{"id":236,"date":"2026-06-02T18:20:29","date_gmt":"2026-06-02T16:20:29","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=236"},"modified":"2026-06-03T18:21:11","modified_gmt":"2026-06-03T16:21:11","slug":"cro","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/","title":{"rendered":"CRO"},"content":{"rendered":"<p data-start=\"0\" data-end=\"95\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"50\">Conversion Rate Optimization<\/strong> o <strong data-start=\"53\" data-end=\"94\">Optimizaci&oacute;n de la Tasa de Conversi&oacute;n<\/strong>.<\/p>\n<p data-start=\"97\" data-end=\"251\">Es el proceso de mejorar una p&aacute;gina web, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a>, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">landing page<\/a> o aplicaci&oacute;n para que un mayor porcentaje de visitantes realice una acci&oacute;n deseada.<\/p>\n<h3 data-section-id=\"1lw3vdv\" data-start=\"253\" data-end=\"280\">&iquest;Qu&eacute; es una conversi&oacute;n?<\/h3>\n<p data-start=\"281\" data-end=\"306\">Una conversi&oacute;n puede ser:<\/p>\n<ul data-start=\"307\" data-end=\"460\">\n<li data-section-id=\"1qv1so4\" data-start=\"307\" data-end=\"329\">Realizar una compra.<\/li>\n<li data-section-id=\"18xkzen\" data-start=\"330\" data-end=\"353\">Llenar un formulario.<\/li>\n<li data-section-id=\"16v6qut\" data-start=\"354\" data-end=\"381\">Solicitar una cotizaci&oacute;n.<\/li>\n<li data-section-id=\"3bl1hz\" data-start=\"382\" data-end=\"408\">Registrarse en un sitio.<\/li>\n<li data-section-id=\"1loyxqb\" data-start=\"409\" data-end=\"432\">Descargar un archivo.<\/li>\n<li data-section-id=\"es9p3h\" data-start=\"433\" data-end=\"460\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/suscribirse\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Suscribirse<\/a> a un bolet&iacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"k1zkii\" data-start=\"462\" data-end=\"484\">&iquest;Qu&eacute; busca el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a>?<\/h3>\n<p data-start=\"485\" data-end=\"616\">No necesariamente atraer m&aacute;s visitantes, sino <strong data-start=\"531\" data-end=\"615\">lograr que m&aacute;s de los visitantes actuales se conviertan en clientes o prospectos<\/strong>.<\/p>\n<h3 data-section-id=\"dnd0ii\" data-start=\"618\" data-end=\"654\">F&oacute;rmula de la tasa de conversi&oacute;n<\/h3>\n<p data-start=\"656\" data-end=\"693\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\">Tasa&nbsp;de&nbsp;Conversio&#714;n=Nu&#714;mero&nbsp;de&nbsp;conversionesNu&#714;mero&nbsp;de&nbsp;visitantes&times;100%\\text{Tasa de Conversi&oacute;n}=\\frac{\\text{N&uacute;mero de conversiones}}{\\text{N&uacute;mero de visitantes}}\\times100\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">Tasa&nbsp;de&nbsp;Conversi<\/span><span class=\"mord accent\"><span class=\"vlist-t\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"mord\">o<\/span><span class=\"accent-body\"><span class=\"mord\">&#714;<\/span><\/span><\/span><\/span><\/span><\/span><span class=\"mord\">n<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">N<span class=\"mord accent mtight\"><span class=\"vlist-t\">u<span class=\"accent-body\">&#714;<\/span><\/span><\/span>mero&nbsp;de&nbsp;visitantes<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">N<span class=\"mord accent mtight\"><span class=\"vlist-t\">u<span class=\"accent-body\">&#714;<\/span><\/span><\/span>mero&nbsp;de&nbsp;conversiones<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">100%<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-section-id=\"swg25u\" data-start=\"695\" data-end=\"706\">Ejemplo<\/h3>\n<p data-start=\"707\" data-end=\"727\">Un sitio web recibe:<\/p>\n<ul data-start=\"728\" data-end=\"761\">\n<li data-section-id=\"bm18pj\" data-start=\"728\" data-end=\"747\">1,000 visitantes.<\/li>\n<li data-section-id=\"1ptzss2\" data-start=\"748\" data-end=\"761\">50 compras.<\/li>\n<\/ul>\n<p data-start=\"763\" data-end=\"788\">La tasa de conversi&oacute;n es:<\/p>\n<p data-start=\"790\" data-end=\"815\"><strong data-start=\"790\" data-end=\"815\">50 &divide; 1,000 &times; 100 = 5%<\/strong><\/p>\n<p data-start=\"817\" data-end=\"934\">Si mediante t&eacute;cnicas de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a> aumenta a 80 compras con los mismos 1,000 visitantes, la tasa de conversi&oacute;n ser&iacute;a del 8%.<\/p>\n<h3 data-section-id=\"1uedexd\" data-start=\"936\" data-end=\"955\">T&eacute;cnicas de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a><\/h3>\n<ul data-start=\"956\" data-end=\"1201\">\n<li data-section-id=\"1o7w9m\" data-start=\"956\" data-end=\"989\">Mejorar el dise&ntilde;o de la p&aacute;gina.