{"id":283,"date":"2026-06-03T09:46:43","date_gmt":"2026-06-03T07:46:43","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=283"},"modified":"2026-06-04T00:48:22","modified_gmt":"2026-06-03T22:48:22","slug":"embudo-de-venta","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/embudo-de-venta\/","title":{"rendered":"Embudo de Venta"},"content":{"rendered":"<p data-start=\"0\" data-end=\"160\"><strong data-start=\"0\" data-end=\"20\">Embudo de ventas<\/strong> (Sales Funnel) es un modelo que representa el recorrido que sigue una persona desde que conoce una marca hasta que se convierte en cliente.<\/p>\n<p data-start=\"162\" data-end=\"279\">Se llama &laquo;embudo&raquo; porque muchas personas entran en la primera etapa, pero solo una parte llega a realizar una compra.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"281\" data-end=\"301\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"302\" data-end=\"459\">\n<li data-section-id=\"u1d7pp\" data-start=\"302\" data-end=\"346\">Entender el proceso de compra del cliente.<\/li>\n<li data-section-id=\"m6ej88\" data-start=\"347\" data-end=\"384\">Identificar oportunidades de venta.<\/li>\n<li data-section-id=\"vmns2i\" data-start=\"385\" data-end=\"412\">Mejorar las conversiones.<\/li>\n<li data-section-id=\"1vyp8q0\" data-start=\"413\" data-end=\"459\">Organizar estrategias de marketing y ventas.<\/li>\n<\/ul>\n<h3 data-section-id=\"1kxzyon\" data-start=\"461\" data-end=\"492\">Etapas del embudo de ventas<\/h3>\n<h4 data-start=\"494\" data-end=\"511\">1. Atracci&oacute;n<\/h4>\n<p data-start=\"512\" data-end=\"561\">Se busca captar la atenci&oacute;n de posibles clientes.<\/p>\n<p data-start=\"563\" data-end=\"576\"><strong data-start=\"563\" data-end=\"576\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"577\" data-end=\"641\">\n<li data-section-id=\"1e0n8b2\" data-start=\"577\" data-end=\"594\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>.<\/li>\n<li data-section-id=\"1oruy7c\" data-start=\"595\" data-end=\"616\">Anuncios digitales.<\/li>\n<li data-section-id=\"16y18xs\" data-start=\"617\" data-end=\"624\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/blog\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Blog<\/a>.<\/li>\n<li data-section-id=\"1j4cwpr\" data-start=\"625\" data-end=\"631\">SEO.<\/li>\n<li data-section-id=\"qtr8jo\" data-start=\"632\" data-end=\"641\">Videos.<\/li>\n<\/ul>\n<h4 data-start=\"643\" data-end=\"658\">2. Inter&eacute;s<\/h4>\n<p data-start=\"659\" data-end=\"710\">La persona muestra inter&eacute;s y busca m&aacute;s informaci&oacute;n.<\/p>\n<p data-start=\"712\" data-end=\"725\"><strong data-start=\"712\" data-end=\"725\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"726\" data-end=\"829\">\n<li data-section-id=\"12ly8g7\" data-start=\"726\" data-end=\"748\">Visita el sitio web.<\/li>\n<li data-section-id=\"is3g6t\" data-start=\"749\" data-end=\"769\">Descarga un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a>.<\/li>\n<li data-section-id=\"1rbudjb\" data-start=\"770\" data-end=\"793\">Solicita informaci&oacute;n.<\/li>\n<li data-section-id=\"qjfmop\" data-start=\"794\" data-end=\"829\">Sigue la marca en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<\/ul>\n<h4 data-start=\"831\" data-end=\"852\">3. Consideraci&oacute;n<\/h4>\n<p data-start=\"853\" data-end=\"892\">El prospecto eval&uacute;a distintas opciones.<\/p>\n<p data-start=\"894\" data-end=\"907\"><strong data-start=\"894\" data-end=\"907\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"908\" data-end=\"995\">\n<li data-section-id=\"uc0aic\" data-start=\"908\" data-end=\"926\">Compara precios.<\/li>\n<li data-section-id=\"ebf7xo\" data-start=\"927\" data-end=\"943\">Lee opiniones.<\/li>\n<li data-section-id=\"eax1ga\" data-start=\"944\" data-end=\"972\">Solicita una demostraci&oacute;n.<\/li>\n<li data-section-id=\"13heuvt\" data-start=\"973\" data-end=\"995\">Pide una cotizaci&oacute;n.<\/li>\n<\/ul>\n<h4 data-start=\"997\" data-end=\"1013\">4. Decisi&oacute;n<\/h4>\n<p data-start=\"1014\" data-end=\"1054\">El prospecto toma la decisi&oacute;n de compra.<\/p>\n<p data-start=\"1056\" data-end=\"1069\"><strong data-start=\"1056\" data-end=\"1069\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"1070\" data-end=\"1134\">\n<li data-section-id=\"ak5syu\" data-start=\"1070\" data-end=\"1090\">Realiza un pedido.