{"id":278,"date":"2026-06-02T00:42:36","date_gmt":"2026-06-01T22:42:36","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=278"},"modified":"2026-06-04T00:44:44","modified_gmt":"2026-06-03T22:44:44","slug":"ebook","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/","title":{"rendered":"Ebook"},"content":{"rendered":"<p data-start=\"0\" data-end=\"198\"><strong data-start=\"0\" data-end=\"9\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a><\/strong> (electronic book o libro electr&oacute;nico) es una publicaci&oacute;n digital que puede leerse en dispositivos electr&oacute;nicos como computadoras, tablets, tel&eacute;fonos m&oacute;viles o lectores de libros digitales.<\/p>\n<p data-start=\"200\" data-end=\"260\">Funciona como un libro tradicional, pero en formato digital.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"262\" data-end=\"282\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"283\" data-end=\"450\">\n<li data-section-id=\"1a1z53g\" data-start=\"283\" data-end=\"307\">Compartir informaci&oacute;n.<\/li>\n<li data-section-id=\"14kd99c\" data-start=\"308\" data-end=\"333\">Educar a una audiencia.<\/li>\n<li data-section-id=\"2tapww\" data-start=\"334\" data-end=\"363\">Generar prospectos (leads).<\/li>\n<li data-section-id=\"13fdr0e\" data-start=\"364\" data-end=\"398\">Promocionar una marca o negocio.<\/li>\n<li data-section-id=\"asaq1p\" data-start=\"399\" data-end=\"450\">Distribuir contenido sin necesidad de imprimirlo.<\/li>\n<\/ul>\n<h3 data-section-id=\"1jqtbe\" data-start=\"452\" data-end=\"476\">Formatos m&aacute;s comunes<\/h3>\n<ul data-start=\"477\" data-end=\"554\">\n<li data-section-id=\"dgc0ai\" data-start=\"477\" data-end=\"486\"><strong data-start=\"479\" data-end=\"486\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pdf\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>PDF<\/a><\/strong><\/li>\n<li data-section-id=\"8gfyei\" data-start=\"487\" data-end=\"497\"><strong data-start=\"489\" data-end=\"497\">EPUB<\/strong><\/li>\n<li data-section-id=\"300q69\" data-start=\"498\" data-end=\"508\"><strong data-start=\"500\" data-end=\"508\">MOBI<\/strong><\/li>\n<li data-section-id=\"1nnimzc\" data-start=\"509\" data-end=\"554\"><strong data-start=\"511\" data-end=\"518\">AZW<\/strong> (utilizado por dispositivos Kindle)<\/li>\n<\/ul>\n<h3 data-section-id=\"16185hb\" data-start=\"556\" data-end=\"578\">Ejemplos de eBooks<\/h3>\n<ul data-start=\"579\" data-end=\"712\">\n<li data-section-id=\"gtpk1g\" data-start=\"579\" data-end=\"608\">Gu&iacute;as de marketing digital.<\/li>\n<li data-section-id=\"jzysw2\" data-start=\"609\" data-end=\"627\">Manuales de uso.<\/li>\n<li data-section-id=\"gk8r9h\" data-start=\"628\" data-end=\"641\">Recetarios.<\/li>\n<li data-section-id=\"1wiyzqz\" data-start=\"642\" data-end=\"663\">Libros de negocios.<\/li>\n<li data-section-id=\"8r3ktq\" data-start=\"664\" data-end=\"686\">Tutoriales y cursos.<\/li>\n<li data-section-id=\"v3okqn\" data-start=\"687\" data-end=\"712\">Cat&aacute;logos de productos.<\/li>\n<\/ul>\n<h3 data-section-id=\"1mlbauy\" data-start=\"714\" data-end=\"742\">Uso en marketing digital<\/h3>\n<p data-start=\"743\" data-end=\"833\">Muchas empresas ofrecen eBooks gratuitos a cambio de informaci&oacute;n de contacto, por ejemplo:<\/p>\n<blockquote data-start=\"835\" data-end=\"907\">\n<p data-start=\"837\" data-end=\"907\">&laquo;Descarga gratis nuestra gu&iacute;a de ventas y recibe consejos exclusivos.&raquo;<\/p>\n<\/blockquote>\n<p data-start=\"909\" data-end=\"980\">El usuario deja su nombre y correo electr&oacute;nico para obtener el archivo.<\/p>\n<h3 data-section-id=\"yp2f3q\" data-start=\"982\" data-end=\"994\">Ventajas<\/h3>\n<ul data-start=\"995\" data-end=\"1166\">\n<li data-section-id=\"1vrdhg4\" data-start=\"995\" data-end=\"1024\">Bajo costo de distribuci&oacute;n.<\/li>\n<li data-section-id=\"sps2qz\" data-start=\"1025\" data-end=\"1046\">F&aacute;cil de compartir.<\/li>\n<li data-section-id=\"ghmijw\" data-start=\"1047\" data-end=\"1081\">Accesible desde cualquier lugar.<\/li>\n<li data-section-id=\"16xerxn\" data-start=\"1082\" data-end=\"1106\">No requiere impresi&oacute;n.