end=\"483\">Programaci&oacute;n de env&iacute;os.<\/li>\n<li data-section-id=\"54r259\" data-start=\"484\" data-end=\"513\">Automatizaci&oacute;n de mensajes.<\/li>\n<li data-section-id=\"4amho4\" data-start=\"514\" data-end=\"540\">Gesti&oacute;n de suscriptores.<\/li>\n<li data-section-id=\"qkvp13\" data-start=\"541\" data-end=\"573\">Reportes de aperturas y clics.<\/li>\n<li data-section-id=\"9d253z\" data-start=\"574\" data-end=\"609\">Integraci&oacute;n con CRM y sitios web.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"611\" data-end=\"631\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"632\" data-end=\"708\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> obtiene el correo de un cliente cuando este se registra.<\/p>\n<p data-start=\"710\" data-end=\"746\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a> puede enviar autom&aacute;ticamente:<\/p>\n<ol data-start=\"747\" data-end=\"870\">\n<li data-section-id=\"3f1h09\" data-start=\"747\" data-end=\"774\">Un correo de bienvenida.<\/li>\n<li data-section-id=\"hyqvt6\" data-start=\"775\" data-end=\"800\">Promociones semanales.<\/li>\n<li data-section-id=\"1u3r7tg\" data-start=\"801\" data-end=\"840\">Recordatorios de carrito abandonado.<\/li>\n<li data-section-id=\"4gtbhu\" data-start=\"841\" data-end=\"870\">Encuestas de satisfacci&oacute;n.<\/li>\n<\/ol>\n<h3 data-section-id=\"8opxqt\" data-start=\"872\" data-end=\"901\">Ejemplos de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a> populares<\/h3>\n<ul data-start=\"902\" data-end=\"1061\">\n<li data-section-id=\"15a85x\" data-start=\"902\" data-end=\"941\"><span class=\"\" data-state=\"closed\">Mailchimp<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"942\" data-end=\"981\"><span class=\"\" data-state=\"closed\">Brevo<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"982\" data-end=\"1021\"><span class=\"\" data-state=\"closed\">ActiveCampaign<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1022\" data-end=\"1061\"><span class=\"\" data-state=\"closed\">MailerLite<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1063\" data-end=\"1077\">Beneficios<\/h3>\n<ul data-start=\"1078\" data-end=\"1277\">\n<li data-section-id=\"1ipk7ot\" data-start=\"1078\" data-end=\"1121\">Ahorro de tiempo mediante automatizaci&oacute;n.<\/li>\n<li data-section-id=\"cl61xd\" data-start=\"1122\" data-end=\"1158\">Comunicaci&oacute;n directa con clientes.<\/li>\n<li data-section-id=\"ht3jyo\" data-start=\"1159\" data-end=\"1197\">Seguimiento detallado de resultados.<\/li>\n<li data-section-id=\"1ujr783\" data-start=\"1198\" data-end=\"1241\">Mayor alcance para campa&ntilde;as de marketing.<\/li>\n<li data-section-id=\"1sbm7vr\" data-start=\"1242\" data-end=\"1277\">Mejor segmentaci&oacute;n de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"1vm0x0d\" data-start=\"1279\" data-end=\"1314\">M&eacute;tricas que suele medir un <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a><\/h3>\n<ul data-start=\"1315\" data-end=\"1430\">\n<li data-section-id=\"7k09bo\" data-start=\"1315\" data-end=\"1334\">Tasa de apertura.<\/li>\n<li data-section-id=\"dx01ki\" data-start=\"1335\" data-end=\"1357\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tasa-de-clics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tasa de clics<\/a>).<\/li>\n<li data-section-id=\"awhnk8\" data-start=\"1358\" data-end=\"1373\">Conversiones.<\/li>\n<li data-section-id=\"eukt3h\" data-start=\"1374\" data-end=\"1398\">Rebotes (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/bounce-rate\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Bounce Rate<\/a>).<\/li>\n<li data-section-id=\"1awc0uv\" data-start=\"1399\" data-end=\"1430\">Cancelaciones de suscripci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"e6pw90\" data-start=\"1432\" data-end=\"1490\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a> y proveedor de correo tradicional<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1492\" data-end=\"1730\">\n<thead data-start=\"1492\" data-end=\"1520\">\n<tr data-start=\"1492\" data-end=\"1520\">\n<th class=\"last:pe-10\" data-start=\"1492\" data-end=\"1498\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a><\/th>\n<th class=\"last:pe-10\" data-start=\"1498\" data-end=\"1520\" data-col-size=\"sm\">Correo tradicional<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1537\" data-end=\"1730\">\n<tr data-start=\"1537\" data-end=\"1609\">\n<td data-start=\"1537\" data-end=\"1570\" data-col-size=\"sm\">Dise&ntilde;ado para marketing masivo<\/td>\n<td data-start=\"1570\" data-end=\"1609\" data-col-size=\"sm\">Dise&ntilde;ado para comunicaci&oacute;n personal<\/td>\n<\/tr>\n<tr data-start=\"1610\" data-end=\"1648\">\n<td data-start=\"1610\" data-end=\"1629\" data-col-size=\"sm\">Automatizaciones<\/td>\n<td data-start=\"1629\" data-end=\"1648\" data-col-size=\"sm\">Generalmente no<\/td>\n<\/tr>\n<tr data-start=\"1649\" data-end=\"1687\">\n<td data-start=\"1649\" data-end=\"1674\" data-col-size=\"sm\">Estad&iacute;sticas avanzadas<\/td>\n<td data-start=\"1674\" data-end=\"1687\" data-col-size=\"sm\">Limitadas<\/td>\n<\/tr>\n<tr data-start=\"1688\" data-end=\"1730\">\n<td data-start=\"1688\" data-end=\"1710\" data-col-size=\"sm\">Gesti&oacute;n de campa&ntilde;as<\/td>\n<td data-start=\"1710\" data-end=\"1730\" data-col-size=\"sm\">No especializada<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"1732\" data-end=\"1914\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1744\" data-end=\"1913\">un <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ESP<\/a> es una plataforma especializada en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> que ayuda a las empresas a enviar, automatizar y medir campa&ntilde;as de correo electr&oacute;nico de manera profesional<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ESP<\/a> significa Email Service Provider o Proveedor de Servicios de Correo Electr&oacute;nico. Es una plataforma que permite crear, enviar, automatizar y analizar campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>. &iquest;Para qu&eacute; sirve? Enviar correos masivos. Gestionar listas de contactos. Crear <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a>. Automatizar secuencias de correos. Medir resultados de campa&ntilde;as. Segmentar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>. Funciones principales Dise&ntilde;o de correos mediante plantillas. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/esp\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ESP<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-296","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/296\/revisions"}],"predecessor-version":[{"id":298,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/296\/revisions\/298"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}