{"id":202,"date":"2026-05-30T18:04:38","date_gmt":"2026-05-30T16:04:38","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=202"},"modified":"2026-06-03T18:05:58","modified_gmt":"2026-06-03T16:05:58","slug":"community-manager","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/","title":{"rendered":"Community Manager"},"content":{"rendered":"<p data-start=\"0\" data-end=\"176\">Un <strong data-start=\"3\" data-end=\"24\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a><\/strong> es el profesional encargado de gestionar y administrar la presencia de una marca, empresa, negocio o persona en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y comunidades digitales.<\/p>\n<p data-start=\"178\" data-end=\"273\">Su funci&oacute;n principal es crear, mantener y fortalecer la relaci&oacute;n entre la marca y su audiencia.<\/p>\n<h3 data-section-id=\"1mkyefz\" data-start=\"275\" data-end=\"310\">&iquest;Qu&eacute; hace un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a>?<\/h3>\n<ul data-start=\"312\" data-end=\"563\">\n<li data-section-id=\"1lwlknu\" data-start=\"312\" data-end=\"350\">Publica contenido en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<li data-section-id=\"13av30b\" data-start=\"351\" data-end=\"385\">Responde mensajes y comentarios.<\/li>\n<li data-section-id=\"12rbyqh\" data-start=\"386\" data-end=\"414\">Atiende dudas de clientes.<\/li>\n<li data-section-id=\"17u8q03\" data-start=\"415\" data-end=\"453\">Monitorea la reputaci&oacute;n de la marca.<\/li>\n<li data-section-id=\"4qz5kg\" data-start=\"454\" data-end=\"492\">Genera interacci&oacute;n con la comunidad.<\/li>\n<li data-section-id=\"qdthc5\" data-start=\"493\" data-end=\"525\">Analiza m&eacute;tricas y resultados.<\/li>\n<li data-section-id=\"gzbphe\" data-start=\"526\" data-end=\"563\">Detecta oportunidades y tendencias.<\/li>\n<\/ul>\n<h3 data-section-id=\"nlppyg\" data-start=\"565\" data-end=\"596\">Redes que suele administrar<\/h3>\n<ul data-start=\"597\" data-end=\"836\">\n<li data-section-id=\"15a85x\" data-start=\"597\" data-end=\"636\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"637\" data-end=\"676\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"wlg39x\" data-start=\"677\" data-end=\"716\"><span class=\"\" data-state=\"closed\">TikTok<\/span><\/li>\n<li data-section-id=\"1etlrsl\" data-start=\"717\" data-end=\"756\"><span class=\"\" data-state=\"closed\">LinkedIn<\/span><\/li>\n<li data-section-id=\"1fetjdh\" data-start=\"757\" data-end=\"796\"><span class=\"\" data-state=\"closed\">X (Twitter)<\/span><\/li>\n<li data-section-id=\"16uh11\" data-start=\"797\" data-end=\"836\"><span class=\"\" data-state=\"closed\">YouTube<\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"iceo2p\" data-start=\"838\" data-end=\"872\">Ejemplo de actividades diarias<\/h3>\n<p data-start=\"873\" data-end=\"945\">Si una empresa vende suplementos deportivos, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a> puede:<\/p>\n<ul data-start=\"946\" data-end=\"1148\">\n<li data-section-id=\"bbv3w2\" data-start=\"946\" data-end=\"991\">Publicar promociones y contenido educativo.<\/li>\n<li data-section-id=\"1210fsz\" data-start=\"992\" data-end=\"1030\">Responder preguntas sobre productos.<\/li>\n<li data-section-id=\"fliv5q\" data-start=\"1031\" data-end=\"1064\">Gestionar mensajes de clientes.<\/li>\n<li data-section-id=\"1oodcn6\" data-start=\"1065\" data-end=\"1099\">Organizar din&aacute;micas o concursos.<\/li>\n<li data-section-id=\"r1jquh\" data-start=\"1100\" data-end=\"1148\">Revisar estad&iacute;sticas de alcance e interacci&oacute;n.<\/li>\n<\/ul>\n<h3 data-section-id=\"gwo1ja\" data-start=\"1150\" data-end=\"1177\">Habilidades importantes<\/h3>\n<ul data-start=\"1178\" data-end=\"1321\">\n<li data-section-id=\"1hjtdjv\" data-start=\"1178\" data-end=\"1201\">Comunicaci&oacute;n escrita.