{"id":224,"date":"2026-06-02T18:15:00","date_gmt":"2026-06-02T16:15:00","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=224"},"modified":"2026-06-03T18:15:38","modified_gmt":"2026-06-03T16:15:38","slug":"cpa","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/","title":{"rendered":"CPA"},"content":{"rendered":"<p data-start=\"0\" data-end=\"71\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"42\">Cost Per Acquisition<\/strong> o <strong data-start=\"45\" data-end=\"70\">Costo por Adquisici&oacute;n<\/strong>.<\/p>\n<p data-start=\"73\" data-end=\"255\">Es una m&eacute;trica de marketing digital que indica cu&aacute;nto cuesta conseguir una acci&oacute;n espec&iacute;fica por parte de un usuario, normalmente una venta, registro, solicitud de cotizaci&oacute;n o <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a>.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"257\" data-end=\"277\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"278\" data-end=\"469\">\n<li data-section-id=\"s19s4p\" data-start=\"278\" data-end=\"332\">Medir la rentabilidad de las campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"1ypakn2\" data-start=\"333\" data-end=\"380\">Conocer cu&aacute;nto cuesta generar una conversi&oacute;n.<\/li>\n<li data-section-id=\"jitsuu\" data-start=\"381\" data-end=\"419\">Optimizar presupuestos de marketing.<\/li>\n<li data-section-id=\"15t6oxj\" data-start=\"420\" data-end=\"469\">Comparar el rendimiento de diferentes campa&ntilde;as.<\/li>\n<\/ul>\n<h3 data-section-id=\"1tfeoes\" data-start=\"471\" data-end=\"482\">F&oacute;rmula<\/h3>\n<p data-start=\"484\" data-end=\"521\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a>=Inversio&#714;n&nbsp;publicitariaNu&#714;mero&nbsp;de&nbsp;conversionesCPA=\\frac{\\text{Inversi&oacute;n publicitaria}}{\\text{N&uacute;mero de conversiones}}<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">CP<\/span><span class=\"mord mathnormal\">A<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">N<span class=\"mord accent mtight\"><span class=\"vlist-t\">u<span class=\"accent-body\">&#714;<\/span><\/span><\/span>mero&nbsp;de&nbsp;conversiones<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Inversi<span class=\"mord accent mtight\"><span class=\"vlist-t\">o<span class=\"accent-body\">&#714;<\/span><\/span><\/span>n&nbsp;publicitaria<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-section-id=\"swg25u\" data-start=\"523\" data-end=\"534\">Ejemplo<\/h3>\n<p data-start=\"535\" data-end=\"571\">Supongamos que una empresa invierte:<\/p>\n<ul data-start=\"573\" data-end=\"622\">\n<li data-section-id=\"1smpbd2\" data-start=\"573\" data-end=\"601\">$10,000 MXN en publicidad.<\/li>\n<li data-section-id=\"1vfqfd2\" data-start=\"602\" data-end=\"622\">Obtiene 50 ventas.<\/li>\n<\/ul>\n<p data-start=\"624\" data-end=\"633\">Entonces:<\/p>\n<p data-start=\"635\" data-end=\"664\"><strong data-start=\"635\" data-end=\"664\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> = $10,000 &divide; 50 = $200<\/strong><\/p>\n<p data-start=\"666\" data-end=\"737\">Esto significa que la empresa gast&oacute; <strong data-start=\"702\" data-end=\"736\">$200 para conseguir cada venta<\/strong>.<\/p>\n<h3 data-section-id=\"194smeg\" data-start=\"739\" data-end=\"777\">&iquest;Qu&eacute; se considera una adquisici&oacute;n?<\/h3>\n<p data-start=\"778\" data-end=\"813\">Depende del objetivo de la campa&ntilde;a:<\/p>\n<ul data-start=\"814\" data-end=\"929\">\n<li data-section-id=\"15s51ro\" data-start=\"814\" data-end=\"826\">Una venta.<\/li>\n<li data-section-id=\"s5l7i\" data-start=\"827\" data-end=\"841\">Un registro.<\/li>\n<li data-section-id=\"12v16ag\" data-start=\"842\" data-end=\"857\">Una descarga.<\/li>\n<li data-section-id=\"ry7zzg\" data-start=\"858\" data-end=\"889\">Una solicitud de informaci&oacute;n.<\/li>\n<li data-section-id=\"2oi6ra\" data-start=\"890\" data-end=\"908\">Una suscripci&oacute;n.<\/li>\n<li data-section-id=\"clkwum\" data-start=\"909\" data-end=\"929\">Una cita agendada.<\/li>\n<\/ul>\n<h3 data-section-id=\"j9rdv0\" data-start=\"931\" data-end=\"953\">Beneficios del <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/h3>\n<ul data-start=\"954\" data-end=\"1096\">\n<li data-section-id=\"qiq1ez\" data-start=\"954\" data-end=\"992\">Mide la eficiencia de la publicidad.<\/li>\n<li data-section-id=\"txlqi4\" data-start=\"993\" data-end=\"1020\">Ayuda a controlar costos.<\/li>\n<li data-section-id=\"bf5njt\" data-start=\"1021\" data-end=\"1062\">Permite identificar campa&ntilde;as rentables.<\/li>\n<li data-section-id=\"1f6mqp2\" data-start=\"1063\" data-end=\"1096\">Facilita la toma de decisiones.