{"id":280,"date":"2026-06-03T10:44:52","date_gmt":"2026-06-03T08:44:52","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=280"},"modified":"2026-06-04T00:46:21","modified_gmt":"2026-06-03T22:46:21","slug":"email-marketing","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"<p data-start=\"0\" data-end=\"248\"><strong data-start=\"0\" data-end=\"19\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a><\/strong> es una estrategia de marketing digital que consiste en enviar correos electr&oacute;nicos a clientes o prospectos con el objetivo de informar, promocionar productos o servicios, generar ventas y fortalecer la relaci&oacute;n con la audiencia.<\/p>\n<p data-start=\"250\" data-end=\"334\">Es una de las herramientas m&aacute;s utilizadas para la comunicaci&oacute;n directa con clientes.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"336\" data-end=\"356\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"357\" data-end=\"527\">\n<li data-section-id=\"18d64ys\" data-start=\"357\" data-end=\"393\">Promocionar productos o servicios.<\/li>\n<li data-section-id=\"1no3mvp\" data-start=\"394\" data-end=\"411\">Generar ventas.<\/li>\n<li data-section-id=\"zt9kdn\" data-start=\"412\" data-end=\"433\">Fidelizar clientes.<\/li>\n<li data-section-id=\"1p5xkmd\" data-start=\"434\" data-end=\"467\">Compartir noticias o novedades.<\/li>\n<li data-section-id=\"4cezaf\" data-start=\"468\" data-end=\"498\">Enviar ofertas y descuentos.<\/li>\n<li data-section-id=\"1fd0p0e\" data-start=\"499\" data-end=\"527\">Nutrir prospectos (leads).<\/li>\n<\/ul>\n<h3 data-section-id=\"1qf35l4\" data-start=\"529\" data-end=\"560\">Ejemplos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a><\/h3>\n<ul data-start=\"561\" data-end=\"757\">\n<li data-section-id=\"68q75v\" data-start=\"561\" data-end=\"600\">Boletines informativos (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/newsletters\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">newsletters<\/a>).<\/li>\n<li data-section-id=\"expo18\" data-start=\"601\" data-end=\"625\">Correos promocionales.<\/li>\n<li data-section-id=\"30wp63\" data-start=\"626\" data-end=\"653\">Confirmaciones de compra.<\/li>\n<li data-section-id=\"u78f4z\" data-start=\"654\" data-end=\"678\">Correos de bienvenida.<\/li>\n<li data-section-id=\"17hlntw\" data-start=\"679\" data-end=\"717\">Recordatorios de carrito abandonado.<\/li>\n<li data-section-id=\"1y5hwrk\" data-start=\"718\" data-end=\"757\">Campa&ntilde;as de lanzamiento de productos.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"759\" data-end=\"779\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"780\" data-end=\"837\">Una tienda de suplementos env&iacute;a un correo a sus clientes:<\/p>\n<blockquote data-start=\"839\" data-end=\"900\">\n<p data-start=\"841\" data-end=\"900\">&laquo;&iexcl;Solo por hoy! 20% de descuento en prote&iacute;nas y creatinas.&raquo;<\/p>\n<\/blockquote>\n<p data-start=\"902\" data-end=\"959\">Ese correo forma parte de una campa&ntilde;a de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a>.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"961\" data-end=\"975\">Beneficios<\/h3>\n<ul data-start=\"976\" data-end=\"1169\">\n<li data-section-id=\"hdmllk\" data-start=\"976\" data-end=\"1030\">Bajo costo comparado con otros medios publicitarios.<\/li>\n<li data-section-id=\"1bantyy\" data-start=\"1031\" data-end=\"1071\">Comunicaci&oacute;n directa con la audiencia.<\/li>\n<li data-section-id=\"3exf0c\" data-start=\"1072\" data-end=\"1105\">F&aacute;cil segmentaci&oacute;n de clientes.<\/li>\n<li data-section-id=\"6ye6oq\" data-start=\"1106\" data-end=\"1139\">Medici&oacute;n precisa de resultados.<\/li>\n<li data-section-id=\"1lvnhoo\" data-start=\"1140\" data-end=\"1169\">Automatizaci&oacute;n de campa&ntilde;as.<\/li>\n<\/ul>\n<h3 data-section-id=\"1nz1i5o\" data-start=\"1171\" data-end=\"1195\">M&eacute;tricas importantes<\/h3>\n<ul data-start=\"1196\" data-end=\"1474\">\n<li data-section-id=\"jvfslf\" data-start=\"1196\" data-end=\"1263\"><strong data-start=\"1198\" data-end=\"1219\">Tasa de apertura:<\/strong> porcentaje de personas que abren el correo.<\/li>\n<li data-section-id=\"1uhesy6\" data-start=\"1264\" data-end=\"1337\"><strong data-start=\"1266\" data-end=\"1295\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ctr\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CTR<\/a> (Click Through Rate):<\/strong> porcentaje que hace clic en alg&uacute;n enlace.<\/li>\n<li data-section-id=\"xrwb6r\" data-start=\"1338\" data-end=\"1405\"><strong data-start=\"1340\" data-end=\"1363\">Tasa de conversi&oacute;n:<\/strong> porcentaje que realiza la acci&oacute;n deseada.