<\/li>\n<li data-section-id=\"12fiaqb\" data-start=\"1091\" data-end=\"1114\">Contrata un servicio.<\/li>\n<li data-section-id=\"1aik015\" data-start=\"1115\" data-end=\"1134\">Completa un pago.<\/li>\n<\/ul>\n<h4 data-start=\"1136\" data-end=\"1156\">5. Fidelizaci&oacute;n<\/h4>\n<p data-start=\"1157\" data-end=\"1206\">La empresa busca que el cliente vuelva a comprar.<\/p>\n<p data-start=\"1208\" data-end=\"1221\"><strong data-start=\"1208\" data-end=\"1221\">Ejemplos:<\/strong><\/p>\n<ul data-start=\"1222\" data-end=\"1314\">\n<li data-section-id=\"11dknh0\" data-start=\"1222\" data-end=\"1245\">Programas de lealtad.<\/li>\n<li data-section-id=\"59pawm\" data-start=\"1246\" data-end=\"1270\">Descuentos exclusivos.<\/li>\n<li data-section-id=\"1jiczbi\" data-start=\"1271\" data-end=\"1289\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email marketing<\/a>.<\/li>\n<li data-section-id=\"10dj59r\" data-start=\"1290\" data-end=\"1314\">Seguimiento postventa.<\/li>\n<\/ul>\n<h3 data-section-id=\"1l2ixdu\" data-start=\"1316\" data-end=\"1341\">Representaci&oacute;n simple<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Atracci&oacute;n\r\n    &darr;\r\nInter&eacute;s\r\n    &darr;\r\nConsideraci&oacute;n\r\n    &darr;\r\nDecisi&oacute;n\r\n    &darr;\r\nFidelizaci&oacute;n<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1434\" data-end=\"1454\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1455\" data-end=\"1492\">Una tienda de suplementos deportivos:<\/p>\n<ol data-start=\"1494\" data-end=\"1660\">\n<li data-section-id=\"vo4v1f\" data-start=\"1494\" data-end=\"1535\">Un usuario ve un anuncio en Instagram.<\/li>\n<li data-section-id=\"11he2y\" data-start=\"1536\" data-end=\"1560\">Visita la p&aacute;gina web.<\/li>\n<li data-section-id=\"q3pzf1\" data-start=\"1561\" data-end=\"1593\">Compara diferentes prote&iacute;nas.<\/li>\n<li data-section-id=\"bpf5l8\" data-start=\"1594\" data-end=\"1616\">Compra un producto.<\/li>\n<li data-section-id=\"ksb2zd\" data-start=\"1617\" data-end=\"1660\">Recibe promociones para futuras compras.<\/li>\n<\/ol>\n<p data-start=\"1662\" data-end=\"1699\">Ese recorrido es su embudo de ventas.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1701\" data-end=\"1715\">Beneficios<\/h3>\n<ul data-start=\"1716\" data-end=\"1870\">\n<li data-section-id=\"18jlejt\" data-start=\"1716\" data-end=\"1754\">Mejora el seguimiento de prospectos.<\/li>\n<li data-section-id=\"1iby6bo\" data-start=\"1755\" data-end=\"1807\">Ayuda a detectar en qu&eacute; etapa se pierden clientes.<\/li>\n<li data-section-id=\"1887u77\" data-start=\"1808\" data-end=\"1832\">Incrementa las ventas.<\/li>\n<li data-section-id=\"132jnod\" data-start=\"1833\" data-end=\"1870\">Optimiza las campa&ntilde;as de marketing.<\/li>\n<\/ul>\n<h3 data-section-id=\"1pi756d\" data-start=\"1872\" data-end=\"1892\">Relaci&oacute;n con CRM<\/h3>\n<p data-start=\"1893\" data-end=\"2023\">Los sistemas CRM permiten gestionar y dar seguimiento a los prospectos en cada etapa del embudo, facilitando el trabajo de ventas.<\/p>\n<p data-start=\"2025\" data-end=\"2207\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2037\" data-end=\"2206\">un embudo de ventas es el proceso que describe c&oacute;mo una persona pasa de ser un posible cliente a convertirse en comprador y, posteriormente, en un cliente recurrente<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embudo de ventas (Sales Funnel) es un modelo que representa el recorrido que sigue una persona desde que conoce una marca hasta que se convierte en cliente. Se llama &laquo;embudo&raquo; porque muchas personas entran en la primera etapa, pero solo una parte llega a realizar una compra. &iquest;Para qu&eacute; sirve? Entender el proceso de compra &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/embudo-de-venta\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/embudo-de-venta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Embudo de Venta<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-283","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/283\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/283\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}