{"id":211,"date":"2026-06-01T18:09:13","date_gmt":"2026-06-01T16:09:13","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=211"},"modified":"2026-06-03T18:10:05","modified_gmt":"2026-06-03T16:10:05","slug":"concordancia-exacta","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/","title":{"rendered":"Concordancia Exacta"},"content":{"rendered":"<p data-start=\"0\" data-end=\"286\"><strong data-start=\"0\" data-end=\"23\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia exacta<\/a><\/strong> es un tipo de configuraci&oacute;n de palabras clave en plataformas publicitarias como <span class=\"\" data-state=\"closed\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a><\/span> que permite mostrar anuncios &uacute;nicamente cuando la b&uacute;squeda del usuario tiene el mismo significado o intenci&oacute;n que la palabra clave seleccionada.<\/p>\n<p data-start=\"288\" data-end=\"349\">Es el tipo de concordancia con <strong data-start=\"319\" data-end=\"348\">mayor precisi&oacute;n y control<\/strong>.<\/p>\n<h3 data-section-id=\"zpvnse\" data-start=\"351\" data-end=\"374\">&iquest;C&oacute;mo se configura?<\/h3>\n<p data-start=\"375\" data-end=\"418\">La palabra clave se coloca entre corchetes:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>[prote&iacute;na whey]<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-section-id=\"uc99oh\" data-start=\"449\" data-end=\"461\">Ejemplos<\/h3>\n<p data-start=\"462\" data-end=\"485\">Si tu palabra clave es:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>[prote&iacute;na whey]<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"516\" data-end=\"563\">Tu anuncio podr&iacute;a aparecer para b&uacute;squedas como:<\/p>\n<ul data-start=\"564\" data-end=\"633\">\n<li data-section-id=\"s1levp\" data-start=\"564\" data-end=\"579\">prote&iacute;na whey<\/li>\n<li data-section-id=\"l5cmo5\" data-start=\"580\" data-end=\"603\">comprar prote&iacute;na whey<\/li>\n<li data-section-id=\"n7u3ta\" data-start=\"604\" data-end=\"633\">prote&iacute;na whey para gimnasio<\/li>\n<\/ul>\n<p data-start=\"635\" data-end=\"699\">Siempre que la intenci&oacute;n de b&uacute;squeda sea pr&aacute;cticamente la misma.<\/p>\n<h3 data-section-id=\"yp2f3q\" data-start=\"701\" data-end=\"713\">Ventajas<\/h3>\n<ul data-start=\"714\" data-end=\"855\">\n<li data-section-id=\"1cx5i6j\" data-start=\"714\" data-end=\"738\">Tr&aacute;fico m&aacute;s relevante.<\/li>\n<li data-section-id=\"16s5f36\" data-start=\"739\" data-end=\"775\">Mayor control sobre las b&uacute;squedas.<\/li>\n<li data-section-id=\"1lyx2dk\" data-start=\"776\" data-end=\"811\">Menor desperdicio de presupuesto.<\/li>\n<li data-section-id=\"w55t3z\" data-start=\"812\" data-end=\"855\">Generalmente mejores tasas de conversi&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"nmzjms\" data-start=\"857\" data-end=\"872\">Desventajas<\/h3>\n<ul data-start=\"873\" data-end=\"966\">\n<li data-section-id=\"82478a\" data-start=\"873\" data-end=\"889\">Menor alcance.<\/li>\n<li data-section-id=\"16megr6\" data-start=\"890\" data-end=\"910\">Menos impresiones.<\/li>\n<li data-section-id=\"ye6uz\" data-start=\"911\" data-end=\"966\">Puede perder oportunidades de b&uacute;squedas relacionadas.<\/li>\n<\/ul>\n<h3 data-section-id=\"1hfzja7\" data-start=\"968\" data-end=\"1008\">Comparaci&oacute;n de tipos de concordancia<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1010\" data-end=\"1173\">\n<thead data-start=\"1010\" data-end=\"1038\">\n<tr data-start=\"1010\" data-end=\"1038\">\n<th class=\"last:pe-10\" data-start=\"1010\" data-end=\"1017\" data-col-size=\"sm\">Tipo<\/th>\n<th class=\"last:pe-10\" data-start=\"1017\" data-end=\"1027\" data-col-size=\"sm\">Ejemplo<\/th>\n<th class=\"last:pe-10\" data-start=\"1027\" data-end=\"1038\" data-col-size=\"sm\">Alcance<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1068\" data-end=\"1173\">\n<tr data-start=\"1068\" data-end=\"1101\">\n<td data-start=\"1068\" data-end=\"1077\" data-col-size=\"sm\">Amplia<\/td>\n<td data-col-size=\"sm\" data-start=\"1077\" data-end=\"1093\">prote&iacute;na whey<\/td>\n<td data-col-size=\"sm\" data-start=\"1093\" data-end=\"1101\">Alto<\/td>\n<\/tr>\n<tr