{"id":290,"date":"2026-06-03T00:51:27","date_gmt":"2026-06-02T22:51:27","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=290"},"modified":"2026-06-04T00:52:58","modified_gmt":"2026-06-03T22:52:58","slug":"engagement","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/","title":{"rendered":"Engagement"},"content":{"rendered":"<p data-start=\"0\" data-end=\"158\"><strong data-start=\"0\" data-end=\"14\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a><\/strong> es el nivel de interacci&oacute;n, compromiso y conexi&oacute;n que una audiencia tiene con una marca, contenido, producto o perfil en plataformas digitales.<\/p>\n<p data-start=\"160\" data-end=\"268\">En marketing digital, se utiliza para medir qu&eacute; tanto participan los usuarios con el contenido que publicas.<\/p>\n<h3 data-section-id=\"1wfhe1t\" data-start=\"270\" data-end=\"312\">&iquest;Qu&eacute; acciones cuentan como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>?<\/h3>\n<ul data-start=\"313\" data-end=\"437\">\n<li data-section-id=\"12nt5lv\" data-start=\"313\" data-end=\"332\">Me gusta (Likes).<\/li>\n<li data-section-id=\"1rellry\" data-start=\"333\" data-end=\"347\">Comentarios.<\/li>\n<li data-section-id=\"nqept\" data-start=\"348\" data-end=\"362\">Compartidos.<\/li>\n<li data-section-id=\"rf4la2\" data-start=\"363\" data-end=\"375\">Guardados.<\/li>\n<li data-section-id=\"1v05lrk\" data-start=\"376\" data-end=\"384\">Clics.<\/li>\n<li data-section-id=\"2pbusu\" data-start=\"385\" data-end=\"398\">Reacciones.<\/li>\n<li data-section-id=\"7m6jue\" data-start=\"399\" data-end=\"424\">Respuestas a historias.<\/li>\n<li data-section-id=\"1qhs4xp\" data-start=\"425\" data-end=\"437\">Menciones.<\/li>\n<\/ul>\n<h3 data-section-id=\"swg25u\" data-start=\"439\" data-end=\"450\">Ejemplo<\/h3>\n<p data-start=\"451\" data-end=\"477\">Si una publicaci&oacute;n recibe:<\/p>\n<ul data-start=\"478\" data-end=\"529\">\n<li data-section-id=\"1wszca7\" data-start=\"478\" data-end=\"493\">500 Me gusta.<\/li>\n<li data-section-id=\"uqkn7a\" data-start=\"494\" data-end=\"511\">80 comentarios.<\/li>\n<li data-section-id=\"blwux0\" data-start=\"512\" data-end=\"529\">50 compartidos.<\/li>\n<\/ul>\n<p data-start=\"531\" data-end=\"642\">Tiene un nivel de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a> m&aacute;s alto que otra publicaci&oacute;n con muchas <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/visualizaciones\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">visualizaciones<\/a> pero pocas interacciones.<\/p>\n<h3 data-section-id=\"16rf8nn\" data-start=\"644\" data-end=\"671\">&iquest;Por qu&eacute; es importante?<\/h3>\n<ul data-start=\"672\" data-end=\"905\">\n<li data-section-id=\"1qigi52\" data-start=\"672\" data-end=\"713\">Indica el inter&eacute;s real de la audiencia.<\/li>\n<li data-section-id=\"vkkxtw\" data-start=\"714\" data-end=\"753\">Ayuda a aumentar el alcance org&aacute;nico.<\/li>\n<li data-section-id=\"cqo3p3\" data-start=\"754\" data-end=\"797\">Fortalece la relaci&oacute;n con los seguidores.<\/li>\n<li data-section-id=\"1gsbav0\" data-start=\"798\" data-end=\"840\">Puede generar m&aacute;s ventas y conversiones.<\/li>\n<li data-section-id=\"19x6boo\" data-start=\"841\" data-end=\"905\">Mejora la visibilidad en los algoritmos de las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"19wbscd\" data-start=\"907\" data-end=\"945\">F&oacute;rmula b&aacute;sica del <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a> Rate<\/h3>\n<p data-start=\"947\" data-end=\"984\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a>&nbsp;Rate=InteraccionesAlcance&nbsp;o&nbsp;Seguidores&times;100%<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a>\\ Rate=\\frac{\\text{Interacciones}}{\\text{Alcance o Seguidores}}\\times100\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">E<\/span><span class=\"mord mathnormal\">n<\/span><span class=\"mord mathnormal\">g<\/span><span class=\"mord mathnormal\">a<\/span><span class=\"mord mathnormal\">g<\/span><span class=\"mord mathnormal\">e<\/span><span class=\"mord mathnormal\">m<\/span><span class=\"mord mathnormal\">e<\/span><span class=\"mord mathnormal\">n<\/span><span class=\"mord mathnormal\">t<\/span><span class=\"mspace\">&nbsp;<\/span><span class=\"mord mathnormal\">R<\/span><span class=\"mord mathnormal\">a<\/span><span class=\"mord mathnormal\">t<\/span><span class=\"mord mathnormal\">e<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Alcance&nbsp;o&nbsp;Seguidores<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Interacciones<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">100%<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-section-id=\"ghdlj7\" data-start=\"986\" data-end=\"1006\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1007\" data-end=\"1029\">Una publicaci&oacute;n tiene:<\/p>\n<ul data-start=\"1030\" data-end=\"1080\">\n<li data-section-id=\"1ub115c\" data-start=\"1030\" data-end=\"1059\">10,000 personas alcanzadas.