<\/li>\n<li data-section-id=\"1yqw53k\" data-start=\"1202\" data-end=\"1216\">Creatividad.<\/li>\n<li data-section-id=\"svmh1a\" data-start=\"1217\" data-end=\"1239\">Atenci&oacute;n al cliente.<\/li>\n<li data-section-id=\"fs4sui\" data-start=\"1240\" data-end=\"1276\">Conocimiento de marketing digital.<\/li>\n<li data-section-id=\"s7qokn\" data-start=\"1277\" data-end=\"1297\">Gesti&oacute;n de crisis.<\/li>\n<li data-section-id=\"1j1cjdr\" data-start=\"1298\" data-end=\"1321\">An&aacute;lisis de m&eacute;tricas.<\/li>\n<\/ul>\n<h3 data-section-id=\"wi43ev\" data-start=\"1323\" data-end=\"1384\">Diferencia entre <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a> y Social Media Manager<\/h3>\n<p data-start=\"1386\" data-end=\"1407\"><strong data-start=\"1386\" data-end=\"1407\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a><\/strong><\/p>\n<ul data-start=\"1408\" data-end=\"1491\">\n<li data-section-id=\"gnpp7q\" data-start=\"1408\" data-end=\"1456\">Gestiona la comunidad y la interacci&oacute;n diaria.<\/li>\n<li data-section-id=\"r414nv\" data-start=\"1457\" data-end=\"1491\">Responde comentarios y mensajes.<\/li>\n<\/ul>\n<p data-start=\"1493\" data-end=\"1517\"><strong data-start=\"1493\" data-end=\"1517\">Social Media Manager<\/strong><\/p>\n<ul data-start=\"1518\" data-end=\"1615\">\n<li data-section-id=\"47re7k\" data-start=\"1518\" data-end=\"1567\">Dise&ntilde;a la estrategia general de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<li data-section-id=\"17f3quu\" data-start=\"1568\" data-end=\"1615\">Planifica campa&ntilde;as, objetivos y presupuestos.<\/li>\n<\/ul>\n<p data-start=\"1617\" data-end=\"1675\">En algunas empresas una misma persona realiza ambos roles.<\/p>\n<h3 data-section-id=\"1jilmba\" data-start=\"1677\" data-end=\"1708\">Beneficios para una empresa<\/h3>\n<ul data-start=\"1709\" data-end=\"1902\">\n<li data-section-id=\"1xvtkw1\" data-start=\"1709\" data-end=\"1737\">Mejor atenci&oacute;n al cliente.<\/li>\n<li data-section-id=\"13ts1nw\" data-start=\"1738\" data-end=\"1772\">Mayor cercan&iacute;a con la audiencia.<\/li>\n<li data-section-id=\"11u0nbw\" data-start=\"1773\" data-end=\"1814\">Incremento del reconocimiento de marca.<\/li>\n<li data-section-id=\"nui1z4\" data-start=\"1815\" data-end=\"1853\">Generaci&oacute;n de confianza y fidelidad.<\/li>\n<li data-section-id=\"3jsasi\" data-start=\"1854\" data-end=\"1902\">Mayor interacci&oacute;n y alcance en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<\/ul>\n<p data-start=\"1904\" data-end=\"2111\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1916\" data-end=\"2110\">un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a> es el profesional responsable de administrar las <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y la comunidad digital de una marca, interactuando con los usuarios y fortaleciendo la relaci&oacute;n con ellos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a> es el profesional encargado de gestionar y administrar la presencia de una marca, empresa, negocio o persona en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a> y comunidades digitales. Su funci&oacute;n principal es crear, mantener y fortalecer la relaci&oacute;n entre la marca y su audiencia. &iquest;Qu&eacute; hace un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a>? Publica contenido en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>. Responde mensajes y &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/community-manager\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Community Manager<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-202","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/202\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/202\/revisions\/204"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}