<\/li>\n<li data-section-id=\"195snwr\" data-start=\"1107\" data-end=\"1166\">Puede incluir enlaces, im&aacute;genes y elementos interactivos.<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1168\" data-end=\"1188\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1189\" data-end=\"1244\">Una empresa de nutrici&oacute;n puede crear un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a> titulado:<\/p>\n<p data-start=\"1246\" data-end=\"1306\"><strong data-start=\"1246\" data-end=\"1306\">&laquo;Gu&iacute;a Completa de Alimentaci&oacute;n para Ganar Masa Muscular&raquo;<\/strong><\/p>\n<p data-start=\"1308\" data-end=\"1373\">y ofrecerlo como descarga gratuita para atraer posibles clientes.<\/p>\n<h3 data-section-id=\"4qy43k\" data-start=\"1375\" data-end=\"1416\">Diferencia entre libro f&iacute;sico y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1418\" data-end=\"1679\">\n<thead data-start=\"1418\" data-end=\"1442\">\n<tr data-start=\"1418\" data-end=\"1442\">\n<th class=\"last:pe-10\" data-start=\"1418\" data-end=\"1433\" data-col-size=\"sm\">Libro f&iacute;sico<\/th>\n<th class=\"last:pe-10\" data-start=\"1433\" data-end=\"1442\" data-col-size=\"sm\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1468\" data-end=\"1679\">\n<tr data-start=\"1468\" data-end=\"1506\">\n<td data-start=\"1468\" data-end=\"1487\" data-col-size=\"sm\">Impreso en papel<\/td>\n<td data-start=\"1487\" data-end=\"1506\" data-col-size=\"sm\">Formato digital<\/td>\n<\/tr>\n<tr data-start=\"1507\" data-end=\"1564\">\n<td data-start=\"1507\" data-end=\"1528\" data-col-size=\"sm\">Requiere impresi&oacute;n<\/td>\n<td data-start=\"1528\" data-end=\"1564\" data-col-size=\"sm\">Se descarga o visualiza en l&iacute;nea<\/td>\n<\/tr>\n<tr data-start=\"1565\" data-end=\"1619\">\n<td data-start=\"1565\" data-end=\"1588\" data-col-size=\"sm\">Ocupa espacio f&iacute;sico<\/td>\n<td data-start=\"1588\" data-end=\"1619\" data-col-size=\"sm\">Se almacena en dispositivos<\/td>\n<\/tr>\n<tr data-start=\"1620\" data-end=\"1679\">\n<td data-start=\"1620\" data-end=\"1648\" data-col-size=\"sm\">Mayor costo de producci&oacute;n<\/td>\n<td data-start=\"1648\" data-end=\"1679\" data-col-size=\"sm\">Menor costo de distribuci&oacute;n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"gkqizl\" data-start=\"1681\" data-end=\"1713\">Beneficios para las empresas<\/h3>\n<ul data-start=\"1714\" data-end=\"1844\">\n<li data-section-id=\"a56p4\" data-start=\"1714\" data-end=\"1735\">Captaci&oacute;n de leads.<\/li>\n<li data-section-id=\"11t6w7m\" data-start=\"1736\" data-end=\"1767\">Posicionamiento como experto.<\/li>\n<li data-section-id=\"1j0kc6r\" data-start=\"1768\" data-end=\"1794\">Generaci&oacute;n de confianza.<\/li>\n<li data-section-id=\"1krudnf\" data-start=\"1795\" data-end=\"1844\">Apoyo a estrategias de marketing de contenidos.<\/li>\n<\/ul>\n<p data-start=\"1846\" data-end=\"2026\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1858\" data-end=\"2025\">un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a> es un libro o documento digital que puede leerse en dispositivos electr&oacute;nicos y que se utiliza tanto para fines educativos como comerciales y de marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">eBook<\/a> (electronic book o libro electr&oacute;nico) es una publicaci&oacute;n digital que puede leerse en dispositivos electr&oacute;nicos como computadoras, tablets, tel&eacute;fonos m&oacute;viles o lectores de libros digitales. Funciona como un libro tradicional, pero en formato digital. &iquest;Para qu&eacute; sirve? Compartir informaci&oacute;n. Educar a una audiencia. Generar prospectos (leads). Promocionar una marca o negocio. Distribuir contenido sin &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/ebook\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ebook<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-278","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/278\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/278\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}