{"id":230,"date":"2026-06-02T18:16:43","date_gmt":"2026-06-02T16:16:43","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=230"},"modified":"2026-06-03T18:19:09","modified_gmt":"2026-06-03T16:19:09","slug":"cpm","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/","title":{"rendered":"CPM"},"content":{"rendered":"<p data-start=\"0\" data-end=\"97\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"36\">Cost Per Mille<\/strong> (costo por mil impresiones) o <strong data-start=\"67\" data-end=\"96\">Costo por Mil Impresiones<\/strong>.<\/p>\n<p data-start=\"99\" data-end=\"262\">Es una m&eacute;trica utilizada en publicidad digital para medir cu&aacute;nto cuesta mostrar un anuncio <strong data-start=\"190\" data-end=\"205\">1,000 veces<\/strong>, independientemente de que los usuarios hagan clic o no.<\/p>\n<h3 data-section-id=\"qj8eg3\" data-start=\"264\" data-end=\"290\">&iquest;Qu&eacute; es una impresi&oacute;n?<\/h3>\n<p data-start=\"291\" data-end=\"376\">Una impresi&oacute;n ocurre cada vez que un anuncio se muestra en la pantalla de un usuario.<\/p>\n<p data-start=\"378\" data-end=\"390\">Por ejemplo:<\/p>\n<ul data-start=\"391\" data-end=\"507\">\n<li data-section-id=\"1y6n0i1\" data-start=\"391\" data-end=\"453\">Si tu anuncio aparece 1,000 veces, tienes 1,000 impresiones.<\/li>\n<li data-section-id=\"t5svh2\" data-start=\"454\" data-end=\"507\">No importa si las personas interact&uacute;an con &eacute;l o no.<\/li>\n<\/ul>\n<h3 data-section-id=\"1tfeoes\" data-start=\"509\" data-end=\"520\">F&oacute;rmula<\/h3>\n<p data-start=\"522\" data-end=\"559\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a>=Costo&nbsp;total&nbsp;de&nbsp;la&nbsp;campan&tilde;aNu&#714;mero&nbsp;de&nbsp;impresiones&times;1000CPM=\\frac{\\text{Costo total de la campa&ntilde;a}}{\\text{N&uacute;mero de impresiones}}\\times1000<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">N<span class=\"mord accent mtight\"><span class=\"vlist-t\">u<span class=\"accent-body\">&#714;<\/span><\/span><\/span>mero&nbsp;de&nbsp;impresiones<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Costo&nbsp;total&nbsp;de&nbsp;la&nbsp;campa<span class=\"mord accent mtight\"><span class=\"vlist-t\">n<span class=\"accent-body\">&tilde;<\/span><\/span><\/span>a<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">&times;<\/span><\/span><span class=\"base\"><span class=\"mord\">1000<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-section-id=\"swg25u\" data-start=\"561\" data-end=\"572\">Ejemplo<\/h3>\n<p data-start=\"573\" data-end=\"600\">Supongamos que una campa&ntilde;a:<\/p>\n<ul data-start=\"601\" data-end=\"647\">\n<li data-section-id=\"19nkino\" data-start=\"601\" data-end=\"618\">Cost&oacute; $500 MXN.<\/li>\n<li data-section-id=\"fwzfw9\" data-start=\"619\" data-end=\"647\">Gener&oacute; 50,000 impresiones.<\/li>\n<\/ul>\n<p data-start=\"649\" data-end=\"658\">Entonces:<\/p>\n<p data-start=\"660\" data-end=\"703\"><strong data-start=\"660\" data-end=\"703\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a> = ($500 &divide; 50,000) &times; 1,000 = $10 MXN<\/strong><\/p>\n<p data-start=\"705\" data-end=\"797\">Esto significa que el anunciante pag&oacute; <strong data-start=\"743\" data-end=\"796\">$10 por cada 1,000 veces que se mostr&oacute; el anuncio<\/strong>.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"799\" data-end=\"819\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"820\" data-end=\"989\">\n<li data-section-id=\"cxz1g0\" data-start=\"820\" data-end=\"865\">Medir el costo de visibilidad de una marca.<\/li>\n<li data-section-id=\"1f2j02m\" data-start=\"866\" data-end=\"900\">Comparar campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"6j236p\" data-start=\"901\" data-end=\"958\">Evaluar campa&ntilde;as de reconocimiento de marca (branding).<\/li>\n<li data-section-id=\"3ugoss\" data-start=\"959\" data-end=\"989\">Alcanzar grandes <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/audiencias\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audiencias<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"dugtis\" data-start=\"991\" data-end=\"1014\">&iquest;Cu&aacute;ndo se utiliza?