<\/li>\n<\/ul>\n<h3 data-section-id=\"fvrjd5\" data-start=\"1098\" data-end=\"1128\">Diferencia entre <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> y <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1130\" data-end=\"1251\">\n<thead data-start=\"1130\" data-end=\"1155\">\n<tr data-start=\"1130\" data-end=\"1155\">\n<th class=\"last:pe-10\" data-start=\"1130\" data-end=\"1140\" data-col-size=\"sm\">M&eacute;trica<\/th>\n<th class=\"last:pe-10\" data-start=\"1140\" data-end=\"1155\" data-col-size=\"sm\">Significado<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1182\" data-end=\"1251\">\n<tr data-start=\"1182\" data-end=\"1226\">\n<td data-start=\"1182\" data-end=\"1188\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a><\/td>\n<td data-start=\"1188\" data-end=\"1226\" data-col-size=\"sm\">Costo por adquisici&oacute;n o conversi&oacute;n<\/td>\n<\/tr>\n<tr data-start=\"1227\" data-end=\"1251\">\n<td data-start=\"1227\" data-end=\"1233\" data-col-size=\"sm\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a><\/td>\n<td data-start=\"1233\" data-end=\"1251\" data-col-size=\"sm\">Costo por clic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"1253\" data-end=\"1291\"><strong data-start=\"1253\" data-end=\"1261\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpc\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPC<\/a>:<\/strong> mide cu&aacute;nto cuesta cada clic.<\/p>\n<p data-start=\"1293\" data-end=\"1358\"><strong data-start=\"1293\" data-end=\"1301\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a>:<\/strong> mide cu&aacute;nto cuesta conseguir el resultado final deseado.<\/p>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1360\" data-end=\"1380\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1381\" data-end=\"1401\">Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/tienda-en-linea\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tienda en l&iacute;nea<\/a>:<\/p>\n<ul data-start=\"1402\" data-end=\"1458\">\n<li data-section-id=\"4y747b\" data-start=\"1402\" data-end=\"1436\">Invierte $5,000 MXN en anuncios.<\/li>\n<li data-section-id=\"1yxjxse\" data-start=\"1437\" data-end=\"1458\">Obtiene 25 compras.<\/li>\n<\/ul>\n<p data-start=\"1460\" data-end=\"1470\">Su <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> es:<\/p>\n<p data-start=\"1472\" data-end=\"1505\"><strong data-start=\"1472\" data-end=\"1505\">$5,000 &divide; 25 = $200 por compra<\/strong><\/p>\n<p data-start=\"1507\" data-end=\"1586\">Si cada compra genera una ganancia mayor a $200, la campa&ntilde;a puede ser rentable.<\/p>\n<h3 data-section-id=\"sovajs\" data-start=\"1588\" data-end=\"1619\">Relaci&oacute;n con otras m&eacute;tricas<\/h3>\n<p data-start=\"1620\" data-end=\"1654\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> suele analizarse junto con:<\/p>\n<ul data-start=\"1655\" data-end=\"1775\">\n<li data-section-id=\"dtgeaj\" data-start=\"1655\" data-end=\"1695\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> (Costo de Adquisici&oacute;n de Cliente).<\/li>\n<li data-section-id=\"tb60yd\" data-start=\"1696\" data-end=\"1745\">ROAS (Retorno sobre la Inversi&oacute;n Publicitaria).<\/li>\n<li data-section-id=\"slneuk\" data-start=\"1746\" data-end=\"1775\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/roi\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROI<\/a> (Retorno de Inversi&oacute;n).<\/li>\n<\/ul>\n<p data-start=\"1777\" data-end=\"1925\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1789\" data-end=\"1924\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CPA<\/a> es el costo promedio que una empresa paga para obtener una conversi&oacute;n o acci&oacute;n espec&iacute;fica, como una venta, registro o prospecto<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CPA<\/a> significa Cost Per Acquisition o Costo por Adquisici&oacute;n. Es una m&eacute;trica de marketing digital que indica cu&aacute;nto cuesta conseguir una acci&oacute;n espec&iacute;fica por parte de un usuario, normalmente una venta, registro, solicitud de cotizaci&oacute;n o <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/lead\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">lead<\/a>. &iquest;Para qu&eacute; sirve? Medir la rentabilidad de las campa&ntilde;as publicitarias. Conocer cu&aacute;nto cuesta generar una conversi&oacute;n. Optimizar presupuestos &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cpa\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CPA<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-224","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/224\/revisions"}],"predecessor-version":[{"id":226,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/224\/revisions\/226"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}