{"id":157,"date":"2026-05-28T18:29:18","date_gmt":"2026-05-28T16:29:18","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=157"},"modified":"2026-06-01T18:29:59","modified_gmt":"2026-06-01T16:29:59","slug":"campana-de-marketing","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/","title":{"rendered":"Campa\u00f1a de Marketing"},"content":{"rendered":"<p data-start=\"0\" data-end=\"192\">Una <strong data-start=\"4\" data-end=\"28\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a><\/strong> es un conjunto de acciones estrat&eacute;gicas y coordinadas que una empresa realiza durante un periodo determinado para alcanzar un objetivo comercial o de comunicaci&oacute;n.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"194\" data-end=\"214\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"215\" data-end=\"386\">\n<li data-section-id=\"1o1qi0\" data-start=\"215\" data-end=\"233\">Aumentar ventas.<\/li>\n<li data-section-id=\"1yxerxr\" data-start=\"234\" data-end=\"260\">Dar a conocer una marca.<\/li>\n<li data-section-id=\"16ngi\" data-start=\"261\" data-end=\"293\">Lanzar un producto o servicio.<\/li>\n<li data-section-id=\"2tapww\" data-start=\"294\" data-end=\"323\">Generar prospectos (leads).<\/li>\n<li data-section-id=\"zt9kdn\" data-start=\"324\" data-end=\"345\">Fidelizar clientes.<\/li>\n<li data-section-id=\"13zm2wr\" data-start=\"346\" data-end=\"386\">Incrementar el tr&aacute;fico a un sitio web.<\/li>\n<\/ul>\n<h3 data-section-id=\"1tvm0s4\" data-start=\"388\" data-end=\"429\">Elementos de una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a><\/h3>\n<p data-start=\"431\" data-end=\"446\"><strong data-start=\"431\" data-end=\"446\">1. Objetivo<\/strong><\/p>\n<ul data-start=\"447\" data-end=\"509\">\n<li data-section-id=\"s88flz\" data-start=\"447\" data-end=\"470\">Qu&eacute; se quiere lograr.<\/li>\n<li data-section-id=\"10tun7o\" data-start=\"471\" data-end=\"509\">Ejemplo: aumentar las ventas un 20%.<\/li>\n<\/ul>\n<p data-start=\"511\" data-end=\"534\"><strong data-start=\"511\" data-end=\"534\">2. P&uacute;blico objetivo<\/strong><\/p>\n<ul data-start=\"535\" data-end=\"637\">\n<li data-section-id=\"17e74hw\" data-start=\"535\" data-end=\"568\">A qui&eacute;n va dirigida la campa&ntilde;a.<\/li>\n<li data-section-id=\"1ryreac\" data-start=\"569\" data-end=\"637\">Ejemplo: hombres y mujeres de 25 a 45 a&ntilde;os interesados en fitness.<\/li>\n<\/ul>\n<p data-start=\"639\" data-end=\"653\"><strong data-start=\"639\" data-end=\"653\">3. Mensaje<\/strong><\/p>\n<ul data-start=\"654\" data-end=\"738\">\n<li data-section-id=\"1yqivla\" data-start=\"654\" data-end=\"683\">Lo que se quiere comunicar.<\/li>\n<li data-section-id=\"1i3n1cr\" data-start=\"684\" data-end=\"738\">Ejemplo: &laquo;Prote&iacute;na premium para alcanzar tus metas.&raquo;<\/li>\n<\/ul>\n<p data-start=\"740\" data-end=\"754\"><strong data-start=\"740\" data-end=\"754\">4. Canales<\/strong><\/p>\n<ul data-start=\"755\" data-end=\"851\">\n<li data-section-id=\"yyxlid\" data-start=\"755\" data-end=\"787\">D&oacute;nde se difundir&aacute; la campa&ntilde;a.<\/li>\n<li data-section-id=\"1vkhe6p\" data-start=\"788\" data-end=\"851\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redes sociales<\/a>, correo electr&oacute;nico, sitio web, anuncios, etc.<\/li>\n<\/ul>\n<p data-start=\"853\" data-end=\"871\"><strong data-start=\"853\" data-end=\"871\">5. Presupuesto<\/strong><\/p>\n<ul data-start=\"872\" data-end=\"901\">\n<li data-section-id=\"a5pdep\" data-start=\"872\" data-end=\"901\">Cu&aacute;nto dinero se invertir&aacute;.<\/li>\n<\/ul>\n<p data-start=\"903\" data-end=\"918\"><strong data-start=\"903\" data-end=\"918\">6. M&eacute;tricas<\/strong><\/p>\n<ul data-start=\"919\" data-end=\"1009\">\n<li data-section-id=\"1ouoa9q\" data-start=\"919\" data-end=\"945\">C&oacute;mo se medir&aacute; el &eacute;xito.<\/li>\n<li data-section-id=\"15lm0i5\" data-start=\"946\" data-end=\"1009\">Ventas, clics, registros, conversiones, alcance, entre otras.<\/li>\n<\/ul>\n<h3 data-section-id=\"9n81aw\" data-start=\"1011\" data-end=\"1046\">Ejemplo de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a><\/h3>\n<p data-start=\"1048\" data-end=\"1081\"><strong data-start=\"1048\" data-end=\"1061\">Producto:<\/strong> Prote&iacute;na deportiva.