<\/h3>\n<p data-start=\"1015\" data-end=\"1060\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a> es com&uacute;n en campa&ntilde;as cuyo objetivo es:<\/p>\n<ul data-start=\"1061\" data-end=\"1157\">\n<li data-section-id=\"1yxerxr\" data-start=\"1061\" data-end=\"1087\">Dar a conocer una marca.<\/li>\n<li data-section-id=\"cio9tf\" data-start=\"1088\" data-end=\"1109\">Lanzar un producto.<\/li>\n<li data-section-id=\"1vp2ggq\" data-start=\"1110\" data-end=\"1135\">Incrementar el alcance.<\/li>\n<li data-section-id=\"gj2oh7\" data-start=\"1136\" data-end=\"1157\">Generar notoriedad.<\/li>\n<\/ul>\n<h3 data-section-id=\"1jyojff\" data-start=\"1159\" data-end=\"1194\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a>, <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a> y <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1196\" data-end=\"1350\">\n<thead data-start=\"1196\" data-end=\"1218\">\n<tr data-start=\"1196\" data-end=\"1218\">\n<th class=\"last:pe-10\" data-start=\"1196\" data-end=\"1206\" data-col-size=\"sm\">M&eacute;trica<\/th>\n<th class=\"last:pe-10\" data-start=\"1206\" data-end=\"1218\" data-col-size=\"sm\">Qu&eacute; mide<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1243\" data-end=\"1350\">\n<tr data-start=\"1243\" data-end=\"1280\">\n<td data-start=\"1243\" data-end=\"1249\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a><\/td>\n<td data-start=\"1249\" data-end=\"1280\" data-col-size=\"sm\">Costo por 1,000 impresiones<\/td>\n<\/tr>\n<tr data-start=\"1281\" data-end=\"1305\">\n<td data-start=\"1281\" data-end=\"1287\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a><\/td>\n<td data-start=\"1287\" data-end=\"1305\" data-col-size=\"sm\">Costo por clic<\/td>\n<\/tr>\n<tr data-start=\"1306\" data-end=\"1350\">\n<td data-start=\"1306\" data-end=\"1312\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/td>\n<td data-start=\"1312\" data-end=\"1350\" data-col-size=\"sm\">Costo por adquisici&oacute;n o conversi&oacute;n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1352\" data-end=\"1372\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1373\" data-end=\"1457\">Una marca de ropa deportiva quiere que muchas personas conozcan una nueva colecci&oacute;n.<\/p>\n<p data-start=\"1459\" data-end=\"1591\">En lugar de pagar por clics o ventas, utiliza una campa&ntilde;a basada en <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a> para maximizar la cantidad de personas que ven sus anuncios.<\/p>\n<h3 data-section-id=\"g5yl83\" data-start=\"1593\" data-end=\"1607\">Beneficios<\/h3>\n<ul data-start=\"1608\" data-end=\"1712\">\n<li data-section-id=\"1yb82fv\" data-start=\"1608\" data-end=\"1623\">Gran alcance.<\/li>\n<li data-section-id=\"esjavu\" data-start=\"1624\" data-end=\"1646\">Ideal para branding.<\/li>\n<li data-section-id=\"3420h\" data-start=\"1647\" data-end=\"1664\">F&aacute;cil de medir.<\/li>\n<li data-section-id=\"1gy6ish\" data-start=\"1665\" data-end=\"1712\">Permite aumentar la visibilidad de una marca.<\/li>\n<\/ul>\n<p data-start=\"1714\" data-end=\"1884\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1726\" data-end=\"1883\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPM<\/a> es una m&eacute;trica publicitaria que indica cu&aacute;nto cuesta mostrar un anuncio mil veces a los usuarios, sin importar si hacen clic o realizan alguna acci&oacute;n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CPM<\/a> significa Cost Per Mille (costo por mil impresiones) o Costo por Mil Impresiones. Es una m&eacute;trica utilizada en publicidad digital para medir cu&aacute;nto cuesta mostrar un anuncio 1,000 veces, independientemente de que los usuarios hagan clic o no. &iquest;Qu&eacute; es una impresi&oacute;n? Una impresi&oacute;n ocurre cada vez que un anuncio se muestra en la &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpm\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CPM<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-230","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/230\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/230\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}