{"id":149,"date":"2026-05-28T18:24:34","date_gmt":"2026-05-28T16:24:34","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=149"},"modified":"2026-06-01T18:25:42","modified_gmt":"2026-06-01T16:25:42","slug":"cac","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/","title":{"rendered":"CAC"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:ac9ac988-7ec9-4538-bac2-23c8bb586617-18\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ac9ac988-7ec9-4538-bac2-23c8bb586617-18\" data-turn-id-container=\"request-WEB:ac9ac988-7ec9-4538-bac2-23c8bb586617-18\" data-testid=\"conversation-turn-38\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"7663a229-3955-4094-bdd1-680cff09c78e\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"86\"><strong data-start=\"0\" data-end=\"7\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a><\/strong> significa <strong data-start=\"18\" data-end=\"47\">Customer Acquisition Cost<\/strong> o <strong data-start=\"50\" data-end=\"85\">Costo de Adquisici&oacute;n de Cliente<\/strong>.<\/p>\n<p data-start=\"88\" data-end=\"181\">Es una m&eacute;trica que indica cu&aacute;nto dinero invierte una empresa para conseguir un nuevo cliente.<\/p>\n<h3 data-section-id=\"1pq745u\" data-start=\"183\" data-end=\"203\">&iquest;Para qu&eacute; sirve?<\/h3>\n<ul data-start=\"204\" data-end=\"411\">\n<li data-section-id=\"1pewlbs\" data-start=\"204\" data-end=\"257\">Medir la rentabilidad de las campa&ntilde;as de marketing.<\/li>\n<li data-section-id=\"jopy9f\" data-start=\"258\" data-end=\"303\">Evaluar la eficiencia del equipo de ventas.<\/li>\n<li data-section-id=\"1hzrtrp\" data-start=\"304\" data-end=\"362\">Determinar si el costo de captar clientes es sostenible.<\/li>\n<li data-section-id=\"1x6uvm2\" data-start=\"363\" data-end=\"411\">Tomar decisiones sobre inversi&oacute;n publicitaria.<\/li>\n<\/ul>\n<h3 data-section-id=\"1jvlvg8\" data-start=\"413\" data-end=\"432\">F&oacute;rmula del <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a><\/h3>\n<p data-start=\"434\" data-end=\"471\"><span class=\"inline-block align-middle\"><span class=\"katex\"><span class=\"katex-mathml\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a>=Gasto&nbsp;total&nbsp;en&nbsp;marketing&nbsp;y&nbsp;ventasNu&#714;mero&nbsp;de&nbsp;clientes&nbsp;nuevosCAC=\\frac{\\text{Gasto total en marketing y ventas}}{\\text{N&uacute;mero de clientes nuevos}}<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">C<\/span><span class=\"mord mathnormal\">A<\/span><span class=\"mord mathnormal\">C<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">N<span class=\"mord accent mtight\"><span class=\"vlist-t\">u<span class=\"accent-body\">&#714;<\/span><\/span><\/span>mero&nbsp;de&nbsp;clientes&nbsp;nuevos<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Gasto&nbsp;total&nbsp;en&nbsp;marketing&nbsp;y&nbsp;ventas<\/span><\/span><\/span><\/span><span class=\"vlist-s\">&#8203;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-section-id=\"swg25u\" data-start=\"473\" data-end=\"484\">Ejemplo<\/h3>\n<p data-start=\"485\" data-end=\"521\">Supongamos que una empresa invierte:<\/p>\n<ul data-start=\"522\" data-end=\"590\">\n<li data-section-id=\"1m5nqu6\" data-start=\"522\" data-end=\"546\">$20,000 en publicidad.<\/li>\n<li data-section-id=\"jhri7g\" data-start=\"547\" data-end=\"590\">$10,000 en salarios del equipo de ventas.<\/li>\n<\/ul>\n<p data-start=\"592\" data-end=\"616\"><strong data-start=\"592\" data-end=\"608\">Gasto total:<\/strong> $30,000<\/p>\n<p data-start=\"618\" data-end=\"670\">Si durante ese periodo consigue 100 clientes nuevos:<\/p>\n<p data-start=\"672\" data-end=\"702\"><strong data-start=\"672\" data-end=\"702\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> = $30,000 &divide; 100 = $300<\/strong><\/p>\n<p data-start=\"704\" data-end=\"776\">Esto significa que la empresa gast&oacute; <strong data-start=\"740\" data-end=\"775\">$300 para adquirir cada cliente<\/strong>.<\/p>\n<h3 data-section-id=\"13v63ky\" data-start=\"778\" data-end=\"802\">&iquest;Qu&eacute; incluye el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a>?