<\/li>\n<li data-section-id=\"jmu8g8\" data-start=\"1060\" data-end=\"1080\">500 interacciones.<\/li>\n<\/ul>\n<p data-start=\"1082\" data-end=\"1092\">Resultado:<\/p>\n<p data-start=\"1094\" data-end=\"1118\"><strong data-start=\"1094\" data-end=\"1118\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a> Rate = 5%<\/strong><\/p>\n<p data-start=\"1120\" data-end=\"1193\">Esto significa que 5 de cada 100 personas interactuaron con el contenido.<\/p>\n<h3 data-section-id=\"qdx8gb\" data-start=\"1195\" data-end=\"1218\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a><\/h3>\n<p data-start=\"1219\" data-end=\"1240\"><strong data-start=\"1219\" data-end=\"1240\">En <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a><\/strong><\/p>\n<ul data-start=\"1241\" data-end=\"1279\">\n<li data-section-id=\"1pff0v2\" data-start=\"1241\" data-end=\"1249\">Likes.<\/li>\n<li data-section-id=\"1rellry\" data-start=\"1250\" data-end=\"1264\">Comentarios.<\/li>\n<li data-section-id=\"nqept\" data-start=\"1265\" data-end=\"1279\">Compartidos.<\/li>\n<\/ul>\n<p data-start=\"1281\" data-end=\"1298\"><strong data-start=\"1281\" data-end=\"1298\">En sitios web<\/strong><\/p>\n<ul data-start=\"1299\" data-end=\"1345\">\n<li data-section-id=\"uazfns\" data-start=\"1299\" data-end=\"1323\">Tiempo de permanencia.<\/li>\n<li data-section-id=\"1v05lrk\" data-start=\"1324\" data-end=\"1332\">Clics.<\/li>\n<li data-section-id=\"8ha8sx\" data-start=\"1333\" data-end=\"1345\">Descargas.<\/li>\n<\/ul>\n<p data-start=\"1347\" data-end=\"1369\"><strong data-start=\"1347\" data-end=\"1369\">En <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a><\/strong><\/p>\n<ul data-start=\"1370\" data-end=\"1416\">\n<li data-section-id=\"123pm3l\" data-start=\"1370\" data-end=\"1382\">Aperturas.<\/li>\n<li data-section-id=\"c54x60\" data-start=\"1383\" data-end=\"1402\">Clics en enlaces.<\/li>\n<li data-section-id=\"6wb0t3\" data-start=\"1403\" data-end=\"1416\">Respuestas.<\/li>\n<\/ul>\n<h3 data-section-id=\"98ik6t\" data-start=\"1418\" data-end=\"1449\">C&oacute;mo aumentar el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a><\/h3>\n<ul data-start=\"1450\" data-end=\"1638\">\n<li data-section-id=\"u9ylho\" data-start=\"1450\" data-end=\"1480\">Publicar contenido de valor.<\/li>\n<li data-section-id=\"9i5ava\" data-start=\"1481\" data-end=\"1499\">Hacer preguntas.<\/li>\n<li data-section-id=\"ck3kz8\" data-start=\"1500\" data-end=\"1540\">Utilizar im&aacute;genes y videos atractivos.<\/li>\n<li data-section-id=\"mutkqg\" data-start=\"1541\" data-end=\"1565\">Responder comentarios.<\/li>\n<li data-section-id=\"18dal5o\" data-start=\"1566\" data-end=\"1596\">Crear contenido interactivo.<\/li>\n<li data-section-id=\"xauq5z\" data-start=\"1597\" data-end=\"1638\">Publicar con frecuencia y consistencia.<\/li>\n<\/ul>\n<h3 data-section-id=\"9xcnrq\" data-start=\"1640\" data-end=\"1666\">Ejemplo para una marca<\/h3>\n<p data-start=\"1667\" data-end=\"1835\">Si una empresa de suplementos publica consejos de nutrici&oacute;n y los usuarios comentan, comparten y guardan el contenido, significa que existe un buen nivel de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1837\" data-end=\"1851\">Beneficios<\/h3>\n<ul data-start=\"1852\" data-end=\"1971\">\n<li data-section-id=\"vfdmcp\" data-start=\"1852\" data-end=\"1868\">Mayor alcance.<\/li>\n<li data-section-id=\"u5jst1\" data-start=\"1869\" data-end=\"1901\">M&aacute;s confianza de la audiencia.<\/li>\n<li data-section-id=\"13y6vpb\" data-start=\"1902\" data-end=\"1935\">Mejor posicionamiento de marca.<\/li>\n<li data-section-id=\"hlsfex\" data-start=\"1936\" data-end=\"1971\">Incremento en ventas potenciales.<\/li>\n<\/ul>\n<p data-start=\"1973\" data-end=\"2143\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1985\" data-end=\"2142\">el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a> es el grado de interacci&oacute;n y compromiso que tienen los usuarios con una marca o contenido, reflejando qu&eacute; tan involucrada est&aacute; la audiencia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a> es el nivel de interacci&oacute;n, compromiso y conexi&oacute;n que una audiencia tiene con una marca, contenido, producto o perfil en plataformas digitales. En marketing digital, se utiliza para medir qu&eacute; tanto participan los usuarios con el contenido que publicas. &iquest;Qu&eacute; acciones cuentan como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">engagement<\/a>? Me gusta (Likes). Comentarios. Compartidos. Guardados. Clics. Reacciones. Respuestas a &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/engagement\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Engagement<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-290","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/290\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/290\/revisions\/292"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}