{"id":275,"date":"2026-06-02T00:38:33","date_gmt":"2026-06-01T22:38:33","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=275"},"modified":"2026-06-04T00:41:15","modified_gmt":"2026-06-03T22:41:15","slug":"double-opt-in","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/","title":{"rendered":"Double Opt-In"},"content":{"rendered":"<p data-start=\"0\" data-end=\"192\"><strong data-start=\"0\" data-end=\"17\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a><\/strong> (doble confirmaci&oacute;n de suscripci&oacute;n) es un proceso utilizado en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> para verificar que una persona realmente desea <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">suscribirse<\/a> a una lista de correos electr&oacute;nicos.<\/p>\n<p data-start=\"194\" data-end=\"279\">Consiste en dos pasos de confirmaci&oacute;n antes de agregar al usuario a la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a>.<\/p>\n<h3 data-section-id=\"qhfs8z\" data-start=\"281\" data-end=\"300\">&iquest;C&oacute;mo funciona?<\/h3>\n<h4 data-start=\"302\" data-end=\"323\">Paso 1: Registro<\/h4>\n<p data-start=\"324\" data-end=\"384\">La persona completa un formulario con su correo electr&oacute;nico.<\/p>\n<p data-start=\"386\" data-end=\"398\"><strong data-start=\"386\" data-end=\"398\">Ejemplo:<\/strong><\/p>\n<ul data-start=\"399\" data-end=\"444\">\n<li data-section-id=\"t2epcf\" data-start=\"399\" data-end=\"419\">Nombre: Juan P&eacute;rez<\/li>\n<li data-section-id=\"13xsq1z\" data-start=\"420\" data-end=\"444\">Correo: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"430\" data-end=\"444\">juan@email.com<\/a><\/li>\n<\/ul>\n<h4 data-start=\"446\" data-end=\"471\">Paso 2: Confirmaci&oacute;n<\/h4>\n<p data-start=\"472\" data-end=\"549\">El sistema env&iacute;a un correo electr&oacute;nico con un enlace o bot&oacute;n de confirmaci&oacute;n.<\/p>\n<p data-start=\"551\" data-end=\"622\">El usuario debe hacer clic en ese enlace para completar la suscripci&oacute;n.<\/p>\n<p data-start=\"624\" data-end=\"682\">Solo despu&eacute;s de esta acci&oacute;n queda registrado oficialmente.<\/p>\n<h3 data-section-id=\"ghdlj7\" data-start=\"684\" data-end=\"704\">Ejemplo pr&aacute;ctico<\/h3>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>Usuario se registra\r\n        &darr;\r\nRecibe correo de confirmaci&oacute;n\r\n        &darr;\r\nHace clic en el enlace\r\n        &darr;\r\nSuscripci&oacute;n confirmada<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1pq745u\" data-start=\"845\" data-end=\"865\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"866\" data-end=\"1043\">\n<li data-section-id=\"1vagk9c\" data-start=\"866\" data-end=\"902\">Verificar que el correo es v&aacute;lido.<\/li>\n<li data-section-id=\"1oe9tbj\" data-start=\"903\" data-end=\"929\">Evitar registros falsos.<\/li>\n<li data-section-id=\"8uijjy\" data-start=\"930\" data-end=\"948\">Reducir el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/spam\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">spam<\/a>.<\/li>\n<li data-section-id=\"18z121g\" data-start=\"949\" data-end=\"990\">Mejorar la calidad de la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a>.<\/li>\n<li data-section-id=\"c7lfs0\" data-start=\"991\" data-end=\"1043\">Cumplir normativas de privacidad y consentimiento.<\/li>\n<\/ul>\n<h3 data-section-id=\"yp2f3q\" data-start=\"1045\" data-end=\"1057\">Ventajas<\/h3>\n<ul data-start=\"1058\" data-end=\"1191\">\n<li data-section-id=\"m1e8wn\" data-start=\"1058\" data-end=\"1090\">Lista de contactos m&aacute;s limpia.<\/li>\n<li data-section-id=\"qb55pa\" data-start=\"1091\" data-end=\"1117\">Menos correos rebotados.<\/li>\n<li data-section-id=\"10vxs1l\" data-start=\"1118\" data-end=\"1151\">Mejor reputaci&oacute;n del remitente.<\/li>\n<li data-section-id=\"b121rc\" data-start=\"1152\" data-end=\"1191\">Mayor tasa de apertura e interacci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"nmzjms\" data-start=\"1193\" data-end=\"1208\">Desventajas<\/h3>\n<ul data-start=\"1209\" data-end=\"1306\">\n<li data-section-id=\"xx3x61\" data-start=\"1209\" data-end=\"1257\">Algunas personas no completan la confirmaci&oacute;n.<\/li>\n<li data-section-id=\"us3nio\" data-start=\"1258\" data-end=\"1306\">Puede reducir el n&uacute;mero total de suscriptores.