data-start=\"1102\" data-end=\"1137\">\n<td data-start=\"1102\" data-end=\"1110\" data-col-size=\"sm\">Frase<\/td>\n<td data-col-size=\"sm\" data-start=\"1110\" data-end=\"1128\">&laquo;prote&iacute;na whey&raquo;<\/td>\n<td data-col-size=\"sm\" data-start=\"1128\" data-end=\"1137\">Medio<\/td>\n<\/tr>\n<tr data-start=\"1138\" data-end=\"1173\">\n<td data-start=\"1138\" data-end=\"1147\" data-col-size=\"sm\">Exacta<\/td>\n<td data-col-size=\"sm\" data-start=\"1147\" data-end=\"1165\">[prote&iacute;na whey]<\/td>\n<td data-col-size=\"sm\" data-start=\"1165\" data-end=\"1173\">Bajo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1175\" data-end=\"1195\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1196\" data-end=\"1226\">Si vendes creatina y utilizas:<\/p>\n<div class=\"relative w-full mt-4 mb-1\">\n<div class=\"\">\n<div class=\"contents\">\n<div class=\"relative\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"h-full min-h-0 min-w-0\">\n<div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\">\n<div class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\">\n<div class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"><\/div>\n<div class=\"relative\">\n<div class=\"pe-11 pt-3\">\n<div class=\"relative z-0 flex max-w-full\">\n<div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch &#892;d &#892;r\" dir=\"ltr\">\n<div class=\"cm-scroller\">\n<pre class=\"cm-content q9tKkq_readonly m-0\"><code>[creatina monohidratada]<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"h-full min-h-0 min-w-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1266\" data-end=\"1448\">Tus anuncios se mostrar&aacute;n principalmente a personas que buscan espec&iacute;ficamente ese producto o algo muy cercano en intenci&oacute;n, evitando b&uacute;squedas demasiado generales o poco relevantes.<\/p>\n<h3 data-section-id=\"ckeln0\" data-start=\"1450\" data-end=\"1469\">&iquest;Cu&aacute;ndo usarla?<\/h3>\n<ul data-start=\"1470\" data-end=\"1652\">\n<li data-section-id=\"r6nw29\" data-start=\"1470\" data-end=\"1516\">Cuando ya sabes qu&eacute; t&eacute;rminos generan ventas.<\/li>\n<li data-section-id=\"1mbhe0p\" data-start=\"1517\" data-end=\"1557\">Cuando tienes un presupuesto limitado.<\/li>\n<li data-section-id=\"1defod3\" data-start=\"1558\" data-end=\"1611\">Cuando buscas maximizar la relevancia de los clics.<\/li>\n<li data-section-id=\"18xvk0z\" data-start=\"1612\" data-end=\"1652\">En campa&ntilde;as enfocadas en conversiones.<\/li>\n<\/ul>\n<h3 data-section-id=\"wmn6mq\" data-start=\"1654\" data-end=\"1677\">Beneficio principal<\/h3>\n<p data-start=\"1678\" data-end=\"1806\">La <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">concordancia exacta<\/a> suele atraer usuarios con una intenci&oacute;n de compra m&aacute;s definida, ya que buscan exactamente lo que ofreces.<\/p>\n<p data-start=\"1808\" data-end=\"2025\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1820\" data-end=\"2024\">la <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">concordancia exacta<\/a> es un tipo de palabra clave que muestra anuncios solo en b&uacute;squedas con una intenci&oacute;n muy similar a la palabra clave elegida, proporcionando el mayor nivel de precisi&oacute;n y control<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia exacta<\/a> es un tipo de configuraci&oacute;n de palabras clave en plataformas publicitarias como <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/google-ads\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/a> que permite mostrar anuncios &uacute;nicamente cuando la b&uacute;squeda del usuario tiene el mismo significado o intenci&oacute;n que la palabra clave seleccionada. Es el tipo de concordancia con mayor precisi&oacute;n y control. &iquest;C&oacute;mo se configura? La palabra clave se coloca &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/concordancia-exacta\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Concordancia Exacta<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-211","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/211\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/211\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}