<\/li>\n<li data-section-id=\"x07jao\" data-start=\"990\" data-end=\"1018\">Optimizar los formularios.<\/li>\n<li data-section-id=\"1c4609l\" data-start=\"1019\" data-end=\"1065\">Hacer m&aacute;s visibles los CTA (<a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/call-to-action\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Call to Action<\/a>).<\/li>\n<li data-section-id=\"1341klu\" data-start=\"1066\" data-end=\"1099\">Aumentar la velocidad de carga.<\/li>\n<li data-section-id=\"3mqkzq\" data-start=\"1100\" data-end=\"1135\">Simplificar el proceso de compra.<\/li>\n<li data-section-id=\"1cz67m\" data-start=\"1136\" data-end=\"1159\">Realizar <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/pruebas-a-b\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pruebas A\/B<\/a>.<\/li>\n<li data-section-id=\"1h8ut9b\" data-start=\"1160\" data-end=\"1201\">Mejorar la experiencia de usuario (UX).<\/li>\n<\/ul>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1203\" data-end=\"1223\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1224\" data-end=\"1303\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a> detecta que muchas personas abandonan el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/carrito-de-compra\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">carrito de compra<\/a>.<\/p>\n<p data-start=\"1305\" data-end=\"1368\">Despu&eacute;s de simplificar el proceso de pago de 5 pasos a 2 pasos:<\/p>\n<ul data-start=\"1369\" data-end=\"1424\">\n<li data-section-id=\"18x476o\" data-start=\"1369\" data-end=\"1392\">Aumentan las compras.<\/li>\n<li data-section-id=\"x2f0ev\" data-start=\"1393\" data-end=\"1424\">Mejora la tasa de conversi&oacute;n.<\/li>\n<\/ul>\n<p data-start=\"1426\" data-end=\"1451\">Eso es una acci&oacute;n de <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a>.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1453\" data-end=\"1467\">Beneficios<\/h3>\n<ul data-start=\"1468\" data-end=\"1618\">\n<li data-section-id=\"165qii6\" data-start=\"1468\" data-end=\"1505\">M&aacute;s ventas sin aumentar el tr&aacute;fico.<\/li>\n<li data-section-id=\"1l4vyc2\" data-start=\"1506\" data-end=\"1559\">Mejor aprovechamiento de la inversi&oacute;n publicitaria.<\/li>\n<li data-section-id=\"15ehu6l\" data-start=\"1560\" data-end=\"1581\">Mayor rentabilidad.<\/li>\n<li data-section-id=\"14gqxxj\" data-start=\"1582\" data-end=\"1618\">Mejor experiencia para el usuario.<\/li>\n<\/ul>\n<h3 data-section-id=\"sovajs\" data-start=\"1620\" data-end=\"1651\">Relaci&oacute;n con otras m&eacute;tricas<\/h3>\n<p data-start=\"1652\" data-end=\"1686\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a> suele analizarse junto con:<\/p>\n<ul data-start=\"1687\" data-end=\"1812\">\n<li data-section-id=\"hd4y0r\" data-start=\"1687\" data-end=\"1710\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a> (Costo por Clic).<\/li>\n<li data-section-id=\"8azt15\" data-start=\"1711\" data-end=\"1741\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> (Costo por Adquisici&oacute;n).<\/li>\n<li data-section-id=\"dtgeaj\" data-start=\"1742\" data-end=\"1782\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> (Costo de Adquisici&oacute;n de Cliente).<\/li>\n<li data-section-id=\"slneuk\" data-start=\"1783\" data-end=\"1812\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> (Retorno de Inversi&oacute;n).<\/li>\n<\/ul>\n<p data-start=\"1814\" data-end=\"1992\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1826\" data-end=\"1991\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CRO<\/a> es el conjunto de estrategias y mejoras destinadas a aumentar el porcentaje de visitantes que realizan una acci&oacute;n valiosa dentro de un sitio web o aplicaci&oacute;n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CRO<\/a> significa Conversion Rate Optimization o Optimizaci&oacute;n de la Tasa de Conversi&oacute;n. Es el proceso de mejorar una p&aacute;gina web, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a>, <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">landing page<\/a> o aplicaci&oacute;n para que un mayor porcentaje de visitantes realice una acci&oacute;n deseada. &iquest;Qu&eacute; es una conversi&oacute;n? Una conversi&oacute;n puede ser: Realizar una compra. Llenar un formulario. Solicitar una cotizaci&oacute;n. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cro\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CRO<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-236","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/236\/revisions"}],"predecessor-version":[{"id":238,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/236\/revisions\/238"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}