<\/li>\n<\/ul>\n<h3 data-section-id=\"1c2gobi\" data-start=\"1308\" data-end=\"1351\">Diferencia entre Opt-In y <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1353\" data-end=\"1645\">\n<thead data-start=\"1353\" data-end=\"1379\">\n<tr data-start=\"1353\" data-end=\"1379\">\n<th class=\"last:pe-10\" data-start=\"1353\" data-end=\"1362\" data-col-size=\"sm\">Opt-In<\/th>\n<th class=\"last:pe-10\" data-start=\"1362\" data-end=\"1379\" data-col-size=\"md\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1404\" data-end=\"1645\">\n<tr data-start=\"1404\" data-end=\"1490\">\n<td data-start=\"1404\" data-end=\"1441\" data-col-size=\"sm\">Solo requiere llenar un formulario<\/td>\n<td data-start=\"1441\" data-end=\"1490\" data-col-size=\"md\">Requiere formulario y confirmaci&oacute;n por correo<\/td>\n<\/tr>\n<tr data-start=\"1491\" data-end=\"1518\">\n<td data-start=\"1491\" data-end=\"1504\" data-col-size=\"sm\">M&aacute;s r&aacute;pido<\/td>\n<td data-start=\"1504\" data-end=\"1518\" data-col-size=\"md\">M&aacute;s seguro<\/td>\n<\/tr>\n<tr data-start=\"1519\" data-end=\"1579\">\n<td data-start=\"1519\" data-end=\"1549\" data-col-size=\"sm\">Mayor cantidad de registros<\/td>\n<td data-start=\"1549\" data-end=\"1579\" data-col-size=\"md\">Mayor calidad de registros<\/td>\n<\/tr>\n<tr data-start=\"1580\" data-end=\"1645\">\n<td data-start=\"1580\" data-end=\"1611\" data-col-size=\"sm\">M&aacute;s riesgo de correos falsos<\/td>\n<td data-start=\"1611\" data-end=\"1645\" data-col-size=\"md\">Menos riesgo de correos falsos<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"1bd8rbu\" data-start=\"1647\" data-end=\"1660\">Uso com&uacute;n<\/h3>\n<p data-start=\"1661\" data-end=\"1697\">Plataformas de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> como:<\/p>\n<ul data-start=\"1698\" data-end=\"1817\">\n<li data-section-id=\"15a85x\" data-start=\"1698\" data-end=\"1737\"><span class=\"\" data-state=\"closed\">Mailchimp<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1738\" data-end=\"1777\"><span class=\"\" data-state=\"closed\">Brevo<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"1778\" data-end=\"1817\"><span class=\"\" data-state=\"closed\">ActiveCampaign<\/span><\/li>\n<\/ul>\n<p data-start=\"1819\" data-end=\"1893\">permiten configurar procesos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a> para gestionar suscriptores.<\/p>\n<h3 data-section-id=\"1fsdxcp\" data-start=\"1895\" data-end=\"1918\">Ejemplo empresarial<\/h3>\n<p data-start=\"1919\" data-end=\"1994\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> ofrece un descuento del 10% por <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">suscribirse<\/a> al bolet&iacute;n.<\/p>\n<p data-start=\"1996\" data-end=\"2007\">El cliente:<\/p>\n<ol data-start=\"2008\" data-end=\"2126\">\n<li data-section-id=\"d46l8x\" data-start=\"2008\" data-end=\"2029\">Ingresa su correo.<\/li>\n<li data-section-id=\"heuekf\" data-start=\"2030\" data-end=\"2065\">Recibe un email de confirmaci&oacute;n.<\/li>\n<li data-section-id=\"1fghzgp\" data-start=\"2066\" data-end=\"2093\">Confirma su suscripci&oacute;n.<\/li>\n<li data-section-id=\"l7idf0\" data-start=\"2094\" data-end=\"2126\">Recibe el cup&oacute;n de descuento.<\/li>\n<\/ol>\n<p data-start=\"2128\" data-end=\"2331\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"2140\" data-end=\"2330\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a> es un m&eacute;todo de suscripci&oacute;n que requiere una segunda confirmaci&oacute;n por correo electr&oacute;nico para verificar que el usuario realmente desea recibir comunicaciones de una empresa<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a> (doble confirmaci&oacute;n de suscripci&oacute;n) es un proceso utilizado en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a> para verificar que una persona realmente desea <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">suscribirse<\/a> a una lista de correos electr&oacute;nicos. Consiste en dos pasos de confirmaci&oacute;n antes de agregar al usuario a la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/base-de-datos\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">base de datos<\/a>. &iquest;C&oacute;mo funciona? Paso 1: Registro La persona completa un formulario con su &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/double-opt-in\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Double Opt-In<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-275","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/275\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/275\/revisions\/277"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}