<\/p>\n<p data-start=\"1083\" data-end=\"1126\"><strong data-start=\"1083\" data-end=\"1096\">Objetivo:<\/strong> Generar 500 ventas en un mes.<\/p>\n<p data-start=\"1128\" data-end=\"1140\"><strong data-start=\"1128\" data-end=\"1140\">Canales:<\/strong><\/p>\n<ul data-start=\"1141\" data-end=\"1238\">\n<li data-section-id=\"15a85x\" data-start=\"1141\" data-end=\"1180\"><span class=\"\" data-state=\"closed\">Facebook<\/span><\/li>\n<li data-section-id=\"lyf7sl\" data-start=\"1181\" data-end=\"1220\"><span class=\"\" data-state=\"closed\">Instagram<\/span><\/li>\n<li data-section-id=\"850rfk\" data-start=\"1221\" data-end=\"1238\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Email marketing<\/a><\/li>\n<\/ul>\n<p data-start=\"1240\" data-end=\"1254\"><strong data-start=\"1240\" data-end=\"1254\">Promoci&oacute;n:<\/strong><\/p>\n<ul data-start=\"1255\" data-end=\"1292\">\n<li data-section-id=\"1imzwd0\" data-start=\"1255\" data-end=\"1274\">20% de descuento.<\/li>\n<li data-section-id=\"1i4c4pq\" data-start=\"1275\" data-end=\"1292\">Env&iacute;o gratuito.<\/li>\n<\/ul>\n<p data-start=\"1294\" data-end=\"1302\"><strong data-start=\"1294\" data-end=\"1302\">CTA:<\/strong><\/p>\n<ul data-start=\"1303\" data-end=\"1320\">\n<li data-section-id=\"r2f2nl\" data-start=\"1303\" data-end=\"1320\">&laquo;Compra ahora&raquo;.<\/li>\n<\/ul>\n<h3 data-section-id=\"ays54b\" data-start=\"1322\" data-end=\"1343\">Tipos de campa&ntilde;as<\/h3>\n<ul data-start=\"1344\" data-end=\"1521\">\n<li data-section-id=\"i05hyn\" data-start=\"1344\" data-end=\"1369\">Campa&ntilde;as publicitarias.<\/li>\n<li data-section-id=\"166t5iq\" data-start=\"1370\" data-end=\"1400\">Campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/email-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email marketing<\/a>.<\/li>\n<li data-section-id=\"g4tt7c\" data-start=\"1401\" data-end=\"1430\">Campa&ntilde;as en <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<li data-section-id=\"1y5hwrk\" data-start=\"1431\" data-end=\"1470\">Campa&ntilde;as de lanzamiento de productos.<\/li>\n<li data-section-id=\"kblnr5\" data-start=\"1471\" data-end=\"1494\">Campa&ntilde;as de branding.<\/li>\n<li data-section-id=\"13l3gbt\" data-start=\"1495\" data-end=\"1521\">Campa&ntilde;as de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/remarketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">remarketing<\/a>.<\/li>\n<\/ul>\n<h3 data-section-id=\"g5yl83\" data-start=\"1523\" data-end=\"1537\">Beneficios<\/h3>\n<ul data-start=\"1538\" data-end=\"1695\">\n<li data-section-id=\"1q2mz9w\" data-start=\"1538\" data-end=\"1570\">Mayor visibilidad de la marca.<\/li>\n<li data-section-id=\"1yuqvhu\" data-start=\"1571\" data-end=\"1594\">Incremento de ventas.<\/li>\n<li data-section-id=\"tye21\" data-start=\"1595\" data-end=\"1629\">Mejor relaci&oacute;n con los clientes.<\/li>\n<li data-section-id=\"1cdo7nn\" data-start=\"1630\" data-end=\"1663\">Captaci&oacute;n de nuevos prospectos.<\/li>\n<li data-section-id=\"1v7aqmw\" data-start=\"1664\" data-end=\"1695\">Medici&oacute;n clara de resultados.<\/li>\n<\/ul>\n<p data-start=\"1697\" data-end=\"1867\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1709\" data-end=\"1866\">una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a> es un conjunto de acciones planificadas para promover una marca, producto o servicio y alcanzar objetivos espec&iacute;ficos de negocio<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campa&ntilde;a de marketing<\/a> es un conjunto de acciones estrat&eacute;gicas y coordinadas que una empresa realiza durante un periodo determinado para alcanzar un objetivo comercial o de comunicaci&oacute;n. &iquest;Para qu&eacute; sirve? Aumentar ventas. Dar a conocer una marca. Lanzar un producto o servicio. Generar prospectos (leads). Fidelizar clientes. Incrementar el tr&aacute;fico a un sitio web. &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/campana-de-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Campa&ntilde;a de Marketing<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-157","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/157\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/157\/revisions\/159"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}