<\/h3>\n<ul data-start=\"803\" data-end=\"965\">\n<li data-section-id=\"19o0wlx\" data-start=\"803\" data-end=\"824\">Publicidad digital.<\/li>\n<li data-section-id=\"7qzgvy\" data-start=\"825\" data-end=\"849\">Campa&ntilde;as de marketing.<\/li>\n<li data-section-id=\"1gm2n0c\" data-start=\"850\" data-end=\"881\">Herramientas de ventas y CRM.<\/li>\n<li data-section-id=\"1jh8i3e\" data-start=\"882\" data-end=\"913\">Sueldos del equipo comercial.<\/li>\n<li data-section-id=\"70urs3\" data-start=\"914\" data-end=\"927\">Comisiones.<\/li>\n<li data-section-id=\"1olml24\" data-start=\"928\" data-end=\"965\">Costos de generaci&oacute;n de prospectos.<\/li>\n<\/ul>\n<h3 data-section-id=\"gcrl08\" data-start=\"967\" data-end=\"996\">&iquest;C&oacute;mo interpretar el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a>?<\/h3>\n<ul data-start=\"997\" data-end=\"1156\">\n<li data-section-id=\"dvx113\" data-start=\"997\" data-end=\"1059\"><strong data-start=\"999\" data-end=\"1012\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> bajo:<\/strong> generalmente indica una adquisici&oacute;n eficiente.<\/li>\n<li data-section-id=\"1wdwl3p\" data-start=\"1060\" data-end=\"1156\"><strong data-start=\"1062\" data-end=\"1075\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> alto:<\/strong> puede significar que la empresa est&aacute; gastando demasiado para conseguir clientes.<\/li>\n<\/ul>\n<h3 data-section-id=\"1210b66\" data-start=\"1158\" data-end=\"1181\">Relaci&oacute;n con el LTV<\/h3>\n<p data-start=\"1182\" data-end=\"1318\">El <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> suele compararse con el <strong data-start=\"1213\" data-end=\"1237\">LTV (Lifetime Value)<\/strong>, que es el valor total que un cliente genera durante su relaci&oacute;n con la empresa.<\/p>\n<p data-start=\"1320\" data-end=\"1339\">Una regla com&uacute;n es:<\/p>\n<p data-start=\"1341\" data-end=\"1354\"><strong data-start=\"1341\" data-end=\"1354\">LTV &gt; <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a><\/strong><\/p>\n<p data-start=\"1356\" data-end=\"1450\">Si un cliente genera m&aacute;s ingresos de los que cuesta adquirirlo, el negocio suele ser rentable.<\/p>\n<h3 data-section-id=\"ghdlj7\" data-start=\"1452\" data-end=\"1472\">Ejemplo pr&aacute;ctico<\/h3>\n<p data-start=\"1473\" data-end=\"1476\">Si:<\/p>\n<ul data-start=\"1477\" data-end=\"1504\">\n<li data-section-id=\"bduc6b\" data-start=\"1477\" data-end=\"1489\"><a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> = $300<\/li>\n<li data-section-id=\"1kt2bqv\" data-start=\"1490\" data-end=\"1504\">LTV = $1,500<\/li>\n<\/ul>\n<p data-start=\"1506\" data-end=\"1593\">La empresa obtiene cinco veces m&aacute;s valor del cliente que lo que gast&oacute; para conseguirlo.<\/p>\n<p data-start=\"1595\" data-end=\"1754\" data-is-last-node=\"\" data-is-only-node=\"\">En resumen, <strong data-start=\"1607\" data-end=\"1753\">el <a class=\"glossaryLink\"  href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CAC<\/a> es el costo promedio que una empresa paga para adquirir un nuevo cliente y es una de las m&eacute;tricas m&aacute;s importantes en marketing y ventas<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CAC<\/a> significa Customer Acquisition Cost o Costo de Adquisici&oacute;n de Cliente. Es una m&eacute;trica que indica cu&aacute;nto dinero invierte una empresa para conseguir un nuevo cliente. &iquest;Para qu&eacute; sirve? Medir la rentabilidad de las campa&ntilde;as de marketing. Evaluar la eficiencia del equipo de ventas. Determinar si el costo de captar clientes es sostenible. Tomar decisiones &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/cac\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CAC<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-149","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/149\/revisions"}],"predecessor-version":[{"id":151,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/149\/revisions\/151"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}