<\/li>\n<li data-section-id=\"1qsr4tt\" data-start=\"1406\" data-end=\"1474\"><strong data-start=\"1408\" data-end=\"1424\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/bounce-rate\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Bounce Rate<\/a>:<\/strong> porcentaje de correos que no pudieron entregarse.<\/li>\n<\/ul>\n<h3 data-section-id=\"ays54b\" data-start=\"1476\" data-end=\"1497\">Tipos de campa&ntilde;as<\/h3>\n<ol data-start=\"1498\" data-end=\"1773\">\n<li data-section-id=\"etmbre\" data-start=\"1498\" data-end=\"1545\"><strong data-start=\"1501\" data-end=\"1518\">Promocionales<\/strong>\n<ul data-start=\"1522\" data-end=\"1545\">\n<li data-section-id=\"1jy4dmo\" data-start=\"1522\" data-end=\"1545\">Ofertas y descuentos.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1xozyu8\" data-start=\"1547\" data-end=\"1614\"><strong data-start=\"1550\" data-end=\"1566\">Informativas<\/strong>\n<ul data-start=\"1570\" data-end=\"1614\">\n<li data-section-id=\"1h414fz\" data-start=\"1570\" data-end=\"1614\">Noticias, novedades y contenido educativo.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1fbcchs\" data-start=\"1616\" data-end=\"1702\"><strong data-start=\"1619\" data-end=\"1636\">Automatizadas<\/strong>\n<ul data-start=\"1640\" data-end=\"1702\">\n<li data-section-id=\"1gq73fo\" data-start=\"1640\" data-end=\"1702\">Correos enviados autom&aacute;ticamente seg&uacute;n acciones del usuario.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"qksvme\" data-start=\"1704\" data-end=\"1773\"><strong data-start=\"1707\" data-end=\"1726\">Transaccionales<\/strong>\n<ul data-start=\"1730\" data-end=\"1773\">\n<li data-section-id=\"a0xv72\" data-start=\"1730\" data-end=\"1773\">Confirmaciones de compra, pagos o env&iacute;os.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-section-id=\"10v39zk\" data-start=\"1775\" data-end=\"1801\">Herramientas populares<\/h3>\n<ul data-start=\"1802\" data-end=\"1961\">\n<li data-section-id=\"15a85x\" data-start=\"1802\" data-end=\"1841\"><span class=\"\" data-state=\"closed\">Mailchimp<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1842\" data-end=\"1881\"><span class=\"\" data-state=\"closed\">Brevo<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1882\" data-end=\"1921\"><span class=\"\" data-state=\"closed\">ActiveCampaign<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"1922\" data-end=\"1961\"><span class=\"\" data-state=\"closed\">Mailerlite<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"110xjk4\" data-start=\"1963\" data-end=\"1983\">Buenas pr&aacute;cticas<\/h3>\n<ul data-start=\"1984\" data-end=\"2163\">\n<li data-section-id=\"52ph6x\" data-start=\"1984\" data-end=\"2038\">Obtener permiso del usuario antes de enviar correos.<\/li>\n<li data-section-id=\"ntuoh\" data-start=\"2039\" data-end=\"2069\">Utilizar asuntos atractivos.<\/li>\n<li data-section-id=\"1hfauqq\" data-start=\"2070\" data-end=\"2095\">Segmentar la audiencia.<\/li>\n<li data-section-id=\"rvvxx\" data-start=\"2096\" data-end=\"2133\">Incluir llamadas a la acci&oacute;n (CTA).<\/li>\n<li data-section-id=\"1yv6s60\" data-start=\"2134\" data-end=\"2163\">Evitar el exceso de env&iacute;os.<\/li>\n<\/ul>\n<h3 data-section-id=\"fgrxc9\" data-start=\"2165\" data-end=\"2185\">Ejemplo de flujo<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario se suscribe\r\n         &darr;\r\nRecibe correo de bienvenida\r\n         &darr;\r\nRecibe contenido de valor\r\n         &darr;\r\nRecibe promoci&oacute;n\r\n         &darr;\r\nRealiza una compra<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"2354\" data-end=\"2554\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2366\" data-end=\"2553\">el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a> es una estrategia de comunicaci&oacute;n y ventas que utiliza el correo electr&oacute;nico para atraer, convertir y fidelizar clientes mediante mensajes personalizados y medibles<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a> es una estrategia de marketing digital que consiste en enviar correos electr&oacute;nicos a clientes o prospectos con el objetivo de informar, promocionar productos o servicios, generar ventas y fortalecer la relaci&oacute;n con la audiencia. Es una de las herramientas m&aacute;s utilizadas para la comunicaci&oacute;n directa con clientes. &iquest;Para qu&eacute; sirve? Promocionar productos o &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email Marketing<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-280","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/280\/revisions"}],"predecessor-version":[{"id":282,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/280\/revisions\/282"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}